What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia,
2022
Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University, Malang, Indonesia 65154
What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia, Mufida Sekardhani, Sujin Song
Asia Marketing Journal
Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has …
Teaching Sql In An On-Line Learning Environment: Considering For Selecting A Relational Database,
2022
Texas Southern University
Teaching Sql In An On-Line Learning Environment: Considering For Selecting A Relational Database, Marion Smith
Southwestern Business Administration Journal
In today’s business environment, students entering the workplace are expected to have problem-solving skills as well as an understanding of fundamental database concepts. Interns and new hires must be able to identify, extract and manipulate data that typically reside in a relational database. To meet this expectation, students are introduced to database concepts and SQL in a variety of courses. This paper discusses instructor considerations when selecting a database management system for teaching SQ on-line
Are More Followers Always Better? The Non-Linear Relationship Between The Number Of Followers And User Engagement On Seeded Marketing Campaigns In Instagram,
2022
Student Wisconsin Business School University of Wisconsin-Madison Wisconsin, United States of America
Are More Followers Always Better? The Non-Linear Relationship Between The Number Of Followers And User Engagement On Seeded Marketing Campaigns In Instagram, Suyoung Moon, Shijin Yoo
Asia Marketing Journal
Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to find out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded influencer and user engagement. The data consists of information from 1,062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded influencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the seeded …
Mobile Banking Service In Mongolia: The Role Of Online Convenience On The Acceptance And Use Behavior,
2022
School of Management, Mongolia International University
Mobile Banking Service In Mongolia: The Role Of Online Convenience On The Acceptance And Use Behavior, Aisena Ivanova, Grimm Noh
Asia Marketing Journal
The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post- possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of …
Meeting All The Challenges: These Five Colby Alumnae Are Reshaping The World Of Business, Finance, And Technology With Their Liberal Arts Education,
2022
Colby College
Meeting All The Challenges: These Five Colby Alumnae Are Reshaping The World Of Business, Finance, And Technology With Their Liberal Arts Education, Kayla Voigt
Colby Magazine
Five high-achieving alumnae talk about their lives, careers, and Colby.
The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia,
2022
University of the Incarnate Word
The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak
Theses & Dissertations
The objective of this quantitative study, which utilized a non-experimental, correlational predictive design, was to evaluate the association between perceptions of e-service quality by Saudi Arabian adult residents and their overall satisfaction with the online retailer from which they buy their electronics and small appliances products. The study also sought to determine to what extent e-service quality factors, as a group and independently, predict the customer satisfaction of the participants of this study. The participants of this study were limited to adults (18 years of age or older), male and female, who live in any region of Saudi Arabia, and …
Pricing And Quality Strategies For An On-Demand Housekeeping Platform With Customer-Intensive Services,
2022
Singapore Management University
Pricing And Quality Strategies For An On-Demand Housekeeping Platform With Customer-Intensive Services, Jianjun Yu, Yanli Fang, Yuanguang Zhong, Xiong Zhang, Ruijie Zhang
Research Collection Lee Kong Chian School Of Business
In this paper, we study an on-demand housekeeping platform in which suppliers have hetero-geneous opportunity costs, and customers are sensitive to service quality, price, and waitingtime. The platform charges fees from customers and divides revenue with service suppliers ina certain proportion. We analyze two types of market coverage, namely full market coverageand partial market coverage. We find that as the potential demand market capacity expands,the platform will choose to lower prices to attract more customers and service suppliers until itreaches the partial market, thereby obtaining higher revenue, and suppliers will provide lowerquality services to serve more customers and thus obtain …
The Impact Of Line (Brand) Extension Strategies On Competition And In-Store Operational Performance In The China E-Commerce Environment,
2022
Singapore Management University
The Impact Of Line (Brand) Extension Strategies On Competition And In-Store Operational Performance In The China E-Commerce Environment, Er-Yung Stephen Chu
Dissertations and Theses Collection (Open Access)
Line (brand) extension activity in the western markets may have tempered during the last decade, and most of the academic research that has been done is based on traditional brick and mortar stores. With the rise of e-commerce, line extension became a growth tool for brands. The study starts with the classification of line extension strategic types, which gives different tiers of Chinese e-commerce firms a good reference, especially in the rapidly changing e-commerce environment. It also seeks to give guidance for different aspects of launching new line extensions. Using this guidance, future brands can make better estimations of brand …
Towards A Strategy Of Governance Of Electronic Commerce In Iraq For Sustaining Women's Economic Empowerment,
2022
Mustansiriyah University-Iraq
Towards A Strategy Of Governance Of Electronic Commerce In Iraq For Sustaining Women's Economic Empowerment, Hana A. Hammodi Al Samarai, Wafaa J. Ameen Al Mahdawi
Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي
The major economic transformations in the world, where many commercial transactions in the world are carried out through electronic correspondence, voice and image remotely, through the Internet, This is due to the developments in the information and communication technology sector. Closing the gender gap on online platforms means the ability to significantly grow global e-commerce markets, but technological progress does not always translate into progress in equality for women, who consistently lag behind men when it comes to accessing and using the digital market. This growing trend of e-commerce presents an interesting opportunity for small businesses and women-owned businesses. The …
Trans-Parasocial Relation Between Influencers And Viewers On Live Streaming Platforms: How Does It Affect Viewer Stickiness And Purchase Intention?,
2022
College of Management, National Sun Yat-sen University
