A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising,
2010
London College of Communication
A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising, Andrew Mcstay
The Qualitative Report
In this paper I seek to inquire upon audience's perceptions of creativity in online advertising - a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews and ethnographic online interviews across 41 participants. My starting point is a critique of the most comprehensive conceptual intervention in the area of advertising creativity - Smith and Yang's (2004) typology of "relevance" and "divergence". I assess to what extent this typology emerges from my participants' data. Two key features of relevance - contextual …
A Case Of One Professor's Teaching And Use Of Nature Of Science In An Introductory Chemistry Course,
2010
Artvin Coruh University
A Case Of One Professor's Teaching And Use Of Nature Of Science In An Introductory Chemistry Course, Mehmet Karakas
The Qualitative Report
In this article I provide a qualitative analysis of one faculty's teaching and answer the following research question: How does one chemistry professor who teaches introductory science incorporate aspects of the nature of science (NOS) into his course? This study concentrates on a single case in one private higher institution in the Northeastern United States. The participant's teaching style is presented through a combined presentation of interviews, classroom observations, and classroom activities. Six main themes emerged from the field notes in the areas of teacher actions, student teacher interactions, start of the lecture, incorporating NOS language in instruction, class size, …
Issues In The Analysis Of Focus Groups: Generalisability, Quantifiability, Treatment Of Context And Quotations,
2010
Corvinus University of Budapest
Issues In The Analysis Of Focus Groups: Generalisability, Quantifiability, Treatment Of Context And Quotations, Lilla Vicsek
The Qualitative Report
In this paper I discuss some concerns related to the analysis of focus groups: (a) the issue of generalisation; (b) the problems of using numbers and quantifying in the analysis; (c) how the concrete situation of the focus groups could be included in the analysis, and (d) what formats can be used when quoting from focus groups. Problems with respect to generalisation are discussed; types of generalisation are presented which can be used in focus group research. Arguments are made against using a primarily quantitative perspective in the evaluation of focus group data. It is argued that the situation of …
Theoretical Versus Grass-Roots Development Of A Community Partnership,
2010
University of New Mexico
Theoretical Versus Grass-Roots Development Of A Community Partnership, Socorro Escandón
The Qualitative Report
The purpose of this qualitative study was to examine Bracht, Kingbury, and Rissel's five-stage community development model as applied to a grass-roots community action group. The sample consisted of low-income, predominantly Hispanic women in a community action group in a Southwestern barrio, some of whom were experiencing domestic violence. The community group organizer was interviewed, and a content analytic table was constructed. Results showed that the community group's efforts would have benefited from a theoretically organized approach. The window of opportunity continues to be open for community development researchers to offer theoretical assistance to groups that are forming and to …
(Re)Constructing Reflexivity: A Relational Constructionist Approach,
2010
Utrecht University
(Re)Constructing Reflexivity: A Relational Constructionist Approach, Diane Marie Hosking, Bettine Pluut
The Qualitative Report
This article distinguishes three discourses of reflexivity in relation to human inquiry. One of these arises from a post-modern, relational constructionist perspective which radically re-conceptualizes reflexivity: (a) as a local and co-constructed process oriented towards the question (b) how are we 'going on' together, and therefore paying attention to (c) the realities and relations we are co-creating during the research process and so (d) is concerned with local pragmatic and ethical issues (Gergen & Hosking, 2006; McNamee, 1994) rather than with the quality of truth claims. Regular reflexive dialogues as part of, and directed at, the research process can heighten …
Dialoguing With Body: A Self Study In Relational Pedagogy Through Embodiment And The Therapeutic Relationship,
2010
University of Ottawa
Dialoguing With Body: A Self Study In Relational Pedagogy Through Embodiment And The Therapeutic Relationship, Chantale Lussier-Ley
The Qualitative Report
This article emerges from a self-study (Baird, 2004; Bergum, 2003; Grumet, 1990; Ham & Kane, 2004; Kitchen, 2005a, 2005b; Loughran, 2004) conducted as a requirement for a doctoral class at the University of Ottawa in the Faculty of Education. In this study, I reflected on my embodied experiences and the role of the body in my consulting practice in sport and performance psychology with athletes and dancers. Inspired by the work of Chehayl (2006), I engaged in a narrative analysis (Sands, 2002; Sparkes, 2002) of my own emerging autobiographic tale, and actively worked towards re-storying my body through a multi …
Arts Voices: Middle School Students And The Relationships Of The Arts To Their Motivation And Self-Efficacy,
2010
University of North Carolina
Arts Voices: Middle School Students And The Relationships Of The Arts To Their Motivation And Self-Efficacy, Heather Moorefield-Lang
The Qualitative Report
