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2021

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Full-Text Articles in Business

Factors That Affect The Rate Of Preterm Birth: An Examination Of The Inter-Related Impacts Of Social Determinants, Behavior And Physical Health Status, Krystal Michelle Hunter Dec 2021

Factors That Affect The Rate Of Preterm Birth: An Examination Of The Inter-Related Impacts Of Social Determinants, Behavior And Physical Health Status, Krystal Michelle Hunter

Dissertations

The work seeks to examine the factors that have significant relationships to the rate of preterm birth (PTB) along with its cost to society.

There are four papers within this work. This purpose of the first paper is to measure the impact that healthy behaviors have on the rate of PTB when modeled with other factors like household demographics, community deprivation, chronic disease and mental health. This work finds that positive health behaviors has a negative relationship with PTB. The interaction between body mass index (BMI) and social class and its relationship to PTB is examined in the second paper. …


Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee Dec 2021

Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee

Dissertations

People nowadays use the Internet to project their assessments, impressions, ideas, and observations about various subjects or products on numerous social networking sites. These sites serve as a great source of gathering information for data analytics, sentiment analysis, natural language processing, etc. The most critical challenge is interpreting this data and capturing the sentiment behind these expressions. Sentiment analysis is analyzing, processing, concluding, and inferencing subjective texts with the views. Companies use sentiment analysis to understand public opinions, perform market research, analyze brand reputation, recognize customer experiences, and study social media influence. According to the different needs for aspect granularity, …


Forecasting Locational Marginal Prices In Electricity Markets By Using Artificial Neural Networks, Kim Jay R. Rosano, Allan C. Nerves Dec 2021

Forecasting Locational Marginal Prices In Electricity Markets By Using Artificial Neural Networks, Kim Jay R. Rosano, Allan C. Nerves

Journal of Economics, Management and Agricultural Development

Electricity price forecasting is an important tool used by market players in decision-making and strategizing their participation in the electricity market. In most studies, market-clearing price is forecasted as it gives an aggregated overview of system price. However, locational marginal price (LMP) gives better outlook of the price particular to the customer location in the electrical power grid. This study utilizes Artificial Neural Networks to forecast weekday LMP of generator and load nodes. Various inputs such as historical prices and demand, and temporal indices were used. Using data for selected nodes of the Philippine Wholesale Electricity Spot Market, forecast Mean …


Ham-Tmc Facts And Figures 2020-2021, Houston Academy Of Medicine-Texas Medical Center Library, Houston Academy Of Medicine - Texas Medical Center Library Dec 2021

Ham-Tmc Facts And Figures 2020-2021, Houston Academy Of Medicine-Texas Medical Center Library, Houston Academy Of Medicine - Texas Medical Center Library

Library Statistics

No abstract provided.


Annual Report 2020 - 2021, Houston Academy Of Medicine - Texas Medical Center Library Dec 2021

Annual Report 2020 - 2021, Houston Academy Of Medicine - Texas Medical Center Library

Annual Reports: 1943 - Present

This file contains the Annual Report for the library from 2020-2021.


Usf Jamovi Tutorial Project: Open Education Resource, Aline Hitti, Saera Khan Dec 2021

Usf Jamovi Tutorial Project: Open Education Resource, Aline Hitti, Saera Khan

USF OER Faculty Grant Projects

Jamovi is an open source free software that USF staff, faculty and student can download to carry out any statistical analyses. The current report summarizes the progress made on an Open Education Resource Grant funded project, which aimed to created Jamovi tutorials. In this report, student feedback and faculty reaction are summarized after one semester of using the tutorials created.


Examining Tourist Gaze In A Highly Controlled Destination: A Study Of Chinese Tourists To North Korea, Ganghua Chen, Huimin Shi, Zhenghuan Li, Songshan (Sam) Huang Dec 2021

Examining Tourist Gaze In A Highly Controlled Destination: A Study Of Chinese Tourists To North Korea, Ganghua Chen, Huimin Shi, Zhenghuan Li, Songshan (Sam) Huang

