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Full-Text Articles in Business Administration, Management, and Operations

July 2026 Mda Insurance — Voluntary Benefits Help With Employee Recruitment, Satisfaction, Retention, Craig Start Jul 2026

July 2026 Mda Insurance — Voluntary Benefits Help With Employee Recruitment, Satisfaction, Retention, Craig Start

The Journal of the Michigan Dental Association

Craig Start, president of MDA Insurance, addresses the ongoing dental staffing shortage by advocating for comprehensive employee benefit packages. He explains how offering a mix of employer-paid and voluntary benefits, such as disability, life, and vision insurance, can make a practice a more desirable employer. The article specifically highlights the MDA Health Plan and employee-paid options like critical illness insurance, which help offset financial exposure from high-deductible plans. Start notes that these voluntary benefits are cost-effective for employers and can be administered through pre-tax cafeteria plans to improve employee economic security and retention.


Securing A Calibrated Marketing Budget, Junqiu Jiang, Kapil R. Tuli, Nirmalya Kumar Jul 2026

Securing A Calibrated Marketing Budget, Junqiu Jiang, Kapil R. Tuli, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

This study investigates the sociopolitical processes underlying the development and approval of marketing budgets in large multinational corporations. While prior research has focused extensively on optimizing the level and allocation of marketing budgets, little attention has been paid to the internal organizational dynamics that shape the marketing budgeting process. Drawing on the theories-in-use of both CMOs and CEOs, this study examines how these executives codevelop a calibrated marketing budget (CMKB)—a budget that aligns expected performance with allocated resources through an iterative, participative process. Field data show that CMOs deploy a set of signals to assuage CEO concerns related to goal …


The Personality Profile Of Innovator, Entrepreneur, And Business Leader Elon Musk, Amelia Brower, Aubrey Immelman Jul 2026

The Personality Profile Of Innovator, Entrepreneur, And Business Leader Elon Musk, Amelia Brower, Aubrey Immelman

Psychology Faculty Publications

This paper presents the results of an indirect personality assessment of entrepreneur and business leader Elon Musk, from the conceptual perspective of personologist Theodore Millon.

Psychodiagnostically relevant data relating to Musk were collected from biographical sources and media reports and synthesized into a personality profile using the Millon Inventory of Diagnostic Criteria (MIDC), which yields 34 normal and maladaptive personality classifications congruent with DSM-III-R, DSM-IV, and DSM-5-TR.

The personality profile yielded by the MIDC was analyzed in accordance with interpretive guidelines provided in the MIDC and Millon Index of Personality Styles (MIPS) manuals. Musk’s primary personality patterns …


Organizational Psychology Theories In Graduate Medical Education: A Narrative Review, Mohamad S. Saad, Naim El-Aswad, Zeina Ghossoub, Relly Nadler, Serena Wasilewski Jun 2026

Organizational Psychology Theories In Graduate Medical Education: A Narrative Review, Mohamad S. Saad, Naim El-Aswad, Zeina Ghossoub, Relly Nadler, Serena Wasilewski

HCA Healthcare Journal of Medicine

Physicians and educators tend to be more versed in recognizing disease patterns and medical problems than in identifying malfunctioning patterns in the psychological aspects of their mentees and work environments. Just as hypertension and diabetes are the common soil for many acute medical problems, agency problems and organizational silos can lead to many acute managerial problems in graduate medical education (GME) settings.

Data show that most workers are lonely at work, which leads to negative emotions and undermines performance. Organizational problems seem to stem from an individual’s inability to align one’s motivation with the organization’s shared value. This can cause …


Competitividad Empresarial. Factores Y Variables Para Su Gestión En El Sector Turístico., Wilson Ricardo Pinillos Castillo, Odair Triana Calderón, Benjamín Andrés Manjarrés Zárate, Milena Santiago Escobar, Diego Hernán Valbuena Montoya Jun 2026

Competitividad Empresarial. Factores Y Variables Para Su Gestión En El Sector Turístico., Wilson Ricardo Pinillos Castillo, Odair Triana Calderón, Benjamín Andrés Manjarrés Zárate, Milena Santiago Escobar, Diego Hernán Valbuena Montoya

