Effective Marketing Strategies To Reach Mobile Users, 2018 Walden University
Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy
Walden Dissertations and Doctoral Studies
Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews ...
Magically Empathetic: An Investigation Of Theory Of Mind And Empathy In The Harry Potter Series, 2017 University of Tennessee at Chattanooga
Magically Empathetic: An Investigation Of Theory Of Mind And Empathy In The Harry Potter Series, Lindsey M. Layman
Research suggests that reading fiction can increase empathy, and a number of studies have found the Harry Potter series to promote pro-social values. One prosocial value that has not been explored directly in relation to the series, however, is empathy. Defined as “the experience of understanding another person’s condition from their perspective,” empathy is the motivation behind many prosocial behaviors and values, making it an important focus of investigation. In this study, I conduct a textual analysis of the Harry Potter series using the perspective of theory of mind and simulation theory as a guide. After analyzing a range ...
Out Of The Prison And Onto The Streets: The Trafficking Of Incarcerated Women (A Trans-Disciplinary Media Research Project), 2017 University of Colorado Boulder
Out Of The Prison And Onto The Streets: The Trafficking Of Incarcerated Women (A Trans-Disciplinary Media Research Project), Mei-Ling Mcnamara
The Social Practice of Human Rights: Charting the Frontiers of Research and Advocacy
Women are being actively targeted for the sex trafficking trade within US prisons and are recruited by a network of fellow inmates who are given "finders fees" for supplying victims. In prisons from Florida to North Carolina, Ohio to Massachusetts, women are promised housing and food in exchange for work upon release but instead are deceived and prostituted for the human trafficking trade. Some traffickers stalk their victims through public-access profiles from statewide prison websites, then groom them over months through correspondence and phone calls.
Inside the largest women’s prison in the United States, the Florida Lowell Correctional Institution ...
Cross-National Coverage Of Cross-Border Transit Migration: A Community Structure Approach, 2017 College of New Jersey
Cross-National Coverage Of Cross-Border Transit Migration: A Community Structure Approach, John C. Pollock, Kevin O'Brien, Madison Ouellette, Maria Gottfried, Petra Kovacs, Lauren Longo, Taylor Hart-Mcgonigle
The Social Practice of Human Rights: Charting the Frontiers of Research and Advocacy
A community structure analysis (exploring variations in community/national demographics linked to differences in reporting on critical issues) compared cross-national coverage of cross-border transit migration through Mediterranean and Central European countries in leading newspapers, one per country, in 16 countries, analyzing all articles of 250 words or more from 10/01/14 to 11/01/15. The resulting 238 total articles were coded for “prominence” and “direction” (“government responsibility,” “society responsibility” — including foreign aid, or “balanced/neutral” coverage) and combined into composite “media vector” scores for each newspaper (range 0.1132 to -0.2785, a total range of .3917). A ...
Use Of Social Networking Services For Marketing Art Museums, 2017 Iowa State University
Use Of Social Networking Services For Marketing Art Museums, Te-Lin Chung, Sara Marcketti, Ann Marie Fiore
he purpose of this study was to explore the use of social networking services (SNS) by art museums and the effectiveness of SNS as marketing tools. Staff members responsible for SNS from 12 art museums in the Midwestern United States were interviewed to gain an in-depth understanding of SNS usage and their perceptions of SNS effectiveness. We identified three distinct marketing applications for which SNS were being used: building awareness, engaging with the community, and networking. Based on analysis of the data, three marketing strategies using SNS were proposed for cultivating relationships with visitors. Other recommendations included incorporating SNS into ...
Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, 2017 Iowa State University
Who's Behind The Screen? Segmenting Social Venture Consumers Through Social Media Usage, Te-Lin Chung, Nwamaka A. Anaza, Joohyung Park, Adrienne Hall-Phillips
With the growing popularity of social media as a tool for marketing social causes and the increasing significance of social ventures in today's market economy, it is important to understand the heterogeneous nature of social venture consumers in regard to their social media usage. Using cluster analysis of survey responses from 305 consumers of various social ventures, four distinct segments of consumers who support social ventures were identified – social observers, active contributors, social connectors, and moderate contributors – based on three dimensions of social media site usage: creating content, connecting with others, and control over the user experience. Further analysis ...
