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Let’S Focus In: A Guide To Eye Tracking Technology In Agricultural Communications Research, Caitlin Anne Stanton, Laura Morgan Fischer 2020 California Polytechnic State University, San Luis Obispo

Let’S Focus In: A Guide To Eye Tracking Technology In Agricultural Communications Research, Caitlin Anne Stanton, Laura Morgan Fischer

Journal of Applied Communications

Communicating with the public about the agricultural industry often presents challenges in learning how to convey messages that are deemed as salient to various types of people. Media is understood through complex cognitive processes that result in varying attitudes throughout interaction with a stimulus, thus requiring methods that go beyond traditional self-report measures. The majority of agricultural communication research has encompassed quantitative and qualitative research, which often does not account for changes throughout media consumption. Eye tracking is an underutilized resource in agricultural communication that can be used to yield further insight into areas of interest that elicit visual attention ...


Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker 2020 University of Kentucky

Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker

Journal of Applied Communications

Agricultural communications literature has indicated scientists are struggling to make information salient to consumers. Prior studies have examined the efficacy of message frames and types of appeals that increase visual attention and information processing among general consumers. Research suggests that value-oriented frames may connect with consumers through increased personal involvement and motivational salience. To evaluate the effects of competing message frames on visual attention, an eye-tracking experiment was conducted to understand the interaction between pre-existing attitudes and issue involvement on participants’ attention to messages about genetic modification and antibiotic use in livestock. For products that are low in issue involvement ...


What Does A "Just" Local Food System Look Like? Views From Worcester In A Changing Climate, Marguerite Cawley 2020 SIT Graduate Institute/SIT Study Abroad

What Does A "Just" Local Food System Look Like? Views From Worcester In A Changing Climate, Marguerite Cawley

Capstone Collection

Food and climate are closely intertwined, with the high-emissions U.S. industrial food system contributing to climate change, while a changing climate produces new food system vulnerabilities, which will particularly impact those of the least means. This research is premised on the need to transform our food system, and to define what this vision looks like at the local level, while centering questions of power, justice and rights. It explores how groups, organizations and individuals engaged in local food system change envision transformation and understand corresponding social justice concerns, in a changing climate. It looks at opportunities for food and ...


Communal Reciprocity In The Andes: An Ethnohistorical Approach To The Relationship Between Ayni And Food Production, Catherine Curran 2020 Ursinus College

Communal Reciprocity In The Andes: An Ethnohistorical Approach To The Relationship Between Ayni And Food Production, Catherine Curran

Spanish Honors Papers

Ayni, or reciprocity, historically characterizes Quechua culture as a fundamental aspect of ancient Andean societies. Furthermore, ayni represents a cosmovision that may come from pre-Hispanic times (as a political practice and ideology of the Inca Empire), that can be found in the texts of historians of the colonial period and endure to the present day. In this way, ayni is an ancient principle that has influenced Andean communities and continues to maintain today as a way to re-energize and maintain livelihood of the community through environmental conservation and complex household economies of sharing land, labor, and food. Due to the ...


A Transdisciplinary Approach To Decision Support For Dams In The Northeastern U.S. With Hydropower Potential, Emma L. Fox 2020 University of Maine

A Transdisciplinary Approach To Decision Support For Dams In The Northeastern U.S. With Hydropower Potential, Emma L. Fox

Electronic Theses and Dissertations

The Federal Energy Regulatory Commission (FERC) is the regulatory body that oversees non-federally owned dam operations in the United States. With more than 300 hydropower dams across the U.S. seeking FERC relicense between 2020 and 2029, and 135 of those dams within the Northeast region alone, it is prudent to anticipate and plan for such decision-making processes. Anyone may be involved in FERC relicensing; in fact, FERC solicits public comment and requires the licensee to hold a public hearing during the process. Parties may also elect to apply for legal intervenor status, allowing them a more formal entry into ...


American Indian Entrepreneurship For Rural Economic Development, Ruby Ward 2020 Utah State University

American Indian Entrepreneurship For Rural Economic Development, Ruby Ward

Funded Research Records

No abstract provided.


The Impact Of Saturated Thickness To Protect Farmers From Severe Drought In High Plains Aquifer, Olivier Tuyizere, Taro Mieno PhD 2020 University of Nebraska-Lincoln

The Impact Of Saturated Thickness To Protect Farmers From Severe Drought In High Plains Aquifer, Olivier Tuyizere, Taro Mieno Phd

UCARE Research Products

The High Plains Aquifer comprises eight states of Nebraska, Oklahoma, Texas, New Mexico, Wyoming, Colorado, South Dakota with an area of 175,000 square miles. High Plains Aquifer (HPA) has been the primary source of water supply for irrigation in this region. Groundwater depletion varies across the region of the aquifer due to differences in surface water interaction with groundwater, water recharge, precipitation temperature and hydrological characteristics of the aquifer. With the uncertainty in the future of climate, we expect extreme climatic events such as drought. The drought is associated with dry and hot weather in which irrigation plays a ...