Ciencias Administrativas, Económicas y Contables

Competitividad empresarial. Factores y variables para su gestión en el sector turístico es un texto derivado de la investigación Análisis de los factores que inciden en la competitividad de las Mipymes del sector turístico de la provincia del Gualivá. En el libro se hace una descripción del mercado del turismo —abarcando la actividad económica y una recopilación del sector en Colombia—, en referencia a los factores que intervienen en la competitividad empresarial. Se plantea cómo funciona la gestión empresarial, cómo las organizaciones y las herramientas se utilizan en pro de la competitividad, se da a conocer la gestión del servicio …


The Impact Of Strategic Intelligence On Organizational Conflict Management Patterns: An Analytical Study At The University Of Mosul, Shuaib Ahmed Aziz Al-Mawla, Kalthoom Hameed Ramadan Al-Hilali Jun 2026

The Impact Of Strategic Intelligence On Organizational Conflict Management Patterns: An Analytical Study At The University Of Mosul, Shuaib Ahmed Aziz Al-Mawla, Kalthoom Hameed Ramadan Al-Hilali

Journal of Economics and Administrative Sciences

This paper aims to analyze the relationship and influence between strategic intelligence and its dimensions (foresight, systems thinking, future vision, and motivation) and organizational conflict management (Avoidance, Collaboration, Settlement, Competition, and Waiver) at the University of Mosul. The research problem arose from variation in organizational conflict management across the university's colleges and the scarcity of studies examining the relationship between these two variables. The study adopted a descriptive-analytical approach, using a questionnaire as the primary data collection tool. The research population comprised administrative and academic leaders from several colleges within the University of Mosul. One hundred and forty questionnaires were …


Barley Virtual Water Determinants In Iraq: An Econometric Analysis Study For The Period (1990–2023), Muna Jabbar Rahim, Basim H. Al-Badri Jun 2026

Barley Virtual Water Determinants In Iraq: An Econometric Analysis Study For The Period (1990–2023), Muna Jabbar Rahim, Basim H. Al-Badri

Journal of Economics and Administrative Sciences

The paper aims to analyze the determinants of virtual water use for barley crops in Iraq over the period (1990–2023), in light of increasing water challenges and declining inflows of the Tigris and Euphrates Rivers. The research adopts a descriptive and econometric analytical approach, employing the Autoregressive Distributed Lag (ARDL) model to examine the relationship between imported virtual water quantity (VW) as the dependent variable and a set of independent variables, including agricultural GDP, blue water, the water self-sufficiency ratio, and the degree of agricultural trade openness. The results of the Bounds Test indicate the existence of a long-run equilibrium …


The Role Of The Carbon Footprint In Assessing Environmental Performance In Economic Units: A Case Study Of The Kufa Cement Plant, Muna Mohammed Murad, Bahaa Hussein Mohammed Jun 2026

The Role Of The Carbon Footprint In Assessing Environmental Performance In Economic Units: A Case Study Of The Kufa Cement Plant, Muna Mohammed Murad, Bahaa Hussein Mohammed

Journal of Economics and Administrative Sciences

This paper aims to assess the environmental performance of the industrial sector, using the Kufa Cement Plant as a case study due to the tangible environmental impacts of this activity in the areas of gaseous and dust emissions, energy consumption, and waste management. It emphasizes the importance of adopting systematic assessment tools that align with sustainability frameworks and local and international regulations. This research employs a descriptive-analytical methodology, based on the theoretical framework for environmental performance assessment and the principles of environmental management, utilizing performance indicators derived from the international standard ISO 14031 to analyze the plant's operational and environmental …


Nonparametric Control Charts Estimation Using Hybrid Cyber-Intelligence Algorithms For Stock Market Monitoring, Mariam Jumaah Mousa, Munaf Yousif Hmood Jun 2026

Nonparametric Control Charts Estimation Using Hybrid Cyber-Intelligence Algorithms For Stock Market Monitoring, Mariam Jumaah Mousa, Munaf Yousif Hmood

Journal of Economics and Administrative Sciences

This paper introduces a novel nonparametric hybrid cyber-intelligence-based statistical process control and anomaly detection framework in time series data. It is developed to overcome the shortcomings of the classical control schemes in dealing with complex, abnormal, and noisy input data, especially when it is autocorrelated. The proposed methodology combines three technical pillars: First, it utilizes a bidirectional long-short-term memory architecture (Bi-LSTM) to capture long-term time dependency and learn nonlinear patterns, leaving only true deviations as residuals that remove trends and noises from the market. Second, it adopts the Golden Eagle Optimizer (GEO) algorithm for optimal parameter selection. This intelligent algorithm …


