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Full-Text Articles in Business

Financial Wellbeing Of Working Canadians, Michael Ritacco Sep 2022

Financial Wellbeing Of Working Canadians, Michael Ritacco

Undergraduate Student Research Internships Conference

The National Payroll Institute (NPI) conducts an annual survey to measure the financial situation of their members. Using this data, the Financial Wellness Lab (FWL) then analyzes and applies advanced machine learning techniques to gain meaningful insights on the respondents. Of the many areas the FWL investigates regarding this data, the primary focus is identifying similar groups of individuals (clusters), and how these groups differ from one another. Aspects such as financial residency, savings, spending, and debt all play an important role in differentiating between these groups, and also play a role in financial wellbeing. Since this survey has been …


The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah Jun 2022

The Effect Of Digital Marketing Implementation Through Location-Based Advertising On Customer's Purchase Intention: A Case Of Fmcg Products In Karachi, Maira Junejo, Iqra Anwar Shah

IBA SBS International Conference

The intended research will target the problem of lack of LBA application and ineffective utilization of LBA in mobile advertising in digital marketing. Not much focus has been given to this area of marketing in the existing literature as well as practice in the context of the FMCG sector in Karachi, Pakistan. Wibisurya (2018) alluded that LBA has the potential to positively influence a consumer’s behavior towards a type of advertisement being carried out. However, FMCG marketers show a significant lack of interest in the domain. Moreover, LBA performed through SMS advertising increases two-way communication between consumers and FMCG brands, …


Effect Of Influencer Message Value On Destination Awareness, Image, And Travel Intentions, Shumaila Kashif, Maira Junejo, Farman Ali Jun 2022

Effect Of Influencer Message Value On Destination Awareness, Image, And Travel Intentions, Shumaila Kashif, Maira Junejo, Farman Ali

IBA SBS International Conference

Tourism is one of the fastest-growing sectors and destination competition is expanding by the day. Lately, Pakistan's tourist business has exploded, fueled by social media influencers' content creation. Hence the aim of this research is to understand how the influencer message value impact destination awareness, image, and travel intentions.

Data was collected through purposive sampling from 216 respondents via google forms. Analysis was performed on Smart PLS version 3.2.8. Results indicated that Influencer source attractiveness affected destination awareness, destination image and travel intention positively and significantly. It also showed that entertainment was affecting destination awareness and destination image positively and …


The Use Of Social Listening In Understanding The Consumer Perception, Attitudes, Emotions, And Predicting The Purchase Intentions, Ubedullah Khoso Jun 2022

The Use Of Social Listening In Understanding The Consumer Perception, Attitudes, Emotions, And Predicting The Purchase Intentions, Ubedullah Khoso

IBA SBS International Conference

Purpose: The objective of this research is to use social listening in exploring the factors which affect the consumers’ perceptions, attitude, and emotions which lead to purchase intentions.

Introduction and Literature Review: Over 3.8 billion people use social media that is around 45% of the world’s population(Statista, 2022). The ever evolving technologies and the adaption of these technologies is changing how we access information, how we communicate, and how we respond to different stimuli (Ospina, 2019). How we communicate, listen, and interpret using a domain of social media is termed as social listening (Stewart & Arnold, 2018). Specifically, social listening …


Market Efficiency Of Cryptocurrency: Long Term Memory Effect In Bitcoin Trading, Zartashia Hameed, Saima Wazir Jun 2022

Market Efficiency Of Cryptocurrency: Long Term Memory Effect In Bitcoin Trading, Zartashia Hameed, Saima Wazir

IBA SBS International Conference

Cryptocurrency market has attracted interest of both researchers and investors. It is a comparatively newer mode of transactions; therefore, both the agents are interested in the movement of these currencies in terms of volatility and profit. This research makes an effort to examine these phenomena with the help of long-range memory in the Bitcoin market using Generalized Hurst exponent methodology. For this purpose, the daily dataset spanning from 26th August 2010 to 19th April 2018 is collected, prepared and analyzed. Findings reveal interesting facts that the Hurst exponents for almost every year are above 0.5, and the long-range …


Neuromarketing: A Bibliometric Perspective Of The Field, Raja Rub Nawaz, Saniya Fayaz Jun 2022

Neuromarketing: A Bibliometric Perspective Of The Field, Raja Rub Nawaz, Saniya Fayaz

