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Articles 1 - 30 of 2856
Full-Text Articles in Business
Marketing Strategies To Enhance Awareness And Attract International Patients In The Medical Tourism Industry Of Trinidad And Tobago, Natasha Rachel Rochford-Chance
Marketing Strategies To Enhance Awareness And Attract International Patients In The Medical Tourism Industry Of Trinidad And Tobago, Natasha Rachel Rochford-Chance
Walden Dissertations and Doctoral Studies
Disseminating inadequate service information can limit a business's market appeal and hinder its growth. Business leaders must include comprehensive service information in their marketing strategies, as inadequate service information can make a business seem unappealing to potential clients, undermine competitive position, reduce market share, and diminish profitability. The purpose of this qualitative pragmatic inquiry was to explore the marketing strategies used by medical tourism business leaders in Trinidad and Tobago to attract international patients and increase profitability. The participants were eight medical tourism business leaders with experience in implementing marketing strategies. McCarthy's marketing mix theory of product, price, place, and …
Marketing Strategies To Increase Student Enrollment To Generate Revenue, Jermaine R. Mccain
Marketing Strategies To Increase Student Enrollment To Generate Revenue, Jermaine R. Mccain
Walden Dissertations and Doctoral Studies
Declining student enrollment can reduce district revenue and limit a public school’s ability to sustain educational programs, staffing, and overall organizational effectiveness. Public school business leaders who lack effective marketing strategies to increase student enrollment may experience financial instability, limiting their organization’s capacity to maintain long-term operational sustainability. Grounded in consumer choice theory, the purpose of this qualitative pragmatic inquiry was to identify and explore effective marketing strategies public school business leaders use to increase student enrollment to generate district revenue. Participants were six public school business leaders in the southeastern United States. Data were collected through semistructured interviews and …
Sustainability Strategies For Solo And Small Medical Practices In Kenya, Milcah Achieng' Odeny
Sustainability Strategies For Solo And Small Medical Practices In Kenya, Milcah Achieng' Odeny
Walden Dissertations and Doctoral Studies
No abstract provided.
Perceived Communication Barriers Between Different Generations In The Workplace, Bryan Anthony Whiteside
Perceived Communication Barriers Between Different Generations In The Workplace, Bryan Anthony Whiteside
Walden Dissertations and Doctoral Studies
No abstract provided.
Strategies For Reducing Fraud In Corporate Organizations, Tarshall Horton Mccauley
Strategies For Reducing Fraud In Corporate Organizations, Tarshall Horton Mccauley
Walden Dissertations and Doctoral Studies
Financial statement fraud has been a persistent problem that poses risks to corporations globally. Business leaders are concerned about financial statement fraud due to its potential to weaken financial stability, erode stakeholder confidence, and create conditions that may lead to significant financial distress or organizational collapse. Grounded in the fraud triangle theory, the purpose of this qualitative pragmatic inquiry research was to explore internal control strategies corporate leaders use to reduce financial statement fraud risk. The participants were 11 financial leaders in North Carolina, the District of Columbia, and Virginia who practiced effective internal controls to minimize financial fraud. Data …
Strategies Some Small Business Owners Use To Implement New Accounting Technology, Susie Annmarie Stewart-Branch
Strategies Some Small Business Owners Use To Implement New Accounting Technology, Susie Annmarie Stewart-Branch
Walden Dissertations and Doctoral Studies
Abstract Small business owners often face challenges when implementing accounting information systems, resulting in inefficiencies and reduced competitiveness. The study was grounded in the technology acceptance model (TAM), which guided examination of how small business owners implemented, evaluated, and sustained accounting software use while addressing implementation challenges and leveraging internal and external support. Data were collected through semi-structured interview questions from six small business owners who used accounting software such as QuickBooks, and thematic analysis identified five themes: (a) change management and organizational culture, (b) importance of external support and strategic partnerships, (c) measuring effectiveness through operational and client metrics, …
Exploring U.S. Sports Marketing Strategies For Maximizing A Fluid Fan Base, Dylan Houseworth
