Business Administration, Management, and Operations Commons^™

2023-04-05 Excellence In Teaching Committee Revisal Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

Excellence in Teaching Committee Revisal Draft submitted to the Faculty Senate on April 6, 2023.

2023-04-05 Intercollegiate Athletics Committee Revisal Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

Intercollegiate Athletics Committee Revisal Draft submitted to the Faculty Senate on April 6, 2023.

2023-04-05 Research & Creative Productions Committee Revisal Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

Research & Creative Productions Committee Revisal Draft submitted to the Faculty Senate on April 6, 2023.

The Effect Of Syntax Simplicity On Crowdfunding Performance, Yuanqing Li, Sibin Wu, Wencang Zhou

Management Faculty Publications

Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

The Mullet Coffee Shop And Tap House Business Plan, Baylor K. Bumford

Honors College Theses

This is a full business plan for a coffee shop and beer establishment in the city of Austin, Texas. Austin is the fastest growing city in the United States and an epicenter for both the coffee and brewery industries. Utilizing industry analysis, macro-environment analysis, marketing and financial research and personal interviews with twenty-seven potential customers in the area, a business plan of sufficient rigor to attract financing from a bank or investor has been prepared.

Artificial Intelligent Enabled Supply Chains As A Competitive Advantage, Nathan Adato

Senior Honors Theses

The focus of this paper is on the topics of artificial intelligence and supply chain management and how artificial intelligence-enabled supply chains provide organizations with competitive advantages. The supply chain’s adoption of data collection technologies as part of digital transformation and movements of industry 4.0 creates a strong foundation for artificial intelligence analytics. Artificial intelligence has three branches sensing and interacting, decision-making, and learning. Each branch uses its algorithms and serves a different purpose for the business. Artificial intelligence-enabled supply chains create unique, inimitable competitive advantages that fit Michael Porter’s five forces.

Great Expectations: Consumer-Brand Relationships And Their Influence On The Organizational Outcomes Of Brand Transgressions, Sabrina Viscomi

Atlantic Marketing Journal

The business landscape has shifted from simply delivering quality products and services to creating shared value. It does this by fulfilling consumers’ deeper needs and meeting their increasingly high expectations. Brand transgressions inhibit organizations’ ability to meet consumers’ demands, complicating the consumer-brand relationship. As a result, brands are often unprepared to deal with the consequences of transgressions, which can be costly. The purpose of this research is to explore the influence of prior consumer-brand relationships on the organizational outcomes of brand transgressions through the lens of social contract theory. This systematic review synthesizes 39 articles to derive five analytical themes: …

The Role That Exercise Play On Your Hormones, Leadership Effectiveness & Job Engagement, Julia Shaw

Honors Projects in Management

This research project aimed to find a connection between exercise, hormone levels, and job outcomes. It is largely known that many successful people workout, but there is limited research that connects working out to leadership effectiveness and job engagement. Therefore, a survey was distributed to Bryant University students asking them to self-report using hormone dimensions, and job outcome Likert scales. The OLS regression did not result in significant p-values however, using a means comparison there were interesting revelations in the data. Those who exercised with others had increased levels of serotonin and leadership effectiveness. Those that exercised before work had …

“Mira Cómo Tejemos”: La Construcción De Una Red Comunitaria Y La Educación Ambiental En La Organización Frente Insular De La Reserva Marina De Galápagos, Katie Draeger

Independent Study Project (ISP) Collection

El Frente Insular de la Reserva Marina de Galápagos (FIRMAG o Frente Insular) es una organización para la conservación comunitaria, ubicada en la isla de Santa Cruz. Para explorar el significado del trabajo comunitario de esta organización, este estudio examina dos elementos de la estructura organizativa: los valores y las fortalezas. Al analizar tanto las perspectivas de los líderes y miembros de FIRMAG como las observaciones sobre el trabajo mismo, los valores que buscan construir y servir la comunidad se revelan como 1) un rechazo a la institucionalidad/burocracia y 2) a los fondos extranjeros, 3) la educación ambiental comunitaria sin …

Leadership Prototypes And Cultural Variations Amongst Hmong Men And Women Working Professionals In Minnesota, Ying K. Yang