IBA SBS International Conference

With an increase in studies relating to consumer perceptions, behaviors, cognition and potential markets, researchers are trying to understand the science of neuromarketing and the copious possibilities it puts forth. The present reviews in the field of neuromarketing are often limited when it comes to the scope or the discussion of documents and further subjects. This serves as a limitation to the consolidative and theoretical implications in the field. The study addresses this theoretical and methodological gap by charting the bibliometric analysis using the citation, and cooccurrence approaches by analyzing a total of 396 articles extracted from the Web of …


Linking Leader Member Exchange (Lmx) And Happiness At Work Through Symbolic Interaction Theory, Faisal Qamar, Syed Mir Muhammad Shah, Shuaib Ahmed, Yasir Mansoor Kundi Jun 2022

Linking Leader Member Exchange (Lmx) And Happiness At Work Through Symbolic Interaction Theory, Faisal Qamar, Syed Mir Muhammad Shah, Shuaib Ahmed, Yasir Mansoor Kundi

IBA SBS International Conference

Drawing on symbolic interaction theory, present study tests LMX and employee happiness at work with mediation of self-esteem and moderation of organizational embeddedness. Authors collected data from FMCG companies from Pakistan that comprised 124 employees. Findings suggest significant relationship between LMX and happiness at work. Follower self-esteem significantly mediated LMX and happiness at work, and organizational embeddedness moderated between LMX and happiness at work. Findings are instrumental for organizational practitioners. Organizational leaders should consider quality LMX interactions with their employees in prevailing global crises. It will improve relationship with team members and boost their self-esteem resulting in happiness at work. …


Examining Customer Loyalty Among Omni-Channel Users In The Age Of Disruptions In Retailing, Sheeraz Yar Khan, Jawaid A. Qureshi Jun 2022

Examining Customer Loyalty Among Omni-Channel Users In The Age Of Disruptions In Retailing, Sheeraz Yar Khan, Jawaid A. Qureshi

IBA SBS International Conference

Amid tech-disruptions and the pandemic, COVID-19, the world has witnessed swift growth in omni-channels. This study aims to investigate the factors that influence the customer loyalty among omni-channel users. Omni-channels are famous platforms that connect customers with the brands. Firms strive hard to keep this channel more interactive and supportive in order to satisfy customers and create loyalty among them. Although it is an important aspect in modern business, fewer studies have been conducted in this area to provide a comprehensive model that not only helps to create satisfaction but also loyalty among users. The data for this study was …


Sustainable Hrm And Well-Being: Systematic Review And Future Research Agenda, Faisal Qamar, Gul Afshan, Rana Salman Anwer Jun 2022

Sustainable Hrm And Well-Being: Systematic Review And Future Research Agenda, Faisal Qamar, Gul Afshan, Rana Salman Anwer

IBA SBS International Conference

Sustainable HRM and workplace well-being have gained increased attention from researchers recently. Given this, the present paper attempts to undertake a systematic literature review to identify ways and means by which sustainable HRM and well-being are linked for better individual and organizational outcomes. The primary focus of this paper is to study the relationship between sustainable HRM and well-being, i.e., whether sustainable HRM predicts well-being at work? If yes, how and when this prediction takes place? Systematic computerized search and review were conducted for articles published until September 2021. One-twenty-one research articles were finally selected based on the set criteria …


Immigration In Regard To Economic Labor And Reform, Will Ross, Maryella Mccown, Dylan Stone May 2022

Immigration In Regard To Economic Labor And Reform, Will Ross, Maryella Mccown, Dylan Stone

Immigration Scholarship: History, Trends and Development in Global Immigration

In the last two presidencies, the United States economy has gone through much development regarding immigration and labor. Many key factors of growth in the economy can be identified pertaining to immigration, such as job fulfillment, innovations, and more productivity. Immigrants arrive in the United States with impressive skills that are needed for many occupations. They also run many of their own businesses and provide food and hospitality services for everyone. A common question that many US citizens wonder is “How do immigrants advantage the United States economy?” By bringing in new skills and ideas that had not been discovered …


To Adopt Blockchain Technology Or Not: Is The Decision-Making Process Immune To Covid-19?, Rebecca Jauch Apr 2022

To Adopt Blockchain Technology Or Not: Is The Decision-Making Process Immune To Covid-19?, Rebecca Jauch