This study explores the question "Does arts education have a relationship to eighth-grade rural middle school students' motivation and self-efficacy?" Student questionnaires, focus-group interviews, and follow-up interviews were data collection methods used with 92 eighth-grade middle school students. Strong emphasis was placed on gathering personal narratives, comments, and opinions directly from the students. Content analysis was used to analyze the student interviews. Middle school students felt that there were both positive and negative relationships between their arts education classes and their motivation and self-efficacy. The students in this study had much to share on the arts courses offered in their …
Question Utilization In Solution-Focused Brief Therapy: A Recursive Frame Analysis Of Insoo Kim Berg's Solution Talk,
2010
Nova Southeastern University
Question Utilization In Solution-Focused Brief Therapy: A Recursive Frame Analysis Of Insoo Kim Berg's Solution Talk, Jeffrey Cotton
The Qualitative Report
Recursive frame analysis (RFA) was used to conduct a single case investigation of Insoo Kim Berg's question utilization talk in a solution-focused brief therapy (SFBT) session. Due to the lack of process research that explores how SFBT questions facilitate change, the author investigated how Berg's solution language influenced a client to respond in session. The purpose of this case study was to explore how SFBT questions served as interventions to facilitate change. The research question for this study was twofold: (a) how does Berg's language influence conversation and (b) how is the client influenced by Berg's questions in a therapeutic …
Action Research In Practice: Issues And Challenges In A Financial Services Case Study,
2010
University of Tasmania
Action Research In Practice: Issues And Challenges In A Financial Services Case Study, Peter Marshall, Phyl Wilson, Kristy De Salas, Judy Mckay
The Qualitative Report
In this paper we give a direct and personal account of the issues and challenges that occurred in an action research study. The research team consisted of five researchers from two Australian universities. The action research case was carried out in a small financial services company and concerned the development of an information systems strategy. However, the focus of the paper is not on information systems, but on the general methodological issues and problems of action research. The authors hope that readers will benefit from the direct and transparent account of the practical methodological problems encountered in the study.
Depression: The Differing Narratives Of Couples In Couple Therapy,
2010
Kuopio University Hospital
Depression: The Differing Narratives Of Couples In Couple Therapy, Eija-Liisa Rautiainen, Jukka Aaltonen
The Qualitative Report
How does the spouse of a person with depression take part in constructing narratives of depression in couple therapy? In this study we examined couples' ways of co-constructing narratives of depression in couple therapy. Three couple therapy processes were chosen for the study, one spouse in each couple having been referred to an outpatient clinic for treatment for his/her depression. Four sessions from each systemic couple therapy process (Jones & Asen, 2000) were analyzed using narrative analysis. According to our findings, couples co-constructed narratives of depression, each in their own way. It is crucial to focus not only on the …
Parents, Teachers And The "Community Of Practice",
2010
University of London
Parents, Teachers And The "Community Of Practice", Jackie Laluvein
The Qualitative Report
Raffo and Gunter (20087) argue that there is insufficient research which has "systematically examined, categorised and synthesised the types of leadership in schools that might assist social inclusion" (p. 397). In this paper I argue that Wenger's concept of a "community of practice", when applied to the parent-teacher relationship, provides a framework for future qualitative research agendas which explore "how social inclusion/exclusion can be defined in terms of access, recognition and meaningful participation issues ('equity')" (Raffo and Gunter, p.397).
Incorporating Mythic And Interpretive Analysis In The Investigation Of Hearing Loss On The Family Farm,
2010
North Dakota State University
Incorporating Mythic And Interpretive Analysis In The Investigation Of Hearing Loss On The Family Farm, Mark Meister, Theresa Hest, Ann Burnett
The Qualitative Report
Despite knowing about the dangers of hearing loss, farmers typically choose not to protect their hearing. Examining the myth of farm life, this study aims to discern whether rhetorical myths influence farmers' decisions to wear hearing protection. Researchers conducted 40 interviews with farmers regarding farm life and hearing loss. Results suggest that farmers typically do not use hearing protection; their answers reflect the myths of sacrifice and safety. Analysis demonstrates that knowledge of the relationship between myth and practice should impact future attempts to change farmers' behaviors
Strategies For The Scientific Progress Of The Developing Countries In The New Millennium: The Case Of Serbia In Comparison With Slovenia And South Korea,
2010
Chapman University
Strategies For The Scientific Progress Of The Developing Countries In The New Millennium: The Case Of Serbia In Comparison With Slovenia And South Korea, Vuk Uskoković, Milica Ševkušić, Dragan P. Uskoković
Pharmacy Faculty Articles and Research
The underlying premise of this essay is the hypothesis that quality and significance of scientific research in any given society could be used as mirrors reflecting its true prosperity. By comparing the two cases of comparatively prosperous scientific management of South Korea and Slovenia, with the example of Serbia, illustrating the poor scientific and industrial productivity typically faced by the developing countries, a few general guidelines for the evolution of a society towards higher scientific and social prominence are outlined. It is argued that the most favourable pattern of growth should be based on the parallel progress in control of …
