Open Access. Powered by Scholars. Published by Universities.®

Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

55166 Full-Text Articles 19282 Authors 12676147 Downloads 317 Institutions

All Articles in Communication

Faceted Search

55166 full-text articles. Page 1 of 899.

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy 2018 Walden University

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...


Magically Empathetic: An Investigation Of Theory Of Mind And Empathy In The Harry Potter Series, Lindsey M. Layman 2017 University of Tennessee at Chattanooga

Magically Empathetic: An Investigation Of Theory Of Mind And Empathy In The Harry Potter Series, Lindsey M. Layman

Honors Theses

Research suggests that reading fiction can increase empathy, and a number of studies have found the Harry Potter series to promote pro-social values. One prosocial value that has not been explored directly in relation to the series, however, is empathy. Defined as “the experience of understanding another person’s condition from their perspective,” empathy is the motivation behind many prosocial behaviors and values, making it an important focus of investigation. In this study, I conduct a textual analysis of the Harry Potter series using the perspective of theory of mind and simulation theory as a guide. After analyzing a range ...


Out Of The Prison And Onto The Streets: The Trafficking Of Incarcerated Women (A Trans-Disciplinary Media Research Project), Mei-Ling McNamara 2017 University of Colorado Boulder

Out Of The Prison And Onto The Streets: The Trafficking Of Incarcerated Women (A Trans-Disciplinary Media Research Project), Mei-Ling Mcnamara

The Social Practice of Human Rights: Charting the Frontiers of Research and Advocacy

Women are being actively targeted for the sex trafficking trade within US prisons and are recruited by a network of fellow inmates who are given "finders fees" for supplying victims. In prisons from Florida to North Carolina, Ohio to Massachusetts, women are promised housing and food in exchange for work upon release but instead are deceived and prostituted for the human trafficking trade. Some traffickers stalk their victims through public-access profiles from statewide prison websites, then groom them over months through correspondence and phone calls.

Inside the largest women’s prison in the United States, the Florida Lowell Correctional Institution ...


Cross-National Coverage Of Cross-Border Transit Migration: A Community Structure Approach, John C. Pollock, Kevin O'Brien, Madison Ouellette, Maria Gottfried, Petra Kovacs, Lauren Longo, Taylor Hart-McGonigle 2017 College of New Jersey

Cross-National Coverage Of Cross-Border Transit Migration: A Community Structure Approach, John C. Pollock, Kevin O'Brien, Madison Ouellette, Maria Gottfried, Petra Kovacs, Lauren Longo, Taylor Hart-Mcgonigle

The Social Practice of Human Rights: Charting the Frontiers of Research and Advocacy

A community structure analysis (exploring variations in community/national demographics linked to differences in reporting on critical issues) compared cross-national coverage of cross-border transit migration through Mediterranean and Central European countries in leading newspapers, one per country, in 16 countries, analyzing all articles of 250 words or more from 10/01/14 to 11/01/15. The resulting 238 total articles were coded for “prominence” and “direction” (“government responsibility,” “society responsibility” — including foreign aid, or “balanced/neutral” coverage) and combined into composite “media vector” scores for each newspaper (range 0.1132 to -0.2785, a total range of .3917). A ...


Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore 2017 Iowa State University

Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore

Telin Chung

he purpose of this study was to explore the use of social networking services (SNS) by art museums and the effectiveness of SNS as marketing tools. Staff members responsible for SNS from 12 art museums in the Midwestern United States were interviewed to gain an in-depth understanding of SNS usage and their perceptions of SNS effectiveness. We identified three distinct marketing applications for which SNS were being used: building awareness, engaging with the community, and networking. Based on analysis of the data, three marketing strategies using SNS were proposed for cultivating relationships with visitors. Other recommendations included incorporating SNS into ...


Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips 2017 Iowa State University

Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips

Telin Chung

With the growing popularity of social media as a tool for marketing social causes and the increasing significance of social ventures in today's market economy, it is important to understand the heterogeneous nature of social venture consumers in regard to their social media usage. Using cluster analysis of survey responses from 305 consumers of various social ventures, four distinct segments of consumers who support social ventures were identified – social observers, active contributors, social connectors, and moderate contributors – based on three dimensions of social media site usage: creating content, connecting with others, and control over the user experience. Further analysis ...