Thinking Matters Symposium

Blockchain technology has been shown to have advantages in improving the effectiveness of supply chain management. We use the Technology-Organization-Environment (TOE) framework with Threat-Rigidity Theory (TRT) to determine the factors that lead U.S. businesses to adopt blockchain technology, the factors that act as barriers to adoption, and the disruptive effect of COVID-19 on the rate of blockchain adoption


The Implementation Of Market Segmentation For Marketing Strategy, Amanda Condict Apr 2022

The Implementation Of Market Segmentation For Marketing Strategy, Amanda Condict

Liberty University Research Week

Undergraduate

Applied


Hr Analytics: Digging Deeper Into The Details, Kali Robinson Apr 2022

Hr Analytics: Digging Deeper Into The Details, Kali Robinson

Liberty University Research Week

Undergraduate

Textual or Investigative


Dubai: What Is The Real Cost Behind Such Success?, Abigail Leisure Apr 2022

Dubai: What Is The Real Cost Behind Such Success?, Abigail Leisure

Liberty University Research Week

Undergraduate

Textual or Investigative


A Meta-Analysis Of Common Metrics Used For Equity Selection, Bryce Jones, Alvin Marchena, Jeremiah Banish, Lucas Trotter, Nicholas Carlson, Tyler Funk, Wade Stinson Apr 2022

A Meta-Analysis Of Common Metrics Used For Equity Selection, Bryce Jones, Alvin Marchena, Jeremiah Banish, Lucas Trotter, Nicholas Carlson, Tyler Funk, Wade Stinson

Liberty University Research Week

Undergraduate

Textual or Investigative


Kendall's Upside Down Lithography: Reynold's Metals Company, Starkist Tuna, And One Commercial Artist's Role In The Development Of Modern Marketing, Kevan D. Keane Apr 2022

Kendall's Upside Down Lithography: Reynold's Metals Company, Starkist Tuna, And One Commercial Artist's Role In The Development Of Modern Marketing, Kevan D. Keane

Liberty University Research Week

Doctoral

Textual or Investigative


The Impact Of Disability Inclusion Programs On Organizational Culture And Strategy, Bianca Kristal Sofia Contreras Lopez Apr 2022

The Impact Of Disability Inclusion Programs On Organizational Culture And Strategy, Bianca Kristal Sofia Contreras Lopez

Liberty University Research Week

Graduate

Textual or Investigative


A Correlational Study Exploring The Relationship Between The Teaching Of Ethics In Business Schools And The Ethical Behavior Of College Students In Those Schools, Jeffrey Horwitz Apr 2022

A Correlational Study Exploring The Relationship Between The Teaching Of Ethics In Business Schools And The Ethical Behavior Of College Students In Those Schools, Jeffrey Horwitz

Scholar Week 2016 - present

Online presentation: https://us02web.zoom.us/j/7795013240
Zoom Room ID: 779 501 3240

The purpose of this quantitative correlational study was to discover how colleges and universities impact the moral development of their undergraduate school of business students through the method by which they teach ethics in their curricula. To address the stated problem of understanding the impact of ethics and its effect on the moral development of students, the research question that drove this study involved discovering if there was a relationship between the ethical decisions undergraduate college business students make (like deciding whether to cheat on exams and/or assignments) and the way …


Spiritual Mysteries That Matter When Leading, Gregg Chenoweth Apr 2022

Spiritual Mysteries That Matter When Leading, Gregg Chenoweth

Scholar Week 2016 - present

We need a God who guides, right now, in real time, through the projects and ambitions of our lives. The Apostle Paul did too. Like us, he never met the material Jesus and had to cultivate what he called a “competence” for being guided by God in the Spirit. This identity became so central to his life, he told the Church in Corinth his reputation should be as a “steward of mysteries.” We can be that too. We must. We lead in a world fixated on, "believe it when you see it," yet God provides more to us than sight. …


Effects Of The Tax Cuts And Jobs Act Of 2017 On Nonprofits’ Charitable Contributions, Megan Drenth Apr 2022

Effects Of The Tax Cuts And Jobs Act Of 2017 On Nonprofits’ Charitable Contributions, Megan Drenth

