Business Commons^™

Business Financial Information Systems, Lirie Koraqi, James Jolovski Prof.

International Journal of Business and Technology

An information system is a combination of software, hardware, and telecommunication networks to collect useful data, especially in an organisation. Many businesses use information technology to complete and manage their operations, interact with their consumers, and stay ahead of their competition. Some companies today are completely built on information technology.

Well designed and implemented business information systems should provide the information management and outside parties need to make informed and timely decisions about the operating health of the company. Business considers the need to have information available to assess the profitability of a new product they are selling or their …

Digital Transformation Management And Organizational Performance: The Case Of Albanian Healthcare Sector, Oltjan Hamza

International Journal of Business and Technology

Purpose - The integration of digital technologies into the healthcare system is essential for improving both operational efficiency and quality of services. This study examines the relationship between digital transformation management and organizational performance in the healthcare sector in Albania, with particular focus on the mediating role of leadership in digital transformation and the digital skills of the healthcare staff. Methodology - The study employ a quantitative method through a structured questionnaire using a Likert scale, which was distributed to 93 healthcare sector employees in public and private institutions in Albania. Findings - Data collected through the survey were analyzed …

Applying Lasso Regression For Property Price Prediction In Emerging Markets: An Empirical Study Of Prishtina's Real Estate Sector, Visar Hoxha, Albana Shala, Veli Lecaj, Fuat Pallaska, Hazer Dana

International Journal of Business and Technology

This study employs Lasso Regression (LR) to forecast apartment prices in Prishtina, analyzing a dataset of 1,468 transactions from the Kosovo Department of Property Taxes (2019-2023). Focusing on variables like distance to the central business district and apartment size, LR was selected for its ability to perform feature selection and regularization, applied using Python. The preliminary model included variables such as distance to central business district, distance from main road leading to central business district, size, floor, distance from bus stations, distance from ambulances, distance from schools, distance from green spaces, income status of inhabitants per apartment, and distance from …

International Conference On Management, Business And Economics, University For Business And Technology (Ubt) In Kosovo

UBT International Conference

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

14th International Conference On Business, Technology And Innovation 2025, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2025

UBT Annual International Conference is the 14th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

The Impact Of Digital Marketing And Artificial Intelligence (Ai) On The Development Of The Market In Kosovo, Hamëz Rama

UBT International Conference

In the age of advanced technology, particularly in the third millennium, digital marketing and artificial intelligence (AI) play a crucial role in transforming advertising methods and market development. The use of social networks, websites, and advertisements targeted by promoters and users has managed to create a very exclusive and attractive image for consumers in Kosovo as well. The online shopping experience and the presentation of products and services in a contained and appealing manner have made this component gain a more dispersed access in the Kosovo market. This paper examines the impact of these technologies on market development in Kosovo …

The Impact Of Migration On Economic Growth Case Study: Kosovo, Beatrisë Shabanaj, Kestrim Avdimetaj

UBT International Conference

The paper aims to examine the impact of migration on the economic growth of Kosovo through the use of qualitative and quantitative methods, including a comprehensive literature review that highlights the complex nature of migration in Kosovo, as well as econometric analyzers (Simple Linear Regression – OLS and Regression through Origin). The analyzed data is secondary, provided by the World Bank (WB) and the Kosovo Agency of Statistics (ASK), covering the period between 2009 and 2020. The main variables are the dependent variable, gross domestic production (GDP) growth rate, and two independent variables, unemployment rate (UNEMP) and migration rate (MIG). …

The Relationship Between Government Expenditures And Economic Development: An Assessment For Kosovo, Erina Jusufi, Kestrim Avdimetaj

UBT International Conference

This study aims to investigate the relationship between government expenditures and GDP in Kosovo from 2009 to 2022. The methods used include econometric analyses of simple OLS linear regression, trend analysis, and Pearson correlation method, using data from the Kosovo Agency of Statistics (KAS) and the World Bank to provide empirical evidence on this complex relationship. The findings indicate a weak correlation between government expenditures and economic growth with effects in the short and long term. In the short term, the findings reveal that an increase in expenditures will raise Kosovo's GDP by 4.87%. However, in the long term, it …

Digital Marketing As An Innovative Tool For Recruiting Workers, Valentina Murati, Yllka Nushi