Exploring U.S. Sports Marketing Strategies For Maximizing A Fluid Fan Base, Dylan Houseworth
Walden Dissertations and Doctoral Studies
Fluid fandom, characterized by consumers’ shifting allegiances across players, teams, and organizations, has become increasingly prevalent within the U.S. sports marketplace. Many U.S. sports marketing managers lack clearly defined, evidence-based strategies for effectively engaging fluid fans, creating uncertainty around how to maintain brand loyalty, competitive positioning, and long-term organizational viability. Grounded in Stryker’s identity theory, the purpose of this qualitative pragmatic inquiry was to explore the strategies U.S. sports marketing managers use to engage and maximize a fluid fan base. A purposeful sampling of six sports marketing professionals from U.S.-based organizations was selected, with each participant required to have a …
Internal Control Strategies To Reduce Occupational Fraud In Small Business, Karen Walauskas
Internal Control Strategies To Reduce Occupational Fraud In Small Business, Karen Walauskas
Walden Dissertations and Doctoral Studies
Small businesses can be at a heightened risk of occupational fraud if their internal control strategies are not effective. This risk is a major concern for small business owners, who might face financial and operational challenges as a result. Grounded in Cressey’s fraud triangle framework, the purpose of this qualitative multiple case study was to explore effective internal control strategies to reduce the risk of occupational fraud from occurring. Participants were six small business owners in New England who had developed effective internal controls. Data were collected through semistructured interviews and employee handbooks. Through thematic analysis, four themes emerged, including …
The Relationship Between Internal Controls, Unfavorable Financial Statement Audit Opinions, And Nonprofit Financial Performance, Gwen Rachel Bedell Gadbois
The Relationship Between Internal Controls, Unfavorable Financial Statement Audit Opinions, And Nonprofit Financial Performance, Gwen Rachel Bedell Gadbois
Walden Dissertations and Doctoral Studies
Executives of nonprofit organizations face fiscal and operational challenges due to limited resources, threatening long-term viability. Weak internal controls and financial reporting systems can stem unfavorable Single Audit opinions and reduced funding, concerning to auditors and fiscal agencies. Grounded in resource dependency theory, the purpose of this quantitative ex post facto secondary data analysis was to examine whether financial performance differed by audit opinion and internal control indicators among U.S. nonprofits receiving federal aid. Data included 158 U.S. nonprofits that received $750K–$7M in federal aid in 2021 with qualified, adverse, or disclaimer audit opinions. A three-way analysis of variance revealed …
The Relationship Between Theory Of Planned Behavior Constructs And Small Business Owners’ Tax Evasion And Avoidance Behaviors, Kenyatta Patton
The Relationship Between Theory Of Planned Behavior Constructs And Small Business Owners’ Tax Evasion And Avoidance Behaviors, Kenyatta Patton
Walden Dissertations and Doctoral Studies
The U.S. Department of the Treasury incurs substantial costs due to a tax gap, and the U.S. Internal Revenue Service has limited capacity to implement non-enforcement strategies without a deeper understanding of the behavioral drivers of tax non-compliance. Grounded in the theory of planned behavior, the purpose of this quantitative, correlational study was to explore the relationships between small business owners’ attitudes toward taxation, social norms, perceived behavioral control, and tax compliance behaviors. The participants comprised 121 small business owners in the Atlanta, Georgia, metropolitan area. They completed a combined survey consisting of the ethics of tax evasion survey instrument …
Effective Strategies For The Implementation Of Environmental Social And Governance Initiatives To Improve Brand Value, Charity Ndisengei
Effective Strategies For The Implementation Of Environmental Social And Governance Initiatives To Improve Brand Value, Charity Ndisengei
Walden Dissertations and Doctoral Studies
Some business leaders lack effective strategies to develop and implement their organization’s environmental, social, and governance (ESG) initiatives to improve the value of the organization’s brand. Business leaders, in particular, are concerned with balancing the improvement of brand value while addressing stakeholder expectations and navigating regulatory complexities. Grounded in institutional and legitimacy theories, the purpose of this qualitative pragmatic inquiry was to explore effective strategies for the implementation of ESG initiatives to improve brand value. Participants included five senior leaders from the energy, nonprofit, technology, and consulting sectors who had implemented ESG initiatives. Data were collected through semistructured interviews and …