Food Accessibility Related To Double Your Dollar Program, Julia Carlson 2020 University of Arkansas, Fayetteville

Food Accessibility Related To Double Your Dollar Program, Julia Carlson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The Double Your Dollar (DYD) Program is a program that gives Supplemental Nutrition Assistance Program (SNAP) beneficiaries and Senior Farmers’ Market Nutrition Program (SFMNP) participants match dollars to spend at local farmers markets. Users are able to spend these dollars on fruits, vegetables, eggs, meats, dairy, jam/jelly, honey and food producing plants. DYD’s goal is to incentivize healthy eating among individuals of low income, promote local purchases, and increase spending at farmers markets. Food insecurity effects over 60,000 individuals in Washington and Benton county. With food accessibility being an area of concern in Northwest Arkansas, programs like ...


Farmers' Market Relations, Olivia Tumlin 2020 University of Tennessee, Knoxville

Farmers' Market Relations, Olivia Tumlin

Chancellor’s Honors Program Projects

No abstract provided.


The Economics Of On-Farm Rice Drying In Arkansas, Clayton Parker 2020 University of Arkansas, Fayetteville

The Economics Of On-Farm Rice Drying In Arkansas, Clayton Parker

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Globally, rice producers are faced with the temporal problem of deciding the optimal time to being rice harvest. When harvested, paddy rice is typically at a moisture content (HMC) between 15 and 22%. Upon delivery, the rice is subsequently dried by the mill to a moisture content (MC) of 12.5%. Riceland Foods Inc., the largest miller of rice in the world, uses a stair-step pricing model to charge farmers to dry in price/unit as the MC of grain decreases from a range of +22% to 13.5%. This study estimates an alternative linear relationship in the stair-step model ...


Teaching Economic Risk Management Through A Video Game Concept, Samantha Montella 2020 University of Rhode Island

Teaching Economic Risk Management Through A Video Game Concept, Samantha Montella

Senior Honors Projects

Many video games imply economic behavior: making decisions within a game highlights the fundamentals of human action. The basic idea is that virtual worlds, like the real world, present us with a series of choices. Games impose digital scarcity, obliging players to weigh the benefits of different courses of action, make tradeoffs, and incur costs.

Good examples are found in the role-playing game (RPG) genre, where players face tough choices between different specializations and skill trees. Obliging players to make difficult decisions highlights the opportunity costs of choice, not the money cost. Games also encourage players to think entrepreneurially: to ...


Redesigning Our Conception Of Local Food Utilizing A Value-Based Approach, Heather Riesenberg 2020 Clark University

Redesigning Our Conception Of Local Food Utilizing A Value-Based Approach, Heather Riesenberg

International Development, Community and Environment (IDCE)

The goal of this study was to design a new method of evaluating and building local food systems which is based on a new conception of how we view local food. Beginning with a review of the current literature on how local food is defined and its apparent goals, I begin to pick apart the dated idea that local needs not be more complex than the 400-mile limit offered by the USDA. Utilizing the literature review, I bring together a host of values that local food seems to (want to) embody and use these to form a pathway toward the ...


Utah County Level Drought Effect On Cattle Inventories 1981-2016, Fred Openshaw 2020 Utah State University

Utah County Level Drought Effect On Cattle Inventories 1981-2016, Fred Openshaw

All Graduate Theses and Dissertations

The Utah cattle industry generates 20.6% of sales value for the agricultural sector. As well, this industry encompasses about 34.4% of Utah farms. Besides these figures, Utah cattle ranchers depend heavily upon both public and private lands for grazing as a primary source of feed for their herds. The soil moisture levels of pasturelands impacts the forage yield for a particular year. As a result, the primary purpose of this research is to determine if drought impacts Utah county cattle inventory numbers and what the magnitude of the impact is by analyzing data from 1981 to 2016. A ...


From Fields To Factories: The Industrialization Of The United States’ Cattle Industry, Joseph Petersen 2020 Dominican University of California

From Fields To Factories: The Industrialization Of The United States’ Cattle Industry, Joseph Petersen

History | Senior Theses

This paper will look at the changes of the United States of America's cattle and beef industry from the 19th into the 21st century. It will also show how the industry has evolved into its current state and predict the changes to come. This paper will be evaluating how technology and equipment have changed the traditional farming and ranch lifestyles. While also breaking down the economies from pre-industrial times into modern day. This paper will also explore the effect that technology, equipment, ranching styles, labor and financial changes had on the cattle and beef industry. Finally, this paper will ...


Assessing Effectiveness Of The Monterey County Agricultural Commissioner Safety Procedures Education, Ernesto Verduzco 2020 California State University, Monterey Bay

Assessing Effectiveness Of The Monterey County Agricultural Commissioner Safety Procedures Education, Ernesto Verduzco

Capstone Projects and Master's Theses

Safe Ag Safe Schools (SASS) is a local pesticide reform organization with members at the state and local levels aiming towards sustainable agricultural practices. SASS focuses on serving agriculturally working families and community members who reside near agricultural areas. The problem addressed by the capstone is that too many marginalized, low-income communities are facing environmental injustices produced by large corporation’s methods of generating revenue. These injustices include high risk of pesticide exposure due to inadequate training and access to equipment. The project focused on assessing farm workers’ knowledge regarding pesticide safety and decontamination procedures. The Office of the Monterey ...


