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Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy 2018 Walden University

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...


Magically Empathetic: An Investigation Of Theory Of Mind And Empathy In The Harry Potter Series, Lindsey M. Layman 2017 University of Tennessee at Chattanooga

Magically Empathetic: An Investigation Of Theory Of Mind And Empathy In The Harry Potter Series, Lindsey M. Layman

Honors Theses

Research suggests that reading fiction can increase empathy, and a number of studies have found the Harry Potter series to promote pro-social values. One prosocial value that has not been explored directly in relation to the series, however, is empathy. Defined as “the experience of understanding another person’s condition from their perspective,” empathy is the motivation behind many prosocial behaviors and values, making it an important focus of investigation. In this study, I conduct a textual analysis of the Harry Potter series using the perspective of theory of mind and simulation theory as a guide. After analyzing a range ...


Martinson's "Story: The Power Of Narrative For Christian Leaders" (Book Review), Curt Rice 2017 Indiana Wesleyan University

Martinson's "Story: The Power Of Narrative For Christian Leaders" (Book Review), Curt Rice

The Christian Librarian

No abstract provided.


Enhancing The Epistemological Project In The Rhetoric Of Science: Information Infrastructure As Tool For Identifying Epistemological Commitments In Scientific And Technical Communities., Nathan Johnson 2017 Purdue University

Enhancing The Epistemological Project In The Rhetoric Of Science: Information Infrastructure As Tool For Identifying Epistemological Commitments In Scientific And Technical Communities., Nathan Johnson

Nathan R. Johnson

Enhancing the Epistemological Project in the Rhetoric of Science: Information Infrastructure as Tool for Identifying Epistemological Commitments in Scientific and Technical Communities. Article discusses how the STS concept of infrastructural provides a mesolayer approach to understand global issues in science with rhetorical methodology.


Information Infrastructure As Rhetoric: Tools For Analysis, Nathan R. Johnson 2017 Purdue University

Information Infrastructure As Rhetoric: Tools For Analysis, Nathan R. Johnson

Nathan R. Johnson

No abstract provided.


Politician’S Equity Holdings And Corporate Social Responsibility, Jonghwan Simon Kim, Kwangjoo Koo, Michael Paz 2017 University of Manchester

Politician’S Equity Holdings And Corporate Social Responsibility, Jonghwan Simon Kim, Kwangjoo Koo, Michael Paz

Working Papers

This study examines the relationship between politician’s equity holdings and the corporate social responsibility (CSR) performance of companies. Politician equity holdings reflect not only the self-interested investment activity of firms, but also a potential source of benefit to the firm as politicians naturally pursue their self-interest through pro-firm legislative and regulatory activity. These investments come at the cost, however, of increased public scrutiny and political monitoring over the firm’s activities. Using politician equity holding data and CSR data for a sample of S&P 1500 firms, we find evidence that firms respond to politician equity holdings through both ...


Spartan Daily, November 21, 2017, San Jose State University, School of Journalism and Mass Communications 2017 San Jose State University

Spartan Daily, November 21, 2017, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2017

Volume 149, Issue 38


Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo 2017 University of North Carolina - Wilmington

Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo

Atlantic Marketing Journal

The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely ...


Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford 2017 Lipscomb University

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty ...


Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu 2017 Tarleton State University

Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu

Atlantic Marketing Journal

Comparative advertising has been more widely used in the United States. However, based on research that has been done in the past, the effectiveness of comparative advertising is still a controversial argument even though it is generally believed that comparative advertising is more effective than non-comparative advertising. Previous studies have been mainly focusing on the effects on consumer behavior. This study tries to fill the research gap to emphasize on the effects from investors’ perspectives. Therefore, the effect of comparative advertising on stock returns is investigated. Also, since many American firms are doing business in other countries and begin advertising ...


Six Cedarville Faculty Recognized For Excellence, Mark D. Weinstein 2017 Cedarville University

Six Cedarville Faculty Recognized For Excellence, Mark D. Weinstein

News Releases

The Southwest Ohio Council for Higher Education (SOCHE) presented six Cedarville faculty members with Faculty Excellence Awards at the Dayton Art Institute on Friday, Nov. 3.


Cedarville Magazine, Fall 2017: 130 Years, Cedarville University 2017 Cedarville University

Cedarville Magazine, Fall 2017: 130 Years, Cedarville University

Cedarville Magazine

No abstract provided.


Alumnotes, Fall 2017, Cedarville University 2017 Cedarville University

Alumnotes, Fall 2017, Cedarville University

Alumnotes

No abstract provided.


Cedars, November 2017, Cedarville University 2017 Cedarville University

Cedars, November 2017, Cedarville University

Cedars

No abstract provided.


Quality In Product Reviews: What Technical Communicators Should Know, Jo Mackiewicz 2017 Iowa State University

Quality In Product Reviews: What Technical Communicators Should Know, Jo Mackiewicz

Jo Mackiewicz

Purpose: Measuring the quality of product reviews via helpfulness votes is problematic for several reasons. I delineate the components of product review quality in order to assist technical communicators who manage their organizations' user-generated content in identifying quality content and in helping reviewers produce quality content.

Method/Corpus: I analyze results from secondary research on product reviews and discuss six important components of review quality. I focus most attention on five components of review quality that technical communicators can assess—informativeness, valance, credibility, conformity, and readability—and briefly describe a sixth component—user characteristics. I also exemplify these components, drawing ...


Cedarville Research Could Impact Cancer Treatment Development, Mark D. Weinstein 2017 Cedarville University

Cedarville Research Could Impact Cancer Treatment Development, Mark D. Weinstein

News Releases

Seven Cedarville University students hope their research findings will contribute to developing cancer treatment. The molecular and cellular biology students, under the direction of professor of biology Dr. Heather Kuruvilla, plan to submit two research papers for publishing within the next few months.


A New Reality For 21st Century Pharmacists, Mark D. Weinstein 2017 Cedarville University

A New Reality For 21st Century Pharmacists, Mark D. Weinstein

News Releases

The pharmacist's role has changed during the past decade. Once known for dispensing prescriptions and warning doctors of potentially dangerous drug interactions, today’s pharmacists now have the ability in certain situations to prescribe medicines and order labs.


Spartan Daily, November 16, 2017, San Jose State University, School of Journalism and Mass Communications 2017 San Jose State University

Spartan Daily, November 16, 2017, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2017

Volume 149, Issue 37


Local Marketing Communication Of Noodle Traders In Petak Sembilan, Sinta Paramita 2017 Tarumanagara University

Local Marketing Communication Of Noodle Traders In Petak Sembilan, Sinta Paramita

Sinta Paramita

This research aims at understanding local marketing competition among noodle traders in Petak Sembilan Jakarta Barat. Petak Sembilan is an area like China Town where Chinese people live and open Chinese culinary shops, such as noodles. For Chinese community, noodles are a type of staple food which has special meaning of longevity. It is a favorite food for Chinese people in general. Petak Sembilan has three famous noodle traders who have been trading noodle foods that last tens years. The noodle traders are Bakmie Loncat Elda, Bakmie Amoy, and Bakmie Bok. The location where these three noodle traders open the ...


Spartan Daily, November 15, 2017, San Jose State University, School of Journalism and Mass Communications 2017 San Jose State University

Spartan Daily, November 15, 2017, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2017

Volume 149, Issue 36


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