Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model,
2022
College of Business Administration, Shukutoku University Saitama, Japan
Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model, Masaki Toyama
Asia Marketing Journal
To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers’ intention to use MaaS. Therefore, this study clarifies the determinants of consumers’ intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old …
Iq-Pass: Accelerate And Upscale To The Next Level,
2022
Rotterdam business School
Iq-Pass: Accelerate And Upscale To The Next Level, Helen De Haan
Case Studies
European business environment has many specific market conditions due to the differences in terms of legislation, culture & language, business practices, etc. Many European companies are in the transition of combining digital transformation (apps, software and platform development) and their traditional industrial bases. Another trend in European business development is consolidation, i.e. merger and acquisitions. Small but very innovative companies can be easily taken over by larger companies. When such a small but innovative company becomes a business unit in of a large organisation after acquisition or take-over, maintaining innovation-based growth can be problematic. By understanding this dynamic and the …
Robotics: The Ponderings Of An Hospital Ceo In The Netherlands,
2022
Hogeschool Rotterdam)
Robotics: The Ponderings Of An Hospital Ceo In The Netherlands, Gerard Van Der Star, Arjen Van Klink Dr
Case Studies
A CEO of a Dutch public hospital contemplates about what he just read. This is disrupting news! It will have major consequences when this way of surgery becomes common good. It requires not only surgeons to rethink their profession but what is more important it requires a total new vision on healthcare in particular. The speed of development in the healthcare robot industry is impressive. How much longer does it take before developers find a way to transform robotic systems from being dependent to semi-autonomous to eventually, fully autonomous systems, like what he just read?
Two To Tango Is Not Enough: How To Build Ecosystems For Smart Service Innovation?,
2022
FH Dortmund
Two To Tango Is Not Enough: How To Build Ecosystems For Smart Service Innovation?, Jan-Philipp BüChler Prof. Dr.
Case Studies
Senior managers of two German mid-sized world market leaders in sensor electronics (ifm electronic) and mechanical engineering (GEA Group) discuss the opportunities and barriers of developing smart service innovations. The case study addresses different roles and patterns in ecosystems of multiple collaborating actors in different stages of development. The open-end discussion invites learners to evaluate the opportunities from different perspectives based on industry-specific experiences.
Tesla Transformation And Hidden Champions: The Pace Of Innovation It The Only Thing That Matters In The Long Run.,
2022
FH Dortmund
Tesla Transformation And Hidden Champions: The Pace Of Innovation It The Only Thing That Matters In The Long Run., Jan-Philipp BüChler Prof. Dr.
Case Studies
After having internally invested significant amounts of time and resources into customer-specific development, the CEO of CoMaTec - family-owned and mid-sized world-market leader in the automotive industry - receives the contract for batch production from emerging electric automotive giant TESLA. However, the timing for the final development stage and start of production (SOP) deviates distinctly from all prior agreements. The tightened timing would put his company at tremendous risk. Should he accept the contract? Which mitigation strategies present an option for managing the emerging risks?
Entering The Next Level Of Value Generation: Servitization And Digitization For Industry 4.0 By Ifm Electronic,
2022
Fachhochschule Dortmund
Entering The Next Level Of Value Generation: Servitization And Digitization For Industry 4.0 By Ifm Electronic, Robert Ciszewski, Jan-Philipp Büchler Prof Dr
Case Studies
Ifm electronic is a mid-sized wold market leader in sensor electronics for industry and automotive applications. The hidden champion shows an impressive growth trajectory in the last 20 years from around 200 mio. € to 1 bn. € in 2019. In this case study, the ambitious leaders of this company start to elaborate the strategy for achieving the next billion. Students are required to identify the drivers of growth in the past decades and evaluate the steadiness of this recipe for success in the context of major shifts and technological advances in key customer industries such as industry 4.0 and …
Gea Farm Technologies: Building Core Competencies Through Internal And External Growth,
2022
Fachhochschule Dortmund
Gea Farm Technologies: Building Core Competencies Through Internal And External Growth, Jan-Philipp Büchler Prof Dr, Axel Faix Prof Dr, Gregor Brüggelambert Dr, Anna Weiland
Case Studies
GEA Farm Technologies is a mid-sized world market leader of mechanical equipment and service solutions for milk production and livestock farming. The so-called hidden champion developed a set of capabilities and core competencies to innovate the industry’s established business model through a two-fold strategy balancing internal and external growth. The case study invites students to explore the benefits and limits of this business model innovation and requires them to investigate further strategic options for growth.