PhD in Organizational Leadership

Since arriving in the United States in 1975 as immigrants, the Hmong have faced many cultural challenges and were forced to adapt quickly. In 2011, the Hmong lost their last officially recognized leader, General Vang Pao. With the Hmong assimilating to the American culture, it is unclear whether their leadership prototype has changed due to cultural variation. This qualitative phenomenological study aimed to examine leadership prototypes and cultural variation amongst working professional Hmong men and women in Minnesota. Minnesota was chosen because it is home to the largest Hmong population in the United States. This study targeted understanding the lived …

Dimensions Of Transformational Leadership As Predictors Of Employee Creativity: The Moderating Role Of Job Satisfaction, Sarita R. Guillory

PhD in Organizational Leadership

The aim of this research was to determine whether the dimensions of transformational leadership predicted employee creativity, as well as whether job satisfaction strengthened this association through moderation. Findings in the existing literature exhibited mixed outcomes concerning TL’s impact on EC, requiring more empirical research. Many studies have employed moderating variables in search of potentializing a stronger relationship between TL and EC; however, no previous scholars have explored JS’s moderating capabilities between the variables. JS as a suitable strengthening variable between TL dimensions and EC is evidenced through unrelated research concerning TL’s impact on JS and JS’s impact on EC. …

Perceptions Of Creative Leadership In Multigenerational Nonprofit Private Education Teams, Rashad L. Burden

PhD in Organizational Leadership

The challenges that are encountered in private schools are in constant flux. Teachers and administrators are tasked with leading and guiding future generations in tumultuous times. A leader’s creativity has a significant influence on the diverse teams that are engaging school-age children. Creative leadership is lacking in academic research in comparison to more established leadership theories. The lack of research is excessively apparent in the multigenerational nonprofit private education sector. In this qualitative study, two Seventh-Day Adventist private school educational teams in southeastern California were engaged in focus group interviews. The purpose of this study was to examine the influence …

Supply Chain Collaboration Under A Christian Business Ethics Lens, Daniel Oldak

Undergraduate Research and Scholarship Symposium

Supply chain management is a source of competitive advantages for firms and is becoming an increasingly important part of the business. Firms, on a strategic level, have it in their best interest to operate in a way that leverages their partnership with their suppliers to form sustainable strategic advantages which include but are not limited to product innovation & design, operational efficiency, shared cost savings, and collaborative planning, forecasting, & inventory. A collaborative supply chain that yields these benefits is only possible through the exercise of the justice dimensions of procedural, distributive, and interactional justice which are related to fair …

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

Mediation Of Inventory Management In The Relationship Between Knowledge And Firm Performance, Aamir Rashid, Rizwana Rasheed

Publications and Research

The role of inventory management is pivotal to improving the overall firm performance, but when it comes to the healthcare sector, then it becomes more crucial. This sector often countenances stocks-outs for life-saving drugs and equipment and competent staff that ascent the mortality rate. Thus, the current research aimed to analyze the effect of knowledge on firm performance through inventory management. For this research, a survey questionnaire with a deductive approach was utilized by collecting data from 200 respondents through multistage cluster sampling. IBM SPSS AMOS version 22.0 as a statistical tool was utilized to analyze the measurement model. Results …

Combating Luxury Brand Counterfeiting: Recommended Action Strategies, Md Shahidul Islam

AMTP Proceedings 2023

In the past few decades, luxury brand counterfeiting has grown significantly worldwide, and this growth caused considerable damage to the knowledge-based globalized economy and the brands. The rapid development of e-commerce business, primarily during the pandemic, has facilitated the counterfeiting trades through small shipments by different modes of transportation. Counterfeit products can be found in many industries, such as common consumer goods, IT goods, agriculture goods, pharmaceutical items, and luxury items (fashion apparel). The measures adopted to combat luxury brand counterfeiting are minimal to what should have been done. This study proposes that social media activism against counterfeiting is critical …

Tracking The Donor Dollar: A Critical Examination Of Ngo Impact, Joshua Werth

Senior Honors Theses

Non-governmental organizations (NGOs) comprise the backbone of civilization. Whether intended or not, governments fail to improve social situations, financial standings, and spirituality comprehensively. NGOs attempt to cover these areas. From Angola to Zambia, countless NGOs exist around the world; however, many fail due to a misplaced focus internally on the annual donations received rather than externally on the disenfranchised. Additionally, even if NGOs manage to stay afloat, they will need help procuring funds and then distributing those resources with the most effective impact for the impoverished. The honors thesis proposed will attempt to determine more effective impact measurements for NGOs, …

Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang

B-Corp Case Studies by UNL Raikes Seniors

This case study examines the challenges Patagonia has faced in attempting to balance its mission of sustainability and company growth. Since its inception, Patagonia has been dedicated to environmentalism and sustainability. They demonstrate this dedication through numerous ways including donating to environmental groups, using recycled materials to make their products, and implementing renewable energy in their production practices. However, as the company has scaled, it has made decisions to meet the needs of its growing customer base and increasing demand, which has led to conflicts with its mission. Additionally, Patagonia’s hard stance on sustainability puts every action they take under …

Warby Parker: A Blurred Vision Of Profitability, Emily Dalton, Nathan Gentry, Emily Kraai, Anna Kreuger, Zachary Streich

B-Corp Case Studies by UNL Raikes Seniors

Warby Parker is a rising competitor in the heavily consolidated eyewear industry. When it launched in 2008, the company took on a blue ocean strategy, which incorporates both cost leadership and product differentiation, in hopes of defeating powerful incumbents. Rather than selling its frames in existing eyewear retailers, many of which are owned by competitors, Warby Parker launched online, selling high-quality frames at an affordable price. More than a decade later, the company is reevaluating its strategy as it has yet to become profitable.

Athleta B Corporation Case Study, Megan Chaffey, Vivian Jacobitz, Ariel Levi, Leah Olson, Nicole Serpico

B-Corp Case Studies by UNL Raikes Seniors

As a B Corporation, Athleta has the unique challenge of identifying a competitive strategy that will guide the company to success in the highly competitive athleisure market while also remaining consistent with its mission, vision, and values and supporting its parent company, Gap Inc. This case study was developed to evaluate this challenge through internal and external analysis of the company and to encourage readers to consider Athleta’s future priorities as the company undergoes changes in strategic leadership. The case study begins with a brief overview of the competitive landscape of the Athleisure market and a review of the history …

Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt

B-Corp Case Studies by UNL Raikes Seniors

Vital Farms prides itself in their ethical and environmentally-friendly production of pasture-raised eggs, butter, and ghee. A popular tagline for the company is “keeping it bullsh*t-free.” This is core to their company mission and values. However, they are currently facing a PETA class action lawsuit for potential humanewashing and greenwashing, essentially false advertising. So, what happens when the Certified B-Corporation is under attack for the very thing that sets it apart from its competition? Is it possible to rebuild trust with the public and regain ethical standing after bad PR? What are humanewashing and greenwashing, and is Vital Farms guilty?

How To Succeed In Business: An Analysis Of Entrepreneurship And Small Business Ownership, Alexandria Henderson

Undergraduate Theses

A recent rise in small business ownership, along with the subsequent advent and universality of social media usage, presents unique opportunities for these businesses to grow and thrive. This thesis project will analyze the success of various marketing tactics on sales in a small business selling handmade products. It will identify challenges and benefits of venturing into entrepreneurship for a full-time college student. Different business models will be described and compared through a survey of business owners. Ultimately, a detailed business plan will be outlined. At the completion of this thesis, a creative project in collaboration with the Bellarmine University …

Insights Into The Accuracy Of Social Scientists’ Forecasts Of Societal Change, Sangsuk Yoon

Management and Marketing Faculty Publications

How well can social scientists predict societal change, and what processes underlie their predictions? To answer these questions, we ran two forecasting tournaments testing the accuracy of predictions of societal change in domains commonly studied in the social sciences: ideological preferences, political polarization, life satisfaction, sentiment on social media, and gender-career and racial bias. After we provided them with historical trend data on the relevant domain, social scientists submitted pre-registered monthly forecasts for a year (Tournament 1; N = 86 teams and 359 forecasts), with an opportunity to update forecasts on the basis of new data six months later (Tournament …

Cross-Cultural Managerial Behavior – A Comparative Study Between The Republic Of Korea And The United States Of America, Colson Richter

Senior Honors Theses

Among the many trade partners the United States engages with, the Republic of Korea is the nation’s seventh largest trading partner – exchanging over $154.9 Billion in 2020 (USTR, 2021). Despite this strong economic relationship between these two nations, the cultural distance that these societies have is one of the largest within anthropological academia (Hofstede, 2017). This reality creates the need for a solid framework of a management-focused, cultural understanding between these two countries.