Trans-Parasocial Relation Between Influencers And Viewers On Live Streaming Platforms: How Does It Affect Viewer Stickiness And Purchase Intention?, Jeeyeon Kim, Jui-Ting Liu, Sue Ryung Chang
Asia Marketing Journal
Live streaming has become one of the most important communication tools for influencers to synchronously interact with viewers. It is critical to understand the effect of the reciprocal and synchronously interactive relations built between influencers and viewers, so-called trans-parasocial relations, in the context of live streaming. In this study, we investigate how trans-parasocial relations impact viewers’ stickiness and purchase intention on live streaming platforms. Furthermore, we investigate fanship as a mediating factor in the relationship between trans-parasocial relations and viewers’ behaviors. Overall, the results reveal significant direct and indirect effects of trans-parasocial relations on viewers’ stickiness and purchase intention. Higher …
“Fiscal Trap”, The Case Of Greece,
2022
College of Mount Saint Vincent
“Fiscal Trap”, The Case Of Greece, Titos Ritsatos
Southern University College of Business E-Journal
Present research aims at the introduction of the term “Fiscal Trap” in economic literature, as a comprehensive definition of the economic situation in which any available combination of fiscal-only policy measures (tax increases and austerity measures), would fail to fulfill fiscal targets during periods of recession. Using recent experience from the case of Greece, an ex-post evaluation of adopted policy effectiveness is pursued. Fiscal austerity and increased taxation enforced in Greece during the years 2009-2012, resulted in decreased tax revenues, lower GDP and increased debt-to-GDP ratio. In order to slip away from the vicious cycle generated by austerity and tax …
The Terrorist Laffer Curve:Rationality And Insurgency In Iraq, 2004-2008,
2022
Coastal Carolina University
The Terrorist Laffer Curve:Rationality And Insurgency In Iraq, 2004-2008, Dennis S. Edwards
Southern University College of Business E-Journal
While the original framework by Arthur Laffer focused on tax rates and the resulting revenue from such taxation, the Laffer curve has been applied to other studies in behavior as well. This paper details evidence of a Laffer curve in Iraq with respect to terrorist violence and Iraqi public support of that violence against the U.S.-led coalition forces. As insurgents began killing more Iraqi citizens in their attacks on U.S.-led forces, the increased lethality caused initial support of such violence to erode. As a result, the high-level terrorist hierarchy has suggested that its operatives reduce lethality and indiscriminate bombings.
Shopping Marketing Tactics That Drive Purchases,
2022
University of Arkansas, Fayetteville
Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?
The Forces Changing U.S. Shopping Behavior,
2022
University of Arkansas, Fayetteville
The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.
Learning To Ask Critical Questions For Assisting Product Search,
2022
Singapore Management University
Learning To Ask Critical Questions For Assisting Product Search, Zixuan Li, Lizi Liao, Tat-Seng Chua
Research Collection School Of Computing and Information Systems
Product search plays an essential role in eCommerce. It was treated as a special type of information retrieval problem. Most existing works make use of historical data to improve the search performance, which do not take the opportunity to ask for user’s current interest directly. Some session-aware methods take the user’s clicks within the session as implicit feedback, but it is still just a guess on user’s preference. To address this problem, recent conversational or question-based search models interact with users directly for understanding the user’s interest explicitly. However, most users do not have a clear picture on what to …
Engaging The Customers Through Social Mobile Application Experience,
2022
Bahauddin Zakariya University, Multan, Pakistan
Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan
Business Review
This paper aims to investigate the customer experience and post purchase behavior in the mobile application environment. This study is experimental with a quantitative approach. Two hypothetical mobile apps were developed; social-focused and information-focused. Data was collected by surveying 400 online shoppers and, analyzed by employing SEM and multi-group analysis techniques using Amos. Results suggest that a mobile app that is socially focused enhances the customer experience and customer engagement behavior respectively. Next, the need for touch provides boundary conditions between customer experience and customer engagement behavior. Behavioral experience can be enhanced by improving online customer experience with the help …
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences,
2022
University of Lynchburg
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer
Atlantic Marketing Journal
Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising,
2022
Missouri State University
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers
Atlantic Marketing Journal
Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …
Central Bank Independence: An Examination Of Monetary And Economic Stability Through Ordinary And Extraordinary Times,
2022
Georgia Gwinnett College
Central Bank Independence: An Examination Of Monetary And Economic Stability Through Ordinary And Extraordinary Times, Carroll Griffin, Yun Cheng
Southern University College of Business E-Journal
The idea of central bank independence (CBI) has been widely accepted over the last several decades by many countries around the world, both developed and developing. As such, many countries around the world granted autonomy to their central banks during the 1980s and 1990s. Although the majority of past studies have primarily examined the impact of central bank independence on inflation, there is only now sufficient date to empirically determine whether many of these claims are true. This study examines central bank independence over the long-term (1960 to 2015) to determine to what extent central bank independence has helped to …
Guess Who Is Not Using Mobile Money In Sub-Saharan Africa?,
2022
Texas A&M International University
Guess Who Is Not Using Mobile Money In Sub-Saharan Africa?, Aparna Gosavi
Southern University College of Business E-Journal
Mobile money, which is a mobile-phone-based service, sends and/or receives money across a wide geographical area with just a touch of a mobile-phone button. This particular financial product was initially introduced in Kenya in the early part of 2007. Within the first six months of its introduction in Kenya, more than two million people enrolled for the service, partly because the utility emerged as a handy tool for urban migrants to send money back home to their families who resided in villages. This overwhelming response to the service was mainly because of its convenience, safety, and speed. Now, in Sub-Saharan …