Research outputs 2014 to 2021

Extant literature has rarely examined the temporal characteristics of tourist gaze in the context of a highly controlled destination. Guided by the gaze theory and studying Chinese tourists' gaze upon North Korea, this study aims to reveal the process of how tourists' gaze upon a highly controlled destination is organized and developed. Semi-structured interviews were conducted and interview data was coded and analyzed. It is found that Chinese tourists' gaze represents a temporal process composed of three stages, each of which has the same structure of ‘gaze object-gaze strategy-gaze consequence.’ In a highly controlled destination, tourists respond with ‘obedience’ or …


Is Mandatory Sustainability Report Still Beneficial?, Astrid Rudyanto Dec 2021

Is Mandatory Sustainability Report Still Beneficial?, Astrid Rudyanto

Jurnal Akuntansi dan Keuangan Indonesia

The latest regulations in Indonesia (SEOJK No 16/SEOJK.04/2021) have required public companies to make a sustainability report every year in order to increase sustainable in­vestment. Prior to this regulation, several public companies had made sustainability reports and received benefits of sustainability report. This makes issuers ask whether after being obligated, public companies still get the benefits that have been obtained from voluntary sustainability reports and under what conditions the mandatory sustainability reports are beneficial for public companies. This study answers the public companies' doubts by con­ducting a systematic literature review on research on mandatory and voluntary sustainability reports in Q1 …


The Effect Of Ceo Characteristics On Pre-Earnings Management Profitability, Adhitya Agri Putra Dec 2021

The Effect Of Ceo Characteristics On Pre-Earnings Management Profitability, Adhitya Agri Putra

Jurnal Akuntansi dan Keuangan Indonesia

This research aims to examine the effect of CEO characteristics on pre-earnings manage­ment profitability. CEO characteristics include gender, tenure, age, education level, founding-family status, and nationality. Pre-earnings management profitability is measured by return on assets minus discretionary accruals. Data analysis uses firm and year fixed-effect regression analysis. The result shows that female CEO, longer tenure CEO, CEO with higher education levels, and foreign CEO increase firms' profitability without engaging in earnings management. On the other hand, there is no effect of CEO age and founding-family status on pre-earnings management profitability. This research contributes to filling the gap of inconsistent previous …


Text Contention Behind Sharia Supervisory Board Reports: A Critical Discourse Analysis, Ari Ermawati, M Nur A Birton, Irfan Tarmizi, Muhammad Muttaqin Dec 2021

Text Contention Behind Sharia Supervisory Board Reports: A Critical Discourse Analysis, Ari Ermawati, M Nur A Birton, Irfan Tarmizi, Muhammad Muttaqin

Jurnal Akuntansi dan Keuangan Indonesia

Sharia Supervisory Board Reports (SSBRs) have an interest in convincing the public that entities supervised by a Sharia Supervisory Board (SSB) are sharia-compliant and reflective of Good Corporate Governance (GCG) practices. Failure in public convincing will be detrimental to Islamic banks’ reputation as well as the SSB’s image and credibility. This study aimed to critically assess how the SSB produces reports as texts to persuade the public using Critical Discourse Analysis (CDA). We analyzed four SSBRs from two Islamic Commercial Banks (ICBs) and two Islamic Business Units (IBUs) owned by other ICBs as well as interviews for data triangulation. We …


The Effect Of Personal And Situational Factors On The Intention Of Whistleblowing With Moderated Legal Protection, Daisar Rahman, Nur Hayati Dec 2021

The Effect Of Personal And Situational Factors On The Intention Of Whistleblowing With Moderated Legal Protection, Daisar Rahman, Nur Hayati

Jurnal Akuntansi dan Keuangan Indonesia

This research is to determine the effectiveness of legal protection in strengthening the relationship between attitude toward behavior, subjective norm, perceived behavioral control, the seriousness of wrongdoing, status of the wrongdoer, and reward with whistleblowing intentions. The population in this research was civil servants who were Regional Inspectors in all regencies in Madura. The sampling technique in this study was purposive sampling consisting of 104 civil servants who had functional positions as auditors, staffing auditors, or supervisors of regional government (P2UPD). Data was collected by distributing questionnaires directly to the respondents. The data analysis technique used in this study was …


What Factors Predict A Consumer's Willingness To Purchase A Subscription-Based Airline Program?, Sean R. Crouse Dec 2021

What Factors Predict A Consumer's Willingness To Purchase A Subscription-Based Airline Program?, Sean R. Crouse

Journal of Aviation/Aerospace Education & Research

Introduction: Many services offer subscription-based sales models. The aviation industry has not widely attempted to market a subscription-based service through their airline for ticketing purposes. This study developed a regression equation to determine predictive factors for the type of individual who would purchase a subscription-based airline ticket.

