The Beauty Industry's Influence On Women In Society, 2012 University of New Hampshire - Main Campus
The Beauty Industry's Influence On Women In Society, Ann Marie Britton
Honors Theses and Capstones
There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From …
Fall Fashion Show, Luncheon, And Silent Auction (September 15, 2012), 2012 Lindenwood University
Fall Fashion Show, Luncheon, And Silent Auction (September 15, 2012), Lindenwood University
Fashion Show Event Programs & Related Items
Flyer for Fall Fashion Show, Luncheon, and Silent Auction.
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., 2012 Salve Regina University
Twitter Technology Trampling Fashion Designs: The Effects Of Twitter On The Fashion Industry., Margaret K. Reder
Pell Scholars and Senior Theses
The fashion industry continuously faces the issue of fashion piracy, retailers intentionally copying fashion designs from the runway and cheaply manufacturing them to sell at a low price. While large retailers are soaring, many young designers are struggling to survive. Fashion labels are turning to better marketing strategies and the use of social media to increase their popularity, image and revenue. This thesis covers the rise of Twitter, and how fashion designers, specifically Diane Von Furstenberg, Nanette Lepore, and Tory Burch, use Twitter and for what purpose. My goal is to determine if the use of Twitter fosters brand growth …
The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, 2012 Johnson & Wales University - Providence
The Impact Of Nationality, Gender, And Education On Students’ Buying Attitudes Towards Ethical And Socially Responsible Products, Christina Blundin, Suphamas Chatvisedphan, Siraprapa Dusadeewanich, Elena Perova, Xuebo Wang
MBA Student Scholarship
In today’s corporate climate, a company’s ethical and social responsible (ESR) involvement raises concern amongst consumers. Companies seek methods to demonstrate their high level of ESR in order to win customers’ loyalty. Prior research has been performed examining different variables with regards to the purchase of ESR products. This study utilizes empirical evidence from a private university in Rhode Island, Johnson & Wales University to investigate the significance of demographic variables such as nationality, gender and educational level with regards to students' ESR buying attitude. Additionally considered and analyzed external factors are product price, advertisement and industry concern. Results indicate …
Design District -Lindenwood University Fashion Show (April 27, 2012), 2012 Lindenwood University
Design District -Lindenwood University Fashion Show (April 27, 2012), Lindenwood University
Fashion Show Event Programs & Related Items
Program for Design District -Lindenwood University Fashion Show.
Fashion Enthusiasts, 2012 University of Massachusetts Boston
Fashion Enthusiasts, Casey Finigan
Honors Thesis Program in the College of Management
The focus of this study is to explore the fashion industry’s “fashion enthusiast” in comparison to the “average” fashion consumer, and to take that understanding of these fervent consumers as a tool to observe the underlying patterns and factors which comprise these consumers to be enthusiastic ones in this particular industry. The aim of this study is to benefit the fashion industry from a marketing standpoint, by developing a much better understanding of what comprises heavy fashion users, and what drives them more than other fashion not-so-heavy fashion users. The fashion industry is constantly changing and has several media outlets …
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, 2012 California Polytechnic State University - San Luis Obispo
Transparency In The Fashion Industry: Social Media Use In Public Relations Strategies, Teri Akahoshi
Journalism
No abstract provided.
[Owning My Own Business], 2012 Western Kentucky University
[Owning My Own Business], Dominique T. Dillard
Undergraduate Research Award
No abstract provided.
Victoria’S Little Secret, 2012 University of Washington Tacoma
Victoria’S Little Secret, Matthew Deem, Christopher Aiken, Matt Colleen, Matthew Rhoades
MICCSR Presentations
This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.
Victoria's Little Secret: Addressing Child Labor, 2012 University of Washington Tacoma
Victoria's Little Secret: Addressing Child Labor, Andrea Cerna, Michael Lawrence, Eileen Smith, Nicole Winjum
MICCSR Presentations
This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.
Victoria's Little Secret, 2012 University of Washington - Tacoma Campus
Victoria's Little Secret, Joe Lawless
MICCSR Case Studies
This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.
The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, 2012 University of Kentucky
The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham
Theses and Dissertations--Retailing and Tourism Management
Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of …
Hermes International, 2012 Marshall University
Hermes International, Phuong Tran
Theses, Dissertations and Capstones
Hermes International Company is the second strongest brand in luxury industry. They have spent more than 100 years to make Hermes name as famous as today. With 3,000 million euro in average revenue, Hermes has a very strong financial position and potential growth compare to other competitors. Their products are always well-designed, high quality, and fashionable. They do not make good products but extremely good ones. Hermes’ target customers are wealthy people who have high level of income and are interested in luxury items. With more than 300 stores all over the world, Hermes is working on their ways to …
The Effects Of Employees' Perceptions Of Performance Appraisal Process Of Readymade Garments Industries In Bangladesh : An Empirical Study, 2012 North South University, Bangladesh
The Effects Of Employees' Perceptions Of Performance Appraisal Process Of Readymade Garments Industries In Bangladesh : An Empirical Study, Dhasro Miah, A.K.M. Mominul Haque Talukder
Business Review
This study investigates the effects of employees' perception of performance appraisal process on organizational commitment, job satisfaction, and employee retention in readymade garments sectors. Results indicate a significant positive relationship between employee retention with performance appraisal process. Conversely, organizational commitment indicates a negative but not significant relationship with performance appraisal process. Study recommends that Readymade Garments sector requires fair performance appraisal system to enhance employee's job satisfaction and organizational commitment. It also asserts employers positive perception to employees regarding the performance appraisal implications. Finally, the study commends that collaboration between employers and employees is essential to build an effective performance …
The Influence Of Culture: A Comparison Of White American And Hispanic American Teens Information Sources And Store Attribute Preferences, 2012 University of Kentucky
The Influence Of Culture: A Comparison Of White American And Hispanic American Teens Information Sources And Store Attribute Preferences, Kelli H. Murphy
Theses and Dissertations--Retailing and Tourism Management
The culture of America is changing now more than ever. With the Hispanic American population growing, it is important for retailers to understand how to market to these changing demographics. This study compares white Americans to Hispanic Americans in regard to store selection influences. Information sources and store attributes are analyzed as factors that influence store selection. It was found that acculturation of Hispanic American teens has created many commonalities between the two cultures. Future research could become be more in depth as to why these things occur or their effect on actual purchases.
The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, 2011 Fordham University
The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa
Fordham Business Student Research Journal
When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups, it …
St. Charles Alumni Club Fashion Show (September 24, 2011), 2011 Lindenwood University
St. Charles Alumni Club Fashion Show (September 24, 2011), Lindenwood University
Fashion Show Event Programs & Related Items
Program for the St. Charles Alumni Club Fashion Show (September 24, 2011).
Part One: The Influence Of Fashion. Chapter 4, Bathing And Swimming: Seeking A "Sensible Costume", 2011 Selected Works
Part One: The Influence Of Fashion. Chapter 4, Bathing And Swimming: Seeking A "Sensible Costume", Patricia Campbell Warner
Patricia Campbell Warner
No abstract provided.
Part One: The Influence Of Fashion. Chapter 5, Women Enter The Olympics: A Sleeker Swimsuit, 2011 Selected Works
Part One: The Influence Of Fashion. Chapter 5, Women Enter The Olympics: A Sleeker Swimsuit, Patricia Campbell Warner
Patricia Campbell Warner
No abstract provided.
Notes, 2011 Selected Works