Effect Of Earnings Ratio And Capital Structure On Share Price: The Moderating Role Of Free Cash Flow In The Industrial Sector, Shakhawan Saeed Sangawi, Chnar Abdullah Rashid, Kaiwan Hasan Salih Jun 2026

Effect Of Earnings Ratio And Capital Structure On Share Price: The Moderating Role Of Free Cash Flow In The Industrial Sector, Shakhawan Saeed Sangawi, Chnar Abdullah Rashid, Kaiwan Hasan Salih

Journal of Economics and Administrative Sciences

The objective of this paper is to investigate the effect of the earnings ratio and capital structure on share price, with special focus on the moderating role of free cash flow (FCF) in the manufacturing sector listed on the Iraqi Stock Exchange (ISX) for the period 2016 to 2023. Using a quantitative research method, the study draws data from audited financial statements, including the income statement, balance sheet, and cash flow statement, and analyzes 10 manufacturing companies over eight years. The analysis employs a regression model, descriptive statistics, correlation analysis, ANOVA, and tests of cross-sectional dependence and non-stationarity to ensure …


Regulatory Immunity As A Driver Of Strategic Superiority: Evidence From Team Mart Supervisors In Erbil, Iraq, Rana Nisan Yousuf, Asreen Ramzi Hasan, Mariwan Gharib Muhammad, Kosret M. Ebabekir Jun 2026

Regulatory Immunity As A Driver Of Strategic Superiority: Evidence From Team Mart Supervisors In Erbil, Iraq, Rana Nisan Yousuf, Asreen Ramzi Hasan, Mariwan Gharib Muhammad, Kosret M. Ebabekir

Journal of Economics and Administrative Sciences

This study aims to investigate the role of regulatory immunity in enhancing strategic superiority from the perspective of supervisors working at the Team Mart Chain in Erbil, Iraq. Understand the notion of regulatory immunity by demonstrating the relationship and influence of the independent variable and its dimensions (organizational learning, memory, and DNA) in strategic superiority. To address the research problem, the following question was examined: to what extent does regulatory immunity contribute to strengthening strategic superiority? However, to acquire empirical data, the researchers created their own survey questionnaire. Empirical data were evaluated using a variety of statistical methods to test …


The Impact Of Technological Empowerment On The Strategic Readiness Of Private Universities: The Mediating Role Of Digital Transformation, Rami Fouad Ahmed Al-Sheikhli, Mustafa Mahmoud Al-Somaidaee Jun 2026

The Impact Of Technological Empowerment On The Strategic Readiness Of Private Universities: The Mediating Role Of Digital Transformation, Rami Fouad Ahmed Al-Sheikhli, Mustafa Mahmoud Al-Somaidaee

Journal of Economics and Administrative Sciences

In the context of the Fourth Industrial Revolution, technological empowerment has become a strategic and existential necessity for organizations striving for growth and continued competitiveness, particularly private universities, which face significant challenges in comprehensive digital transformation. Literature reveals the absence of an integrated model linking the three research variables (technological empowerment, strategic readiness, and digital transformation). This paper aimed to examine the mediating role of digital transformation in the impact of technological empowerment on strategic readiness in Iraqi private universities. The study has employed a descriptive analytical approach, utilizing a questionnaire as the primary data collection tool. The questionnaire was …


Impact Of The Sustainability Indicators On Agricultural Output In Iraq For The Period (1990–2024), Noor S. Mohammed, Basim H. Al-Badri Jun 2026

Impact Of The Sustainability Indicators On Agricultural Output In Iraq For The Period (1990–2024), Noor S. Mohammed, Basim H. Al-Badri

Journal of Economics and Administrative Sciences

This study uses an econometric approach to examine how sustainability indicators affect agricultural output in Iraq. Water sustainability, food security sustainability, the agricultural labor force, and virtual water imports are independent variables, and agricultural output is the dependent variable. The analysis uses annual data from 1990 to 2024. The Autoregressive Distributed Lag (ARDL) model is applied to analyze both short- and long-run relationships. Specifically, the results confirm the existence of a long-run equilibrium relationship between sustainability indicators and agricultural output. In the long run, water sustainability positively affects agricultural output, indicating a direct, expected relationship. Furthermore, food security sustainability has …