Method: A two-stage approach was used where the participants (N = 521) answered demographic information, flight habits, and the same scenario with a perceived value scale and willingness to purchase scale.

Results: Stage 1 found perceived value, employment status, and early boarding preference all to be significant factors, accounting for …


The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy Dec 2021

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …


Realising The Goals Of Event Leveraging: The Tourism And Hospitality Sme Perspective, Insun S. Son, Songshan (Sam) Huang, Daniel Padovan Dec 2021

Realising The Goals Of Event Leveraging: The Tourism And Hospitality Sme Perspective, Insun S. Son, Songshan (Sam) Huang, Daniel Padovan

Research outputs 2014 to 2021

Event leveraging, particularly by local businesses, is important not only to local businesses themselves for their benefits but also to event tourists and host community. However, the understanding of businesses' broad strategic planning of event leveraging is still limited. This study aims to address this gap by exploring the goals and practices of tourism and hospitality small and medium enterprises' (THSMEs) event leveraging to understand event leveraging as part of a wider business strategy, particularly focusing on small scale events and festivals held in small cities or regional areas. Semi-structured interviews were conducted with owners and managers of THSMEs based …


Value Relevance Of Sustainability Report: Evidence From Indonesia, I Dewa Made Endiana, Ni Nyoman Ayu Suryandari Dec 2021

Value Relevance Of Sustainability Report: Evidence From Indonesia, I Dewa Made Endiana, Ni Nyoman Ayu Suryandari

Jurnal Akuntansi dan Keuangan Indonesia

This present study aimed at providing empirical evidence of whether sustainability report has value relevance for investors in buying or selling shares and affects firm value. This study used two research models. The first research model was used to examine the effect of book value and earnings on firm value. The second research model was used to examine the effect of sustainability report on firm value and define the value relevance of sustainability report. The samples of this study were 306 companies listed on the Indonesia Stock Exchange in 2017-2020. As a result, this study found that sustainability report is …


Evaluation Of Vat Collection On Trading Through Electronic System, Gilang Kusumabangsa Dec 2021

Evaluation Of Vat Collection On Trading Through Electronic System, Gilang Kusumabangsa

Jurnal Akuntansi dan Keuangan Indonesia

This research aims to evaluate the Value-added Tax (VAT) collection on trading through the electronic system (TTES) from the TTES VAT Collector’s perception, based on "The Four Maxims" tax collection principle. This research uses a qualitative research method with a case study approach. Data was collected using interview techniques with eight respondents from TTES VAT Collectors. The results showed that TTES VAT collection in Indonesia has fulfilled the equality, convenience and efficiency principles based on "The Four Maxims". However, the collection of TTES VAT in Indonesia has failed to meet the criterion of certainty, owing to uncertainties in the definition, …


Integral Method For Assessing The Sustainable Competitiveness Of Service Enterprises Selling Food Products, Niyozov Jamoliddin Safarivich Dec 2021

Integral Method For Assessing The Sustainable Competitiveness Of Service Enterprises Selling Food Products, Niyozov Jamoliddin Safarivich

Journal of Environmental Science and Sustainable Development

After the transition to the market economy, the consumer market of the Republic of Tajikistan faced different problems of the competitiveness of retail trade enterprises and the quality of services. In the result of our previous research about retail competitiveness, we defined some of the disadvantages in this sphere, expressed in the candidate dissertation on theme “Improving the retail enterprise competitiveness management system”. Problems regarding to the competitiveness of enterprises and the provision of quality services to consumers influenced the research an integral assessment of competitiveness. So, just only with by an integral assessment of competitiveness, economically sound solutions are …


Role Of Technological Revolution In Transport And Communications Development, Mohamad B. Chami Dec 2021

Role Of Technological Revolution In Transport And Communications Development, Mohamad B. Chami

