Business Commons^™

Smart Service Experience And Consumer Loyalty In Saudi Arabian Smart Hotels: The Mediating Roles Of Tourist Happiness And Value Co-Creation, Fahad M. Alhuqbani

Journal of Global Business Insights

Drawing on Cognitive-Affective System Theory (CAST), this study investigates the mediating roles of tourist happiness and willingness to co-create value in the relationship between Smart Service Experience (SSE) and loyalty among consumers of smart hotels in Saudi Arabia. Data were collected from 367 guests who had stayed in a smart hotel in Saudi Arabia within the past year and analyzed using Partial Least Squares Structural Equation Modeling. The findings reveal that SSE positively influences both tourist happiness and co-creation willingness, which in turn drive guest loyalty. Notably, the affective pathway through tourist happiness exerts a stronger effect on loyalty than …

Mitigating Common Vulnerabilities And Exposures In Cobol-Based Critical Systems Using The Strangler-Fig Pattern, Lauren E. Caruso, Vincent J. Compeau, Assefaw H. Gebremedhin

Military Cyber Affairs

COBOL-based legacy systems continue to underpin critical infrastructure in banking and government sectors despite their age and associated cybersecurity risks. Originally developed through a Department of Defense–sponsored initiative to standardize business computing, COBOL remains widely used in mission-critical environments. However, these systems face increasing vulnerabilities due to outdated security architectures, workforce shortages, and rising maintenance costs. This paper examines cybersecurity and operational challenges associated with COBOL systems and evaluates the Strangler Fig pattern as a modernization strategy that enables incremental replacement while maintaining continuity. The findings highlight implications for financial institutions and public-sector organizations dependent on legacy infrastructure.

Semantic Shields: Automating Critical Infrastructure Defense Via Nlp-Driven Ransomware Profiling, Henry Trowbridge, Ian Zalcberg, Ryan Schley, Carter Yagemann, Natasha Phan, Srikar Maduposu, Vimal Buck

Military Cyber Affairs

Ransomware poses a growing threat to critical infrastructure, where successful attacks can disrupt operational technology (OT) and industrial control systems (ICS) with significant public safety consequences. However, attributing ransomware incidents to specific threat actors remains challenging due to ransomware-as-a-service ecosystems, actor rebranding, and the obfuscation of traditional indicators of compromise. This paper presents Semantic Shields, an NLP-driven attribution framework that leverages BERT-generated semantic embeddings and DBSCAN clustering to profile ransomware actors through the linguistic characteristics of ransom notes. Using a dataset of 295 ransom notes from 189 distinct threat groups, the framework achieved an 87.2% true positive clustering rate and …

Artificial Intelligence Capabilities, Generational Involvement, And Competitive Performance: Case Of Tunisian Family Businesses, Rim Gafsi

Journal of Global Business Insights

Anchored in Dynamic Capabilities Theory, this study examines the effect of Artificial Intelligence (AI) capabilities on the competitive performance of family firms and the moderating role of generational involvement. Using survey data from 120 Tunisian family firms adopting AI between 2021 and 2024 and applying confirmatory factor analysis and structural equation modeling, the findings show that AI capabilities significantly enhance firm performance, while generational involvement has no moderating effect. This challenges the assumption that intergenerational transitions inherently drive innovation and provides novel evidence from Tunisia that performance gains stem primarily from the strategic integration of AI rather than generational dynamics. …

Financial Leverage And Firm Performance: An Empirical Review And Analysis, Iqbal Md. M Islam

Journal of Global Business Insights

This paper examines the dual impact of financial leverage on corporate performance by analyzing empirical data across developed and developing nations, industries, and different periods. Leverage can enhance profitability through tax benefits and improved efficiency, but it also maximizes financial risk, making its effects highly context dependent. Theoretical frameworks such as the Trade-off Theory, Modigliani-Miller Theorem, Agency Theory, and Pecking Order Theory offer diverse perspectives on how debt influences firm outcomes. Empirical findings reveal mixed results; moderate leverage may lower capital costs and boost performance, whereas unnecessary debt can lead to financial distress. Disparities emerge between developed and developing economies. …

