Business Administration, Management, and Operations Commons^™

Sang M. Lee, Unl Business Management; Goal Programming, Mark Griep, Sang M. Lee

Department of Chemistry: Faculty Interviews

Dr. Sang Lee was awarded the ORCA in 1980. Sang was born in 1939 in South Korea and grew up in Seoul. He earned his bachelor’s in 1961 at Seoul National University. Next, he traveled over 7000 miles to the US to earn a master’s from Miami University in Oxford, Ohio, and then a somewhat shorter move to the University of Georgia in Athens, where he earned a doctorate in Business Administration and Management. From 1968 to 1976, he rose through the ranks at Virginia Polytechnic Institute in Blacksburg while making a splash for his “goal programming” ideas. In 1976, …

Fred Luthans, Unl Business Management, Positive Organizational Behavior, Mark Griep, Fred Luthans

UNL ORCA Interview Series

Fred Luthans was awarded the ORCA in 2008. He was born in Clinton, Iowa in 1939. He earned three degrees from the University of Iowa in Iowa City, located only a few miles from Clinton. His bachelor's was in mathematics in 1961, a Master’s of Business Administration in ‘62, PhD in Management and Psychology in 1965. After serving two years as a captain in the Army at West Point, where he taught psychology and leadership, he joined the University of Nebraska-Lincoln as an Associate Professor of Management. He's had a remarkable career, but I'll only mention three major distinctions. His …

Starbucks Strategic Audit, Jayla Terlson

Honors Program: Senior Projects (Public)

Starbucks is one of the most influential firms in the global food and beverage industry, recognized for its premium coffee offerings and differentiated, experience-driven retail model. Since its founding in 1971, the company has expanded into the world’s largest coffeehouse chain, supported by strong brand equity, global market penetration, and continuous innovation in both product development and customer engagement.

This strategic audit evaluates Starbucks’ current competitive position through an analysis of its historical performance, governance structure, mission, objectives, and strategic direction. A comprehensive assessment of the firm’s external and internal environments identifies the key opportunities, threats, strengths, and weaknesses shaping …

The New York Times: A Strategic Audit, Kaylee Campbell, Cassidy June, Keira Cummins, Tanner Maas, Alyssa Fjelstad

Honors Program: Senior Projects (Public)

The New York Times is a legacy newspaper that has navigated a great many changes since its founding in 1851. The company rose to success with its traditional print journalism, but has now transformed into a largely digital, subscription-based business model that provides subscribers with access to news, games, recipes, podcasts, product recommendations, and more. This provides an excellent foundation for a strategic audit to understand how one of the giants of a dying industry has not only managed to stay alive, but to thrive.

A PESTEL and Porter’s Five Forces analysis reveals that The New York Times operates in …

A Strategic Audit Of Brown-Forman, Joshua Rossman, Carter Mann, Maris Grabill, Joe Meath, Gavin Pokorny

Honors Program: Senior Projects (Public)

Brown-Forman is a global spirits company with products sold in more than 170 countries. Known for brands such as Jack Daniel’s, Woodford Reserve, and Herradura, Brown-Forman’s history spans back over 150 years. Much of its success comes from thoughtful brand stewardship and a long-term approach to growth. The company operates in the highly competitive distilleries industry, where strong brand identity and premium positioning are key to performance.

This strategic audit reviews Brown-Forman’s development, leadership, business model, and guiding mission, as well as its external environment and internal capabilities. It also considers performance, competitive dynamics, business-level and corporate-level strategies, governance, and …

Program Factors Influencing Investment In Nhri Leadership Mentoring Relationships, Elizabeth A. Kenes

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

The purpose of this study was to examine how specific programmatic factors influence levels of investment within mentoring relationships in a collegiate leadership mentoring program. Previous research has demonstrated the benefits of mentoring; however, much of this work has relied on self-reported data and has not directly linked program factors to clearly defined mentoring outcomes. This study addresses this gap by examining how relationship duration, meeting consistency, and training and learning predict mentoring investment using observational program data.

