Business Commons^™

Beyond The Finish Line: How Mindset And Setbacks Shape Future Success Of High School Sprinters, Hannah L. Lybbert

Undergraduate Honors Capstone Projects

How does mindset shape sports performance? Using data from high school track and field 100- meter sprint times, I examine how exogenous psychological shocks—caused by running faster or slower than expected due to tailwinds or headwinds—influence subsequent athletic performance. By leveraging instrumental variable analysis and random wind variation, I isolate the purely psychological effects (referred to throughout this paper as “mindset effects”) of performance confidence. I parse out the sustained mindset effects, taking into account athlete-specific fixed effects, and estimate mindset-driven performance effects. In the discussion, I will explore “perceived self-efficacy” (PSE) as a potential mechanism by which these mindset …

Evaluating The Impact Of Work-Based Learning On Postsecondary Completion And Job Placement Of Electronics Technology Students, Amanda J. Seidenzahl

Graduate Theses and Dissertations

The manufacturing industry today is facing a critical shortage in the availability of talent and skills needed in an ever-changing technological workforce. With an estimated 2.1 million jobs in the manufacturing industry predicted to be unfilled by 2030, organizations are struggling to find a workforce with the skills needed for this evolving industry (NAM, 2020; Ahmad, 2019). Employers have often suggested there is a lack of alignment between classroom experience in higher education, and work-based learning (WBL) is one option to bridge this gap (Krishnamoorthy & Keating, 2021). WBL provides real world experiences that connect learning in the classroom (Krishnamoorthy …

Door - To - Door Summer Sales And Other Summer Employment: A Cost And Benefit Analysis, Jentrie Gilliland

Undergraduate Honors Capstone Projects

Door-to-door summer sales is heavily marketed to college students, especially on university campuses in Utah. These employment options are marketed as having high financial rewards while giving students the opportunity to develop their professional skills. In this study, I examine whether these expected rewards are delivered and if door-to-door summer sales is a viable position for college students in comparison to other summer employment. Specifically, I focus on the financial benefits and skills gained from both job types as well as determinants for students who participate in door-to-door summer sales versus other summer employment. My findings indicate that there is …

The Backdrop Of Leadership: How Environmental Awe Influences Charisma Attributions, Jack Mcguire, Nicolas Bastardoz, Leonie J. Hentrup, David De Cremer, Jochen I. Menges

Research Collection Lee Kong Chian School Of Business

Charisma is often attributed to leaders based on how they look, talk, and behave. Yet very little is known about the role of the physical environment in influencing attributions of leader charisma. The role of the physical environment is crucial because leaders inevitably occupy physical spaces that vary across contexts. In this research, we find that the grandeur of the physical environment, specifically in its ability to induce awe, enhances attributions of charisma for leaders who are not already known to be charismatic. First, in a field experiment, we show that a real business leader is attributed with more charisma …

Buyer Perceptions Of Single- And Mixed-Gender Dyadic Sales Teams: Should I Have A Wingman Or A Wingwoman?, Eric Kushins, Melissa Clark

Journal of Applied Marketing Theory

Prior research suggests that the gender composition of sales teams may impact team performance. However, research at the intersection of sales, gender, and teams is limited. In this study, we collect survey data from hypothetical buyers who viewed one of six sales pitch videos, including solo salesmen and saleswomen, single-gender dyadic sales teams, and mixed-gender sales teams. The hypothetical buyers were asked to rate each of the salespeople on important traits that have proven to lead to successful sales interactions, including customer orientation, understanding, trustworthiness, awareness of others’ feelings, competence, knowledge, and if the hypothetical buyer would take advice from …

Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim

Journal of Applied Marketing Theory

The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …

Determinants And Consequences Of Consumer Satisfaction Toward Hypermarkets In Thailand: Stimulus-Organism-Response Model, Kittichai Watchravesringkan, Chompunuch Punyapiroje