Does Ict Use As A Strategic Response To Globalization Matter For Sme Performance In Nigeria? Mediating Roles Of Entrepreneurial Orientation, Strategic Agility, And Organizational Resilience, Uzoma H. Ononye

Journal of Global Business Insights

This study examined the effect of information and communication technology (ICT) use on small and medium-sized enterprise (SME) performance with a focus on the mediating roles of entrepreneurial orientation, strategic agility, and organizational resilience. Cross-sectional data were collected from 298 SMEs in Lagos, Nigeria, using a questionnaire based on previously validated measurement scales. Partial least squares modelling was applied to test the hypothesized five-factor model. The results demonstrate that ICT use, in response to globalization, exerts a significant and positive effect on SME performance. However, this effect is fully mediated by entrepreneurial orientation, strategic agility, and organizational resilience. The analysis …

Does Abusive Supervision Undermine Creativity? A Buffering Role Of Absorptive Capacity, Sayma H. Shetu, Md. Sanaul Islam, Abdul G. Khan, Md. Shahed Mahmud

Journal of Global Business Insights

This study investigates the underlying processes of this relationship by examining knowledge hiding as a mediator and absorptive capacity as a moderator, within the context of the Conservation of Resources (COR) theory. 385 garment sector employees in Bangladesh were surveyed using a three-wave questionnaire, and the results were analyzed using partial least squares structural equation modeling. The study's findings demonstrate that abusive supervision negatively impacts employee creativity, in part by increasing knowledge hiding. Furthermore, higher absorptive capacity mitigates these adverse effects, reducing knowledge-hiding tendencies and enhancing creative performance. Theoretically, this study advances COR theory by identifying knowledge hiding as a …

Determinants Of U.S. Manufacturing Firms’ New Location Decisions: What Factors Shape State-Level Entry?, Ye Wana Hlaing, John Schoeneman

Journal of Global Business Insights

The location of new manufacturing facilities is a critical determinant of firm performance and long-term competitiveness in an increasingly dynamic global economy. This decision-making process is complex, shaped by economic, social, geographic, and regulatory conditions. Understanding these factors is essential for policymakers, investors, and firms seeking to design strategies that foster regional development, job creation, and sustainable economic growth. This study examines the key determinants of manufacturing firms’ new-location choices in the United States. Although factors such as land availability, workforce productivity, and regulatory stability are well recognized, the magnitude and mechanisms through which they affect location decisions remain insufficiently …

Tourists’ Perceptions Of Autonomous Vehicles: A Qualitative Approach, Nese Yilmaz, Eda Ozgul-Katlav, Ozan Atsiz

Journal of Global Business Insights

This study examines travelers’ perceptions and attitudes toward autonomous vehicles (AVs) in tourism destinations. Adopting a qualitative approach, data were collected through semi-structured interviews with 20 travelers and analyzed using content analysis. Drawing on a cognitive–affective perspective, the findings reveal that travelers’ evaluations of AVs are shaped by both perceived advantages and disadvantages, which are closely linked to their perceptions and emotional responses. The results further indicate that cognitive (perceptions) and affective (feelings) responses are associated with behavioral intentions, including destination choice and willingness to pay for AV services. While many participants expressed positive expectations regarding convenience and novelty, concerns …

Advances In Culture, Tourism, And Hospitality Research: Volume 1, Cihan Cobanoglu, Hanqin Qiu, Jiaying Lyu, James H. W. Shen

University of South Florida (USF) M3 Publishing

This is the first volume of the Advances in Culture, Tourism, and Hospitality Research Book Series.

Role Conflict And Burnout: How Can Employed Graduate Students Thrive, Not Just Survive?, Eric M. Douthirt

USF Tampa Graduate Theses and Dissertations

This dissertation investigates several of the multifaceted challenges faced by employed graduate students, a growing demographic within U.S. higher education. Against a backdrop of intensifying technological change, evolving labor market dynamics, and increased educational attainment, these individuals encounter pronounced school-work-family conflict (SWFC), resulting in a heightened risk for personal burnout (PB).

Building upon the job demands-resources theory, this research explores whether school-work facilitation (SWF) and student emotional engagement (EE) might attenuate the deleterious relationship between school-work-family conflict (SWFC) and personal burnout (PB), with gender and number of children included as controls.