Using the Investment Triangle framework and an integrative theoretical framework as guiding foundations, this study examined mentoring investment within NHRI Leadership Mentoring …

First Portfolio – Mngt 475: Business Strategies, Lisa Tschauner

UNL Faculty Course Portfolios

MNGT 475: Business Strategies serves as the undergraduate strategic management capstone course in the University of Nebraska–Lincoln College of Business. The course integrates knowledge from accounting, finance, economics, marketing, management, supply chain management, analytics, and entrepreneurship while providing students with opportunities to apply strategic frameworks to authentic business challenges. This portfolio documents the design, implementation, assessment, and continuous improvement of the course, with particular attention given to experiential learning and the comparison of two instructional models: a traditional case-study project and a real-world industry-partner consulting project. Drawing upon Kolb’s Experiential Learning Theory, self-reflection, self-efficacy, and teamwork constructs, the portfolio examines …

Stonex Commodity Solutions Strategic Analysis Podcast, Zachary J. Johnson

Honors Program: Senior Projects (Public)

This project comprises two separate podcast episodes that analyze the environment in which StoneX Commodity Solutions, a physical commodity trading firm, operates and provide strategic recommendations for the company. These episodes are informed via interviews with multiple StoneX Commodity Solutions employees. The first episode provides an evaluation of the company by examining its external and internal environments using tools such as PESTEL analysis and Porter’s Five Forces. Building on this, the episode discusses several of the company's strategic objectives and the current competitive advantages it has gained as a result of these objectives.

Expanding upon the information discussed in the …

Public Perceptions Of Leadership Effectiveness In Ethiopia Over The Last Decade, Fikadu Reta Alemayehu

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Ethiopia is one of the largest countries in Africa, with a fast-growing economy, rich history, diverse agroecology, more than 70 languages, and a population exceeding 130 million. However, the country continues to face serious internal conflict, high malnutrition, and economic hardship, while the study of leadership effectiveness remains limited and lacks consistent longitudinal research. To help fill this gap, this study examined how public perceptions of leadership effectiveness and development outcomes changed in Ethiopia between 2013 and 2023, using Afrobarometer survey data. The analysis explored how citizens’ views about governance, wellbeing, and access to services evolved during a decade of …

Keurig Dr Pepper Strategic Audit, Huy Le, Ethan Zen, Sierra Perkins, Jack Hudson

Honors Program: Senior Projects (Public)

We analyze Keurig Dr Pepper's current strategic position following its acquisition of JDE Peat's. We determine its strengths, weaknesses, opportunities, and threats within its market share and make recommendations for future business ventures and strategic positioning.

Apple Inc.: Strategic Audit, Huy Le

Honors Program: Senior Projects (Public)

An audit and analysis of Apple Inc.'s strategy and positioning within its industry. Recommendations were made based on Porter's Five Forces Analysis for Apple to maintain and grow its market share.

Parliamentary Procedure Interactive Notebook: Newly Revised, P. Troy White, Amie Carter

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

An interactive notebook for teaching fundamentals of parliamentary procedure. Over 120 pages of content to help teach correct principles of this critical organizational management skill. P. Troy White is a Professional Registered Parliamentarian and a Certified Parliamentarian, ensuring that the content included follows the 12th Edition of Robert's Rules of Order.

