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Full-Text Articles in Business

Using Hybrid Machine Learning Models For Stock Price Forecasting And Trading., Ahmed Khalil May 2024

Using Hybrid Machine Learning Models For Stock Price Forecasting And Trading., Ahmed Khalil

Theses and Dissertations

Trading stocks of publicly traded companies in stock markets is a challenging topic since investors are researching what tools can be used to maximize their profits while minimizing risks, which encouraged all researchers to research and test different methods to reach such a goal. As a result, the use of both fundamental analysis and technical analysis started to evolve to support traders in buying and selling stocks. Recently, the focus increased on using Machine learning models to predict stock prices and algorithmic trading as currently there is a huge amount of data that can be processed and used to forecast …


Board Of Directors Role In Data Privacy Governance: Making The Transition From Compliance Driven To Good Business Stewardship, David Warner, Lisa Mckee Feb 2024

Board Of Directors Role In Data Privacy Governance: Making The Transition From Compliance Driven To Good Business Stewardship, David Warner, Lisa Mckee

Journal of Cybersecurity Education, Research and Practice

Data collection, use, leveraging, and sharing as a business practice and advantage has proliferated over the past decade. Along with this proliferation of data collection is the increase in regulatory activity which continues to morph exponentially around the globe. Adding to this complexity are the increasing business disruptions, productivity and revenue losses, settlements, fines, and penalties which can amount to over $15 million, with many penalties now being ascribed to the organization’s leadership, to include the Board of Directors (BoD), the CEO and members of the senior leadership team (SLT). Thus, boards of directors can no longer ignore and in …


Privacy Principles And Harms: Balancing Protection And Innovation, Samuel Aiello Feb 2024

Privacy Principles And Harms: Balancing Protection And Innovation, Samuel Aiello

Journal of Cybersecurity Education, Research and Practice

In today's digitally connected world, privacy has transformed from a fundamental human right into a multifaceted challenge. As technology enables the seamless exchange of information, the need to protect personal data has grown exponentially. Privacy has emerged as a critical concern in the digital age, as technological advancements continue to reshape how personal information is collected, stored, and utilized. This paper delves into the fundamental principles of privacy and explores the potential harm that can arise from the mishandling of personal data. It emphasizes the delicate balance between safeguarding individuals' privacy rights and fostering innovation in a data-driven society. By …


Investigation Of Algorithmic Nudging On Decision Quality: Evidence From Randomized Experiments In Online Recommendation Settings, Yuxiao Luo Feb 2024

Investigation Of Algorithmic Nudging On Decision Quality: Evidence From Randomized Experiments In Online Recommendation Settings, Yuxiao Luo

Dissertations, Theses, and Capstone Projects

Most recently, academic research has started to address the relationship between nudges and Artificial Intelligence/Machine Learning (AI/ML) and found that personalized targeting algorithms can influence individual and collective behaviors in ways that may lead to undesired consequences for both end-users and firms. This dissertation investigates the effects of digital nudging, particularly algorithmic nudging, on user’s decision quality in online badge recommendations in the e-commerce context. Nudge is a choice architecture that alters individual’s behavior in a predictable way while preserving all available options and keeping the same economic incentives. In this dissertation, I conducted three independent and relevant studies and …


Towards Assessing Cybersecurity Posture Of Manufacturing Companies: Review And Recommendations, John Del Vecchio, Yair Levy, Ling Wang, Ajoy Kumar Jan 2024

Towards Assessing Cybersecurity Posture Of Manufacturing Companies: Review And Recommendations, John Del Vecchio, Yair Levy, Ling Wang, Ajoy Kumar

KSU Proceedings on Cybersecurity Education, Research and Practice

With the continued changes in the way businesses work, cyber-attack targets are in a constant state of flux between organizations, individuals, as well as various aspects of the supply chain of interconnected goods and services. As one of the 16 critical infrastructure sectors, the manufacturing sector is known for complex integrated Information Systems (ISs) that are incorporated heavily into production operations. Many of these ISs are procured and supported by third parties, also referred to as interconnected entities in the supply chain. Disruptions to manufacturing companies would not only have significant financial losses but would also have economic and safety …