Data from 489 participants, collected via a single cross-sectional …

Drowning In Data, Starved For Insight: How Leadership Decision-Making Shapes Prescriptive Analytics Adoption In Traditional Retailers, Erica Mangino Giuliani

USF Tampa Graduate Theses and Dissertations

Traditional retail organizations are increasingly investing in data collection and analytics, yet they often remain at the descriptive and diagnostic levels, lacking the prescriptive capabilities necessary for actionable recommendations. This research examines the influence of leadership on the adoption of prescriptive analytics within U.S.-based brick-and-mortar retail establishments. Utilizing surveys from 329 respondents, including management personnel, departmental leaders, and analytics professionals, and conducting qualitative analyses of open-ended responses, key leadership factors such as Decision Maturity & Support, Resistance, Data-Driven Commitment, and Analytics Proficiency were identified. Structural Equation Modeling (SEM) results revealed that leadership behaviors significantly forecast analytics maturity, with executive analytics …

Proceedings Of The Global Conference On Business And Economics, Bhuvan Unhelkar, Valentina Della Corte, Cihan Cobanoglu, Mehmet Erdem

University of South Florida (USF) M3 Publishing

This is the third volume of the Global Conference on Business and Economics Proceedings Series. This volume also includes papers presented at the Global Conference on Technology & AI in Hospitality and Tourism.

Building From Within: Hr And Leadership As Strategic Resources In Micro And Small Business Growth Across Generations And Partnerships, Angelia Mathews Payne

USF Tampa Graduate Theses and Dissertations

Micro and small businesses (MSBs) with 1-19 employees represent 99.9% of all U.S. private sector businesses and contribute nearly $4 trillion to the Gross Domestic Product (GDP), yet academic research on their internal growth strategies remains limited. This study examines how human resources (HR) and leadership function as strategic resources for growth across successive generations and partnerships in MSBs, addressing a critical gap in understanding how these internal capabilities create competitive advantages in resource-constrained environments.

Grounded in Resource-Based View (RBV) theory, this research investigated how HR and leadership capabilities meet the criteria for strategic resources—being valuable, rare, inimitable, and non-substitutable …

The Dark Side Of Synchrony: Investigating Affective Valence As A Moderator Of The Relationship Between Physiological Synchrony And Team Performance, Caroline N. Deal

USF Tampa Graduate Theses and Dissertations

Team processes are severely understudied, likely given their dynamic nature. Physiological synchrony (PS) may provide a solution, as PS provides a proximal, objective measure of team processes. PS is believed to develop through affect contagion, such that team members who catch each other’s emotions are more likely to physiologically synchronize. Extant research has found relationships between PS and performance; however, many questions remain regarding the nature, scope, and directionality of this relationship. I proposed that PS in the context of a positively valenced emotion would be beneficial to team performance, while PS characterized by a negatively valenced emotion would be …

Barriers To Machine Learning Adoption In Regulated Electric Utilities, Donald R. Shiflet Jr.

USF Tampa Graduate Theses and Dissertations

Machine learning (ML) technologies have the potential to revolutionize regulated electric utilities by improving operational efficiency, enabling predictive maintenance, and optimizing energy management. Despite these advantages, the adoption of ML in this sector lags other industries due to technical, organizational, and regulatory barriers. This research, grounded in the Technology-Organization-Environment (TOE) framework, explores these barriers to uncover actionable solutions for integration. The study identifies key challenges, including explainability, cybersecurity, workforce resistance, and regulatory ambiguity to ML adoption in electric utilities. Utilizing an exploratory qualitative methodology, this approach integrates insights from the literature and industry interviews to rank barriers by frequency, severity, …

"What's A Computer?" Exploring Insurance Agents' Role In Small Business Cyber Insurance Transactions, Dalton A. Crabtree