UBT International Conference

This paper’s aim is to see how digital marketing resources are being used as instruments for recruiting workers. Seeing how technology has changed every part of life today, even recruitment has now taken on a part where it involves technology more. The methodology that underpins this research is derived from primary and secondary sources, books, websites, and scholarly articles. Also, the major part, especially the validation of the hypotheses, was completed by a questionnaire which was distributed online and 100 respondents from different ages and different profiles answered. The findings of this research suggest that digital marketing resources are effective …

Benefit Realized In The Economy Depending On The Formation Of The Demand And Supply Curves, Shaqir Elezaj, Rame Elezaj

UBT International Conference

The benefit achieved in the economy when other expenses are neglected for the first time, essentially depends on the mutual position and the formation of the demand curve (D - demand curve) and the supply curve (S - supply curve). Such a thing is understandable, because the determination of the state of equilibrium (E), then of the production surplus, production shortage, consumer surplus, supplier surplus, tax policy depends on the mutual position of the mentioned curves D and S. as well as many other important quantities in economic analyses. Of course, such an analysis is also related to economic efficiency, …

World Trends In Tourism, Kushtrim Dreshaj, Brunilda Licaj, Fatmire Dreshaj, Sali Krasniqi

UBT International Conference

Tourism is one of the most important drivers of economic development in the world, and perhaps the only activity that connects nations and countries without prejudice. This is one of the main reasons that enables tourism to develop more and more quickly and is becoming an increasingly modern activity that people engage with. Proper positioning in the dynamic and competitive tourist market is conditioned by following modern trends through which demand movements, new market opportunities, potential investment areas and infrastructure needs are identified. Tourism as an activity promises a lot for the entire economy. Man is investing more and more …

The Importance Of Financial Literacy, The Inclusion Of Financial Education In The School Curriculum (Case Study: Kosovo), Ardian Uka, Valon Ismajli, Erzana Uka

UBT International Conference

The paper discusses the value of financial literacy and emphasises the importance of financial education inclusion into Kosovo's publicschool curriculum. The paper initially elaborates on the importance of financial literacy and then expands on its impact on people’s knowledge to become or maintain their financial stability and well-being. It is pointed out that understanding personal finance management can help people have a better connection with money and their finances. Research suggests that young people getting ready for adulthood should be encouraged to become financially literate to meet society's health and economic concerns. In this context, after observing the school curriculum …

The Impact Of Price And Advertisement On Sales Enlighted Through The Coefficient Of The Multiple Regression Model For The Frozen Picas Factory, Ardian Uka, Erzana Uka

UBT International Conference

This study examines how different factors, with a particular focus on pricing and advertising expenditure, affect the demand for frozen picas. Pica sales, expressed in units per week, are the dependent variable in this analysis; the independent variables are price (in euros) and advertisement (in euros). In order to support a multivariate regression analysis, data were gathered over a period of 15 weeks. The percentage of the overall variance in pica sales that can be attributed to the pricing and advertising variables taken together was evaluated using the coefficient of multiple determination (R²). This study's analysis of the overall impact …

Comparative Analysis Of Linear Regression And Random Forest For Property Price Prediction In Prishtina: Implications For Emerging Markets, Visar Hoxha, Veli Lecaj, Fuat Pallaska, Hazer Dana, Jehona Hoxha, Albana Shala

UBT International Conference

The objective of the research was to perform a comparative evaluation of Linear Regression and Random Forest for predicting property prices in Prishtina. The analysis utilized a dataset comprising 1,512 property transactions, employing metrics such as Mean Squared Error (MSE), Coefficient of Determination (R²), Mean Absolute Error (MAE), and Root Mean Squared Error (RMSE) for evaluation. The study also included a variable importance assessment. After preprocessing and normalizing the data, both models were trained and evaluated. The findings indicated that the Random Forest model outperformed the Linear Regression model. The Variable Importance Test highlighted the distance from the central business …

Enhancing Real Estate Valuation In Emerging Markets: A Random Forest Approach In Prishtina, Visar Danca Hoxha, Albana Shala, Veli Lecaj, Fuat Pallaska, Hazer Dana, Jehona Hoxha

UBT International Conference

This study employs the Random Forest (RF) algorithm to forecast housing prices in Prishtina, analyzing 1,468 transactions from 2019 to 2023, using Python. It segments the data for optimal model training and validation, focusing on critical attributes like property area and proximity to key urban features. Performance is assessed through MSE, R², MAE, and RMSE, highlighting RF's accuracy. A variable importance test further elucidates the significant predictors of price, underscoring the impact of location and infrastructure. The study's implications extend to real estate valuation practices, offering a methodological framework for leveraging machine learning in emerging markets

