Business Commons^™

Optimal Prediction Of Bitcoin High And Low Prices: An Exploratory Analysis, Tatiana Rice

Doctoral Dissertations (DBA)

The purpose of this paper is to provide traders with a trader friendly model that would enable them to accurately predict Bitcoin’s high price and low price so that they are able to make more informed decisions for improved risk management when trading the highly volatile asset – Bitcoin. To achieve this purpose, this paper poses the following research question: Which statistical model-frequency combination best predicts – in terms of Mean Absolute Percent Error (MAPE), Akaike Information Criterion (AIC), and Schwart Information Criterion (SIC) – Bitcoin’s high price and low price? This paper also poses the objective of ensuring that …

Circularity Within Service-Dominant Logic: The Role Of Perceived Ethics On Co-Creation In Sharing Economy Platforms, Saifeddin Alimamy, Waqar Nadeem

All Works

This study investigates circularity in service-dominant (SD) logic within sharing economy platforms (SEPs), focusing on how perceived ethics influence customer co-creation and commitment. It further explores the mediating roles of trust and reciprocity and the moderating effect of brand identification. Data from 365 SEP users were analyzed via partial least squares structural equation modeling (PLS-SEM). Results demonstrate that perceived ethics positively affect trust and reciprocity, which subsequently strengthen customers' willingness to co-create. Trust and reciprocity emerged as pivotal mediators, while brand identification significantly moderated their effects on co-creation. By emphasizing the role of ethical perceptions in fostering trust-based collaboration and …

A Qualitative Study Exploring Senior Leaders’ Experiences And Perceptions In Addressing Workplace Sexual Harassment In The U.S. Federal Government: A Systems Perspective, Karen Jane Dean

Electronic Theses and Dissertations

Sexual harassment (SH) is a prevalent, costly, and often unreported problem in the U.S. Federal Government. Despite decades of research from multiple perspectives and recommendations to address SH, the problem persists and remains complex. While some researchers and U.S. Government agencies have called upon leaders to commit to eliminating workplace SH, others have suggested using an integrated conflict management system (ICMS) to manage the complexity, nuances, and conflicts. Even though there is a call for leadership to address SH, there is limited documentation in the literature about leaders’ experiences and perceptions in addressing the problem. Therefore, this qualitative study was …

An Exploration Of The Influence Of Occupational Mentorship On The Success Of Black Female Executive Leaders In Educational Sales, Bashelia H. Ward

Electronic Theses and Dissertations

The dearth of Black women in executive-level leadership roles within U.S. business organizations persists due to numerous barriers such as tokenism; racial fatigue; stereotypes; a lack of identity; and the intersection of race, gender, and social injustices impeding their upward mobility in the educational sales industry. Despite recognizing the potential for change through tools and programs, the absence of robust occupational mentorship emerges as a pivotal barrier hindering the transformation of Black women’s roles in these educational sales environments. The sample size for this hermeneutical qualitative study was seven Black women in the K–12 educational sales industry. Data collection methods …

Caterpillar Strategic Audit, Tyler Vander Woude, Grant Kingston, Kaiden Bedient, Drew Shafer

Honors Program: Senior Projects (Public)

This strategic audit evaluates Caterpillar Inc.'s business-level and corporate-level strategies, examining how the company maintains its competitive advantage in the heavy machinery and industrial equipment sectors. The research focuses on Caterpillar's hybrid approach, combining differentiation and cost leadership strategies to offer high-quality, durable products while optimizing costs through technological innovation, supply chain efficiencies, and product longevity. The methodology for this audit includes a comprehensive internal and external analysis, incorporating frameworks such as SWOT, PESTEL, VRIO, and Porter’s Five Forces. Additionally, Caterpillar’s strategic initiatives in vertical and horizontal integration, governance structure, and financial performance were assessed. The research also explores the …

Strategic Audit: Hilton Worldwide Holdings, Inc., Jenna Derowitsch, Tram Ngo, Tenley Katt, Makenna Henning, Lexi Soukup

Honors Program: Senior Projects (Public)

This comprehensive strategic audit analyzes the internal and external environment in which Hilton Worldwide Holdings Inc. operates, in addition to auditing the strategic drivers that have drove the iconic hospitality firm to success. Hilton Worldwide Holdings, Inc. (Hilton) is a valued hotel chain that has been operating as a global leader in the hospitality industry for more than 100 years. The firm sets an industry standard to provide high-quality hotel services and a reliable stay for more than 200 million guests annually and continues to develop its portfolio of destinations. Technological advancements and shifting customer preferences challenge Hilton to remain …

Dutch Bros Coffee Strategic Audit, Parker Barry, Olivia Palmer, Cade Swanson, Braden Starck, Jacob Whiston

Honors Program: Senior Projects (Public)

This case study focuses on Dutch Bros, a leading drive-thru coffee chain. A strategic audit was conducted to understand the company’s strategic management principles: external and internal factors, performance and competition, business level strategy, corporate level strategy, and organizational design and governance. In addition, the audit studies the implications of their recent strategic decisions to expand roasting facilities and move towards corporate-owned stores rather than operating a franchise model.