Farm Management Practices Used By Wheat Producers In The Western Great Plains: Estimating Their Productivity And Profitability, Jeffrey Vitale, Pilja Park Vitale, Francis Epplin, Kris Giles, Norm Elliott, Frank Peairs, Paul Burgener, Sean Keenan, Gerald Michels, Gary Hein 2020 Oklahoma State University

Farm Management Practices Used By Wheat Producers In The Western Great Plains: Estimating Their Productivity And Profitability, Jeffrey Vitale, Pilja Park Vitale, Francis Epplin, Kris Giles, Norm Elliott, Frank Peairs, Paul Burgener, Sean Keenan, Gerald Michels, Gary Hein

Journal of Applied Farm Economics

Changes in government farm programs and the introduction of new technology offer wheat producers in the western Great Plains a variety of management practices to alleviate biotic and agronomic constraints inherent in a wheat monoculture. Producers have adopted alternative tillage systems, crop diversification, and insect-resistant varieties in response to the hot, semiarid growing conditions and increased pest pressure. The objective of this study was to determine if those practices generated positive impacts on wheat yield and corresponding net returns. Panel data collected from a group of 141 producers over a four-year period (N = 564) were analyzed using econometric models. The ...


Improving Beef Cattle Profitability By Changing Calving Season Length, Christopher N. Boyer, Andrew P. Griffith, Ky G. Pohler 2020 University of Tennessee - Knoxville

Improving Beef Cattle Profitability By Changing Calving Season Length, Christopher N. Boyer, Andrew P. Griffith, Ky G. Pohler

Journal of Applied Farm Economics

We determined the impacts of calving season length on net returns and variability in net returns for spring-and fall-calving herds in Tennessee. Weaning weight as a function of calving date was estimated using a 19-year data set and simulation models generated distributions of net returns for 45-, 60-, and 90-day calving periods with and without using hypothetical improved reproductive management (IRM) practices. Shortening the calving period from 90 days increased expected net returns in the spring-and fall-calving herds. The 45-day fall-calving period with IRM maximized profits, but an extremely risk-averse producer would select a 45-day fall-calving period without IRM.


Financial Implications From Contracting Avian Influenza In A U.S. Broiler Operation, Jordan M. Shockley, Tyler Mark, Kenneth H. Burdine, Levi Russell 2020 University of Kentucky

Financial Implications From Contracting Avian Influenza In A U.S. Broiler Operation, Jordan M. Shockley, Tyler Mark, Kenneth H. Burdine, Levi Russell

Journal of Applied Farm Economics

This essay evaluates the on-farm financial impacts of an avian influenza outbreak on a U.S. commercial broiler operation. It investigates how the timing and length of the outbreak impacts farm financial performance for two different farmers, beginning and experienced. Results indicate that a beginning farmer is more susceptible to significant financial losses. Both farmers are financially impacted more when avian influenza is contracted early in the investment and when the contamination and eradication of the virus was prolonged. Furthermore, this essay highlights the problems of using standard financial measures for analyzing disease outbreaks under production contract arrangements and presents ...


Impact Of Saturated Thickness To Protect Farmers From Drought In High Plains Aquifer, Olivier Tuyizere, Taro Mieno 2020 University of Nebraska-Lincoln

Impact Of Saturated Thickness To Protect Farmers From Drought In High Plains Aquifer, Olivier Tuyizere, Taro Mieno

UCARE Research Products

●The High Plains aquifer is the primary source of water supply for irrigating major crops in the region including corn and soybeans ●Climate change is expected to reduce groundwater availability in High Plains Aquifer and increase extreme climatic events such as droughts. ●Aquifer depletion leads to lower well yields, which in turn diminish the effectiveness of irrigation against drought.

●Estimate the effect of saturated thickness to protect irrigated corn and soybeans production against severe drought in the High Plains Aquifer. ●Calculate the impact of aquifer depletion on farmers’ ability to protect against severe droughts based on the regression results.


Conflict In Kashmir, Matthew Atkison '22, Sarah Oquendo '22, Manaal Shamsi '22 2020 Illinois Mathematics and Science Academy

Conflict In Kashmir, Matthew Atkison '22, Sarah Oquendo '22, Manaal Shamsi '22

Student Leadership Exchange (SLX)

The topic we are discussing in our presentation is the controversy of Kashmir. Kashmir is a region that has recently been in a territorial dispute between India and Pakistan due to it being between the two nations and it having access to an abundant supply of resources. Kashmir has basically been blocked off by the rest of the world and because of this, many protests have sprung in the region, often violent ones with students throwing rocks at officers. Nothing has been done to solve the situation other than Pakistan and India pointing the blame to each other. Many have ...


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