Business Administration, Management, and Operations Commons^™

2025-05-01 Draft Resolution In Response To Kentucky House Bill 424, Morehead State University. Faculty Senate.

Faculty Senate Records

A draft resolution in response on HB424 submitted to the Faculty Senate on May 1, 2025.

2025-05-01 Proposed Uar Service Awards, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposed UAR for annual service awards to full-time employees submitted to the Faculty Senate on May 1, 2025.

2025-05-01 Understanding Hb4: Anti-Dei Kentucky Legislation, Bernadette Barton

Faculty Senate Records

A PowerPoint presentation delivered by Bernadette Barton to the Faculty Senate on Kentucky House Bill 4 on May 1, 2025. This presentation is the independent work of the faculty author. Morehead State University promotes the free exchange of ideas and the academic freedom of its faculty. The views expressed are those of the author and do not reflect the views or guidance of the University.

2025-05-01 Feedback On Proposed Uar On Emeriti Benefits, Morehead State University. Faculty Senate.

Faculty Senate Records

Feedback given on the proposed UAR on emeriti benefits submitted to the Faculty Senate on May 1, 2025.

2025-05-01 Kentucky Graduate Profile Faqs, Morehead State University. Faculty Senate.

Faculty Senate Records

The Kentucky Graduate Profile FAQs submitted to the Faculty Senate on May 1, 2025.

2025-05-01 Pac-3 Emeritus Status For Faculty - Revisal, Morehead State University. Faculty Senate.

Faculty Senate Records

Another proposed revisal for PAC-3 Emeritus / Emeriti status for faculty, submitted to the Faculty Senate on May 1, 2025.

Morgan Stanley’S Competitive Strategy And Industry Environment: An External And Internal Analysis, Mikaela S. Waggoner

Honors Program: Senior Projects (Public)

Morgan Stanley is a global financial services firm that trades, manages, and distributes capital for a wide range of clients. Its competitive position is dependent on a number of factors including reputation, quality, and innovation, and the firm is subject to many internal and external factors that affect its competitive position. This work seeks to examine the factors that affect Morgan Stanley’s strategy and competitive position, looking at both historical factors and potential future outcomes. A PESTEL analysis as well as an analysis of Porter’s Five Forces in the financial industry are used to demonstrate the external factors that influence …

The Future Of Work: Examining New Graduate Sentiment On Remote Work And Return To Office Mandates, Ishani Adidam

Theses/Capstones/Creative Projects

As the impact of the COVID-19 pandemic dwindles, companies that had leveraged Work from Home (WFH) flexibility are now implementing Return to Office (RTO) mandates. While 70% of employees prefer a hybrid work model, 61.4% are expected to work full-time in-office due to these mandates, leading to widespread employee discontent. This study investigates whether such dissatisfaction extends to new graduates entering the workforce. A pilot survey revealed that 68% of new graduates prefer a hybrid work modality, yet 52% stated that work modality would not significantly impact their job decision-making process, and 46% said they would be unlikely to leave …

Die Weltwettbewerbsvorteile Deutschlands, Theresa Isbilir

Theses/Capstones/Creative Projects

Der Weltwettbewerb ist schärfer als immer. Im Jahr 2020 wurde China der Erste im Maschinenbau auf der Welt. Früher war das Deutschland. Die vier Branchen der Wirtschaft Deutschlands sind die Elektro- und Digitalindustrie, chemische Industrie, Maschinenbau und Kfz-Industrie (Automobilindustrie). China begann, Deutschland in all diesen Anteilen zu überholen. Der Staat hat fast keinen Plan darauf zu reagieren, und die technologische Infrastruktur Deutschlands liegt hinter anderen Ländern. Diese sind die ersten Zeichen einer sterbenden industriellen Ökonomie, besonders für ein Land, dessen Exportquote 48,9 Prozent ist.

2025-05-01 Comments On Kentucky House Bill 424, Morehead State University. Faculty Senate.

Faculty Senate Records

Comments on Kentucky HB 424 from the Executive Council submitted to the Faculty Senate on May 1, 2025.