The Efficiency-Profitability Paradox: A Comparative Analysis Of Digital And Conventional Customer Acquisition In Islamic Banking, Andra Prayudha Jun 2026

The Efficiency-Profitability Paradox: A Comparative Analysis Of Digital And Conventional Customer Acquisition In Islamic Banking, Andra Prayudha

Journal of Middle East and Islamic Studies

This study investigates the strategic dilemma faced by banking institutions in allocating resources between digital and conventional customer acquisition channels. Using a unique panel dataset from 38 Islamic bank branches, we analyze the comparative effectiveness of digital (Online Onboarding) and conventional (Payroll and Branch Registration) strategies on branch-level financial performance. Our findings reveal a significant efficiency-profitability paradox: a digital-dominant strategic orientation is associated with superior operational efficiency but does not translate into higher profitability. Furthermore, our analysis uncovers a critical nuance in conventional strategies through the discovery of inconsistent mediation: the institutional Payroll channel, while directly boosting margins, simultaneously erodes …


Effects Of Workplace Hazing On The Anticipated Outcomes For Newly Hired Employees: An Integrative Review Of Existing Literature, Samuel Bangura Jun 2026

Effects Of Workplace Hazing On The Anticipated Outcomes For Newly Hired Employees: An Integrative Review Of Existing Literature, Samuel Bangura

Management Dynamics

This study analyzes the effect of workplace hazing on newly hired employees by synthesizing existing studies, with a focus on psychological well-being, job performance, and organizational outcomes. Additionally, it identifies strategies to mitigate the negative effects of workplace hazing during the onboarding process.

Background:

Workplace hazing is a pervasive yet underexamined organizational phenomenon that affects newly hired employees. Although justified as a socialization or initiation practice, emerging evidence suggests that hazing can have serious psychological, professional, and organizational consequences. Existing literature remains fragmented, with limited integrative synthesis focusing specifically on newcomers’ anticipated outcomes.

Objective:

This study aims to examine the …


The Architecture Of Leadership And Management: Power, Strategy, And Human Judgment In Modern Organizations, Arthur King Ma Ph.D. Jun 2026

The Architecture Of Leadership And Management: Power, Strategy, And Human Judgment In Modern Organizations, Arthur King Ma Ph.D.

Management Open Educational Resources

This book is a practical and accessible guide to management theory. It connects classic and contemporary leadership frameworks to real organizational challenges. It examines how managers lead people, shape behavior, adapt to changing situations, build trust, manage systems, develop learning organizations, and guide ethical, culturally intelligent, and sustainable performance. Through theory, key principles, and applied case studies from the United States and China, the book helps readers understand how management decisions influence people, culture, strategy, operations, and long-term organizational success. Designed for students, educators, and practitioners, it shows that effective management requires more than authority or technical skill; it requires …


Algorithmic Monocultures In Hiring, Rishi Bommasani, Sarah H. Bana, Kathleen A. Creel, Dan Saul Jurafsky, Percy Liang Jun 2026

Algorithmic Monocultures In Hiring, Rishi Bommasani, Sarah H. Bana, Kathleen A. Creel, Dan Saul Jurafsky, Percy Liang

Economics Faculty Articles and Research

Many employers screen job applicants with algorithms built by the same few algorithm vendors. We hypothesize that algorithmic monoculture leads to the same individuals and members of the same racial groups facing rejection. We acquire and analyze a novel dataset of 3 million applicants submitting 4 million applications where all the applications are screened by algorithms built by the same vendor. We find clear racial disparities in applicant outcomes. Of all applications submitted by Asian and Black applicants, 14.74% and 25.87% are submitted to positions that adversely impact Asian and Black applicants, respectively, according to U.S. employment discrimination standards. Individuals …


Strategic Dimensions Of Artificial Intelligence: Development Globalization, Investment Dynamics, And Firm Performance, Alysson Silveira Jun 2026

Strategic Dimensions Of Artificial Intelligence: Development Globalization, Investment Dynamics, And Firm Performance, Alysson Silveira

USF Tampa Graduate Theses and Dissertations

Artificial Intelligence (AI) is quickly changing the competitive landscape of most industries, and understanding how to incorporate this technology into products, services, and processes is becoming crucial for firms. This dissertation presents three studies that address different strategic challenges that arose with the unfolding of AI. First, I study how multinational enterprises globalize the development of AI. I argue that concentrating AI development or globalizing it has different implications for supply chain responsiveness and operations complexity. I use a combination of a rare dataset on software presence across 45 countries and financial data to show that AI development globalization has …