Scholar Week 2016 - present

Background

The Tax Cuts and Jobs Act (TCJA), passed in 2017, significantly altered individual’s taxes for all filing statuses, notably increasing the standard deduction. By nearly doubling the standard deduction, it considerably decreased those individuals choosing the itemized deduction. Due to this, it may impact charitable contributions, a major source of nonprofits’ revenues. Prior studies projected a variety of stances regarding changes in giving levels due to the TCJA. This study attempted to determine the overall effect of the TCJA on nonprofits, as well as within the National Taxonomy of Exempt Entities (NTEE) major groups Education, Health, Human Services, Public …


After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt Apr 2022

After Writing 730 Newspaper Columns Over 13 Years –Important Lessons Learned And Advice To Others, Don Daake, Edward Piatt

Scholar Week 2016 - present

Dr. Don Daake, Ph.D. (Florida State 1995), Business Professor Emeritus, and Dr. Edward Piatt, Ed.D. (ONU 2011), MBA Adjunct, share their secrets about writing and actually getting published. They are particularly interested in faculty and students who would like to join them as co-authors or anyone who enjoys writing and wants to get published. To paraphrase an old adage, "If a tree falls in the forest with no ears to hear, does it make a sound. It matters not for the tree has fallen." Our version “If you write something and practically no one reads it, have you really written …


Critical Thinking In The Age Of Misinformation: Information Literacy For Citizenship, Tamra Ortgies-Young, Jennfer Lobo Meeks, Barbara Robertson Apr 2022

Critical Thinking In The Age Of Misinformation: Information Literacy For Citizenship, Tamra Ortgies-Young, Jennfer Lobo Meeks, Barbara Robertson

Georgia International Conference on Information Literacy

As recent political events across the globe have shed a light on the fragility of democratic values, the role of the University in creating a framework for civic education becomes more urgent. Informed, caring and engaged citizenry must be a goal of higher education. Students currently face the emergence of faulty types of information - such as misinformation and disinformation, which undermines the notion of collective or public inquiry, not only within universities, but also within society as a whole. This challenge must be acknowledged and addressed by academic institutions.

Session presenters will provide an overview of their work, “Critical …


Student Government National Network, Alexander Chiarelott Feb 2022

Student Government National Network, Alexander Chiarelott

Honors Projects

My project is the creation and utilization of the Student Government National Network. This is a joint effort between many student leaders from around the country, but the idea for it was started by me and the former BGSU USG President Harrison Carter. My specific role in the development phase of this organization has been to bring in the student leaders in my network, as well as to consider the long-term marketing and financial routes we want the organization to take. I will be developing the marketing and economic plans for this organization, which have a major bearing on how …


Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew Dec 2021

Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew

Conference papers

To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …


Ursinus College Women's Investment Management Company, Fall 2021, Maddy Sorokanych, Taylor Beaumont, Shelby Boyle, Laura Bradley, Olivia Defusco, Rachel Grossbauer, Jess Gutekunst, Rebecca Lewis, Alice Nathanson, Madelyn Nau, Ketlee Staz, Marcella Thanh-Guyet, Theodora Zeibekis Oct 2021

Ursinus College Women's Investment Management Company, Fall 2021, Maddy Sorokanych, Taylor Beaumont, Shelby Boyle, Laura Bradley, Olivia Defusco, Rachel Grossbauer, Jess Gutekunst, Rebecca Lewis, Alice Nathanson, Madelyn Nau, Ketlee Staz, Marcella Thanh-Guyet, Theodora Zeibekis

Business and Economics Presentations

The Ursinus College Investment Management Company (UCIMCO) consists of groups of student analysts who manage endowment-style and stock selection funds on behalf of the college endowment. In 2020, a group of women students began to manage their own fund. This presentation reviews activities of the Fall 2021 semester and analyzes the stock performance of various companies including: Anthem, Inc., American Well Corporation, Netflix, Travel and Leisure Company, Cognizant Technology Solutions, Oshkosh and the Hershey Company.


Ucimco Stock Selection Semi-Annual Presentation, Fall 2021, Michael Buck, Stevie Benson, Walker Hamilton, Mason Jolivette, Harrison Lorenc, Devin Molina, Stephen Schoenborn, Jack Shimer, Mohammad Sufyan, John Wagner, Riley Yee Oct 2021

Ucimco Stock Selection Semi-Annual Presentation, Fall 2021, Michael Buck, Stevie Benson, Walker Hamilton, Mason Jolivette, Harrison Lorenc, Devin Molina, Stephen Schoenborn, Jack Shimer, Mohammad Sufyan, John Wagner, Riley Yee

Business and Economics Presentations

The Ursinus College Investment Management Company (UCIMCO) consists of groups of student analysts who manage endowment-style and stock selection funds on behalf of the college endowment. This presentation, by the stock selection team, examines quarterly performance and strategy while discussing the most recent selections in the portfolio: Agios Pharmaceuticals, CubeSmart, Splunk and Nexstar Media Group.