Spartan Daily, October 19, 2017, 2017 San Jose State University
Spartan Daily, October 19, 2017, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, 2017
Volume 149, Issue 25
Rachel Clifton, Hannah Hill, Matthew Burns And Cedar Valdez To Present Ouachita Recitals Oct. 27, 2017 Ouachita Baptist University
Rachel Clifton, Hannah Hill, Matthew Burns And Cedar Valdez To Present Ouachita Recitals Oct. 27, Katie Smith, Ouachita News Bureau
Ouachita Baptist University will host four student recitals on Oct. 27, including senior Rachel Clifton in her senior instrumental recital and Matthew Burns, Hannah Hill and Cedar Valdez in their sophomore vocal recitals. The sophomore recitals will be held at 11 a.m., and Clifton’s senior recital will be held at 2 p.m. All will take place in Ouachita’s McBeth Recital Hall in Mabee Fine Arts Center, and admission is free and open to the public.
Ouachita Seniors Hannah Hines And Cody Walls To Present Musical Theatre Recital Oct. 26, 2017 Ouachita Baptist University
Ouachita Seniors Hannah Hines And Cody Walls To Present Musical Theatre Recital Oct. 26, Sarah Davis, Ouachita News Bureau
Hannah Hines and Cody Walls will present their senior musical theatre recital on Thursday, Oct. 26, at 7:30 p.m. The recital, which will be in Ouachita Baptist University’s McBeth Recital Hall in Mabee Fine Arts Center, is free and open to the public.
Cedars, October 2017, 2017 Cedarville University
Cedars, October 2017, Cedarville University
No abstract provided.
Mobile Banking As A Mechanism To Increase Access To Financial Services, 2017 Pepperdine University
Mobile Banking As A Mechanism To Increase Access To Financial Services, Luisa Blanco, C. Andrew Bosque, Xizhu Wang
School of Public Policy Working Papers
We study the determinants of mobile banking adoption, with a special interest on how mobile banking can increase access to financial services among racial and ethnic minorities in the United States. In our analysis, we use survey data from two different sources: 1) Survey of Consumers' Use of Mobile Financial Services (SCUMFS) We conduct a regression analysis and Oaxaca Decomposition to determine the explanatory factors of racial and ethnic gaps in bank account ownership. We find that minorities are less likely to use mobile banking than Whites in the NSUUH, but more likely to adopt mobile banking according to SCUMFS ...
Spartan Daily, October 17, 2017, 2017 San Jose State University
Spartan Daily, October 17, 2017, San Jose State University, School Of Journalism And Mass Communications
Spartan Daily, 2017
Volume 149, Issue 23
Googalization: The Response To A “Friend Request” In The Workplace, 2017 Eastern Illinois University
Googalization: The Response To A “Friend Request” In The Workplace, Ashley Harrington
The Eastern Illinois University Political Science Review
With social networking taking over the lives and time of its users, workplace time and productivity appear to be neglected and decreasing. However, perhaps online social networking is just a plan that has yet to make its inclusion into the workplace. Within this context, the author considers both the positives and negatives associated with social networking in the workplace.
Building A Sustainable Society: The Necessity To Change The Term 'Consumer', 2017 Brisbane Tool Library
Building A Sustainable Society: The Necessity To Change The Term 'Consumer', Sabrina Chakori
Interdisciplinary Journal of Partnership Studies
The profit-seeking system leads to many negative environmental impacts. Within this economic system, consumption reflects an important relationship between humans and nature. However, despite the growing international attention to environmental sustainability, our society does not necessarily acknowledge consumerism as the cause of global environmental degradation. Deconstructing the consumption culture and redefining what determines well-being, this paper will attempt to provide a comprehensive overview of the existing definition of people in the economic system. Many authors have defined our role in the economy; however, in terms of customer, citizen-consumer, and socially conscious consumer, most of the literature in this domain remains ...
