Business and Corporate Communications Commons^™

Women’S Empowerment Campaigns In East Asia: Case Study Of Sk-Ii, Huan Yao

Student Theses and Dissertations

Brands are increasingly paying attention to the purchasing power of female consumers. In recent years, many brands have added female elements to their brand stories to promote gender equality in society. This provides more opportunities for brands to express their values. However, while the women's movement in Western countries has been in full swing, feminism in Eastern countries is still being explored. This paper examines the best practices in three East Asian countries - China, Japan, and South Korea - for incorporating women's causes into brand identity and probing the development of women's themes in corporate cultures. The paper aims …

Bridge The Gap: Using Advocacy To Bridge The Gender Wage Gap In Sports - A Comparative Analysis Of Venus Williams And The Us Women’S National Team, William E. Mitchell

Student Theses and Dissertations

For decades sports and activism have been synonymous. Many remember Jesse Owens and Tommie Smith’s Olympic protests, Mohammed Ali’s anti-war protest and Collin Kaepernick kneeling to bring attention to racial injustices. More recently many joined in celebration and applauded when the US Women’s National Team secured equal pay. However, many women in sports remain invisible. Activism is a viable form of seeking change, but can the route taken by Venus Williams work in team sports? This project will seek to examine if activism is a viable change agent in sports especially in closing the gender pay gap. While several female …

Evaluating Climate Sentiment In Sec 10-K Filings: S&P 50 Companies, Ruby Chu

Dissertations, Theses, and Capstone Projects

Evaluating Climate Sentiment in SEC 10-K Filings: S&P 50 Companies investigates how climate sentiment is portrayed in corporate financial reporting, focusing on SEC 10-K filings from leading S&P 50 companies. These filings offer detailed insights into financial performance, risks, and management discussions, providing a rich dataset for analyzing corporate behaviors with sustainability and environmental concerns. This study aims to shed light on the extent to which companies address environmental issues and the implications for environmental stewardship by analyzing how these topics are portrayed in their SEC 10-K filings. Drawing inspiration from established greenwashing indicator frameworks, the study develops a climate …

Back To The Office: Us Employee Reluctance And Re-Engagement Strategies, Khin Thaw Ta Chit

Student Theses and Dissertations

When the pandemic era was concluded, organizations were facing difficulties in bringing employees back to the office. The purpose of this study is to investigate dynamics influencing employee reluctance to be back to the office and to explore the effective re-engagement strategies aiming to propose effective strategies. Although there is a good amount of literature exploring the employee reluctance to be back to the office, there are gaps such as the need for post-pandemic studies and inclusive communication strategies, underscore the timeliness and relevance of the proposed thesis. By using a qualitative method, a survey utilizing Qualtrics Online Survey Software, …

Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart

Student Theses and Dissertations

Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …

Lindenwood Student Team Earns Multiple Accolades At American Advertising Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. Jose Jones Receives 2023 Alumni Service Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Displaying Success: Lindenwood Hosts Annual Student Academic Showcase, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Developing And Modernizing Small Businesses In Dangriga, Belize, Abby Teague

Management Undergraduate Honors Theses

This thesis evaluates the effectiveness of the Small Business Development project located in Dangriga, Belize, and includes research on the challenges of entrepreneurship in developing countries. The project consisted of research and the implementation of marketing workshops to teach businesses how to manage their online and social media presence through the Belize Tourism Industry Association (BTIA) Dangriga. The impact of the project was significantly important because many Belizeans struggle to survive and succeed within their businesses. Belize contains multiple microenterprises that cannot meet their potential because of a lack of knowledge and communication. Overall, the project aims to give BTIA …

Small And Mighty: An Analysis Of Foundational Aspects Of Small Family Firms And Their Corporate Social Responsibility, Ashlyn Crosby

Accounting Undergraduate Honors Theses

This thesis investigates the foundational aspects of small family firms to understand how their unique characteristics create differences among various types of firms. This review examines five key business components: operations, longevity, innovation, succession, and decision-making within these firms. The analysis in this report focuses on businesses that operate within the United States. When considering the American economic model, it is also vital to consider the corporate social responsibility (CSR) of small businesses and, due to its emergence as an integral aspect of contemporary business practices, the impact on society, the environment, and stakeholders. While CSR is frequently associated with …

Impact Of Leadership In Project Management, Ian Wegh

Information Systems Undergraduate Honors Theses

Today’s business environment demands effective project management for enterprises to meet their goals and continue to be innovative. Inherently, this also means that project managers must have strong leadership skills. Project management provides a framework of techniques that provides a symbiotic relationship between both the framework and the leader. The idea behind project management is to complete objectives efficiently within a certain time period given a restricted number of resources. This means project management is a process of principles, tools, and methodologies used to effectively manage a team through the System Development Life Cycle. The System Development Life Cycle (SDLC) …

Workplace Wellness, Hannah Holder

Management Undergraduate Honors Theses

The evolving landscape of workplace dynamics underscores a growing emphasis on achieving a better work-life balance and healthier lifestyle, particularly among younger generations entering the workforce. This shift in preferences highlights the importance of companies adapting to meet the needs of employees by offering flexibility and support for wellness initiatives. A workplace culture that promotes work-life balance not only enhances employee satisfaction but also leads to increased productivity and decreased healthcare costs. While comprehensive wellness programs and flexible work arrangements are beneficial, they may not be universally applicable. However, the overarching commitment to creating a supportive and healthy work environment …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Theses

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

The Founding And Process Behind Neutral Zone Reaction, Jules B. Bergman

Chancellor’s Honors Program Projects

No abstract provided.

Lindenwood's Online Graphic Design Program Ranked No. 1 By Techguide, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Chastity Strickland Receives 2023 Alumni Merit Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Record-Breaking Success: Giving Week 2024 Sets New Benchmark, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Hosts 2024 Science Olympiad Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Raising Sustainability Standards In Leisure Industry, Gorete Araújo, Alexandra Lavaredas, Francisco Dias

GSTC Academic Symposium - In conjunction with the GSTC Global Conference Sweden April 23, 2024

Raising sustainability standards in leisure industry

Nowadays, it became clear that the option for sustainable development (SD) is not a discretionary choice, but an imperative for all of humanity. The SDG propose a common framework of peace and prosperity for people and the planet. The exponential growth of tourism, its multiple and transformative impacts on economies and the environment, place this industry at the epicentre of concerns about SD.

Based on the European DIRECTIVE (UE) 2022/2464, which complies European companies to produce a sustainability file integrated in the annual management report, this paper highlights social, cultural, environmental and governance indicators …