Between Two Worlds: A Case Study Of Third Culture Identity And Reentry For Unl International Students, John S. Tessalee

Department of Agricultural Leadership, Education, and Communication: Dissertations, Theses, and Student Research

Third Culture Kids (TCKs) and international students share many commonalities, such as their globalized nature, adaptability, and the adoption of cultural components from their host country versus their home country. However, they contain enough differences to be considered separate groups. Traditionally, people need to be immersed in a culture different from their parents’ culture between the ages of 0 and 18 to be considered a TCK, whereas international students are typically between 18 and 24 years old by the time they attend universities overseas. The cultural absorption of TCKs in their formative years is usually greater than that of international …

Rethinking Assessment In Asynchronous Learning: A Benchmark Portfolio For Mngt 301, Pedro J. Agüero Arroyo

UNL Faculty Course Portfolios

This teaching portfolio evaluates the instructional redesign of MNGT 301 Introduction to Management at the University of Nebraska–Lincoln, focusing on improving student learning outcomes, addressing performance disparities across demographic groups, and enhancing assessment alignment with course goals. The redesign primarily involved modifying assessment types and implementing clearer structure and grading expectations. The analysis compares student performance data from Fall 2024 and Spring 2025, disaggregated by demographic indicators including gender, race/ethnicity, parent education, neighborhood opportunity index, and rural/urban background. In addition, student perceptions were assessed through a midsemester Keep-Stop-Start survey. Findings suggest that redesign elements enhanced student engagement and equity by …

Planting The Seed: Rumors And Ceo Dismissal, Diego Villalpando

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Researchers have investigated the short-term performance implications of CEO dismissals as assessed through investor reactions to CEO dismissal announcements. While the corporate governance mechanism of dismissal that boards orchestrate when CEOs underperform could be positively perceived by investors, empirical evidence suggests that a positive association between CEO dismissals and investor reactions is equivocal. Thus, in my dissertation, I examine investor reactions to S&P 500 dismissal announcements and further understanding about this intriguing relationship through the development of theory that incorporates the important theoretical mechanism of information uncertainty. Since it is increasingly hard for boards to reduce the information uncertainty surrounding …

A Strategic Audit: Eli Lilly & Company, Natalie Karrels, Ethan Heinemann, Jonathan Patton, Meg Williams

Honors Program: Senior Projects (Public)

This strategic audit assesses the external and internal forces impacting Eli Lilly & Company’s strategic decision-making strategies. All information has been gathered from industry reports and company reports, including reports for investors, analyst calls, financial statements, and news reports. The report highlights the quantitative, qualitative, performance, strategy, and leadership decisions that have allowed Eli Lilly & Company to succeed for the past 150 years.

Dutch Bros Coffee Strategic Audit, Parker Barry, Olivia Palmer, Cade Swanson, Braden Starck, Jacob Whiston

Honors Program: Senior Projects (Public)

This case study focuses on Dutch Bros, a leading drive-thru coffee chain. A strategic audit was conducted to understand the company’s strategic management principles: external and internal factors, performance and competition, business level strategy, corporate level strategy, and organizational design and governance. In addition, the audit studies the implications of their recent strategic decisions to expand roasting facilities and move towards corporate-owned stores rather than operating a franchise model.

The research contained in this audit used publicly available information, including Dutch Bro’s financial statements, information from their website, annual reports, IBIS industry reports, and online press coverage.

A Strategic Audit Of Cnh Industrial, Cassidy Hoffman, Derek Huss, Maren Tuell, Cami Chapin, Megan Berg

Honors Program: Senior Projects (Public)

This research examines CNH Industrial, a leading global agricultural machinery company, and its strategic approach to innovation, sustainability, and customer loyalty. Operating under brands like CASE IH and New Holland Agriculture, CNH focuses on integrating advanced technology into its products, such as precision agriculture tools, to enhance efficiency, optimize fuel savings, and support sustainable agricultural practices. The company’s comprehensive business model, which spans from product development to financing, fosters strong customer retention and brand loyalty.