Consumer Behavior-Based Strategies Small Business Leaders Use To Increase Online Sales Revenues, Alexander Sakharov
Consumer Behavior-Based Strategies Small Business Leaders Use To Increase Online Sales Revenues, Alexander Sakharov
Walden Dissertations and Doctoral Studies
Many small business leaders struggle to tailor online strategies that drive demand, limiting growth and differentiation in competitive digital markets. Business leaders must adopt data-informed, customer-centered approaches that align digital marketing efforts with consumer behavior and market expectations. Grounded in social exchange theory, the purpose of this qualitative pragmatic inquiry was to explore the online shopping marketing strategies that some small business marketing leaders use to increase demand for products and services. Data were collected through semistructured interviews with six small business leaders from Vancouver, British Columbia; Toronto, Ontario; and Seattle, Washington. The four main themes identified using thematic analysis …
Strategies Used By Public Relations And Communications Executives To Implement Ethical Use Standards For Ai, Karl Bateson
Strategies Used By Public Relations And Communications Executives To Implement Ethical Use Standards For Ai, Karl Bateson
Walden Dissertations and Doctoral Studies
Public relations and communications (PR&C) executives’ ineffective artificial intelligence (AI) strategies to develop and apply ethical frameworks for AI implementation can negatively impact organizations’ brand reputation. Grounded in AI4People and stakeholder theory, the purpose of this qualitative pragmatic inquiry project was to identify and explore the effective AI strategies PR&C executives used to develop and apply ethical frameworks for AI implementation while maintaining their organizations’ brand reputations. The participants were six PR&C executives who used effective strategies to develop and apply ethical frameworks for AI implementation while maintaining their organization’s brand reputation. Data were collected using semistructured interviews, public websites, …
Public Relations As An Approach For Smes To Improve Business Sustainability, Nikkia Tene Mcclain
Public Relations As An Approach For Smes To Improve Business Sustainability, Nikkia Tene Mcclain
Walden Dissertations and Doctoral Studies
Small and medium-sized enterprises (SMEs) often lack dedicated public relations (PR) departments, limiting their ability to build brand identity, and gain market share compared to larger firms with greater resources. Small business owners need PR departments to improve their competitive positioning to satisfy buyers. stay competitive to maintain and increase employment, and satisfy customers. Grounded in the dynamic capability theory, this qualitative multiple case study explored how the development and strategic implementation of PR functions can provide SMEs with a competitive advantage. Participants included seven SME owners in fashion, real estate, beauty, business, technology, and retail, each with experience in …
Effective Strategies For Developing And Implementing Metrics For Successful Social Marketing Campaign Performance, Annette M. Wolf
Effective Strategies For Developing And Implementing Metrics For Successful Social Marketing Campaign Performance, Annette M. Wolf
Walden Dissertations and Doctoral Studies
Ineffective use of marketing metrics by social marketers poses a risk of inconsistent and subjective interpretations of campaign success. Social marketing managers and stakeholders are concerned because unreliable metrics hinder their ability to evaluate performance, justify funding, and replicate effective strategies. The purpose of this qualitative pragmatic inquiry, grounded in general systems theory and foundational social marketing literature, was to explore effective strategies that social marketing campaign managers use to implement metrics sufficient to measure successful campaigns. The participants were ten experienced members of the Social Marketing Association of North America, with effective strategies to implement marketing metrics to measure …
Successful Strategies Utilized By Business Leaders To Balance Tax Planning With Profitability, Quarnelia Patterson
Successful Strategies Utilized By Business Leaders To Balance Tax Planning With Profitability, Quarnelia Patterson
Walden Dissertations and Doctoral Studies