The research contained in this audit used publicly available information, including Dutch Bro’s financial statements, information from their website, annual reports, IBIS industry reports, and online press coverage.

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …

Conagra Brands Strategic Audit, Ashley R. Nierman

Honors Program: Senior Projects (Public)

The goal of this paper is to present a comprehensive strategic audit of Conagra Brands, Inc., a major company in the consumer-packaged foods industry. The audit evaluates the external environment of Conagra, including a PESTEL analysis and Porter’s Five Forces analysis. Various industry factors that affect Conagra’s operations are taken into consideration. It will also explain the internal environment of Conagra using tools such as a SWOT analysis, financial performance review, and strategy explanation. Key areas of focus include shifting demands, including consumers’ desire for more healthy and sustainable food options, recent political and economic factors, competitive advantages of Conagra, …

Sofi Technologies Incorporated Strategic Audit, Elena Eisaman

Honors Program: Senior Projects (Public)

SoFi, a catchy abbreviation of Social Finance, is a digital bank as of 2022. The company seeks to offer better banking than traditional alternatives. SoFi, founded in 2011, has slowly developed financial offerings with the goal of dominating digital banking. The company is best known for helping customers manage student loans, but SoFi aims to provide customers with services for their every financial need. The platform boasts 10.9 million members, 33 billion in debt paid, and 117 billion in loans issued (SoFi). This report will explore SoFi’s origin, functions, and competitive environment. These investigations will inform recommendations for the company …

A Strategic Audit Of Cnh Industrial, Cassidy Hoffman, Derek Huss, Maren Tuell, Cami Chapin, Megan Berg

Honors Program: Senior Projects (Public)

This research examines CNH Industrial, a leading global agricultural machinery company, and its strategic approach to innovation, sustainability, and customer loyalty. Operating under brands like CASE IH and New Holland Agriculture, CNH focuses on integrating advanced technology into its products, such as precision agriculture tools, to enhance efficiency, optimize fuel savings, and support sustainable agricultural practices. The company’s comprehensive business model, which spans from product development to financing, fosters strong customer retention and brand loyalty.

Through a differentiation strategy, CNH maintains competitiveness in the face of intense market rivalry, particularly with industry leader John Deere. This study analyzes CNH’s ability …

A Strategic Audit: Eli Lilly & Company, Natalie Karrels, Ethan Heinemann, Jonathan Patton, Meg Williams

Honors Program: Senior Projects (Public)

This strategic audit assesses the external and internal forces impacting Eli Lilly & Company’s strategic decision-making strategies. All information has been gathered from industry reports and company reports, including reports for investors, analyst calls, financial statements, and news reports. The report highlights the quantitative, qualitative, performance, strategy, and leadership decisions that have allowed Eli Lilly & Company to succeed for the past 150 years.

Shareholder Satisfaction Or Societal Benefit? Coalition Support And Goal Prioritization, Man Zhang, Helen Hu, Toru Yoshikawa

Research Collection Lee Kong Chian School Of Business

Research on the behavioral theory of the firm has established that the profitability goal triggers various firm actions, but it has yet to thoroughly explore which other goals may gain prominence in directing firm resources if the profitability goal has been achieved. We identify shareholder satisfaction and societal benefit as two additional organizational goals and predict that when firms have achieved their profitability aspirations, the financial resources allocated to pursue these goals depend on the dominance of coalitions supporting or opposing them. Drawing on the coalition theory within the behavioral theory of the firm, we theorize that the prioritization and …

Understanding Pre-Harvest Hedging Behavior And Basis Forecasting: The Role Of Information In Grain Marketing, Iyore Eronmwon

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation examines decision-making under risk in grain marketing, focusing on how information influences behavior, attitudes toward accessible information, and methods for forecasting commodity basis. Through three essays, it explores the impact of information on hedging decisions, the determinants of information-seeking behavior, the extent to which students can serve as proxies for farmers in risk experiments, and the effectiveness of different forecasting approaches for commodity basis.