Through a differentiation strategy, CNH maintains competitiveness in the face of intense market rivalry, particularly with industry leader John Deere. This study analyzes CNH’s ability …

Morgan Stanley’S Competitive Strategy And Industry Environment: An External And Internal Analysis, Mikaela S. Waggoner

Honors Program: Senior Projects (Public)

Morgan Stanley is a global financial services firm that trades, manages, and distributes capital for a wide range of clients. Its competitive position is dependent on a number of factors including reputation, quality, and innovation, and the firm is subject to many internal and external factors that affect its competitive position. This work seeks to examine the factors that affect Morgan Stanley’s strategy and competitive position, looking at both historical factors and potential future outcomes. A PESTEL analysis as well as an analysis of Porter’s Five Forces in the financial industry are used to demonstrate the external factors that influence …

Sofi Technologies Incorporated Strategic Audit, Elena Eisaman

Honors Program: Senior Projects (Public)

SoFi, a catchy abbreviation of Social Finance, is a digital bank as of 2022. The company seeks to offer better banking than traditional alternatives. SoFi, founded in 2011, has slowly developed financial offerings with the goal of dominating digital banking. The company is best known for helping customers manage student loans, but SoFi aims to provide customers with services for their every financial need. The platform boasts 10.9 million members, 33 billion in debt paid, and 117 billion in loans issued (SoFi). This report will explore SoFi’s origin, functions, and competitive environment. These investigations will inform recommendations for the company …

Conagra Brands Strategic Audit, Ashley R. Nierman

Honors Program: Senior Projects (Public)

The goal of this paper is to present a comprehensive strategic audit of Conagra Brands, Inc., a major company in the consumer-packaged foods industry. The audit evaluates the external environment of Conagra, including a PESTEL analysis and Porter’s Five Forces analysis. Various industry factors that affect Conagra’s operations are taken into consideration. It will also explain the internal environment of Conagra using tools such as a SWOT analysis, financial performance review, and strategy explanation. Key areas of focus include shifting demands, including consumers’ desire for more healthy and sustainable food options, recent political and economic factors, competitive advantages of Conagra, …

Caterpillar Strategic Audit, Tyler Vander Woude, Grant Kingston, Kaiden Bedient, Drew Shafer

Honors Program: Senior Projects (Public)

This strategic audit evaluates Caterpillar Inc.'s business-level and corporate-level strategies, examining how the company maintains its competitive advantage in the heavy machinery and industrial equipment sectors. The research focuses on Caterpillar's hybrid approach, combining differentiation and cost leadership strategies to offer high-quality, durable products while optimizing costs through technological innovation, supply chain efficiencies, and product longevity. The methodology for this audit includes a comprehensive internal and external analysis, incorporating frameworks such as SWOT, PESTEL, VRIO, and Porter’s Five Forces. Additionally, Caterpillar’s strategic initiatives in vertical and horizontal integration, governance structure, and financial performance were assessed. The research also explores the …

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …

Home Depot Strategic Audit, Jackson E. Clasen

Honors Program: Senior Projects (Public)

Home Depot is a distinguished North American home improvement retail store that offers a wide variety of products and services to its customers. The company has created its distinction in the home improvement market for nearly fifty years for its effort to excel in service to its customers, associates, the communities it serves, and its shareholders. This strategic audit will analyze the internal and external factors that influence Home Depot’s ability to develop and preserve its competitive advantage in the home improvement industry. This report will begin with an inward focused discussion of Home Depot, including its history and current …

Cotopaxi: Stewardship To Succession, Roy Dumblauskas, Landry Geiger, John Post, Jack Smiley, Zachary Wallenburg

B-Corp Case Studies by UNL Raikes Seniors

Cotopaxi is a company built from the ground up to be socially conscious, from their governance structure to their deeply ingrained core values. Despite being in a market dominated by incumbents like Patagonia, they've done well in the past, bringing in around $160 million in revenue in 2023 while donating millions outright and carefully maintaining ethical internal business practices. But just as the company began taking off, founder Davis Smith left the company to pursue religious mission work. He spent years, starting the search in 2019 before finally stepping down in July 2022, looking for a successor, eventually finding a …