Quantum Computing: Computing Of The Future Made Reality, Janelle Mathis Jan 2024

Quantum Computing: Computing Of The Future Made Reality, Janelle Mathis

KSU Proceedings on Cybersecurity Education, Research and Practice

Abstract—Quantum computing is an emerging new area focused on technology consisting of quantum theory aspects such as electrons, sub-atomic particles, and other materials engineered using quantum mechanics. Through quantum mechanics, these computers can solve problems that classical computers deem too complex. Today the closest computing technology compared to quantum computers are supercomputers, but similarly to classical computers, supercomputers also have faults. With supercomputers, when a problem is deemed too complex, it is due to the classical machinery components within the computer, thus causing a halt in solving the task or problem. In contrast, these problems could be solved with a …


Rfid Key Fobs In Vehicles: Unmasking Vulnerabilities & Strengthening Security, Devon Magda, Bryson R. Payne Jan 2024

Rfid Key Fobs In Vehicles: Unmasking Vulnerabilities & Strengthening Security, Devon Magda, Bryson R. Payne

KSU Proceedings on Cybersecurity Education, Research and Practice

No abstract provided.


The Impact Of Individual Techno-Characteristics On Information Privacy Concerns In The Diffusion Of Mobile Contact Tracing, Jiesen Lin, Dapeng Liu, Lemuria Carter Jan 2024

The Impact Of Individual Techno-Characteristics On Information Privacy Concerns In The Diffusion Of Mobile Contact Tracing, Jiesen Lin, Dapeng Liu, Lemuria Carter

KSU Proceedings on Cybersecurity Education, Research and Practice

In the wake of the global health crisis, mobile contact tracing applications have emerged as important tools in managing disease spread. However, their effectiveness heavily relies on mass adoption, significantly influenced by the public's information privacy concerns. To date, systematic examination of how these privacy concerns relate to the innovation adopter categories in mobile contact tracing remains sparse. Furthermore, the influence of individual techno-characteristics on these concerns is to be explored. This research seeks to fill these gaps. Drawing on the diffusion of innovation theory, we examine the impact of the key techno-characteristics—adopter category, propensity for identification misrepresentation, and exposure …


Exploring Information Privacy Concerns During The Covid-19 Pandemic: A Juxtaposition Of Three Models, Dapeng Liu, Lemuria Carter, Jiesen Lin Jan 2024

Exploring Information Privacy Concerns During The Covid-19 Pandemic: A Juxtaposition Of Three Models, Dapeng Liu, Lemuria Carter, Jiesen Lin

KSU Proceedings on Cybersecurity Education, Research and Practice

Government agencies across the globe utilize mobile applications to interact with constituents. In response to the global pandemic, several nations have employed contact tracing services to manage the spread of COVID-19. Extent literature includes various models that explore information privacy. Several researchers have highlighted the need to compare the effectiveness of diverse information privacy models. To fill this gap, we explore the impact of information privacy concerns on citizens’ willingness to download a federal contact tracing app. In particular, we compare three types of prevalent information privacy concerns: global information privacy concerns (GIPC), concern for information privacy (CFIP), and internet …


Explaining Variation In Adoption Of Organizational Innovation: A Social Network Approach, Pooria Assadi Jan 2024

Explaining Variation In Adoption Of Organizational Innovation: A Social Network Approach, Pooria Assadi

Journal of International Technology and Information Management

This article draws from the social network theory and examines how a social network approach can contribute to our understanding of the variation in the adoption of innovative, organization-wide information systems that can help businesses achieve sustainable competitive advantage. It highlights how the extant explanations for the adoption of information systems are limited in the way that they primarily assume organizations make innovation adoption decisions in isolation. It does so by building on growing research which recognizes that organizations are not isolated from one another; rather, they are interrelated through their inter-organizational networks which provide unique learning opportunities that are …


How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström Jan 2024

How Does Digitalisation Transform Business Models In Ropax Ports? A Multi-Site Study Of Port Authorities, Yiran Chen, Anastasia Tsvetkova, Kristel Edelman, Irina Wahlström, Marikka Heikkila, Magnus Hellström