Equipping Project Managers With A Creative Problem-Solving Framework: A Leadership Development Approach, Alodie Reyes Dockery

Creativity and Change Leadership Graduate Student Master's Projects

This project explores how standardized processes can foster a change in mindset within accounting and finance functions at a large banking organization. It introduces a Creative Problem-Solving Leadership Framework (CPS-LF) that integrates Agile, Design Thinking, Lean Six Sigma, and Sprint methodologies within the FourSight CPS model. The framework was developed as an interactive digital tool and delivered through a four-part training series, guiding project managers through CPS stages (Clarify, Ideate, Develop, Implement) to identify challenges and apply appropriate methodologies. This project aims to strengthen problem-solving, innovation, and efficiency in highly regulated environments by enhancing creative leadership skills and promoting a …

Faculty Perception Of Lean Thinking In Higher Education, Mikhail Shilov

All-Inclusive List of Electronic Theses and Dissertations

There are many challenges that higher education institutions (HEI) are facing that include rising cost of education, reduction in student population, competition from other universities and alternative educational platforms, as well as reduction in public confidence. To stay competitive, HEIs could utilize performance improvement methods that have been proven to be advantageous in manufacturing and other industries, and one of these methodologies is Lean. Application of Lean in higher education is still in the early stages of development, the methods have been mostly used to improve administrative processes, but not as much in the core educational processes, teaching and research. …

The Impact Of Brand Ownership Structure On Favorability And Authenticity Perception Of Surf Athlete Sponsorships, Tayler K. Baldwin

Journalism

This study investigates whether the ownership form of a surf brand, i.e., public or private, affects consumer authenticity and brand favorability impressions when partnered with surf athletes. Following Aaker's Brand Equity Model and relevant literature on influencer marketing and subcultural branding, the study employs a mixed-methods approach with a structured questionnaire survey (n = 526) alongside qualitative analysis of open-ended responses. Quantitative results indicate minimal variation in mean brand favorability for public compared to private brands, while privately owned brands had more consistent perceptions of authenticity across combinations of athlete partnerships. Qualitative outcomes support the assumption that privately owned brands …

An Exploration Of The Influence Of Occupational Mentorship On The Success Of Black Female Executive Leaders In Educational Sales, Bashelia H. Ward

Electronic Theses and Dissertations

The dearth of Black women in executive-level leadership roles within U.S. business organizations persists due to numerous barriers such as tokenism; racial fatigue; stereotypes; a lack of identity; and the intersection of race, gender, and social injustices impeding their upward mobility in the educational sales industry. Despite recognizing the potential for change through tools and programs, the absence of robust occupational mentorship emerges as a pivotal barrier hindering the transformation of Black women’s roles in these educational sales environments. The sample size for this hermeneutical qualitative study was seven Black women in the K–12 educational sales industry. Data collection methods …

Surveying The Effects Of In-Person And Word Of Mouth Appeals To Gen-Z On Fundraising Outcomes, Stephanie Huynh

Honors Theses

Fluctuations in consumer behavior and perceived disposable income are a concern for nonprofit budgeting. Even with recurring donor subscriptions, donations can be an unreliable source of income. As Gen Zers become more prevalent in the workforce, it is a matter of time until they form the majority of the donor pool. This study explored the efficacy of repetition as a fundraising tool in appealing to Gen Zers. The sample was Gen Z students at the University of South Alabama, and a voluntary exploratory quantitative survey was administered. 113 responses were gathered. Through analysis with Spearman’s correlations and descriptive statistics, it …

Network-Based Attacks In Cloud Computing In 2020-2024, Yaswanth Sai Manikanta Anguluri

Electronic Theses, Projects, and Dissertations

As the use of cloud technologies has increased in the past five years, the number of network attacks is also increasing. During 2020 to 2024, there are lot of changes in cloud technologies which led to various network attacks in the cloud computing environments from 2020 to 2024. This study investigates the evolution of network-based attacks in cloud environments from 2020 to 2024. Data was collected from Kaggle website to analyze the trends of the evolution of network-based attacks. The research questions are: (Q1) How do the trends change in network-based attack from 2020 to 2024 and why? (Q2) Which …

Does Ai Intergration Moderate The Relationship Between Firm Growth And Performance In Smes: The Influence Of Decision-Making And Operational Performance, Dalal T. Alqahtani

Graduate Theses and Dissertations (2019 - present)

