2010 Spring Convocation Program,
2010
Morehead State University
2010 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 6, 2010.
Customer Satisfaction Index Of Singapore: Executive Summary 2009,
2010
Singapore Management University
Customer Satisfaction Index Of Singapore: Executive Summary 2009, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence
Since 2007, customer satisfaction from the consumption of products and services in 8 key economic sectors of Singapore were measured and scores released annually through the Customer Satisfaction Index of Singapore (CSISG). Currently the CSISG is undergoing a transition from an annual to quarterly release of results. CSISG results of 6 economic sectors were released in October 2009. The release of results for the 2 remaining sectors: Healthcare, and Finance & Insurance, and an update to the national score concludes the measurement for 2009. Starting from 2010, CSISG company, subsector, and sector scores will be updated quarterly, on a rolling …
The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes,
2010
University of Dayton
The Evolution (Revolution) Of Social Media And Social Networking As A Necessary Topic In The Marketing Curriculum: A Case For Integrating Social Media Into Marketing Classes, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
This research first examines social media and social networks as a social phenomenon and its influence on marketing practice. Survey data and an extensive literature review reveal that not only have social networks evolved rapidly during the last few years, but so have social media, consumer behaviors, and subsequently, social media marketing tactics, which are increasingly being integrated into marketing programs. The authors explore the question of whether more time should be devoted to these topics and whether they should be incorporated into the marketing curriculum. This research provides important information, insights and recommendations for incorporating the topic of social …
Chocolate Brand Familiarity And Product-Country Evaluation Among Young Consumersin Malaysia,
2010
School of Management, Universiti Sains Malaysia, Malaysia
Chocolate Brand Familiarity And Product-Country Evaluation Among Young Consumersin Malaysia, Poh-Chuin Poh-Chuin, Osman Mohamad, Yudi Fernando
Business Review
Consumers’ product evaluation and brand familiarity are important in the marketing arena, considering the significant growth of the international trade and globalization. This study tries to identify young Malaysian’s chocolate brand familiarity and product-country evaluation. The results found that stereotyping and halo effects do influence young Malaysian chocolate evaluation. The discussion of this study also includes recommendation to marketing managers and research limitations.
Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications,
2010
University of Dayton
Social Media Perceptions And Usage By Generation Y And Relevant Marketing Implications, Irene J. Dickey, William F. Lewis
Management and Marketing Faculty Publications
One of the most common ways in which Internet users connect and network with each other is through "social media." Social media is the content that is provided and maintained by the user on a website. It is clear that social media such as Facebook and LinkedIn are becoming increasingly pervasive in the lives of students, professionals and consumers. A literature review, as well as the results from our survey, reveals that not only have social networks evolved rapidly during the last few years, but so too have consumers’ behaviors. Subsequently, marketing strategies and tactics, and the potential for practitioners …
Positive Selling Signals: The Effects Of Non-Verbal Signals On Student Role Play Evaluations,
2009
University of Southern Maine
Positive Selling Signals: The Effects Of Non-Verbal Signals On Student Role Play Evaluations, Harry Taute, Robert Heiser, David Mcarthur
David N McArthur
No abstract provided.