Journal of International Technology and Information Management

This article investigates the relationship between digitalisation and business model changes in RoPax ports. The study is based on six RoPax ports in Northern Europe, examining their digitalisation efforts and the resulting changes in their business models, leading to further digital transformation. The paper offers insights by reviewing relevant literature on digitalisation’s role in business model innovation and its application in ports. The findings reveal that digitalisation supports relevant business model changes concerning port operation integration within logistics chains, communication, documentation flow, and cargo flow optimisation. However, exploring digitalisation’s potential for diversifying value propositions is still limited. Most digitalisation efforts …


An Empirical Study To Understand The Role Of Institution-Based Trust And Its Antecedents In Iot Adoption By Individuals, Anupam Kumar Nath, Amit Kumar Nath Jan 2024

An Empirical Study To Understand The Role Of Institution-Based Trust And Its Antecedents In Iot Adoption By Individuals, Anupam Kumar Nath, Amit Kumar Nath

Journal of International Technology and Information Management

ABSTRACT

The Internet of Things (IoT) enables the connection between humans, physical objects, and cyber objects, resulting in monitoring, automation, and decision-making capabilities. This connection can be complex and lead to uncertainty for individuals before adopting IoT technology. To address this, we conducted research on the role of Institution-based trust in the context of IoT adoption. Our model for IoT adoption is based on existing literature and includes the components of Institution-based trust and its antecedents. Through empirical testing, we confirmed that Institution-based trust positively affects IoT adoption at the individual level. Additionally, we found that User confirmation/disconfirmation and familiarity …


The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin Jan 2024

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …


An Examination Of The Relationship Between Cheating In Online Classes And Technostress: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper Dec 2023

An Examination Of The Relationship Between Cheating In Online Classes And Technostress: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper

International Journal for Business Education

This research study investigated the relationship between technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) and faculty perceptions of student cheating in online classes. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems, and other research panels during 2021 (N = 94). Findings from regression analysis indicated that the techno-complexity subconstruct is positively related to a faculty’s perception …


The Evaluation Of Successful Implementation Of Human Resource Information In Private Organization, Sancoko Sancoko, Armeyta Widya Oryza, Niko Grataradirga Dec 2023

The Evaluation Of Successful Implementation Of Human Resource Information In Private Organization, Sancoko Sancoko, Armeyta Widya Oryza, Niko Grataradirga

Jurnal Administrasi Bisnis Terapan (JABT)

This study intend to evaluate the use of the Human Resources Information System (HRIS) in private organization. User satisfaction is one of the conditions for the successful implementation of information systems. To evaluate this system information, the author uses the conceptual Delone and Mclean information system success model(ISSM). This study employs a quantitative methodology and a survey method. The research sample consists of employees in private organizations engaged in software engineering. To analyze, SPSS is employed by the author in two stages: first validity-reliability examination, second multiple regression tests. The result demonstrated that quality system has a significant affect on …


Social Engineering Cyber Threats, Young B. Choi, Josh Rubin Dec 2023

Social Engineering Cyber Threats, Young B. Choi, Josh Rubin

Journal of Global Awareness

The article explores the pervasive threat of social engineering in cybersecurity, emphasizing its success in infiltrating information systems by manipulating individuals rather than employing traditional hacking methods. The author underscores the vulnerability arising from human trust, as individuals, especially those lacking technology education, tend to be targets. While cryptography offers partial security, social engineering complicates overall system security. Mitigation strategies include educating employees on threats, risks, and security policies, coupled with enforcing penalties for noncompliance. Additionally, employing two-factor authentication and physical token-based access adds layers of protection. The article delves into semantic attacks, classifying various exploitation methods and emphasizing the …


Turnstile File Transfer: A Unidirectional System For Medium-Security Isolated Clusters, Mark Monnin, Lori L. Sussman Dec 2023

Turnstile File Transfer: A Unidirectional System For Medium-Security Isolated Clusters, Mark Monnin, Lori L. Sussman