Hiring Trends In The Hotel Industry Post-Covid-19: Human Resource Professionals’ Perspectives, Anthony Liu Jun 2026

Hiring Trends In The Hotel Industry Post-Covid-19: Human Resource Professionals’ Perspectives, Anthony Liu

JWU Dissertations & Theses

The U.S. hotel industry experienced severe workforce disruption following the COVID-19 pandemic, including layoffs, employee exits, persistent labor shortages, and shifting employee expectations (Baum et al., 2020; Ghani et al., 2022; Kwok, 2022; Liu-Lastres et al., 2023). Although hotels increased wages, expanded scheduling flexibility, and improved benefits, many hotels continued to experience staffing shortages that affected recruitment, retention, operational efficiency, and service delivery (AHLA, 2024b; Aksoy et al., 2022; Ghani et al., 2022). Existing research has examined employee outcomes and organizational responses; however, limited empirical attention has been given to hotel HR professionals’ experiences and perspectives on post-pandemic hiring …


Get Ready To Lead: Human-Centered Leadership In An Ai-Driven World, Ellen Ramsey Jun 2026

Get Ready To Lead: Human-Centered Leadership In An Ai-Driven World, Ellen Ramsey

Faculty and Staff Publications & Presentations

As AI becomes increasingly integrated into our daily lives, online students continue to seek instructors who consistently appear, genuinely care about them as individuals, and provide guidance, challenge, and support. AI tools can help with speed and structure, but human-centered leadership keeps connection and meaning at the forefront of the learning experience. 

This interactive workshop invites online instructors and faculty leaders to explore how human-centered leadership can support their teaching in the middle of rapid technological change.

Grounded in a six-pillar leadership model that encompasses conscious self-awareness, relational intelligence, ethical influence, adaptive growth, transparent communication, and empowered action, this session …


From Centrality To Sustainability: How Connected Boards Shape Waste Management Outcomes, Irfan Haider Shakri, Anh Tuan Nguyen, Fnu Pratima Jun 2026

From Centrality To Sustainability: How Connected Boards Shape Waste Management Outcomes, Irfan Haider Shakri, Anh Tuan Nguyen, Fnu Pratima

Faculty Publications

The escalating climate crisis has elevated waste management from an operational concern to a critical issue of corporate governance. However, the role of board connectedness in shaping firms' waste practices remains largely unexplored. Drawing on resource dependency and social capital theories, this study examines how board network centrality influences waste management practices. Employing pooled OLS on 4948 firm- year observations from US- listed firms during 2004–2023, we find that higher board connectedness leads to a significant reduction in waste generation. Economically, a one standard deviation increase in DEGREE centrality is associated with a 3.4% decrease in total waste generation. Our …


Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite Jun 2026

Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite

Student Theses

This phenomenological study explores the lived experiences of Black women community leaders as they navigate a balance between their professional, personal, and community leadership roles. The research design uses the theoretical frameworks of Black Feminist Intersectionality and Role Theory, specifically addressing the cultural burdens imposed by the Strong Black Woman archetype, which adds additional role strain. The study began with a questionnaire completed by 54 Black women community leaders, followed by 20 in-depth, semi-structured interviews selected from this pool. The study’s key findings are illustrated in a Black Women’s Sustainable Community Leadership Framework. Black women community leaders exude high self-efficacy, …


Daniels Distinction Portfolio By Adrian Minde Hunshammer, Adrian Minde Hunshammer Jun 2026

Daniels Distinction Portfolio By Adrian Minde Hunshammer, Adrian Minde Hunshammer

Finance: Undergraduate Distinction Portfolios

A Daniels Distinction Portfolio of experiential education by Adrian Hunshammer.


Daniels Distinction Portfolio By Ally Weix, Ally Weix Jun 2026

Daniels Distinction Portfolio By Ally Weix, Ally Weix

International Business: Undergraduate Distinction Portfolios

A Daniels Distinction Portfolio of experiential education by Ally Weix.


