Business and Corporate Communications Commons^™

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data …

Internships As Clinical Rotations In Business: Enhancing Access And Options, Faye W. Gilbert, Jason Harkins, Pankaj Agrrawal, Taylor Ashley

International Journal for Business Education

Internships are high impact practices that offer work experiences and provide advantages for participating undergraduate students and for the talent acquisition efforts of firms. While research consistently documents the benefits of internships as a transformative experience, access and outcomes may vary for students and for underserved populations. Limitations of internships can include lack of access to enough positions as well as inadequate interactions between undergraduate students, firms, and faculty members in business programs. The purpose of this article is to describe an approach to enhancing access to internships on a larger scale with greater variety. Protocols found in clinical rotations …

2021 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2021.

Integration Of Internet Of Things And Health Recommender Systems, Moonkyung Yang

Electronic Theses, Projects, and Dissertations

The Internet of Things (IoT) has become a part of our lives and has provided many enhancements to day-to-day living. In this project, IoT in healthcare is reviewed. IoT-based healthcare is utilized in remote health monitoring, observing chronic diseases, individual fitness programs, helping the elderly, and many other healthcare fields. There are three main architectures of smart IoT healthcare: Three-Layer Architecture, Service-Oriented Based Architecture (SoA), and The Middleware-Based IoT Architecture. Depending on the required services, different IoT architecture are being used. In addition, IoT healthcare services, IoT healthcare service enablers, IoT healthcare applications, and IoT healthcare services focusing on Smartwatch …

Stimulating Intrapreneurial Intentions With Digital Business Training In The Vet Sector: The Potential Of Massive Open Online Courses, Christian Friedl

International Journal for Business Education

It has become imperative to stimulate and support employees to behave entrepreneurially within organizations (intrapreneurship). However, little is known about how digital, massive, and scalable business education and training formats such as massive open online course (MOOCs) can contribute to vocational and educational training (VET) in general, and to nurture intrapreneurial behavior and corresponding intentions in specific. Therefore, the purpose of this paper is to explore the potential effect of a MOOC on intrapreneurial intentions of learners.
Data were acquired from 412 employees taking a MOOC on intrapreneurship for constructs embedded in the theory of planned behavior, tailored to the …

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …

Les Ressources Humaines Et La Strategie De L’Entrprise, Jean-Jacques Peuch-Lestrade

Dirassat

HUMAN RESOURCES AND COMPANY STRATEGY

This article focuses on the issue of HUMAN RESOURCES AND CORPORATE STRATEGY from a strategic point of view and Globalization and its impact on Human resources.

Capabilities Information Technology And Knowledge Sharing : A Bibliometric Perspective, Ilham I. M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study was conducted with the aim of determining various bibliometric characteristics of documents published in the Scopus database. The information starts from the type of access, year, author, subject area, document type, publication stage, source title, keyword, affiliation, funding sponsor, country, source type, and language. Capabilities Information Technology and Knowledge Sharing are defined as the use of information technology capabilities and information technology management processes between business units by using the capabilities of resources together. Research on Information Technology Capabilities and Knowledge Sharing by providing a big picture that is visualized from year to year. This study aims to …

Lessons Learned: Steven Adamske, Mercedes Cardona

Journal of Financial Crises

Steven Adamske was Communications Director for the House Financial Services Committee under Chairman Barney Frank in 2008 and later served as a spokesman for the Treasury Department under Secretary Timothy Geithner. Adamske handled communications for issues including the Troubled Asset Relief Program (TARP), the auto industry rescue, and the Dodd-Frank Wall Street Reform and Consumer Protection Act. At Treasury, he specialized in domestic finance issues such as the reform of Fannie Mae and Freddie Mac, the wind-down of TARP, and implementation of Dodd-Frank. This Lessons Learned summary is based on an interview with Mr. Adamske.

Ada News - 11/08/2021, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

2021 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2021.

Joint News, Attention Spillover, And Market Returns Predictability, Li Guo, Lin Peng, Yubo Tao, Jun Tu

Research Collection Lee Kong Chian School Of Business

We analyze over 2.6 million news articles and propose a novel measure of joint news coverage of firms. The measure strongly and negatively predicts market returns, with a monthly R-squared of 3.93% in sample and 6.52% out of sample. The relation is causal, robust to existing predictors, and is especially strong when market uncertainty is high or when market frictions are large. At the firm level, joint news coverage is associated with a 20.3% increase in EDGAR downloads by new IPs from the investor bases of the other covered firms. Our evidence suggests that joint news triggers investor attention spillover …

A Longitudinal Analysis Of Corporate Social Rresponsibility Reporting By The Largest Hotel Companies In The World, Danuta De Grosbois

TTRA Canada 2021 Conference

No abstract provided.

Ada News - 10/11/2021, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Assyrian Aesthetics: Recovering The Modern Assyrian Art Of William Daniel (1903-88) And Andre Gvalevich (1911-85), Ryan Nazari

Canterbury Scholars

In response to the lack of scholarly attention to modern Assyrian culture (i.e., mid-20th century to present), this paper creates a conversation between two Assyrian pieces of art––William Daniel’s poem “The Problem” and Andre Gvalevich’s oil painting portrait of William Daniel. In my argument, I show how “The Problem” and the portrait advance themes of loneliness/intimacy based on the aesthetic relationship between the artists and their respective audiences. I first define Peter Balakian’s account of aesthetics in his article “Poetry as Civilization” for my theoretical context. Secondly, I summarize and critique the methodologies of current scholarship that exist on my …

Learning From Experience: Sasah Communications Intern And Osborne Holdings Intern, Andrew Fullerton

SASAH 4th Year Capstone and Other Projects: Publications

I certainly learned about communications as a communications intern, and I certainly learned about copywriting as an intern copywriter at Osborne Holdings. However, what resonates the most with me a year after completing my experiential learning credits are not job-focused skills. Instead, what resonates the most with me are the things I learned about responsibility, valuing my skillset, and leadership.

As an intern with SASAH, I learned that communication is not just a skill; it is a responsibility. I learned this as I ran the SASAH Instagram page through a school year that was cut short because of the COVID-19 …

Internships At The Walrus And Hive Media Group, Reese Berlin Bromstein

SASAH 4th Year Capstone and Other Projects: Publications

This report will reflect upon my experiential learning experiences of interning at The Walrus and at Hive Media Group. The opportunity to work with a company as revolutionary as The Walrus and gain experience in the rapidly changing online publishing industry was an honour. I loved being a Digital Intern at The Walrus as it combined my passion for storytelling, interest in web development and production, and content strategy. I also loved working for Hive Media Group as a Mergers and Acquisitions Intern. M&A allowed me to work within a large ecosystem of sales, operations, and project management, and move …

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

2021 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2021.