The first essay examines the impact of information on pre-harvest grain marketing hedging decisions and grain marketing information-seeking behavior. Specifically, it evaluates two types of information hypothesized to influence decision-making: expected cost of production …

Of Headlamps And Marbles: A Motivated Perceptual Approach To The Dynamic And Dialectic Nature Of Fairness, Michael Ramsay Bashshur, Laurie J. Barclay, Marion Fortin

Research Collection Lee Kong Chian School Of Business

How do people perceive fairness? Recently, fairness scholars have raised important theoretical questions related to what information is used in fairness perceptions, why this information is emphasized, and how fairness perceptions can change over time. Integrating the Brunswikian lens approach with a motivated cognition perspective, we develop the Motivated Perceptual Approach (MPA) to highlight how people can be motivated to selectively perceive and weight cues to form fairness perceptions that align with their motives. However, these motives can change over time and through interaction with motivated others. By illuminating the dynamic and dialectic processes underlying fairness perceptions, the MPA sheds …

Toward Whole-Person Fit Assessment: Integrating Interests, Values, Skills, Knowledge, And Personality Using The Occupational Information Network (O*Net), Zihan Liu, Kevin A. Hoff, Chu Chu, Frederick L. Oswald, James Rounds

Research Collection Lee Kong Chian School Of Business

Measuring person–occupation fit serves many important purposes, from helping young people explore majors and careers to helping jobseekers assess fit with available jobs. However, most existing fit measures are limited in that they focus on single individual difference domains without considering how fit may differ across multiple domains. For example, a jobseeker might be highly interested in a job, yet not possess the requisite skills or knowledge to perform the job well. The current research addresses this issue by evaluating an integrative set of person–occupation fit assessments that measure 88 fit dimensions across five domains: vocational interests, work values, knowledge, …

Fractured Inheritance: Quantifying The Economic Impact Of Heir’S Property On Arkansas Farmers, Makenzie Mcjunkins

Graduate Theses and Dissertations

Heir’s property arises when the original owner still holds the title despite their passing, and ownership is distributed among their heirs. This was driven by barriers to retaining land ownership and access to legal support in predominantly African American populations in the early 20th century. This approach allowed land to remain in the original owner's name while granting continued ownership to future generations without formal paperwork. Additionally, allowing limited land access, land management, and disparities in capital access compared to property with direct ownership rights. This analysis examines how modern heir’s property impacts agricultural returns. This study develops a conceptual …

2025-05-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from May of 2025.

Data-Driven Audits: Audit Analytic Platforms And General Ledger Analytic Tools, Daniel E. O'Leary, Vernon J. Richardson, Marcia Weidenmier Watson

Accounting Faculty Publications and Presentations

The future of auditing is a data-driven audit, which extracts and analyzes digital data stored in client accounting systems. To help conduct data-driven audits, audit firms are developing audit analytic platforms (AAPs). This paper focuses on one key application tool of AAPs that analyzes the entire population of general ledger transactions. These general ledger analytics tools (GLATs) use assessment routines to assign a risk score to each transaction, helping guide the auditor’s planning, risk assessment, and selection of high-risk transactions for substantive procedures. GLATs help support audit quality and provide valuable new insights about client operations. We discuss the analytics …

The Effects Of Hyper-Communication: A Quantitative Study On Workplace Productivity, David J. Olson

Doctoral Dissertations and Projects

Today's workforce is overwhelmed with information delivered by tools designed to make them more productive. In a milieu of distraction and overload, employees are disadvantaged in processing the tremendous volumes of information they receive. This is called hyper-communication, which is associated with stress, overload, communication misalignment, and, ultimately, distractedness that impairs an employee’s work efficiency. This quantitative study presents research conducted through surveys examining hyper-communication's effects on workplace productivity. A sample of 631 respondents, solicited through social media, participated in this study. The participants came from diverse occupational backgrounds, providing cross-sectional insights into how factors like employees' titles, roles, gender, …

The Relationship Of Proximate-Peer Characteristics Of Seed Accelerator Participants To Member Firm Survival Outcomes, Matthew David Crowley

Doctoral Dissertations and Projects

This study examined how composite gender and ethnic heterogeneity present at three levels of proximate-peer groups of accelerators—firms, cohorts, and alumni—relate to firm survival within five years after program graduation. This research addresses the problem that accelerator membership alone does not guarantee firm success by examining the factor of heterogeneity on survival using a fixed-design, quantitative, correlational approach via a Cox proportional hazards model. Using archival data from Crunchbase on Y Combinator cohorts running from 2013 to 2017 augmented with demographic output from NamSor, the study investigated whether diversity at various levels of proximate-peer interactions related to the hazard of …

Integrating Blockchain Technology Into Telemedicine: A Framework For Enhancing Data Privacy And Security, Harsha Sammangi, Aditya Jagatha, Jun Liu

Research & Publications

This paper presents a blockchain-based framework designed to enhance data privacy, integrity, and security in telemedicine systems. The proposed architecture employs distributed ledger technology to ensure transparency, traceability, and immutability of patient data exchanges among healthcare providers. Smart contracts automate access permissions and auditing processes, reducing the risks of unauthorized data sharing. The study evaluates the framework’s performance in secure data handling, highlighting blockchain’s role in fostering patient trust and resilience against cyberattacks in remote healthcare environments.