The absence of business tax planning strategies can lead to a higher tax burden. Business owners are concerned because a higher tax burden may result in lower after-tax earnings and reduced cash flow. Grounded in the PESTLE analysis framework, the purpose of this qualitative pragmatic inquiry study was to explore successful strategies that business leaders use to balance tax planning with profitability. The participants were eight small business owners located in the southwest United States who actively engaged in tax planning. Data were collected using semistructured interviews and a review of publicly available documents. Through thematic analysis, nine themes were …
Strategies For Integrating Data Analytics In Accounting, Alisa C. Disalvo
Strategies For Integrating Data Analytics In Accounting, Alisa C. Disalvo
Walden Dissertations and Doctoral Studies
The increased need for data analytics proficiency requires accounting program directors and faculty to explore strategies to reduce the technology skills gap between education and professional requirements. Grounded in the technology acceptance model, the purpose of this qualitative pragmatic inquiry was to explore strategies that program directors use to integrate data analytics into the accounting program curriculum. The participants were 8 program directors and 2 faculty with over 2 years of program change experience in the accounting department. Data were collected through semi structure interviews with 10 participants and comparative data analysis with the AICPA & NASBA report. Through a …
Cryptocurrency Strategies For Small Enterprises, Ufuoma Omosebi
Cryptocurrency Strategies For Small Enterprises, Ufuoma Omosebi
Walden Dissertations and Doctoral Studies
Due to their limited creditworthiness and growth potential, small enterprises (SEs) encounter significant challenges when securing their growth needs. SEs in Florida lack awareness, understanding, or practical guidance on cryptocurrency-based growth strategies. The purpose of the qualitative, multiple-case study was to explore the cryptocurrency-based growth strategies available to SEs in Florida. Rogers’s diffusion of innovations theory, Markowitz’s modern portfolio theory, and Thaler’s behavioral finance theory grounded the conceptual framework. Four participants identified through purposeful sampling as SEs in Florida used cryptocurrency in their enterprises. Data were collected using in-depth semistructured interviews. Five themes emerged from the six-phase thematic analysis: (a) …
Canadian Small And Medium Enterprises Use Of Social Media To Improve Brand Awareness, Margaret Blackburn Kay Shepherd
Canadian Small And Medium Enterprises Use Of Social Media To Improve Brand Awareness, Margaret Blackburn Kay Shepherd
Walden Dissertations and Doctoral Studies
Small and medium enterprises (SMEs) must grow their brand awareness to attract and sustain business. This study delves into the social media marketing strategies SME managers use to improve brand awareness. Guided by Aaker’s brand equity model as the conceptual framework, the study was to identify key elements SMEs can leverage to strengthen their social media presence. This qualitative multiple case study across sectors included six participants who were managers of SMEs in Ontario, Canada, who had proven their ability to leverage key elements of social media marketing for brand awareness. Data analysis relied on Yin’s five-step process and the …
Strategies Head Start Program Managers Use To Acquire External Funding During Economic Downturns, Judith Angella Maxwell
Strategies Head Start Program Managers Use To Acquire External Funding During Economic Downturns, Judith Angella Maxwell
Walden Dissertations and Doctoral Studies
Head Start programs risk limited external funding due to economic downturns, leading to difficulty managing programs effectively and competitively. Head Start program managers will continue to struggle if they do not develop strategies to acquire external financial support in response to economic downturns, like the COVID-19 pandemic, while enhancing staff and student experiences. Grounded in the resource-based view theory, the purpose of this qualitative single case study research project was to explore the strategies employed by Head Start program managers to effectively acquire external financial support in response to the economic downturn caused by the COVID-19 pandemic. The participants were …
Strategies To Obtain Working Capital For Small Businesses, Solomon Ambili Atamaya
Strategies To Obtain Working Capital For Small Businesses, Solomon Ambili Atamaya
Walden Dissertations and Doctoral Studies
The inability to obtain working capital can affect small business continuity, especially in the long term. Small business owners must be able to access working capital or else risk business survival through liquidity shortages, lost customers, and falling profitability. Grounded in the pecking order theory, the purpose of this qualitative multiple-case study was to explore the strategies employed by small business owners to obtain working capital for business continuity beyond five years. The participants were eight small business owners in Maryland who had successful strategies to obtain working capital for business continuity beyond five years. Data were collected through semistructured …