BAU Journal - Science and Technology

The arousal of technology has changed a lot of aspects in human life and has drastically changed its path through a revolution that changed the whole world. This revolution took place in various aspects while affecting significantly the global economy and from those fields that considerably affect the life of human beings in the previous and current centuries are Information and Communication Technology (ICT) and transportation. It is these two factors that play a major role in the economy of countries and dominate the lives of societies in the world. Thus, this paper studies the impact of the technology revolution …


Problems Of Training Qualified Personnel For The Sphere Of Physical Culture And Sports, Abdimalik Nurullaevich Shopulatov Dec 2021

Problems Of Training Qualified Personnel For The Sphere Of Physical Culture And Sports, Abdimalik Nurullaevich Shopulatov

Eurasian Journal of Sport Science

Purpose: To study the issues aimed at increasing the knowledge and experience in the effective use of physical culture and sports in the restoration of public health, as well as to analyze the work being done to train qualified personnel in the field of physical culture and sports and identify problems.

Methods: Methods such as analysis of scientific and methodological literature, pedagogical observation, questionnaire were used in the study.

Results: From the research it was revealed that today it is important to develop the knowledge of the population on physical education and sports, that is, to create educational and scientific …


Analysis Of General And Special Physical Training Of Qualified Greco-Roman Wrestlers, Eldor Tolibjonovich Rakhmonov Dec 2021

Analysis Of General And Special Physical Training Of Qualified Greco-Roman Wrestlers, Eldor Tolibjonovich Rakhmonov

Eurasian Journal of Sport Science

Aim: Study and analysis of the features of general and special physical training of qualified Greco-Roman wrestlers.

Methods: The level of development of physical qualities and motor skills of Greco-Roman wrestlers, ensuring the effective performance of combinatorial movements in competitions, was determined using test methods compiled with special exercises that allow determining the level of general and special physical training. Also in the course of the study, the analysis of scientific and methodological literature, pedagogical observation, questionnaires, mathematical statistics were widely used.

Results: In the control group, it was found that the average relative difference between the general and specific …


Competition And Innovation In Markets With Technology Leaders, Ku-Chu Tsao, Arijit Mukherjee, Achintya Ray Dec 2021

Competition And Innovation In Markets With Technology Leaders, Ku-Chu Tsao, Arijit Mukherjee, Achintya Ray

Economics and Finance Faculty Research

In this article, we consider technology leaders (which are innovators) and technology followers (which are non-innovators) to provide a new theoretical explanation for the well-cited empirical evidence of an inverted-U relationship between competition and aggregate innovation. We consider a two-stage game with a deterministic Research and Development (R&D) process, where the leaders first determine their R&D investments simultaneously and then all leaders and followers determine their outputs simultaneously. We show that the inverted-U relationship between competition and aggregate innovation occurs if competition is affected by the number of technology followers. However, the presence of more technology leaders decreases individual R&D …


Peran Employee Involvement Dan Public Service Motivation, Serta Mediasi Affective Commitment Terhadap Perceived Organizational Performance, Fahrina Yuliani, Sondang E. M. Sibarani, Steven Ebenheizer Dec 2021

Peran Employee Involvement Dan Public Service Motivation, Serta Mediasi Affective Commitment Terhadap Perceived Organizational Performance, Fahrina Yuliani, Sondang E. M. Sibarani, Steven Ebenheizer

Jurnal Manajemen dan Usahawan Indonesia

The government has regulated and legalized the compensation and benefits system through ap- plicable regulations and ratified nationally. However, the public sector needs to consider other non- monetary factors to improve employee performance, such as employee involvement, public service motivation, affective commitment, and perceived organizational performance. This research ques- tionnaire was distributed to public sector employees in an Indonesian government agency totaling 157 respondents, containing closed questions using a six-point Likert scale, an online survey plat- form, and processed using the Lisrel SEM method. This study was conducted to clarify the influence of previously identified and discussed individual-level factors as …


Analisis Pengaruh Cues Terhadap Trust, Attitude, Dan Online Shopping Intention Di Instagram, Larasati Chandra Githa Purnamaningrum, Yeshika Alversia Dec 2021