Journal of Applied Marketing Theory

In the early 2000s, Thailand's hypermarket sector experienced rapid growth, drawing significant foreign direct investment. However, increasing competition from local retailers, the rise of convenience stores and community malls, and evolving consumer shopping habits have contributed to a post-pandemic slowdown in sales growth. Understanding how consumers evaluate hypermarkets' marketing practices is crucial for both academics and managers, as their strategies may depend on the strength of consumer attitudes toward these practices. Guided by the stimulus-organism-response (S-O-R) paradigm, this study investigates how consumers’ attitudes toward marketing practices, including business provision, deceptive advertising, fair price, and retail services—affect consumer satisfaction, which, in …

Brand Media And Health Perceptions: A Thematic Analysis Of Generational Differences, Julie Irene Diaz

Electronic Theses and Dissertations

This thesis explores the influence of brand identity and media on shaping evolving perceptions of health across generations. The three generations considered are Generation X, Millennials, and Generation Z. The initial hypothesis predicted the popular media and brands that each generation interacts with are most likely to influence their perception. Additionally, the health brands most popular with each generation would influence their overall health perception, based on the identity and values of the brand. A qualitative study was conducted using focus groups to gather data about health perceptions, brand identity, media influence, and holistic health. The findings suggest that individuals …

Immersive Influence: Examining The Impact Of Virtual Reality On Brand Perception Among The Innovation Generation, Holden Gaylor

Electronic Theses and Dissertations

Now more than ever, brands must create innovative and engaging experiences to enhance perception and build consumer trust. Virtual reality (VR) offers an opportunity for brands to achieve these goals by providing immersive, interactive experiences that, when done right, can strengthen key brand metrics. Despite the growing use of VR in experiential marketing, research on VR’s effectiveness in shaping brand perception and influencing authenticity remains limited. Grounded in media richness theory, this study examined how VR impacts brand perception and whether media richness influences authenticity.

Using a mixed-methods approach, 20 participants engaged with the “Wendyverse,” a branded VR environment. Pre-, …

Diversity In Beauty Brand Marketing On Instagram: The Case Of Fenty Beauty, Julia K. Narh

Electronic Theses and Dissertations

Diversity in beauty brand marketing is increasingly important as platforms like Instagram shape consumer perceptions. This study analyzes how Fenty Beauty, MAC Cosmetics, and L’Oréal represent diversity, particularly skin tone, in their Instagram content, using source credibility theory and social identity theory. A content analysis was conducted to evaluate how visual elements relate to engagement, measured by likes, comments, and shares. Findings show that Fenty Beauty features more dark-skinned models than its competitors. However, posts with darker-skinned models do not receive higher engagement. Instead, factors like model attractiveness and hair type, especially curly hair, drive interaction. Although Fenty’s posts generally …

Digital Revival: The Role Of Social And Streaming Media In The Resurgence Of Appalachian Country Music, Jacob Cody Powers

Electronic Theses and Dissertations

This study investigates the role of digital media, specifically social media, and streaming platforms, in the resurgence of Appalachian country music. In recent years, niche music genres have found new life through online platforms, which offer unique avenues for discovery, engagement, and community building. Using a mixed methods approach, this research combines quantitative survey data and qualitative thematic analysis to explore how audiences discover Appalachian country music on platforms such as TikTok, YouTube, and Spotify. A cross-sectional survey was distributed to college students and social media users, collecting responses on participants' digital engagement habits, platform preferences, and motivations for exploring …

Ai For Sustainability In Appalachian Businesses: Challenges And Successes, Mariatu Mahmoud

Electronic Theses and Dissertations

This qualitative study examines the perception of Artificial Intelligence (AI) and how this technology can advance sustainable development in small businesses in Central Appalachia. Participants described how they leveraged AI-enabled technologies to address economic challenges as well as how they overcame the technological barriers often associated with emerging technologies. Findings reveal that AI can significantly improve efficiency, streamline workflows, and enhance visibility for Appalachian entrepreneurs. However, the research also highlights challenges, including trust issues, limited resources, and resistance to change, which hinder adoption. Results from this study produce strategies for adopting AI that enable small businesses to integrate innovation while …

Stock Pitch: Robinhood Markets (Hood), Morgan Cole

Undergraduate Honors Capstone Projects

This capstone project presents an in-depth analysis and valuation of Robinhood Markets Inc. (NASDAQ: HOOD). Robinhood Markets is a revolutionary fintech platform aiming to democratize finance and investing.