In this study, academic literature will be collected and reviewed to lend insight into particular areas of culture that an American and Korean perspective would be …

Werner Enterprises Strategic Audit, Leavitt K. Reno

Honors Program: Senior Projects (Public)

Werner Enterprises is a large trucking company based in Omaha, Nebraska, operating out of 15 terminals around the country. It is among the top five trucking companies in the United States. This report examines the trucking industry and where Werner Enterprises stands within it, as well as Werner Enterprises’ competitive advantages, and how future challenges of the trucking industry may affect the company. The report utilizes a PESTEL and Porter’s Five Forces analysis to closer examine the external environment and industry Werner Enterprises operates in. Following this evaluation, recommendations are provided based on Werner Enterprises’ current positioning and future challenges …

Women In Sustainable Leadership: A Case Study On The Perspectives, Opportunities, And Challenges Of Biologist And Conservationist Estrela Matilde, Ella Lyons

Independent Study Project (ISP) Collection

Despite the relatively small population of 8,000 occupants and the minimal international recognition of the Island of Príncipe, located off of the Gulf of Guinea on the Western Coast of Central Africa, the region has increasingly become a leading example of sustainable practices to be taken on a global scale in the near future to combat our current climate crisis. This case study explores the sustainable practices that Príncipe has learned to embrace under the leadership of Portuguese conservation biologist and project manager for the NGO Fundação Príncipe, Estrela Matilde. Estrela integrates social, cultural, and environmental conservation to align with …

The Impact Of Ipo Pricing Model On The Issuing Price: Evidence From China, Shancheng Chen

Dissertations and Theses Collection (Open Access)

IPO pricing effectiveness refers to the deviation between the IPO price in the primary market and the actual trading price in the secondary market at the initial stage of listing. IPO underpricing ratio is the main research index used to investigate the effectiveness of IPO pricing in capital market. The phenomenon of excessive IPO underpricing brings many problems to the development of Chinese capital market. The GEM from the establishment of the initial audit system to the registration system, to the inquiry of the implementation of the new rules, IPO underpricing rate has been gradually controlled. This paper mainly studies …

Customer Value, Product Repositioning And Supply Chain Strategy: A Case Of Supply Chain Design For Lansea Corporation, Lei Zhang

Dissertations and Theses Collection (Open Access)

With continuous development of Chinese economy, the incomes of Chinese citizens are constantly increasing, leading to dramatical changes of consumer demand patterns, especially in household electric appliances. The analysis of income and household wealth shows that the proportion of the middle-class population is about 20%-30% of the total population, and this proportion is still increasing. Consequently, it seems that consumption is constantly upgrading. This means, on one hand, part of the consumers still focuses on quality and cost, while on the other hand, part of consumers pays more attention on performance and styles. Therefore, it is critical for the manufacturers …

The Effect Of Psychological Distance On Online Advertising: A Case Study Of Video Enrollment Advertisement Of Colleges, Xian He

Dissertations and Theses Collection (Open Access)

Advertising for enrolment through the Internet has become an important means of enrolment promotion in Chinese universities. However, there is currently no clear research conclusion on how to conduct effective advertising, especially on the selection of factors such as promotion time, promotion platform, and promotion targets. Based on the construal level theory, this study investigated the effects of different types of college enrolment advertising on different new media platforms, using different dimensions of psychological distance corresponding to factors such as promotional time and promotional area. The empirical results show that different advertising types do have significant effect differences on different …

Good Communications: Why It’S Essential To Winning Elections, Matthew J. Levin Mpa, Jd

The Journal of the Michigan Dental Association

The article emphasizes the pivotal role of strategic communications in winning elections and guiding prospective political candidates in developing effective communication plans. The modern electoral landscape demands that candidates master the art of communication to connect with voters and convey their mission effectively.

The article highlights two key components of communication: crafting compelling messages and delivering them adeptly. The former involves developing a series of messages, starting with an elevator pitch and talking points, while the latter requires diligent practice.

The role of media in campaigns is explored, differentiating between earned and paid media. Earned media, generated organically through viral …