Tourism and Travel Commons^™

Curacao North Sea Jazz & Destination Convergence: A Harbinger Beckoning?, Robertico R. Croes, Manuel A. Rivera, Kelly J. Semrad

Dick Pope Sr. Institute Publications

The CNSJF was held at the World Trade Center in Curaçao on September 3-5, 2015, marking the 6th annual CNSJF. This year’s festival offered, similar to the previous year, a unique promotion with one free admission to a show on Thursday night (September 3) featuring Juanes and Oscar de Leon. Friday and Saturday featured an impressive line-up of twenty-five top performers including Grammy Award-winning singer-songwriters John Legend and Lionel Ritchie, R&B legends The Isley Brothers, Grammy-winning star jazz vocalist Cassandra Wilson, Enrique Iglesias, and Usher.

The festival attracted 7,216 international tourists mainly from the Netherlands, the USA, Venezuela, Colombia, Aruba, …

Canadian Travelers In Montana: Traveler Profiles By Purpose Of Trip To The State, Kara Grau, Brian Battaglia

Institute for Tourism and Recreation Research Publications

This report presents information about Canadian travelers in Montana, as part of ITRR’s ongoing study of nonresident visitors to the state. Much of the information gathered as a result of the study can be accessed by users of ITRR’s Interactive Data website: http://www.tourismresearchmt.org/ However, there are some limitations with the way data can be selected using the website. An interest in knowing more about Canadians who visited Montana for specific reasons has been expressed, but the data cannot be selected this way on the website. Therefore, this report serves as a summary of characteristics of Canadian travelers who were in …

Three Of A Kind? The Special Case Of Australia's Island Councils, Elisabeth Sinnewe, Michael Kortt, Brian Dollery, Philip Hayward

Dr Elisabeth Sinnewe

In common with many other countries, Australian local government policy- makers have focussed heavily on improving financial sustainability and oper- ational efficiency through structural change and other modes of systemic reform. However, this system-wide approach cannot adequately deal with small island councils due to their sui generis characteristics. In an effort to fill this gap in the literature, this article examines the financial sustainability of Australia’s three island councils – Flinders, Kangaroo and King – over the period 2008–2013 in order to determine whether alternative organisational arrangements may be better suited to their unique circumstances. In so doing, our study …

Curacao: Building On The Power Of The Past, Robertico R. Croes, Kelly J. Semrad, Manuel A. Rivera

Dick Pope Sr. Institute Publications

Curaçao faces hard choices in the upcoming years. High unemployment (especially among the youth), a stagnant economy, and low confidence levels may spiral the island into dangerous socio-economic waters. These domestic challenges are occurring in the midst of the global economic uncertainties that have been triggered by a shaky Chinese economy, a weakened European Union and Euro, and the deepening economic travails and budget problems of Brazil and Venezuela.

Yet, despite these challenges, Curaçao has made great strides in the tourism sector compared to other economic sectors on the island. The tourism sector demonstrated resilience against outside shocks and was …

Ox : Lunch Menu, Ox, Belfast

Menus of the 21st Century

In March 2013 two long standing friends, each passionate about their craft, each with a desire to bring something new to the Belfast restaurant scene combined forces and opened OX overlooking the River Lagan.

Belfast-born Stephen and Brittany native Alain met while working in L’Arpège, the iconic, world-famous restaurant of radical talent Alain Passard in Paris. Having gone on to work in various other influential and inspirational restaurants they have honed their skills, developed their talents and percolated ideas to put into practice against the backdrop of their own relaxed riverside restaurant.

http://oxbelfast.com/index.php

Food & Wine Magazine Winner, Best Restaurant …

Ox : Tasting Menu, Ox, Belfast

Menus of the 21st Century

In March 2013 two long standing friends, each passionate about their craft, each with a desire to bring something new to the Belfast restaurant scene combined forces and opened OX overlooking the River Lagan.

Belfast-born Stephen and Brittany native Alain met while working in L’Arpège, the iconic, world-famous restaurant of radical talent Alain Passard in Paris. Having gone on to work in various other influential and inspirational restaurants they have honed their skills, developed their talents and percolated ideas to put into practice against the backdrop of their own relaxed riverside restaurant.

http://oxbelfast.com/index.php

The Event At Rebecca Farm 2015, Megan Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for Montana Equestrian Events, Inc. to provide insight into the characteristics of attendees to the fourteenth annual The Event at Rebecca Farm. Paper surveys were completed by 473 attendees of the event. Results show that 60% of attendees were residents of Montana and of those 29% came from outside of Flathead County. Visitors spent an average of 6.29 nights in the Flathead Valley area. More people spent money on hotel/motel, restaurant/bar, and gasoline while visiting the area than other spending categories. Respondents to the survey reported total spending of $261,020 in the Flathead Valley. Results provide …

Removing The Undesirables: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Association Proceedings

The lodging industry has been particularly challenged by the bed bug’s resurgence. Bed bugs are primarily associated with places where people sleep and most of these places are properties associated with the lodging industry such as hotels, motels and bed & breakfasts.