Applying Lasso Regression For Property Price Prediction In Emerging Markets: An Empirical Study Of Prishtina's Real Estate Sector, Visar Hoxha, Albana Shala, Veli Lecaj, Fuat Pallaska, Hazer Dana, Jehona Hoxha

UBT International Conference

This study employs Lasso Regression (LR) to forecast apartment prices in Prishtina, analyzing a dataset of 1,468 transactions from the Kosovo Department of Property Taxes (2019-2023). Focusing on variables like distance to the central business district and apartment size, LR was selected for its ability to perform feature selection and regularization, applied using Python. The preliminary model included variables such as distance to central business district, distance from main road leading to central business district, size, floor, distance from bus stations, distance from ambulances, distance from schools, distance from green spaces, income status of inhabitants per apartment, and distance from …

Management Of Entrepreneurship By Managers And Owners, Flamur Miftari

UBT International Conference

The management of entrepreneurship by managers and owners is a critical aspect of business success in today’s dynamic economic environment. This study explores the interplay between managerial strategies and entrepreneurial initiatives within organizations. It delves into how managers and owners can collaboratively foster an entrepreneurial culture that drives innovation, competitiveness, and sustainable growth. Key elements such as leadership styles, decision-making processes, resource allocation, and risk management are examined to understand their impact on entrepreneurial outcomes. The research highlights the importance of a balanced approach where managerial oversight complements entrepreneurial freedom, ensuring that innovative ideas are effectively nurtured and implemented. Case …

The Role Of Entrepreneurial Marketing In Driving Startup Success: A Case Study Of Kosovo, Tringa Dança Hoti, Yllka Poteri

UBT International Conference

Start-ups are essential to a thriving economy, significantly contributing to economic growth and job creation. As a result, laws that encourage entrepreneurship and the founding of new companies are essential to the economic growth of a nation. However, for there to be more economic opportunities in the end, a significant number of start-ups must survive and thrive in the market (Claes M. Hultman, 2010). Entrepreneurial marketing in start-ups acknowledges the unique business environments these firms operate in, along with the innovative, proactive, and opportunistic mindset of entrepreneurs. Marketing practices in start-ups tend to be more creative, instinctive, informal, and unstructured, …

Sustainable Business Strategies Of Tourism Companies, Arta Kadriu

UBT International Conference

Tourism as an economic science plays a very important role in the economic development of a country. During the stages of tourism development, we can present some of the strategies that are used in the sustainable development of business and management of tourism companies. Strategies for company management, strategies for sustainable development, pricing strategies, also within the scientific paper we will present the methods for improving the sustainable development of tourist companies. The SWOT analysis will present the strong and weak sides, where through the analysis we will be able to avoid mistakes and strengthen the good sides or positions …

The Anti-Corruption Body And The Fight Against Corruption In Bulgaria, Ivelina Petkova

UBT International Conference

Corruption today is considered one of the most serious problems that every country has faced in the past few decades. It poses a threat to the public and economic interests of citizens, which requires coordinated efforts to combat this phenomenon. This issue is particularly relevant to Bulgaria, where the topic of corruption has been discussed many times. However, despite efforts to create institutions dedicated to fighting this social problem, visible results are still lacking. The purpose of this report is to analyze and study the processes related to the creation and functioning of an anti-corruption body in Bulgaria and, based …

Sales Promotion And The Performance Of Liquids Production Companies In Kosova, Rajan Arapi, Ajsel Xheladini

UBT International Conference

The research is focused in the performance of the juice production companies in Kosovo, mix promotion and especially in encouraging sales. From the academic point of view this phenomenon is intriguing because of the differences between the performance of the juice production companies and the application of sales promotion ways they use. The aim of the study is to analyze the relationship between the performance of the production companies and the mix promotion, especially the role and the influence of encouraging the sales. The realization of the goals and objectives is achieved through the analysis of primary dates, questionnaires with …

Lack Of Qualified Workforce In The Tourism Sector In The Republic Of Kosovo, Progress Qahili, Fatmire Shala Dreshaj, Kushtrim Dreshaj