Marketing Strategies To Engage Multicultural Consumers, Nazanin Weck
Marketing Strategies To Engage Multicultural Consumers, Nazanin Weck
Walden Dissertations and Doctoral Studies
The lack of marketing strategies that engages multicultural consumers is a concern for marketing managers because it can adversely impact their business profitability and sustained market competitiveness. Grounded in identity management theory (IMT), this qualitative pragmatic inquiry was conducted to explore the marketing strategies that successful marketing managers use to engage multicultural consumers. The participants were six marketing managers from distinct companies in the southeastern United States who specialize in acquiring and engaging multicultural customers. Data were collected through semistructured interviews, analysis of public company documents, and a systematic review of secondary sources, including social media content and corporate websites. …
The Relationship Between Anthropometric Sizing, Fit Issues, And Return Rates In Plus-Size Women's Apparel, Cassondra Smith
The Relationship Between Anthropometric Sizing, Fit Issues, And Return Rates In Plus-Size Women's Apparel, Cassondra Smith
Walden Dissertations and Doctoral Studies
Retail business owners remain concerned with apparel sizing and return sales, as sizing is a frequent predictor of apparel returns and decreased revenue. Grounded in new product development theory (NPD), the purpose of this quantitative correlational study was to examine the relationship between anthropometric apparel sizing standards, sizing and fit issues, and return sales. The participants were 89 women’s bridal apparel owners and leaders within the retail business sector who completed a 5-point Likert-type survey. The results of the multiple linear regression were significant, 3, 85) = 32.301, p < .001, R2 = .533. In the final model, there were two predictors which were significant, sizing and fit (t = 9.718, p = <.001, ß = .735) and sizing standards (t = 2.478, p = .01, ß = .205). A key recommendation is for retail business leaders to acknowledge the growth in the U.S. female apparel consumer. Further, the alignment of sizing standards and product offerings provides functional apparel and mitigates return sales due to sizing. The implications for positive social change include the potential for the apparel industry to acknowledge the growing complexity of women’s sizing, which is influenced by diverse cultural backgrounds and body types. This shift could promote greater inclusivity, enhance consumer confidence, reduce return rates, and foster broader acceptance of diverse female body types within the industry.
The Relationship Between Percentage Of Layoffs, Company Age, And Earnings Per Share In Tech Firms, Demarco Dejion Pope
The Relationship Between Percentage Of Layoffs, Company Age, And Earnings Per Share In Tech Firms, Demarco Dejion Pope
Walden Dissertations and Doctoral Studies
Business owners and investors are concerned that layoff announcements and company age may negatively impact earnings per share (EPS), reducing investor confidence and ultimately lowering stock performance. This decline in stock value can affect a company’s ability to attract investment and sustain long-term growth. Grounded in the prospect theory, the purpose of this quantitative correlational study was to examine the relationship between the percentage of layoffs, company age, and earnings per share. The participants were 107 technology firms with at least 1,000 employees on the NASDAQ Stock Index that initiated layoffs during the 2021–2022 calendar years. The data was collected …
Exploring Strategies To Reduce Physician Turnover And Costs During The Covid-19 Pandemic, Ne'kecha Pellam Brabham
Exploring Strategies To Reduce Physician Turnover And Costs During The Covid-19 Pandemic, Ne'kecha Pellam Brabham
Walden Dissertations and Doctoral Studies
Hospitals face the risk of adverse business outcomes due to physician turnover, which can lead to increased costs and poorer patient care. C-suite executives, in collaboration with human resources managers (HRMs), are struggling to develop strategies to reduce turnover and burnout, while also enhancing key factors like job satisfaction and employee engagement grounded in the job demands-resources theory. The purpose of this qualitative pragmatic inquiry was to explore the strategies employed by HRMs in the healthcare industry to effectively reduce physician turnover and associated costs during the COVID-19 pandemic. The participants were 13 HRMs in the health care industry in …