Journal of Cybersecurity Education, Research and Practice

Data transfer between isolated clusters is imperative for cybersecurity education, research, and testing. Such techniques facilitate hands-on cybersecurity learning in isolated clusters, allow cybersecurity students to practice with various hacking tools, and develop professional cybersecurity technical skills. Educators often use these remote learning environments for research as well. Researchers and students use these isolated environments to test sophisticated hardware, software, and procedures using full-fledged operating systems, networks, and applications. Virus and malware researchers may wish to release suspected malicious software in a controlled environment to observe their behavior better or gain the information needed to assist their reverse engineering processes. …


Education As A Solution To Combat Rising Cybercrime Rates Against Children And Teenagers, Christian Javier Solis-Diaz Dec 2023

Education As A Solution To Combat Rising Cybercrime Rates Against Children And Teenagers, Christian Javier Solis-Diaz

Electronic Theses, Projects, and Dissertations

Ninety seven percent (97%) of people between the ages of 3 and 18 are found to be users of technology and internet services daily. This number also correlates with rising cyber crime rates against people in this age bracket. It is found that people between 3 and 18 years old are found to be technologically savvy but often lack the knowledge of how to protect themselves in online environments. Researchers have suggested that cybersecurity awareness training is an effective method at combating common forms of cyberattack such as social engineering. Social engineering attacks are found to make up 98% of …


How Chatgpt Can Be Used As A Defense Mechanism For Cyber Attacks, Michelle Ayaim Dec 2023

How Chatgpt Can Be Used As A Defense Mechanism For Cyber Attacks, Michelle Ayaim

Cybersecurity Undergraduate Research Showcase

The powers of OpenAI's groundbreaking AI language model, ChatGPT, startled millions of users when it was released in November. But for many, the tool's ability to further accomplish the goals of evil actors swiftly replaced their initial excitement with significant concerns. ChatGPT gives malicious actors additional ways to possibly compromise sophisticated cybersecurity software. Leaders in a sector that is currently suffering from a 38% global spike in data breaches in 2022 must acknowledge the rising influence of AI and take appropriate action. Cybercriminals are writing more complex and focused business email compromise (BEC) and other phishing emails with the assistance …


E-Commerce Digital Information Transparency And Satisfaction. Can We Have Too Much Of A Good Thing?, Slava Ferguson Dec 2023

E-Commerce Digital Information Transparency And Satisfaction. Can We Have Too Much Of A Good Thing?, Slava Ferguson

All Dissertations

Despite core product and service quality improvements and advances in shopping processes and technology, customers often report being unsatisfied with their online purchases. One plausible reason for lower customer satisfaction rates is too much or too little information that is shared with the customers about their orders. We show that when forming their perceptions about the purchases, customers form digital information satisfaction (DIS) levels as they evaluate supplementary informational services in addition to the core product being purchased. We believe that DIS is one of the dimensions of overall customer satisfaction. We also show that supplementary informational services are essential …


Exploration Of The Implementation Of An Integrated Electronic Laboratory Information Management System On Quality Diagnostics Service Indicators At A County Level Public Hospital In Western Kenya., Kelly Allen Nov 2023

Exploration Of The Implementation Of An Integrated Electronic Laboratory Information Management System On Quality Diagnostics Service Indicators At A County Level Public Hospital In Western Kenya., Kelly Allen

Capstone Collection

Underinvestment in pathology and laboratory capacity caused by low visibility in research and in prioritization by public health leaders results in limited effective healthcare coverage and an estimated 1.1 million premature deaths annually in Low-and-Middle-Income Countries. Kenya’s public health laboratories provide a median 41% of the Essential Diagnostic List to their patients and in Kisumu County, as much as 44.2% of the population has little to no access to essential diagnostics. The government of Kisumu implemented the county Health Laboratory Strategic Plan 2018-2022 to address this public health challenge. Little information exists on the effectiveness of these initiatives and the …


Preparing Uk Students For The Workplace: The Acceptability Of A Gamified Cybersecurity Training, Oliver J. Mason, Siobhan Collman, Stella Kazamia, Ioana Boureanu Nov 2023

Preparing Uk Students For The Workplace: The Acceptability Of A Gamified Cybersecurity Training, Oliver J. Mason, Siobhan Collman, Stella Kazamia, Ioana Boureanu