Bombas: Weaving Purpose Into Profit, Bethany Barnwell, Madelyn Craft, Emily Nau, Carina Swanson, Vaughn Thompson

B-Corp Case Studies by UNL Raikes Seniors

Bombas is a leading premium basics brand with a unique focus on socks and philanthropy. Its 'buy one, give one' model, along with a viral appearance on Shark Tank, helped propel the company into the public eye. Since the company’s inception, they have donated over 150 million essential clothing items to people in need. Bombas’s commitment to quality and product innovation has earned it a loyal consumer base. However, its production practices and business model have faced scrutiny, raising questions about whether the company is truly maximizing its impact in giving back

New Belgium Brewing: Balancing Growth And Company Values Post-Acquisition, Brooke Bode, Charlie Brockmeier, Chase Kling, Zach Hammann, Jace Ruth, Jay Selzer

B-Corp Case Studies by UNL Raikes Seniors

New Belgium Brewing was founded in 1991 by Jeff Lebesch and Kim Jordan in Fort Collins, Colorado, famously inspired by a bicycle tour through Belgium, with "environmental stewardship" viewed as a core value from day one (New Belgium Brewing, nd). From its earliest years, New Belgium had set out to prove that a brewery could be a successful business while also being a force for good. The company implemented open-book management and a profit-sharing program that allowed employees as early as 1998 to vote and give up bonuses to invest in a wind-powered brewery in the U.S. (New Belgium Brewing, …

Tillamook: Ethical Values Or Misleading Marketing?, Victoria Chin, Ealynn Hsu, Kyana Le, B Littman, Natalia Trejo Andalon

B-Corp Case Studies by UNL Raikes Seniors

Tillamook began as a humble cooperative for the local dairy farmers of Tillamook County, Oregon, to ensure that high-quality cheese was the local standard. As time passed, Tillamook evolved to establish an internal Farm Services Team to help support each farmer and pay above market value for members’ milk–in return, receiving a stable supply of dairy to manufacture its dairy-based products. Additionally, the farmers are still the ones who call the important shots for Tillamook rather than other corporate shareholders. Tillamook County Creamery Association (TCCA) has since expanded nationally, but the foundation remains the same: high-quality dairy to create high-quality …

Gojo & Company, Inc.: Collaborate To Elevate - Microfinancing Through Strategic Partnerships, Ellenna Divingnzzo, Joshua Feng, Charles Moloney, Brendan Shanks, Emma Wagner

B-Corp Case Studies by UNL Raikes Seniors

Gojo’s mission is to “extend financial inclusion across the globe” with the goal “to enable the provision of high-quality affordable financial services in 50 countries” (Impact Report, Gojo, pg. 4). They are a microfinance institution (MFI) that provides financial assistance mainly to individuals in five countries: Cambodia, Sri Lanka, Myanmar, India, and Tajikistan (Impact Report, Gojo, pg. 10). They also have partnerships that extend into many other countries to a lesser extent. Gojo’s group companies provide services such as group loans, business loans, microenterprise loans, emergency loans, voluntary savings, affordable housing, microcredit depositing, and more to over 2.4 million clients. …

Lemonade: Mini-Case Study Report, Grace Boguslawski, Seth Daup, Aditya Jain, Chaitra Pirisingula, Caden Punteney

B-Corp Case Studies by UNL Raikes Seniors

Lemonade disrupts the traditional insurance industry through its innovative use of AI-driven underwriting and claims processing. By leveraging AI to replace traditional brokers, Lemonade positions itself as a technologically advanced and socially responsible alternative in a legacy-driven market. As a certified B-Corp, the company emphasizes its mission-driven approach, notably donating leftover premiums to nonprofit organizations selected by its customers. This case study examines the strategic challenges arising from Lemonade’s position in an evolving AI landscape. It explores how Lemonade can maintain its differentiation while navigating increasing competition, ethical considerations, and the diminishing sustainability of AI as a unique long-term competitive …