The company was founded in 2013 in Menlo Park, California by Vladimir Tenev and Baiju Bhatt. The co-founders created an intuitive mobile trading platform and were the first to offer commission-free trading. Robinhood has opened the door to investing to a new demographic through the easy-to-use mobile app, the ability to buy and sell fractional shares (this makes purchasing shares of companies with high share prices accessible to more individuals), in-app financial …

Untapped Potential: Many Intelligent Female Accountants Are Not In The Workforce, Heidi Sundberg

Undergraduate Honors Capstone Projects

As the shortage of accountants in the U.S. continues to increase, it is crucial to examine what barriers are keeping women from remaining in the workforce. This research project focuses on women in accounting, especially mothers, and what changes can be made so that they are more likely to continue pursuing career growth, instead of becoming stay-at-home moms. This report focuses on what barriers women in Utah’s accounting profession face when trying to get promotions while fulfilling family commitments and how their perspectives differ from those of their management.

The basis of this research was done through a survey that …

2025 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2025.

Does Ai Intergration Moderate The Relationship Between Firm Growth And Performance In Smes: The Influence Of Decision-Making And Operational Performance, Dalal T. Alqahtani

Graduate Theses and Dissertations (2019 - present)

Today's dynamic business environment requires small and medium-sized enterprises (SMEs) to keep up with technological advancements in order to remain competitive. Business growth creates more challenges for SMEs since they possess fewer available resources than big organizations. Since the introduction of artificial intelligence (Al), several SMEs have been able to compete more effectively and deliver better performance. As part of this research, I examine the possibility that Al integration (All) will moderate the relationship between firm growth and both decision-making and operational performance, ultimately affecting the performance of SMEs. The aim of this research is to provide practical implications for …

Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd

Graduate Theses and Dissertations (2019 - present)

Customer incivility is a persistent challenge for front-line employees (FLEs), often leading to adverse workplace outcomes. This research examined whether positive reappraisal can transform incivility into a source of growth. Grounded in Social Cognitive Theory, the research explored how positive reappraisal mediates the relationship between customer incivility and two key forms of self-efficacy—regulatory emotional and workplace social—ultimately influencing job satisfaction. The moderating roles of perceived organizational support and trait mindfulness were also investigated.

A cross-sectional survey of 296 FLEs was analyzed using partial least squares structural equation modeling (PLS-SEM). More specifically, the results confirmed customer incivility positively predicts positive reappraisal. …

Role Of Retro Branding On A Consumer's Attitude Toward Products And Purchase Intentions, Cortnee Y. Bunch

Graduate Theses and Dissertations (2019 - present)

This paper proposes retro branding as a marketing strategy that can impact consumers’ attitudes towards retro-branded products and, ultimately, their purchase intentions. Evoked nostalgia, through retro branding, for hedonic and utilitarian products is explored to investigate the impact on attitudes towards the products for both product types and purchase intentions. Nostalgia proneness is examined as a moderator amongst the relationships between retro branding, attitude towards products (both utilitarian and hedonic), and purchase intentions. Additionally, age and gender are explored as possible boundary conditions that impact the purchase intentions. Results indicate that evoked nostalgia, through retro branding, enhances attitudes toward products, …

Exploring The Influence Of Social Media Communication On Destination Branding: A Study Of Saudi Arabia, Abdullah Alshehri

Graduate Theses and Dissertations (2019 - present)