Data Analytics Strategies For Management Accountants In Small And Medium Enterprises, Katty Nkeze Nkem
Data Analytics Strategies For Management Accountants In Small And Medium Enterprises, Katty Nkeze Nkem
Walden Dissertations and Doctoral Studies
Data analytics has increasingly become vital in maintaining competitive advantage in the contemporary business environment. Small and medium enterprises (SMEs) have been among the top beneficiaries of data-driven decision-making processes; however, management accountant leaders often do not effectively use data analytics strategies for decision-making purposes to maintain a competitive advantage. Grounded in the diffusion of innovation theory and the technology acceptance model, the purpose of this qualitative pragmatic inquiry study was to explore data analytics strategies that SME management accountant leaders in Virginia use for decision-making purposes to maintain a competitive advantage. The participants were 12 SME management accountants and …
Information Technology Strategies To Sustain Customer Satisfaction During Disaster-Related Disruptions, Gbenga Tomilawo
Information Technology Strategies To Sustain Customer Satisfaction During Disaster-Related Disruptions, Gbenga Tomilawo
Walden Dissertations and Doctoral Studies
Some small- and medium-sized enterprise (SME) leaders struggle to develop and implement effective information technology (IT) strategies to satisfy customers, leaving their organizations vulnerable during disaster-related disruptions. SME leaders are concerned with effective IT strategies, critical for retaining customer loyalty and sustaining their businesses during such challenges. Grounded in the Kano model, this qualitative multiple-case study aimed to explore IT strategies that SME leaders use to satisfy customers during disasters and other disruptions to business continuity. The participants were four SME owners of IT-sector organizations in the Midwestern region of the United States. Data were collected by conducting semistructured interviews …
Organizational Leaders' Strategies To Detect And Prevent Occupational Fraud, Pamela Denise Henderson
Organizational Leaders' Strategies To Detect And Prevent Occupational Fraud, Pamela Denise Henderson
Walden Dissertations and Doctoral Studies
Inadequate strategies to detect and prevent occupational fraud may adversely affect nonprofit organizations. Nonprofit leaders are concerned about occupational fraud because it increases the risk of organizational failure. Guided by the fraud triangle theory, the purpose of this qualitative single-case study was to explore techniques some nonprofit organizational leaders used to detect and prevent occupational fraud. The participants for this study were three senior leaders in a nonprofit organization located in the central part of the U.S. state of Alabama who successfully implemented strategies for detecting and preventing occupational fraud. Data were collected through semistructured interviews and a review of …
The Relationship Between Operating Efficiency, Credit Score, And Small Business Sustainability, Garfield Henry
The Relationship Between Operating Efficiency, Credit Score, And Small Business Sustainability, Garfield Henry
Walden Dissertations and Doctoral Studies
The first 5 years of a small business (SB) life are critical because 50-60% fail. SB leaders are concerned about the inability of many SBs to attain sustainability within 5 years, given their pivotal role in owner and community financial viability. Grounded in the resource-based view theory, the purpose of this quantitative correlational study was to examine the relationship between SB operating efficiency, credit score, and sustainability. Secondary data for 211 closed and 211 companies still operating from 2013 to 2023 were collected from the Data Axle website for analysis. The results of the binary logistic regression were significant, X2 …
Assessing If Culture Contributes To African American Absence In The Accounting, Angelette Jones Mercier
Assessing If Culture Contributes To African American Absence In The Accounting, Angelette Jones Mercier
Walden Dissertations and Doctoral Studies
African-Americans currently represent less than 3% of all US accountants. Grounded in Social Cognitive Career Theory the purpose of this study is to explore if African American culture leads to the accounting career being a less attractive business career option. In analyzing various research studies, one researcher suggested employing various tactics, including mentorship and recruitment in lower income areas to counteract this unevenness. Debates on whether the lack of exposure to accounting as a career option or the overall reputation of accounting in light of highly publicized scandals may have exacerbated the problem. The research question addressed if cultural mores …