Is The Peak-Affect Important In Fast Processing Of Visual Images In Printed Ads? : A Comparative Study On The Affect Integration Theories,
2022
School of Media & Communication, Kwangwoon University Seoul, Korea
Is The Peak-Affect Important In Fast Processing Of Visual Images In Printed Ads? : A Comparative Study On The Affect Integration Theories, Kyunghee Bu, Luri Lee
Asia Marketing Journal
This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the ‘think-aloud’ method to capture consumers’ spontaneous responses to visual images. We hypothesize that not only would consumers show mixed affects toward a still-cut visual image but that they would also integrate their serial affects heuristically rather than simply averaging the affects as suggested by the compensatory hypothesis. By comparing the effects of two contradictory affect integration hypotheses (i.e., peak-affect and mood-maintenance) with compensatory integration, using a …
Determinants Of Knowledge Sharing: The Roles Of Learning Organization Culture, Empowering Leadership, And Learning Goal Orientation,
2022
Georgia Southwestern State University
Determinants Of Knowledge Sharing: The Roles Of Learning Organization Culture, Empowering Leadership, And Learning Goal Orientation, Yangil Park, Baek-Kyoo Joo
International Journal of Applied Management and Technology
This study examined how knowledge sharing attitudes (KSAs) and knowledge sharing intentions (KSIs) are affected by perceived learning organization culture (LOC), empowering leadership (EL), and learning goal orientation (LGO). From the data collected, we discovered that KSA was a significant partial mediator between KSI and LGO. Furthermore, LOC and EL had moderating roles on the LGO and KSA relationship. Such moderation effects were insignificant for KSI, however. This study incorporated the knowledge sharing research fields of motivation research, leadership, and organizational culture. We comment that this study was centered on relatively highly educated management consultants, as human resource management and …
Investigating Accessibility Challenges And Opportunities For Users With Low Vision Disabilities In Customer-To-Customer (C2c) Marketplaces,
2022
University of Tsukuba
Investigating Accessibility Challenges And Opportunities For Users With Low Vision Disabilities In Customer-To-Customer (C2c) Marketplaces, Bektur Ryskeldiev, Kotaro Hara, Mariko Kobayashi, Koki Kusano
Research Collection School Of Computing and Information Systems
Inaccessible e-commerce websites and mobile applications exclude people with visual impairments (PVI) from online shopping. Customer-to-customer (C2C) marketplaces, a form of e-commerce where trading happens not between businesses and customers but between customers, could pose a unique set of challenges in the interactions that the platform brings about. Through online questionnaire and remote interviews, we investigate problems experienced by people with low vision disabilities in common C2C scenarios. Our study with low vision participants (N = 12) reveal both previously known general accessibility issues (e.g., web and mobile interface accessibility) and C2C specific accessibility issues (e.g., inability to confirm item …
The Disappearing Convenience Of Convenience Stores,
2022
Singapore Management University
The Disappearing Convenience Of Convenience Stores, Ramaswami, S.
Research Collection Lee Kong Chian School Of Business
The article describes post-Covid challenges to the convenience store format in Singapore, and the ways in which some of these challenges can be mitigated.