Today's dynamic business environment requires small and medium-sized enterprises (SMEs) to keep up with technological advancements in order to remain competitive. Business growth creates more challenges for SMEs since they possess fewer available resources than big organizations. Since the introduction of artificial intelligence (Al), several SMEs have been able to compete more effectively and deliver better performance. As part of this research, I examine the possibility that Al integration (All) will moderate the relationship between firm growth and both decision-making and operational performance, ultimately affecting the performance of SMEs. The aim of this research is to provide practical implications for …

Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd

Graduate Theses and Dissertations (2019 - present)

Customer incivility is a persistent challenge for front-line employees (FLEs), often leading to adverse workplace outcomes. This research examined whether positive reappraisal can transform incivility into a source of growth. Grounded in Social Cognitive Theory, the research explored how positive reappraisal mediates the relationship between customer incivility and two key forms of self-efficacy—regulatory emotional and workplace social—ultimately influencing job satisfaction. The moderating roles of perceived organizational support and trait mindfulness were also investigated.

A cross-sectional survey of 296 FLEs was analyzed using partial least squares structural equation modeling (PLS-SEM). More specifically, the results confirmed customer incivility positively predicts positive reappraisal. …

Role Of Retro Branding On A Consumer's Attitude Toward Products And Purchase Intentions, Cortnee Y. Bunch

Graduate Theses and Dissertations (2019 - present)

This paper proposes retro branding as a marketing strategy that can impact consumers’ attitudes towards retro-branded products and, ultimately, their purchase intentions. Evoked nostalgia, through retro branding, for hedonic and utilitarian products is explored to investigate the impact on attitudes towards the products for both product types and purchase intentions. Nostalgia proneness is examined as a moderator amongst the relationships between retro branding, attitude towards products (both utilitarian and hedonic), and purchase intentions. Additionally, age and gender are explored as possible boundary conditions that impact the purchase intentions. Results indicate that evoked nostalgia, through retro branding, enhances attitudes toward products, …

Meet The Mda’S New President, Cheri Newman, Dds, David Foe

The Journal of the Michigan Dental Association

This cover story introduces the new president of the MDA, Dr. Cheri Newman, highlighting her unique journey from dental hygienist to dentist. Dr. Newman discusses her motivations for becoming involved with the MDA, emphasizing the importance of giving back to the profession and the influence of mentors. She outlines her goals for the upcoming year, which include increasing membership, addressing workforce shortages, and tackling student debt. Dr. Newman also stresses the significance of member involvement in organized dentistry and acknowledges the challenges related to workforce issues like the need for more dental hygienists and assistants. She underscores the value of …

Mda Foundation: Lead Leads To A Key Role On The Mda Foundation, Anne Berquist

The Journal of the Michigan Dental Association

This article highlights the role of the MDA Foundation in providing opportunities for professional development and expanding the impact of dentists' careers. It focuses on Dr. Beth Rosenberg's experience, who became a Foundation Board Member after participating in the MDA's Leadership Exploration and Development Program (LEAD).

The LEAD program builds leadership skills through immersion in organized dentistry. The Foundation raises funds through various events to provide scholarships to dental students and grants to community organizations that improve access to care. The article encourages MDA members to participate in Foundation fundraisers and to consider volunteering or donating.

The Effect Of Financial Literacy On Firm Performance, Erwin Joseph

Doctoral Dissertations (DBA)

This study examines the influence of financial literacy on firm performance by integrating state-level financial literacy data with firm-level metrics including Market Capitalization, Tobin’s Q, ROA, ROE, and EBIT. Utilizing data from the National Financial Capability Study (NFCS) and COMPUSTAT for the years 2009 to 2024, and a sample size of 100,126 observations, it highlights how higher levels of financial literacy correlate with improved firm valuation and profitability. The study employs the Financial Literacy Index and its imputed counterpart using the Fully Conditional Specification (FCS) method to address missing data. Regression analyses reveal that financial literacy significantly impacts both valuation …

Optimal Prediction Of Bitcoin High And Low Prices: An Exploratory Analysis, Tatiana Rice

Doctoral Dissertations (DBA)

The purpose of this paper is to provide traders with a trader friendly model that would enable them to accurately predict Bitcoin’s high price and low price so that they are able to make more informed decisions for improved risk management when trading the highly volatile asset – Bitcoin. To achieve this purpose, this paper poses the following research question: Which statistical model-frequency combination best predicts – in terms of Mean Absolute Percent Error (MAPE), Akaike Information Criterion (AIC), and Schwart Information Criterion (SIC) – Bitcoin’s high price and low price? This paper also poses the objective of ensuring that …

