The Monetary Value Of Virtual Goods: An Exploratory Study In Mmorpgs,
2010
Singapore Management University
The Monetary Value Of Virtual Goods: An Exploratory Study In Mmorpgs, Qiu-Hong Wang, Viktor Mayer-Schonberger
Research Collection School Of Computing and Information Systems
This study investigates the monetary value of time spent in virtual worlds in the context of 24 most popular MMORPGs Building on classic economic theory, we approach this issue through a combination of theoretical modeling, experiment, and cross-sectional time series data analysis. Our findings suggest that intensive social networking and flatter social hierarchy structures are associated with lower monetary value of time spent in-game. Further, two opposite network effects on the monetary value of in-game time spent were observed. One is the positive network effect from the active user base, the other is the negative network effect from the intensity …
Copyright’S Twilight Zone: Digital Copyright Lessons From The Vampire Blogosphere,
2010
University of PIttsburgh School of Law
Copyright’S Twilight Zone: Digital Copyright Lessons From The Vampire Blogosphere, Jacqueline D. Lipton
Articles
Web 2.0 technologies, characterized by user-generated content, raise new challenges for copyright law. Online interactions involving reproductions of copyrighted works in blogs, online fan fiction, and online social networks do not comfortably fit existing copyright paradigms. It is unclear whether participants in Web 2.0 forums are creating derivative works, making legitimate fair uses of copyright works, or engaging in acts of digital copyright piracy and plagiarism. As online conduct becomes more interactive, copyright laws are less effective in creating clear signals about proscribed conduct. This article examines the application of copyright law to Web 2.0 technologies. It suggests that social …
Innovations In The Internet’S Architecture That Challenge The Status Quo,
2010
University of Pennsylvania Carey Law School
Innovations In The Internet’S Architecture That Challenge The Status Quo, Christopher S. Yoo
All Faculty Scholarship
The current debate over broadband policy has largely overlooked a number of changes to the architecture of the Internet that have caused the price paid by and quality of service received by traffic traveling across the Internet to vary widely. Topological innovations, such as private peering, multihoming, secondary peering, server farms, and content delivery networks, have caused the Internet’s traditionally hierarchical architecture to be replaced by one that is more heterogeneous. Moreover, network providers have begun to employ an increasingly varied array of business arrangements. Some of these innovations are responses to the growing importance of peer-to-peer technologies. Others, such …
Telling The Brand Story: Including News Articles In Online Promotional Strategies,
2010
Sacred Heart University
Telling The Brand Story: Including News Articles In Online Promotional Strategies, Anca C. Micu
WCBT Faculty Publications
Given the growing popularity of the Internet as a promotional medium, it is crucial for brand managers to examine the effects of combining the different brand communication sources online. According to social comprehension theory and knowledge from neuroscience, people exposed to a message spontaneously construct a mental simulation. People who are exposed to images or visuals are unlikely to assign verbal labels to their observations, whereas people who read a story may spontaneously form mental pictures of the narrative content. Mental processing of stories requires more extensive elaboration than processing of visuals. In a first study, survey results indicate online …
Do Online Reviews Reflect A Product's True Perceived Quality? An Investigation Of Online Movie Reviews Across Cultures,
2010
Singapore Management University
Do Online Reviews Reflect A Product's True Perceived Quality? An Investigation Of Online Movie Reviews Across Cultures, Noi Sian Koh, Nan Hu, Eric K. Clemons
Research Collection School Of Computing and Information Systems
When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries - China and the United States. We argue that consumers' rating behaviors are affected by cultural influences. Based on data collected from imdb.com and douban.com, we found significant differences across raters from these two different cultures. Additionally, we examined how cultural elements influence rating behavior for a hybrid culture - Singapore. Under-reporting bias occurs when consumers with extreme opinions are more likely to report their opinions than consumers with moderate reviews, resulting …
Accommondations,
2009
Illinois Wesleyan University