Decentralized Multi-Hop Federated Reinforcement Learning For Energy-Efficient And Secure Routing In Lorawan-Based Smart City Infrastructure, Harsha Sammangi, Aditya Jagatha, Jun Liu

Research & Publications

This paper proposes a decentralized hybrid framework that integrates Federated Learning (FL) and Reinforcement Learning (RL) to enable energy-efficient and secure multi-hop routing in LoRaWAN-based smart city networks. The method allows local model training at gateways and relay nodes, combining real-time routing decisions with privacy-preserving federated aggregation. Key metrics such as residual energy, link quality, and node trust levels are embedded into the reward function, and lightweight encryption plus differential privacy safeguard routing metadata. Simulation results demonstrate substantial gains in packet-delivery ratio, latency, network lifetime and resilience to adversarial attacks when compared to traditional routing protocols.

Sentiment-Driven Decision Support Systems: A Word Embedding Approach To Analyzing Ceo Earnings Call Transcripts And Stock Market Reactions, Harsha Sammangi, Aditya Jagatha, Hari Gopal Maddireddy

Research & Publications

This study presents a sentiment-driven Decision Support System (DSS) that leverages advanced word embedding techniques—Word2Vec, GloVe, and BERT—to analyze CEO earnings call transcripts and predict stock market reactions. Tra- ditional lexicon-based sentiment models fail to capture the nuanced, contextual language used by executives. By employing pre- trained embeddings and machine learning classifiers, the study enhances the accuracy of sentiment classification. The proposed system integrates quantitative sentiment scores with event study method- ology to assess the impact of CEO tone on stock performance. Thematic analysis further enriches interpretability by identifying recurring patterns in executive com- munication. Results demonstrate that positive CEO …

2025-05-01 Kentucky Graduate Profile Faqs, Morehead State University. Faculty Senate.

Faculty Senate Records

The Kentucky Graduate Profile FAQs submitted to the Faculty Senate on May 1, 2025.

Emergent Models Of Place-Based Philanthropy: A Review Of Six Foundations’ Initiatives, Douglas Easterling

The Foundation Review

Traditional approaches to place-based philanthropy, including comprehensive community initiatives (CCIs), are characterized by four design features: 1) a centralized stakeholder group that serves as the primary nexus for the foundation’s engagement; 2) an extensive planning process on the front end; 3) the planning group’s initial strategy serves as the basis for the foundation’s investments throughout the initiative; and 4) foundation staff play a largely transactional role in reviewing proposals, awarding grants and monitoring progress. This linear, structured approach to community change has had only limited success over 30 years of foundation practice.

In response, a growing number of foundations have …

Tfr 17.1 Full Issue

The Foundation Review

No abstract provided.

Executive Summaries

The Foundation Review

No abstract provided.

Are Community Philanthropic Organizations Planning For Climate Change?, Beth Gazley, Rachel Cash, Laurie Paarlberg

The Foundation Review

Although their role is sometimes overlooked, an Indiana statewide study confirms that most community foundations and United Way agencies directly contribute to meeting local disaster response needs.

Although half of all community foundations and United Ways report past service disruptions due to the more severe weather caused by climate change, the majority have not discussed the need to plan for disasters with their boards of directors to assure business continuity.

Community foundations lag behind United Ways and direct service nonprofits in risk mitigation, and their leaders are more likely to downplay the potential impacts of climate change on state residents. …

Disrupting Foundation Culture: Lessons In Learning To Share Power And Decision-Making, Sonia Caus Gleason, Tina Eshaghpour

The Foundation Review

There is much discussion of shifting organizational culture in philanthropies to share power and decision-making. However, examples of foundation learning endeavors to disrupt culture in service of systems change, racial equity, and responsiveness are less common.

Our article provides a window into the demanding work at The California Wellness Foundation and how internal collaboration and learning have led to progress in racial equity and power-sharing with communities. We focus on the introduction of Learning Labs, an action research model that framed and scaffolded the investigation of philanthropic terms and practices. This catalyzed collaborative decision-making within cross-functional teams while senior leaders …