Tourists now find social media important in forming their perceptions and decision criteria when traveling. This Research investigates the impact of destination marketing organizations -generated content and tourist-generated content on tourists' inspiration to visit Saudi Arabia, emphasizing the mediating role of destination image dimensions (cognitive, affective, and sensory) and the moderating role of cultural distance. Based on the Elaboration Likelihood Model, Hofstede Cultural Dimension Theory; the research analyzed a dataset of 237 responses using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that destination marketing organizations -generated content and tourist-generated content significantly enhance perceived advertising value, which in …

Impact Of Smartphone Usage On The Performance And Satisfaction Of Hospitality Employees, Karalee Anne Taves

Graduate Theses and Dissertations

This study examined the impact of smartphone usage on the job outcomes (job satisfaction and performance) of employees, specifically focused on the hospitality industry, where employees’ income and performance heavily rely on emotional labor. The research was aimed to distinguish between negative smartphone activities (e.g., doomscrolling, social comparison) and positive activities (e.g., listening to calming music, engaging in stimulating games) to determine how these behaviors affect employees. Using the Stimulus, Organism, Response Cognitive Theory (SOR), the study examined if positive smartphone usage enhances well-being and job outcomes, while negative usage diminishes them. The results revealed that smartphone usage does not …

Home Depot Strategic Audit, Jackson E. Clasen

Honors Program: Senior Projects (Public)

Home Depot is a distinguished North American home improvement retail store that offers a wide variety of products and services to its customers. The company has created its distinction in the home improvement market for nearly fifty years for its effort to excel in service to its customers, associates, the communities it serves, and its shareholders. This strategic audit will analyze the internal and external factors that influence Home Depot’s ability to develop and preserve its competitive advantage in the home improvement industry. This report will begin with an inward focused discussion of Home Depot, including its history and current …

Teaching Gender Equality: Shifting The Focus From Aspiration To Practice, Rawia Ahmed, M. Fernanda Garcia, Imran Taj, Laila Al Reqabi

All Works

Purpose: This study aims to inform management educators and students about how to identify, analyze, and sustain gender equality as a business practice in organizational settings. Design, Methodology, and Approach: Guided by practice theory and social learning theory we: a) offer a theoretical framework to help students recognize gender equality practices in real-world contexts, and b) provide educators with an applied example and pedagogical tool for teaching students how to identify and analyze gender equality practices in written and audio texts. We draw from two theoretical templates to analyze excerpts related to gender equality practices taken from an interview with …

Smu Appoints Professor Zhang Liandong As New Dean Of School Of Accountancy, Singapore Management University

SMU Press Releases and News

The Singapore Management University (SMU) has appointed Professor Zhang Liandong [张连栋教授] as the new Dean of its School of Accountancy (SOA), effective 1 July 2025. With over seven years of leadership experience at SOA, Professor Zhang will lead strategic initiatives to elevate the School’s academic reputation and impact.

A Year In The Making: Evaluating Sec Cybersecurity Disclosure Rule Compliance Through Public Company Case Studies, Katherine Kuli

Accounting Undergraduate Honors Theses

This thesis evaluates public company compliance with the SEC’s 2023 cybersecurity disclosure rule, which mandates that material cybersecurity incidents be reported within four business days via Form 8-K, Item 1.05. Through case studies of UnitedHealth Group, AT&T, and Krispy Kreme, the research assesses firms’ performance across three key areas: materiality determination, timeliness, and the scope and depth of disclosures. Using a structured benchmarking framework based on SEC guidance, the findings reveal inconsistent compliance, with patterns of vague reporting, selective disclosure, and procedural adherence that falls short of regulatory intent. While Krispy Kreme aligned most closely with SEC expectations, UnitedHealth and …

The Electric Revolution: A Quantitative Analysis Of Tesla's Sales Growth, Mason Bravo