Analisis Pengaruh Cues Terhadap Trust, Attitude, Dan Online Shopping Intention Di Instagram, Larasati Chandra Githa Purnamaningrum, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this research is to determine the cues (signals/clues) in Instagram posts which are attractiveness, popularity and argument quality that can affect trust which will affect attitudes towards shopping using Instagram, and thus affect purchase intentions of Indonesian local beauty products through Instagram. The sample used in this study are active Instagram users aged 17 years and over who follow one of Indonesia’s local beauty brands in Instagram, and have not made purchases from the local beauty brand that they are followed. There were 226 respondents in this study and used pur- posive sampling. The research questionnaire was …


Analisis Perilaku Ewom Opini Vaksinasi Dengan Pendekatan Theory Of Planned Behavior, Benni Ahdiyana Pamungkas, Adman Nursal Dec 2021

Analisis Perilaku Ewom Opini Vaksinasi Dengan Pendekatan Theory Of Planned Behavior, Benni Ahdiyana Pamungkas, Adman Nursal

Jurnal Manajemen dan Usahawan Indonesia

Ajzen’s theory of planned behavior (TPB) has been proven in many fields to predict human be- havior. Discussion of eWOM behavior based on the theoretical approach, to the author’s knowledge, has not been widely found. This study aims to examine six hypotheses to analyze eWOM behavior by TPB approach. This research methode is survey. Sampling uses a non-probability method with judgmental techniques. The unit sample is 165 respondents who already know or post a vaccination opinion twibbon on Facebook. The questionnaire is the measurement instrument in this research. The study reveals that three hypotheses were rejected and the other three …


Pengaruh Ethical Leadership Terhadap Affective Commitment Dan Job Satisfaction Yang Dimediasi Oleh Psychological Empowerment, Dwi Inesia, Niken Ardiyanti Dec 2021

Pengaruh Ethical Leadership Terhadap Affective Commitment Dan Job Satisfaction Yang Dimediasi Oleh Psychological Empowerment, Dwi Inesia, Niken Ardiyanti

Jurnal Manajemen dan Usahawan Indonesia

This study discusses the effect of Ethical Leadership on Affective commitment and Job Satisfaction which’s mediated by Psychological Empowerment. Respondents of this study were 217 State Civil Servants in the DKI Jakarta area Hypothesis testing using Lisrel’s Structural Equation Model (SEM) 8.5 method. Hypothesis test result show that Ethical Leadership has a direct positive effect, both on Affective Commitment (SLF 0,25 and T-Value 2,53), and on Job Stisfaction (SLF 0,26 and T-Value 2,61). Psychologcal Empowerment partially mediateds the effect between Ethical Leadership and Af- fective Commitment (total effect value 0,8393). Psychologcal Empowerment also partially mediateds the effect between Ethical Leadership …


Self Efficacy Dan Financial Behavior Wirausaha Muda Jawa Timur Di Masa Pandemi Covid-19, Dwi Sulistyorini Amidjono Dec 2021

Self Efficacy Dan Financial Behavior Wirausaha Muda Jawa Timur Di Masa Pandemi Covid-19, Dwi Sulistyorini Amidjono

Jurnal Manajemen dan Usahawan Indonesia

This study investigated self-efficacy and financial behavior of young entrepreneurs in East Java during the Covid-19 pandemic. Research respondents came from 5,161 young entrepreneurs in East Java with an age range of 18-34 years who took part in Financial Life Skills (FLS) Online Train- ing during June 2020 to April 2021. Data were collected using a questionnaire developed by the YouthWin Through Economic Participation (YEP) project funded by USAID1. The results showed that young entrepreneurs participating in FLS training had slightly higher self-efficacy in financial skills compare to self-efficacy in soft skills, and high financial inclusion behavior with insufficient financial …


دور الرشاقة الاستراتيجية في تعزيز نظم المناعة التنظيمية للمصارف الحكومية والخاصة العاملة في العراق, سلام جاسم حمود العارضي, حسين صكبان حسن Dec 2021

دور الرشاقة الاستراتيجية في تعزيز نظم المناعة التنظيمية للمصارف الحكومية والخاصة العاملة في العراق, سلام جاسم حمود العارضي, حسين صكبان حسن