Spartan Daily, October 19, 2017, San Jose State University, School of Journalism and Mass Communications 2017 San Jose State University

Spartan Daily, October 19, 2017, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2017

Volume 149, Issue 25


Rachel Clifton, Hannah Hill, Matthew Burns And Cedar Valdez To Present Ouachita Recitals Oct. 27, Katie Smith, Ouachita News Bureau 2017 Ouachita Baptist University

Rachel Clifton, Hannah Hill, Matthew Burns And Cedar Valdez To Present Ouachita Recitals Oct. 27, Katie Smith, Ouachita News Bureau

Press Releases

Ouachita Baptist University will host four student recitals on Oct. 27, including senior Rachel Clifton in her senior instrumental recital and Matthew Burns, Hannah Hill and Cedar Valdez in their sophomore vocal recitals. The sophomore recitals will be held at 11 a.m., and Clifton’s senior recital will be held at 2 p.m. All will take place in Ouachita’s McBeth Recital Hall in Mabee Fine Arts Center, and admission is free and open to the public.


Ouachita Seniors Hannah Hines And Cody Walls To Present Musical Theatre Recital Oct. 26, Sarah Davis, Ouachita News Bureau 2017 Ouachita Baptist University

Ouachita Seniors Hannah Hines And Cody Walls To Present Musical Theatre Recital Oct. 26, Sarah Davis, Ouachita News Bureau

Press Releases

Hannah Hines and Cody Walls will present their senior musical theatre recital on Thursday, Oct. 26, at 7:30 p.m. The recital, which will be in Ouachita Baptist University’s McBeth Recital Hall in Mabee Fine Arts Center, is free and open to the public.


Cedars, October 2017, Cedarville University 2017 Cedarville University

Cedars, October 2017, Cedarville University

Cedars

No abstract provided.


Mobile Banking As A Mechanism To Increase Access To Financial Services, Luisa Blanco, C. Andrew Bosque, Xizhu Wang 2017 Pepperdine University

Mobile Banking As A Mechanism To Increase Access To Financial Services, Luisa Blanco, C. Andrew Bosque, Xizhu Wang

School of Public Policy Working Papers

We study the determinants of mobile banking adoption, with a special interest on how mobile banking can increase access to financial services among racial and ethnic minorities in the United States. In our analysis, we use survey data from two different sources: 1) Survey of Consumers' Use of Mobile Financial Services (SCUMFS) We conduct a regression analysis and Oaxaca Decomposition to determine the explanatory factors of racial and ethnic gaps in bank account ownership. We find that minorities are less likely to use mobile banking than Whites in the NSUUH, but more likely to adopt mobile banking according to SCUMFS ...


Spartan Daily, October 17, 2017, San Jose State University, School of Journalism and Mass Communications 2017 San Jose State University

Spartan Daily, October 17, 2017, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2017

Volume 149, Issue 23


Googalization: The Response To A “Friend Request” In The Workplace, Ashley Harrington 2017 Eastern Illinois University

Googalization: The Response To A “Friend Request” In The Workplace, Ashley Harrington

The Eastern Illinois University Political Science Review

With social networking taking over the lives and time of its users, workplace time and productivity appear to be neglected and decreasing. However, perhaps online social networking is just a plan that has yet to make its inclusion into the workplace. Within this context, the author considers both the positives and negatives associated with social networking in the workplace.


Building A Sustainable Society: The Necessity To Change The Term 'Consumer', Sabrina Chakori 2017 Brisbane Tool Library

Building A Sustainable Society: The Necessity To Change The Term 'Consumer', Sabrina Chakori

Interdisciplinary Journal of Partnership Studies

The profit-seeking system leads to many negative environmental impacts. Within this economic system, consumption reflects an important relationship between humans and nature. However, despite the growing international attention to environmental sustainability, our society does not necessarily acknowledge consumerism as the cause of global environmental degradation. Deconstructing the consumption culture and redefining what determines well-being, this paper will attempt to provide a comprehensive overview of the existing definition of people in the economic system. Many authors have defined our role in the economy; however, in terms of customer, citizen-consumer, and socially conscious consumer, most of the literature in this domain remains ...


Ouachita’S Department Of Theatre Arts To Present Blood Wedding Nov. 1-6, Katie Smith, Ouachita News Bureau 2017 Ouachita Baptist University

Ouachita’S Department Of Theatre Arts To Present Blood Wedding Nov. 1-6, Katie Smith, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s Department of Theatre Arts will present Blood Wedding by Federico García Lorca on Nov. 1-6 in Verser Theatre. The production opens Wednesday, Nov. 1, at 8 p.m. Additional performances will be held Nov. 2-4 and 6 at 7:30 p.m. A matinee performance will be held on Sunday, Nov. 5, at 2:30 p.m. Tickets are open to the public and are $10 each.