In the United States, this industry is massive.

All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy

Atlantic Marketing Association Proceedings

Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.

A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack

Atlantic Marketing Association Proceedings

When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Association Proceedings

Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …

Municipal Tourism Promotion: Mid-Size Cities In The United States, Peggy O. Shields

Atlantic Marketing Association Proceedings

The competitive environment in the tourism industry requires municipalities interested in attracting tourists’ dollars to strategically manage city resources. Often public and private sector bodies cooperate and combine their efforts and resources to promote visitation to a city emphasizing the desire to maximize the limited resources of each available for tourism promotion. To succeed cities are challenged with finding an identity, or ‘personality’ that has a unique combination of functional and symbolic attributes to differentiate themselves from countless other destination options (Hankinson 2001). A city’s distinctiveness can be built on many different characteristics, such as cultural events and institutions, sporting …

Exploring Motivations And Usage Patterns Of Social Media Users, Anita Whiting

Atlantic Marketing Association Proceedings

Social media is an important aspect of marketing today. According to Hanna et al (2011), social media is not an optional part of marketing strategy but a mandatory component for most companies today. Social media usage is rapidly growing. Facebook, the largest global social network, has over 1.19 billion users with an annual growth rate of eighteen percent (Aichner & Jacob 2015).

A Research Agenda For Advancing The Marketer's Understanding Of Ethical Consumption In A Post-Modern World, Julie M. Pharr

Atlantic Marketing Association Proceedings

The attribution of moral significance to the choice of everyday consumer goods may well mean that personal consumption is increasingly viewed as an ethical exercise and not simply an economic transaction.

Consumer behavior has emerged as an important moral battleground in the 21^st century. Those in doubt of this statement need look no farther than their local Catholic church. In a church encyclical released 06.18.15, Pope Francis called for radical transformation not only of global politics and economics but of individual lifestyles in the battle to confront the environmental deterioration of Earth. An encyclical is a document that serves …

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …

Strategies For Adopting Consumer-Generated Media In Small-Sized To Medium-Sized Tourism Enterprises, Stephen Burgess, Carmine Sellitto, Carmen Cox, Jeremy Buultjens

Carmen Cox

Consumer-generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM ‘strategy’ framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use …

Consumer Experiences Of Accommodation Deals Purchased Via Social Coupon Promotions: An Australian Perspective, Carmen Cox

Carmen Cox

The growing popularity of social coupons presents new marketing opportunities for the travel industry, with accommodation properties promoting deals to entice new visitors through the promise of a highly discounted stay. While their popularity has been well determined, little is known about the experience of guests who have purchased via these deals. This article explores guests’ evaluations of Australian accommodation properties by travelers who purchased their accommodation through daily deals, otherwise known as “social coupons.” A qualitative analysis of approximately 500 online reviews from travelers who had purchased an accommodation “daily deal” reveals 11 key themes in their poststay evaluations. …

Moderating The Impact Of E-Commerce Expenses On Financial Performance In Us Upper Upscale Hotels: The Role Of Property Size, Agnes L. Defranco, Cristian Morosan, Nan Hua

Rosen Faculty Scholarship and Creative Works

The heavily fragmented hotel industry, embracing the changes in their guests’ use of electronic devices, has spent considerable resources to incorporate electronic commerce (e-commerce) practices. The extant literature offers inconclusive findings with regard to the effect of e-commerce on firm performance, especially when firm size is considered. Given the high fragmentation of size in the hotel industry, understanding its role in the deployment of e-commerce could result in substantial benefits for both hotel firms and consumers. Using the financial performance of 689 observations of over 110 hotels during 2007 to 2012, this study finds that e-commerce expenses positively impact firm …

Revisiting Market Segments Based On "What Attracted Visitors To Montana", Norma P. Nickerson, Jake Jorgenson

Institute for Tourism and Recreation Research Publications

Destination branding has risen in popularity since place branding has proven beneficial for states, cities, and countries looking to position themselves away from competition. In 1999, nonresident visitors to Montana were segmented based on what attracted them to the state and compared against one another resulting in the article “Branding a state from features to positioning: Making it simple” in the Journal of Vacation Marketing. Since then, a statewide branding initiative was developed and implemented providing the state with a cohesive message for stakeholders. This study revisits the segmentation process from pre-brand visitors with those who recently traveled to the …

Campagne Restaurant : A La Carte Menu, Campagne Restaurant

Menus of the 21st Century

No abstract provided.