Journal of Cybersecurity Education, Research and Practice

This pilot study aims to assess the acceptability of Open University’s training platform called Gamified Intelligent Cyber Aptitude and Skills Training course (GICAST), as a means of improving cybersecurity knowledge, attitudes, and behaviours in undergraduate students using both quantitative and qualitative methods. A mixed-methods, pre-post experimental design was employed. 43 self-selected participants were recruited via an online register and posters at the university (excluding IT related courses). Participants completed the Human Aspects of Information Security Questionnaire (HAIS-Q) and Fear of Missing Out (FoMO) Scale. They then completed all games and quizzes in the GICAST course before repeating the HAIS-Q and …


The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi Nov 2023

The Technology, Organization, And Environment Framework For Social Media Analytics In Government: The Cases Of South Africa And Germany, Brenda M. Scholtz, Khulekani Yakobi

The African Journal of Information Systems

This paper investigates factors influencing the adoption of social media analytics (SMA) for citizen relationship management (CzRM). Three real-world cases of government departments, two in South Africa and one in Germany, were investigated, and focus group discussions were conducted. The technological, organizational, and environmental (TOE) theory and qualitative content analysis guided the data analysis. The findings revealed that in all cases, staff usually conducted a manual analysis of social media and SMA had not been implemented sufficiently to realize its full potential. Insights were obtained from TOE and factors were identified that should be considered for improving the planning of …


Integrity, Confidentiality, And Equity: Using Inquiry-Based Labs To Help Students Understand Ai And Cybersecurity, Richard C. Alexander, Liran Ma, Ze-Li Dou, Zhipeng Cai, Yan Huang Nov 2023

Integrity, Confidentiality, And Equity: Using Inquiry-Based Labs To Help Students Understand Ai And Cybersecurity, Richard C. Alexander, Liran Ma, Ze-Li Dou, Zhipeng Cai, Yan Huang

Journal of Cybersecurity Education, Research and Practice

Recent advances in Artificial Intelligence (AI) have brought society closer to the long-held dream of creating machines to help with both common and complex tasks and functions. From recommending movies to detecting disease in its earliest stages, AI has become an aspect of daily life many people accept without scrutiny. Despite its functionality and promise, AI has inherent security risks that users should understand and programmers must be trained to address. The ICE (integrity, confidentiality, and equity) cybersecurity labs developed by a team of cybersecurity researchers addresses these vulnerabilities to AI models through a series of hands-on, inquiry-based labs. Through …


Analysis Of Us Airline Stocks Performance Using Latent Dirichlet Allocation (Lda), Amina Issoufou Anaroua Nov 2023

Analysis Of Us Airline Stocks Performance Using Latent Dirichlet Allocation (Lda), Amina Issoufou Anaroua

Beyond: Undergraduate Research Journal

Various events, such as changes in the interest rate or the hijacking of a commercial aircraft, can lead to significant shifts in airline stock performance. This study aimed to measure the impact of aviation-related news announcements on the stock performance of US airlines, focusing on different topics. The dataset included aviation news covering airlines, airports, regulations, safety, accidents, manufacturers, MRO, incidents, aviation training, general aviation, and others obtained from Aviation Voice. To uncover patterns that could explain the movements of US airline stocks, a natural language processing technique called Latent Dirichlet Allocation (LDA) was employed. The process involved text mining …


Building A Diverse Cybersecurity Workforce: A Study On Attracting Learners With Varied Educational Backgrounds, Mubashrah Saddiqa, Kristian Helmer Kjær Larsen1 Helmer Kjær Larsen, Robert Nedergaard Nielsen, Jens Myrup Pedersen Nov 2023

Building A Diverse Cybersecurity Workforce: A Study On Attracting Learners With Varied Educational Backgrounds, Mubashrah Saddiqa, Kristian Helmer Kjær Larsen1 Helmer Kjær Larsen, Robert Nedergaard Nielsen, Jens Myrup Pedersen

Journal of Cybersecurity Education, Research and Practice

Cybersecurity has traditionally been perceived as a highly technical field, centered around hacking, programming, and network defense. However, this article contends that the scope of cybersecurity must transcend its technical confines to embrace a more inclusive approach. By incorporating various concepts such as privacy, data sharing, and ethics, cybersecurity can foster diversity among audiences with varying educational backgrounds, thereby cultivating a richer and more resilient security landscape. A more diverse cybersecurity workforce can provide a broader range of perspectives, experiences, and skills to address the complex and ever-evolving threats of the digital age. The research focuses on enhancing cybersecurity education …