Streetcar Desires: The Death Of The Arlington Streetcar And The Cultural Politics Of Smart Growth Development, Timothy A. Gibson 2017 George Mason University

Streetcar Desires: The Death Of The Arlington Streetcar And The Cultural Politics Of Smart Growth Development, Timothy A. Gibson

communication +1

In 2014, Arlington County—an affluent suburb of Washington, DC—became embroiled in a bitter political debate over a proposed streetcar line on Columbia Pike, a street that traverses some of the County’s last remaining working-class and new immigrant neighborhoods. Viewed alternatively as vanguard for gentrification, a symbol of sustainable development, and a big government boondoggle, the proposed streetcar brought to the surface ideological and class antagonisms which are typically muted in Arlington’s broadly liberal-progressive political culture. Drawing on comments posted on a local news blog as well as interviews with advocates, this paper examines the streetcar debate ...


A Critical Discourse Analysis Of The Intellectual Property Chapter Of The Tpp: Confirming What The Critics Fear, Karyn Hollis 2017 Villanova University

A Critical Discourse Analysis Of The Intellectual Property Chapter Of The Tpp: Confirming What The Critics Fear, Karyn Hollis

communication +1

A host of organizations and citizens groups have convincingly pointed out that so called “Free Trade Agreements” have done more harm than good to the U.S. and other countries involved. Thanks to their protests, for the moment, the most ambitious multinational, neoliberal project of our young century, the Trans-Pacific Partnership (TPP), has been defeated. If the agreement had been adopted, the TPP would have shaped new rules of trade for over 8 million people, spanning 40% of the global economy. Using Critical Discourse Analysis (CDA), my study shows how the complex language of the actual treaty compared to its ...


Manufacturing “Culture”: The Promotion Of Intellectual Property Rights In China, Dong Han 2017 Southern Illinois University Carbondale

Manufacturing “Culture”: The Promotion Of Intellectual Property Rights In China, Dong Han

communication +1

This research examines China’s persistent effort to promote intellectual property rights (IPR) since the 1980s. Laws of intellectual property were among the first batch of legislations in China’s market reform. Since the mid-1980s, the state propaganda apparatus launched nationwide campaigns in five-year cycles to “educate” Chinese people on the Party’s new market-oriented law and policy, including laws of IPR. When intellectual property became core state policy in the 2000s, new initiatives emerged under law promotion campaigns to “raise awareness” of intellectual property. Starting the late 2000s, the promotion of IPR became stand-alone endeavors devoted to an innovation-friendly ...


The Dod's Cultural Policy: Militarizing The Cultural Industries, Tanner Mirrlees 2017 University of Ontario Institute of Technology

The Dod's Cultural Policy: Militarizing The Cultural Industries, Tanner Mirrlees

communication +1

In pursuit of this Special Issue’s goal to “push the traditional boundaries of cultural policy studies,” this article conceptualizes the US Department of Defense (DoD) as a cultural policy agency. All cultural policy is goal-oriented and aims to act within and have effects upon “the cultural.” Cultural policy scholars examine how State agencies, policies, and regulations act upon to influence: the cultural industries; cultural texts; and, national identities and citizen-subjects. Although the US Federal government has no official cultural policy agency like Canada (the Department of Heritage) or France (the Ministry of Culture), this article conceptualizes the DoD—one ...


Media:Culture:Policy, Or What We Talk About When We Talk About (Cultural) Policy, Sean Johnson Andrews, Janice Peck, Gilbert B. Rodman, Fan Yang (杨帆) 2017 Columbia College - Chicago

Media:Culture:Policy, Or What We Talk About When We Talk About (Cultural) Policy, Sean Johnson Andrews, Janice Peck, Gilbert B. Rodman, Fan Yang (杨帆)

communication +1

The relationship between culture and policy has long been a major topic for media and cultural studies. With this issue, we hope to broaden the meaning of cultural policy, from policies that are explicitly regulating something we call the “cultural” (including media or traditional rituals or symbols) to include the practice of policy-making and the cultural legitimation of law and policy itself, regardless of the object or dimension of social life it regulates. The essays in this issue argue for (or at least accept) an understanding of policy as a cultural production representing certain ideological outlooks, and thus implicitly suggest ...


Digital Commons powered by bepress