Iq-Pass: Access To Growth,
2022
Rotterdam Business School
Iq-Pass: Access To Growth, Arjen Van Klink Dr, Helen De Hann Dr
Case Studies
The market of (temporary) access control is one example of an industry that is impacted by digitization and internationalisation. New possibilities come up and ask for reaction from suppliers, but require the re-specification of needs from customers as well. It is also an illustration how new regulation, in this case especially related to privacy and migration, influences industrial dynamics. Related to new technological possibilities and legislative conditions, the industry is in a process of consolidation. This case focuses on a small but innovative company, IQ-Pass, developing its growth strategy in Europe within its constellation of being a subsidiary of the …
Dynamic Return Relationships In The Market For Cryptocurrency: A Var Approach,
2022
James Madison University
Dynamic Return Relationships In The Market For Cryptocurrency: A Var Approach, Julian Gouffray
James Madison Undergraduate Research Journal (JMURJ)
This paper examines how the Bitcoin-altcoin return relationship has evolved in periods between 2015 and 2020. To understand this relation, we observe data on the cryptocurrency Bitcoin and prominent altcoins Ethereum, Litecoin, Ripple, Stellar, and Monero, which collectively represent over 90% of the market throughout the observed period. We employ a vector autoregressive model (VAR) to produce forecast error variance decompositions, orthogonal impulse response functions, and Granger-causality tests. We find evidence that Bitcoin return variation has increasingly explained altcoin returns and that market inefficiency increased between 2017 and 2020, as shown by increased Granger causality between Bitcoin and altcoins. These …
The Impact Of Mobile Banking Customer Experience On Loyalty Among Millennials In South Africa,
2022
University of Cape Town
The Impact Of Mobile Banking Customer Experience On Loyalty Among Millennials In South Africa, Justice Ncube, Salah Kabanda
African Conference on Information Systems and Technology
Banks need to remain competitive in the ever-changing business environment. Millennials are one of the largest customer segments with a large digital and mobile appetite; as a result, they form a natural target for banks. To increase their customer base, banks need to ensure that their customer experience strategy caters for these young customers in accordance with their expectations. This study explores factors that influence customer experience in mobile banking and how this experience influences customer loyalty to their bank. This study used a mixed-methods strategy and collected data from 344 mobile banking users via an online survey questionnaire and …
A Psychological Profile Of The Digitized Economy: Who Buys Cryptocurrencies, Nfts, And Meme-Stocks (And Why)?,
2022
Western University
A Psychological Profile Of The Digitized Economy: Who Buys Cryptocurrencies, Nfts, And Meme-Stocks (And Why)?, Nicole Wolfe
Undergraduate Student Research Internships Conference
As the global digital economy continues to grow in interest and financial worth, it is imperative to harvest data to gain early information on this nuanced economy. Already, we have witnessed billions of dollars in losses and wins at the blink of an eye, encouragement to invest from well-known celebrities and politicians, and high anxiety from the newness, power consumption, and potential outcomes of this nuanced system. Stemming from the lack of solid evidence in this emerging field, we hope to gain more insight on the early players and variation within the digitized economy. Similarly, we hope to identify specific …
What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia,
2022
Entrepreneurship Department, BINUS Business School Undergraduate Program Bina Nusantara University, Malang, Indonesia 65154
What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia, Mufida Sekardhani, Sujin Song
Asia Marketing Journal
Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has …
Teaching Sql In An On-Line Learning Environment: Considering For Selecting A Relational Database,
2022
Texas Southern University
Teaching Sql In An On-Line Learning Environment: Considering For Selecting A Relational Database, Marion Smith
Southwestern Business Administration Journal
In today’s business environment, students entering the workplace are expected to have problem-solving skills as well as an understanding of fundamental database concepts. Interns and new hires must be able to identify, extract and manipulate data that typically reside in a relational database. To meet this expectation, students are introduced to database concepts and SQL in a variety of courses. This paper discusses instructor considerations when selecting a database management system for teaching SQ on-line
Are More Followers Always Better? The Non-Linear Relationship Between The Number Of Followers And User Engagement On Seeded Marketing Campaigns In Instagram,
2022
Student Wisconsin Business School University of Wisconsin-Madison Wisconsin, United States of America
Are More Followers Always Better? The Non-Linear Relationship Between The Number Of Followers And User Engagement On Seeded Marketing Campaigns In Instagram, Suyoung Moon, Shijin Yoo
Asia Marketing Journal
Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to find out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded influencer and user engagement. The data consists of information from 1,062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded influencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the seeded …
Mobile Banking Service In Mongolia: The Role Of Online Convenience On The Acceptance And Use Behavior,
2022
School of Management, Mongolia International University
Mobile Banking Service In Mongolia: The Role Of Online Convenience On The Acceptance And Use Behavior, Aisena Ivanova, Grimm Noh
Asia Marketing Journal
The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post- possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of …
Meeting All The Challenges: These Five Colby Alumnae Are Reshaping The World Of Business, Finance, And Technology With Their Liberal Arts Education,
2022
Colby College
Meeting All The Challenges: These Five Colby Alumnae Are Reshaping The World Of Business, Finance, And Technology With Their Liberal Arts Education, Kayla Voigt
Colby Magazine
Five high-achieving alumnae talk about their lives, careers, and Colby.