Caterpillar Strategic Audit, Tyler Vander Woude, Grant Kingston, Kaiden Bedient, Drew Shafer

Honors Program: Senior Projects (Public)

This strategic audit evaluates Caterpillar Inc.'s business-level and corporate-level strategies, examining how the company maintains its competitive advantage in the heavy machinery and industrial equipment sectors. The research focuses on Caterpillar's hybrid approach, combining differentiation and cost leadership strategies to offer high-quality, durable products while optimizing costs through technological innovation, supply chain efficiencies, and product longevity. The methodology for this audit includes a comprehensive internal and external analysis, incorporating frameworks such as SWOT, PESTEL, VRIO, and Porter’s Five Forces. Additionally, Caterpillar’s strategic initiatives in vertical and horizontal integration, governance structure, and financial performance were assessed. The research also explores the …

Dutch Bros Coffee Strategic Audit, Parker Barry, Olivia Palmer, Cade Swanson, Braden Starck, Jacob Whiston

Honors Program: Senior Projects (Public)

This case study focuses on Dutch Bros, a leading drive-thru coffee chain. A strategic audit was conducted to understand the company’s strategic management principles: external and internal factors, performance and competition, business level strategy, corporate level strategy, and organizational design and governance. In addition, the audit studies the implications of their recent strategic decisions to expand roasting facilities and move towards corporate-owned stores rather than operating a franchise model.

The research contained in this audit used publicly available information, including Dutch Bro’s financial statements, information from their website, annual reports, IBIS industry reports, and online press coverage.

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …

Conagra Brands Strategic Audit, Ashley R. Nierman

Honors Program: Senior Projects (Public)

The goal of this paper is to present a comprehensive strategic audit of Conagra Brands, Inc., a major company in the consumer-packaged foods industry. The audit evaluates the external environment of Conagra, including a PESTEL analysis and Porter’s Five Forces analysis. Various industry factors that affect Conagra’s operations are taken into consideration. It will also explain the internal environment of Conagra using tools such as a SWOT analysis, financial performance review, and strategy explanation. Key areas of focus include shifting demands, including consumers’ desire for more healthy and sustainable food options, recent political and economic factors, competitive advantages of Conagra, …

Sofi Technologies Incorporated Strategic Audit, Elena Eisaman

Honors Program: Senior Projects (Public)

SoFi, a catchy abbreviation of Social Finance, is a digital bank as of 2022. The company seeks to offer better banking than traditional alternatives. SoFi, founded in 2011, has slowly developed financial offerings with the goal of dominating digital banking. The company is best known for helping customers manage student loans, but SoFi aims to provide customers with services for their every financial need. The platform boasts 10.9 million members, 33 billion in debt paid, and 117 billion in loans issued (SoFi). This report will explore SoFi’s origin, functions, and competitive environment. These investigations will inform recommendations for the company …

A Strategic Audit Of Cnh Industrial, Cassidy Hoffman, Derek Huss, Maren Tuell, Cami Chapin, Megan Berg

Honors Program: Senior Projects (Public)

This research examines CNH Industrial, a leading global agricultural machinery company, and its strategic approach to innovation, sustainability, and customer loyalty. Operating under brands like CASE IH and New Holland Agriculture, CNH focuses on integrating advanced technology into its products, such as precision agriculture tools, to enhance efficiency, optimize fuel savings, and support sustainable agricultural practices. The company’s comprehensive business model, which spans from product development to financing, fosters strong customer retention and brand loyalty.

Through a differentiation strategy, CNH maintains competitiveness in the face of intense market rivalry, particularly with industry leader John Deere. This study analyzes CNH’s ability …

A Strategic Audit: Eli Lilly & Company, Natalie Karrels, Ethan Heinemann, Jonathan Patton, Meg Williams

Honors Program: Senior Projects (Public)

This strategic audit assesses the external and internal forces impacting Eli Lilly & Company’s strategic decision-making strategies. All information has been gathered from industry reports and company reports, including reports for investors, analyst calls, financial statements, and news reports. The report highlights the quantitative, qualitative, performance, strategy, and leadership decisions that have allowed Eli Lilly & Company to succeed for the past 150 years.