Accounting Undergraduate Honors Theses

This thesis explores the key factors influencing Tesla's sales growth within the evolving electric vehicle (EV) market. It uses regression analysis to quantify the impact of average sales price, charging infrastructure, EV demand, and macroeconomic performance on Tesla's vehicle sales. The analysis is based on data from Tesla's annual reports, the Alternative Fuels Data Center, the International Energy Agency, and the Bureau of Labor Statistics. Key findings include a significant negative correlation between average sales price and vehicle sales, and a strong positive correlation between charging infrastructure and sales. These insights offer valuable implications for Tesla’s strategic decision-making, investor analysis, …

Razorback Analytics And Consulting: Driving Innovation, Clayton J. Chapman

Accounting Undergraduate Honors Theses

Under the identity of Razorbacks Analytics and Consulting, a consultation company, recommendations are made into the future of the vehicle manufacturing industry. Based on financial statement and industry data, Razorbacks Analytics and Consulting advises manufacturers about the uncertainty and high cost of transitioning vehicle lineups to electric powertrains. Recommendations are made based upon the observed data. Topics include: basic ratios, industry timing, supply chain issues, profitability, risk, and consumer issues.

Bridging The Education-Employment Gap: Barriers To Employment And Well-Being Among Unemployed Individuals In Abu Dhabi, Masood Badri, Mugheer Alkhaili, Hamad Aldhaheri, Guang Yang, Muna Albahar, Asma Alrashdi, Saad Yaaqeib, Alanoud Alsawai

All Works

Unemployment remains a critical socio-economic challenge with profound implications for individual wellbeing. This study examines the self-perceived barriers to employment and their impact on key well-being determinants, including life satisfaction, happiness, mental health (where higher scores indicate worse outcomes), subjective health, family relations, friend relations, and the ability to make ends meet (ATMEM), among unemployed individuals in Abu Dhabi. Using data from a comprehensive survey (QoL-5), the analysis reveals significant differences in well-being outcomes across demographic factors such as gender, age, education level, and head of household status. Notably, barriers such as lack of social networks, job competition, and education-related …

Essays On Credit Default Swaps, Zhao Liu

All Dissertations

This dissertation focuses on the investigation of the credit derivative market. It consists of an analysis of credit default swaps (CDS) based on corporate bonds and a study of the indexed CDS—the ABX.HE index, which references subprime residential mortgage-backed securities as the underlying reference entities.

The first chapter examines the CDS pricing model and explores the key determinants of the price error measured by the absolute value of the CDS-bond basis. Specifically, I assess the efficiency of different risk-free rate proxies--Treasury Yields, EFFR/OIS rates and SOFR/OIS rates--in the CDS pricing model. The result indicates that Treasury yields overperform the other …

Borders And Burdens: Three Essays On Inter-Jurisdictional Tax Policy In America, Benjamin Jaros

All Dissertations

Individuals, firms, and governments make decisions about the tradeoffs of different tax policies at jurisdictional borders, such as those between states, nations, or local governments; those choices shape the burden of taxation. This dissertation examines the effects of three distinct changes in tax policy: for state corporate income tax apportionment, colonial tobacco tariffs, and tax abatements for data centers. Chapter 1 examines how changes to the corporate income tax base formula affect state tax revenues. Chapter 2 analyzes how colonial era export and import tariffs on tobacco impacted trade volumes, raised revenue, and the distribution of the tax burden between …

The Effect Of Financial Literacy On Firm Performance, Erwin Joseph

Doctoral Dissertations (DBA)

This study examines the influence of financial literacy on firm performance by integrating state-level financial literacy data with firm-level metrics including Market Capitalization, Tobin’s Q, ROA, ROE, and EBIT. Utilizing data from the National Financial Capability Study (NFCS) and COMPUSTAT for the years 2009 to 2024, and a sample size of 100,126 observations, it highlights how higher levels of financial literacy correlate with improved firm valuation and profitability. The study employs the Financial Literacy Index and its imputed counterpart using the Fully Conditional Specification (FCS) method to address missing data. Regression analyses reveal that financial literacy significantly impacts both valuation …