Muthanna Journal of Administrative and Economics Sciences

بهدف بيان وتحليل العلاقة بين الرشاقة الاستراتيجية ونظم المناعة التنظيمية للمصارف عينة البحث فقد انطلق البحث بهدف الحصول على اجابة للسؤال التالي : هل لابعاد الرشاقة الاستراتيجية (الحساسية الاستراتيجية , وحدة القيادة , سيولة الموارد ) اثر في نظم المناعة التنظيمية ؟ وانطلق البحث من فرضية تفيد بوجود علاقة تأثير ذات دلالة احصائية بين متغير الرشاقة الاستراتيجية بابعاده ومتغير نظم المناعة التنظيمية , بعد الفرضية اتبع البحث الحالي المنهج التحليلي الوصفي لاختبار وتحليل نتائج البحث من خلال استمارة الاستبيان التي وزعت على (230) متخذ قرار في المصارف الحكومية والخاصة عينة البحث تم استرداد (221) استبانة منها وكان الصالح للتحليل (200) …


دور القيادة الخادمة في تعزيز البراعة التنظيمية (دراسة تحليلية لعينة من المصارف الحكومية والخاصة), سلام جاسم حمود العارضي, خيرات عطية حمزة Dec 2021

دور القيادة الخادمة في تعزيز البراعة التنظيمية (دراسة تحليلية لعينة من المصارف الحكومية والخاصة), سلام جاسم حمود العارضي, خيرات عطية حمزة

Muthanna Journal of Administrative and Economics Sciences

يهدف البحث للتعرف على دور القيادة الخادمة في تعزيز البراعة التنظيمية في مجموعة من المصارف الحكومية والخاصة العاملة في العراق ، وقد تمحورت مشكلة البحث في مجموعة من التساؤلات كان ابرزها التساؤل المتمثل بالحصول على اجابة عن التساؤل الاتي:- هل لابعاد القيادة الخادمة اثر في تحقيق البراعة التنظيمية للمصارف عينة البحث؟ وحدد البحث بفرضية رئيسية كان مفادها توجد علاقة ذات دلالة احصائية بين متغير القيادة الخادمة ومتغير البراعة التنظيمية ، وبعد الفرضية حيث اتبع البحث الحالي المنهج التحليلي الوصفي لاختبار وتحليل نتائج الدراسة واستخدام الاستبانة كأداة رئيسة لجمع البيانات والمعلومات وتم توزيع (230) استمارة استبيانة على متخذي القرار في المصارف …


Explaining The Tourism Relationship Management (Trm) In Tourism Enterprises (Case Study: Isfahan), Maryam Ghiasabadi Farahani, Siavash Imeni Gheshlagh, Alireza Sarfi Dec 2021

Explaining The Tourism Relationship Management (Trm) In Tourism Enterprises (Case Study: Isfahan), Maryam Ghiasabadi Farahani, Siavash Imeni Gheshlagh, Alireza Sarfi

ASEAN Marketing Journal

Manuscript type: Research paper Research Aims: The aim of the present study is to explain the relationship management with tourism in Isfahan tourism enterprises using structural equation modeling methodology. Design/methodology/approach: Based on distributing 312 questionnaires, the sample size was 300 academic experts, specialists and experts working in Isfahan tourism enterprises and professors and tourists in the fields of tourism management, IT and marketing selected by combining non-probability purposive (judgmental) sampling and snowball sampling methods. Research Findings: The results showed a correlation between “applications of TRM system” and “users' satisfaction with TRM” based on path analysis concerning confirmatory factor loadings analysis …


Revealing Past Identity Of Upcycled Products: How Simple Narrative Improve Product Perception, Stacia Reviany Mege, Grouse Oematan Dec 2021

Revealing Past Identity Of Upcycled Products: How Simple Narrative Improve Product Perception, Stacia Reviany Mege, Grouse Oematan

ASEAN Marketing Journal

Manuscript type: Research Article Research Aims: Telling a story about the past identity of a product is believed to help improve the positive perception towards the product. Certain product has gone through transformation from its past identity to new and more valuable product, known as upcycled product. This study aimed to investigate whether a simple narrative about repurposed products can generate higher perception of product biography, product appeal, felt specialness, and purchase intention of consumers. Design/methodology/approach: To test the hypotheses, a two-group between subject experiment involving 103 university students was conducted . Two upcycled products (pouch and bag) with simple …