Ucimco Endowment Semi-Annual Presentation, Fall 2021, Kareem Elghawy, Kyle Blaze, Jeremy Calabro, Ryan Carkhuff, Jacob Connelly, Christopher Craven, Zachary Crebbin, Olivia Defusco, Colin Holtzman, Brooke Hurley, Matthew Mcmahon, Jared Minnichbach, Zoey Nikolaou, Jared O'Connell, Erik Ojert, Thomas Pancheri, Christopher Porzelt, Tyler Sargent, Scott Sloan, Storm Snape, Matthew Snyder, Matthew Tuley Oct 2021

Ucimco Endowment Semi-Annual Presentation, Fall 2021, Kareem Elghawy, Kyle Blaze, Jeremy Calabro, Ryan Carkhuff, Jacob Connelly, Christopher Craven, Zachary Crebbin, Olivia Defusco, Colin Holtzman, Brooke Hurley, Matthew Mcmahon, Jared Minnichbach, Zoey Nikolaou, Jared O'Connell, Erik Ojert, Thomas Pancheri, Christopher Porzelt, Tyler Sargent, Scott Sloan, Storm Snape, Matthew Snyder, Matthew Tuley

Business and Economics Presentations

The Ursinus College Investment Management Company (UCIMCO) consists of groups of student analysts who manage endowment-style and stock selection funds on behalf of the college endowment. This presentation, by the endowment team, examines performance and investment philosophy while discussing selections in the portfolio including: developed and emerging market equities, U.S. equities, corporate bonds, U.S. treasuries and U.S. real estate.


Collaborative Test Bank Development: Multi-Institutional & Pandemic Style, Anita Walz, Eli Jamison, Candice Vander Weerdt, Mandi Goodsett Sep 2021

Collaborative Test Bank Development: Multi-Institutional & Pandemic Style, Anita Walz, Eli Jamison, Candice Vander Weerdt, Mandi Goodsett

Michael Schwartz Library Publications

During 2020-21 two business faculty from different institutions together with OER librarians, undergraduate students, and graduate assistants conspired to create a faculty-access-only test bank aligned to senior undergraduate-level open textbook, Strategic Management (2020) and AACSB Standards. Test bank development followed instructional and ethical practices for non-disposable assignments including faculty development of assignments, student ownership of student work, student “opt in” to go public, choice of no or some student attribution, financial incentives for various project participants, project MOUs, professional copyediting, and public release to vetted requestors. This presentation describes our respective motivations, process, how we found one another, why the …


Biden Administration U.S. Space Force Policy Literature, Bert Chapman Sep 2021

Biden Administration U.S. Space Force Policy Literature, Bert Chapman

Libraries Faculty and Staff Presentations

Provides details on U.S. Space Force policy literature produced by the Biden Administration during its first eight months. Includes announcements that the Biden Administration will continue this new armed services branch begun during the Trump Administration. Features congressional testimony of Biden Administration officials such as Secretary of Defense Lloyd Wilson and Air Force Space Command leader General James Dickinson, the text of Space Force's 2021 Digital Force Vision document, congressionally approved FY 2022 space force budget figures, congressional committee comments and report requirements contained in emerging defense spending legislation, the emergence of collaboration between Space Force and universities such as …


Education's Role In Socially Sustainable Sourcing Methods, Emily Toye Sep 2021

Education's Role In Socially Sustainable Sourcing Methods, Emily Toye

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

From blood diamonds sparking a war in West Africa to Foxconn building a suicide net, any inhumane act in a supply chain poses a risk to companies, despite how upstream the scandal occurs. Consumers are becoming increasingly aware of the supply chains of the companies from which they purchase, as information is becoming more and more accessible. While companies may claim to be not responsible for the actions of their suppliers, consumers associate the company with the scandal regardless. This study explores how companies are ensuring their upstream supply chains are socially responsible. This paper studies the incentives and approaches …