Ouachita’S Department Of Theatre Arts To Present Blood Wedding Nov. 1-6, 2017 Ouachita Baptist University
Ouachita’S Department Of Theatre Arts To Present Blood Wedding Nov. 1-6, Katie Smith, Ouachita News Bureau
Ouachita Baptist University’s Department of Theatre Arts will present Blood Wedding by Federico García Lorca on Nov. 1-6 in Verser Theatre. The production opens Wednesday, Nov. 1, at 8 p.m. Additional performances will be held Nov. 2-4 and 6 at 7:30 p.m. A matinee performance will be held on Sunday, Nov. 5, at 2:30 p.m. Tickets are open to the public and are $10 each.
Streetcar Desires: The Death Of The Arlington Streetcar And The Cultural Politics Of Smart Growth Development, 2017 George Mason University
Streetcar Desires: The Death Of The Arlington Streetcar And The Cultural Politics Of Smart Growth Development, Timothy A. Gibson
In 2014, Arlington County—an affluent suburb of Washington, DC—became embroiled in a bitter political debate over a proposed streetcar line on Columbia Pike, a street that traverses some of the County’s last remaining working-class and new immigrant neighborhoods. Viewed alternatively as vanguard for gentrification, a symbol of sustainable development, and a big government boondoggle, the proposed streetcar brought to the surface ideological and class antagonisms which are typically muted in Arlington’s broadly liberal-progressive political culture. Drawing on comments posted on a local news blog as well as interviews with advocates, this paper examines the streetcar debate ...
A Critical Discourse Analysis Of The Intellectual Property Chapter Of The Tpp: Confirming What The Critics Fear, Karyn Hollis
A host of organizations and citizens groups have convincingly pointed out that so called “Free Trade Agreements” have done more harm than good to the U.S. and other countries involved. Thanks to their protests, for the moment, the most ambitious multinational, neoliberal project of our young century, the Trans-Pacific Partnership (TPP), has been defeated. If the agreement had been adopted, the TPP would have shaped new rules of trade for over 8 million people, spanning 40% of the global economy. Using Critical Discourse Analysis (CDA), my study shows how the complex language of the actual treaty compared to its ...
Manufacturing “Culture”: The Promotion Of Intellectual Property Rights In China, 2017 Southern Illinois University Carbondale
Manufacturing “Culture”: The Promotion Of Intellectual Property Rights In China, Dong Han
This research examines China’s persistent effort to promote intellectual property rights (IPR) since the 1980s. Laws of intellectual property were among the first batch of legislations in China’s market reform. Since the mid-1980s, the state propaganda apparatus launched nationwide campaigns in five-year cycles to “educate” Chinese people on the Party’s new market-oriented law and policy, including laws of IPR. When intellectual property became core state policy in the 2000s, new initiatives emerged under law promotion campaigns to “raise awareness” of intellectual property. Starting the late 2000s, the promotion of IPR became stand-alone endeavors devoted to an innovation-friendly ...
The Dod's Cultural Policy: Militarizing The Cultural Industries, 2017 University of Ontario Institute of Technology
The Dod's Cultural Policy: Militarizing The Cultural Industries, Tanner Mirrlees
In pursuit of this Special Issue’s goal to “push the traditional boundaries of cultural policy studies,” this article conceptualizes the US Department of Defense (DoD) as a cultural policy agency. All cultural policy is goal-oriented and aims to act within and have effects upon “the cultural.” Cultural policy scholars examine how State agencies, policies, and regulations act upon to influence: the cultural industries; cultural texts; and, national identities and citizen-subjects. Although the US Federal government has no official cultural policy agency like Canada (the Department of Heritage) or France (the Ministry of Culture), this article conceptualizes the DoD—one ...
Media:Culture:Policy, Or What We Talk About When We Talk About (Cultural) Policy, 2017 Columbia College - Chicago
Media:Culture:Policy, Or What We Talk About When We Talk About (Cultural) Policy, Sean Johnson Andrews, Janice Peck, Gilbert B. Rodman, Fan Yang (杨帆)
The relationship between culture and policy has long been a major topic for media and cultural studies. With this issue, we hope to broaden the meaning of cultural policy, from policies that are explicitly regulating something we call the “cultural” (including media or traditional rituals or symbols) to include the practice of policy-making and the cultural legitimation of law and policy itself, regardless of the object or dimension of social life it regulates. The essays in this issue argue for (or at least accept) an understanding of policy as a cultural production representing certain ideological outlooks, and thus implicitly suggest ...