Driving Development: Coalitions, Policies, And Upgrading Brazilian Automotive Technology (1988–2025), Henrique Estides Delgado Jun 2026

Driving Development: Coalitions, Policies, And Upgrading Brazilian Automotive Technology (1988–2025), Henrique Estides Delgado

Electronic Theses and Dissertations

Among industrial activities in Brazil, the automotive sector generates some of the most significant and multifaceted multiplier effects on the country’s gross domestic product (GDP). The sector integrates activities ranging from raw materials to high-tech services, incorporating advanced technologies that influence innovation and positioning in global value chains (GVCs). Remarkably, this industry has been structured over time by public policies that have decisively shaped incentives for its participants. The world’s largest automotive multinationals have been attracted to operate in the country through varied institutional arrangements involving domestic capital and incentives across federative units. This dissertation analyzes how variations in institutional …


She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray Jun 2026

She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray

Electronic Theses and Dissertations

This dissertation examines how women leaders develop and sustain self-efficacy, and develop as leaders, throughout their lives. Although decades of research document the barriers women face navigating leadership journeys, including the challenges described in the Women’s Leadership Labyrinth of prejudice, discrimination, and childcare issues, existing literature offers limited insight into how women actively build belief in their capacity to lead and accomplish their goals. Further, research consistently shows that women report lower leadership self-efficacy than men, even with comparable experience, yet the developmental processes that shape this gap, beginning in childhood, remain underexplored. Guided by self-efficacy research and its four …


2026-06-12 Agenda Booklet, Morehead State University. Board Of Regents. Jun 2026

2026-06-12 Agenda Booklet, Morehead State University. Board Of Regents.

Morehead State Board of Regents Agenda Books and Meeting Minutes

Agenda booklet for the Board of Regents meeting of June 12, 2026, held in Prestonsburg, which includes the meeting minutes of the meeting held on March 27, 2026.


Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith Jun 2026

Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith

Electronic Theses and Dissertations

This study examined the workplace learning experiences of Black women professionals in corporate leadership contexts. Leadership development programs often rely on standardized models that overlook the lived realities shaping Black women’s professional experiences. In response, this study introduced Humanized Black Feminist Action Learning, a leadership development intervention that integrates Black feminist scholarship, humanizing pedagogy, and critical action learning.

Using a qualitative case study design, the research examined a cohort of midcareer Black women professionals who participated in four facilitated learning sessions structured around workplace dilemmas. During these sessions, participants engaged in reflection, dialogue, and action as they examined workplace dynamics …


Three Decades Of Digital Marketing: A Systematic Literature Review Of Strategic Shifts, Ethical Issues, And Innovation Paths, Winarto Poernomo, Denny Bernardus, Christina Utami, Liliana Dewi Jun 2026

Three Decades Of Digital Marketing: A Systematic Literature Review Of Strategic Shifts, Ethical Issues, And Innovation Paths, Winarto Poernomo, Denny Bernardus, Christina Utami, Liliana Dewi

ASEAN Marketing Journal

Manuscript type: Review Paper.

Research Aims: This study aims to examine the evolution of digital marketing over the past three decades and identify the technological, strategic, and behavioral transformations shaping contemporary digital marketing practices.

Design/methodology/approach: This study employs a systematic literature review (SLR) approach by synthesizing previous academic studies related to digital marketing development, emerging technologies, consumer behavior, and marketing strategies across digital platforms.

Research Findings: The findings reveal three major phases in the evolution of digital marketing: the foundational era of website-based marketing, the expansion of social media and mobile engagement, and the current era characterized by artificial intelligence, …


Customer Adoption And Trust In Indonesian Islamic Banking: A System Dynamics Perspective, Imam Wahyudi Mr., Komarudin Komarudin, Prof. Rifki Ismal Jun 2026

Customer Adoption And Trust In Indonesian Islamic Banking: A System Dynamics Perspective, Imam Wahyudi Mr., Komarudin Komarudin, Prof. Rifki Ismal

ASEAN Marketing Journal

Research Aims: This study reframes the growth challenge of Indonesia’s Islamic banking as a financial-service marketing problem: strengthening customer adoption, trust, and perceived value to expand market penetration in a dual-banking environment while maintaining resilience.

Design/Methodology/Approach: Using a system dynamics perspective, the study develops a causal loop diagram (CLD) grounded in a review of policy-document and prior empirical marketing/Islamic banking literature. A multi-actor lens is applied to map how regulators, government, customers, conventional banks, fintech, and ESG investors shape adoption and competitive dynamics.

Research Findings: The CLD identifies seven reinforcing loops that can accelerate adoption and market share (capability reinvestment, …