Modeling Identity Disclosure Risk Estimation Using Kenyan Situation, Peter N. Muturi, Andrew M. Kahonge, Christopher K. Chepken, Evans K. Miriti Nov 2023

Modeling Identity Disclosure Risk Estimation Using Kenyan Situation, Peter N. Muturi, Andrew M. Kahonge, Christopher K. Chepken, Evans K. Miriti

The African Journal of Information Systems

Identity disclosure risk is an essential consideration in data anonymization aimed at preserving privacy and utility. The risk is regionally dependent. Therefore, there is a need for a regional empirical approach in addition to a theoretical approach in modeling disclosure risk estimation. Reviewed literature pointed to three influencers of the risk. However, we did not find literature on the combined effects of the three influencers and their predictive power. To fill the gap, this study modeled the risk estimation predicated on the combined effect of the three predictors using the Kenyan situation. The study validated the model by conducting an …


Do Online Consumers Value Corporate Social Responsibility More In Times Of Uncertainty?: Evidence From Online Auctions Conducted During The Onset Of The Covid-19 Pandemic, Andrew S. Manikas, James R. Kroes, E. Shaunn Mattingly, Garrett A. Mcbrayer Nov 2023

Do Online Consumers Value Corporate Social Responsibility More In Times Of Uncertainty?: Evidence From Online Auctions Conducted During The Onset Of The Covid-19 Pandemic, Andrew S. Manikas, James R. Kroes, E. Shaunn Mattingly, Garrett A. Mcbrayer

IT and Supply Chain Management Faculty Publications and Presentations

The relationships between Corporate Social Responsibility (CSR) and consumer behaviors have been widely explored in the literature. From the consumer standpoint, it has been shown that individuals largely want to be socially responsible actors and that, more than ever, they consider the CSR aspects of products or services when contemplating purchasing decisions. We utilize data from 23,247 online auctions conducted before and during the COVID-19 pandemic to analyze in what way consumer preferences might be influenced by how the CSR characteristics of products are touted in their descriptions. We find that a greater CSR emphasis is positively associated with an …


Determinants Of Business Organization’S Adoption Of Complex Innovative Product: A Case Of The Intelligent Iot System For Hog-Raising, Jingguan Cao Nov 2023

Determinants Of Business Organization’S Adoption Of Complex Innovative Product: A Case Of The Intelligent Iot System For Hog-Raising, Jingguan Cao

Dissertations and Theses Collection (Open Access)

With the development of science and technology, various opportunities emerged for the application of complex innovative products. However, not all business organizations are willing to adopt complex innovative products although these products can improve efficiency and reduce costs of the organizations, because there are bound to be various problems in the early application of new technologies. Hence, it is important to find the key influencing factors for the acceptance of complex innovative products by business organizations. The Internet of Things (IoT) is a typical complex innovative product, and this dissertation takes the intelligent IoT system for hog-raising as a case …


Understanding The Role Of Social Media Marketing And Technology Adoption Model In Shaping Customer Adoption Of Digital Banking, Jonathan Bagus Pradhana Basoeki, Anna Amalyah Agus Oct 2023

Understanding The Role Of Social Media Marketing And Technology Adoption Model In Shaping Customer Adoption Of Digital Banking, Jonathan Bagus Pradhana Basoeki, Anna Amalyah Agus

The South East Asian Journal of Management

Research Aims: The present research aims to investigate factors that significantly influence customers’ behavioural intention to use digital banking products. Following prior work on social media marketing and the influence of conglomerate group benefits, in addition to providing a comprehensive understanding, the research incorporates three established theories: the Theory of Planned Behaviour, the Technology Acceptance Model, and the Unified Theory of Acceptance and Use of Technology.

Design/Methodology/Approach: The sample consists of current Allo Bank users. Data collection involved convenience sampling and a self-administered online questionnaire filled out by 262 respondents in Jakarta, Indonesia. The data analysis technique used was SEM …