UBT International Conference

The tourism sector in the Republic of Kosovo has a considerable potential for development and to contribute to the country's economy. However, one of the main challenges facing this sector is the lack of skilled labor. This problem affects the quality of tourist services, the experience of visitors and the competitiveness of Kosovo as a tourist destination in the regional market. Factors contributing to this shortage are analyzed here, including the lack of appropriate professional training, the emigration of skilled workers and the seasonal nature of work in this sector. Also, the consequences of this lack are examined, such as …

13th International Conference On Business, Technology And Innovation 2024, University For Business And Technology - Ubt

UBT International Conference

Welcome to IC – UBT 2024

UBT Annual International Conference is the 13th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make …

A Comparative Analysis Of The Effectiveness Of Traditional Versus Modern Performance Management Systems In Enhancing Employee Performance And Job Satisfaction., Arbiana Govori, Qemajl Sejdija

UBT International Conference

There has been a growing shift towards modern performance management systems from traditional ones. However, there is limited empirical evidence comparing the effectiveness of traditional and modern performance management systems. Therefore, this study aims to evaluate and compare the role of traditional and modern performance management systems. An interview survey was conducted among 10 employees in organizations that utilized both types of systems. The findings suggest that conventional performance management focuses on providing incentives, promotions, and punishment rather than encouraging and supporting employees, and this affects the employees' ability to receive continuous feedback. Also, this method brings down morale and …

Regulatory And Legal Provisions Of Internal Audit Republic Of Kosovo Vs Republic Of North Macedonia -Swot Analysis, Gresa Mjaku Krasniqi, Amir Imeri

UBT International Conference

The purpose of the article is to systematize the shortcomings, advantages of domestic regulatory support for internal audit (IA) and develop directions for their solution, taking into account the international experience of its regulation by applying international developments in the domestic legal field. Through this research, a comparative analysis was made in terms of Legal and Institutional aspects between the Republic of Kosovo and the Republic of North Macedonia, identifying the bottlenecks and shortcomings through SWOT analysis. From the research, among others, it results that Kosovo has the advantage of continuous training on auditing or deficiencies in difficulties in the …

International Conference On Management Business And Economics, University For Business And Technology - Ubt

UBT International Conference

UBT Annual International Conference is the 13th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

Management Of Operations In Projects Including Planning, Organization And Control From The Beginning To The End Of Implementation, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

The project usually arises as soon as the client’s need is identified, and goes through all the extensive phases and sub-phases to take its true form and put into operation. The project is divided into two main parts that include Planning and Implementation that are separate in these stages: definition, planning, organization, control, completion. Planning involves a detailed calculation of the project. This includes known facts, admissible facts and risk calculation. Activity model used by IKOMs Planning as a process involves the cost that accompanies it. The manager must strike the balance between cost and benefit. Project control uses data …

Project Planning And Control, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

Operations management is important because it relates to the creation of products and services on which we are all dependent. Operations management is also quite motivating; operations are the center of many changes that affect business - changes in customer preferences, changes in the supply chain caused by technologies based on the businesses where we work, where we want to work and so on.

Operations Management includes the role of operations management, the various characteristics of processes, management activities, the responsibilities of managers, and the timely evolution of Operations Management.

Operations Management is a constant change, fostering creativity which allows …

Long-Term Auditor-Client Relationship And Its Effects On The Audit Quality, Burim Isa Berisha Dr.Sc

International Journal of Business and Technology

Apart from this, the long-term Auditor client relationship has been the center of attention in most of the discussions and debates as well. Numerous studies have been conducted by the academic researchers, financial and professional analysts, regulatory authorities and governing bodies, and in some cases by the Auditors and the firms as well regarding the effects of long-term Auditor-client relationship on audit quality, equity risk premium, financial reports quality, audit pricing etc. These studies provide us with different results, both with the positive and negative associations and effects of long-term Auditor-client relationship on the basis of different factors and contexts. …

Management Of Small Enterprises And Family Businesses In The Republic Of Kosovo, Burim Isa Berisha Dr.Sc, Burim Berisha B.B

International Journal of Business and Technology

Small businesses represent the driving force of an economy. They are the key that enables the production and marketing of thousands of products and services thus becoming the basis for a sound economic development. Consequently, small businesses are of vital importance to the economy.

Small business is a generator of innovation and a source of new jobs. The trend shows that small businesses are the backbone of all developments and movements in the economic system.

The small business scope is present in almost every pore of social and economic life.

According to the Statistical Register for Businesses, there are 9,358 …