USF Tampa Graduate Theses and Dissertations

This mixed-methods study examined how insurance agents' role identity impacts cyber insurance transactions, addressing gaps in professional practice and academic literature. Small businesses increasingly rely on cyber insurance for protection as cyber risk continues to evolve. The study employed sequential explanatory methodology with 25 interviews across three groups: insurance agents (n=15), corporate cyber insurance professionals (n=5), and small business owners (n=5). Thematic analysis using Katz and Khan's Role Episode Model informed development of the Cyber Insurance Role Identity Scale (CIRIS), tested with 100 agents. Six themes emerged. Key findings reveal that successful cyber insurance transactions require agents to transition from …

The Role Of Emotional Stability And Social Confidence In Leading With Vulnerability Moderated By Perceived Trust In The Leader, Perceived Trust In The Team, And Psychological Safety, Adam N. Smith

USF Tampa Graduate Theses and Dissertations

AKTiVe leadership is a foundational cultural model that has been adopted at Florida Health Science Center (Tampa General Hospital). The premise of the model is that treating each other with Authenticity, Kindness, Transparency, and Vulnerability (AKTiVe Model) will lead to cultural change that enhances trust, engagement, and psychological safety, which will in turn drive performance improvement for the organization. It takes years to change the culture of an organization, which highlights the need to focus on sustainability and resilience in the culture. This research aims to understand the personality traits that predict leading with vulnerability.

I focused on vulnerability because …

Understanding Entrepreneurial Culture: Resident Perspectives In A Post-Soviet Transition Country, Azamat Maksudunov, Kyialbek Dyikanov

Journal of Global Business Insights

The concept of entrepreneurial culture has frequently appeared in academic studies dedicated to both developed and developing countries. However, this topic has not been sufficiently investigated in the case of post-Soviet Central Asian countries, particularly in the context of Kyrgyzstan. Kyrgyzstan can be an intriguing case study for analyzing entrepreneurial culture, as it has experienced distinct political and economic paradigms throughout its historical trajectory. This paper aims to empirically examine the current state and provide suggestions for the further development of entrepreneurial culture in Kyrgyzstan. This research is based on a conceptual framework developed through a review of existing literature …

Examining Liberalization Of Turkiye Through International Trade: A Panel Data Analysis Of Turkish Export Figures From 1992 To 2020, Yasemin S. Ucar, Arzu Kalemci

Journal of Global Business Insights

Since the 1980s, Turkiye has implemented numerous initiatives to adapt to the global liberalization process following a period of import substitution policies. These initiatives were carried out with the assistance of international organizations such as the World Trade Organization (WTO). Turkiye officially became a member of the WTO in 1995, expecting that membership would enhance its international trade performance by expanding access to global markets and strengthening trade relationships with other member states. This study aims to analyze the impact of global liberalization on Turkish international trade performance, with a specific focus on exports. The study utilizes panel data analysis …

Privacy And Peer-To-Peer Payment Apps, Stephen L. Baglione, Louis A. Tucci

Journal of Global Business Insights

Apps for our smartphones are ubiquitous. Free apps usually require exchanging personal information. Mobile payments in the U.S. are expected to almost double by 2027. Peer-to-peer (P2P) payment apps are a subcategory of said apps. Venmo is a P2P payment app that gathers user data from their smartphone and publicizes user transactions. A between-subject survey shows respondents are concerned about privacy with P2P payment apps, even when only describing what the app does. Clusters are identified when examining involvement with P2P payment apps. The covariate online privacy was statistically significant; however, age, gender, and social media use were not statistically …

Empowering Change: Uncovering The Dynamic Association Between Supervisor Support, Employee Engagement, And Turnover Intention, Abdelhamid Eladl, Vildan Esenyel

Journal of Global Business Insights

This study aims to evaluate the relationship between supervisor support and turnover intention, as well as the mediating role of employee engagement in retail stores in Saudi Arabia. The study’s significance lies in its contribution to the understanding of how front-line employees’ view of the supervision qualities of their superiors impacts their turnover intention. The study offers insights to managers in retail stores by examining whether employee engagement plays a role in mediating the relationship between the two investigated variables. This information could be particularly helpful for supervisors looking to comprehend and adopt effective support when interacting with their front-line …

Bibliometric Analysis Of Tour Guide Performance: Trends, Influential Publications, And Emerging Research Themes, Aybuke Ozsoy, Nese Yilmaz

Journal of Global Business Insights

The quality of tours is significantly influenced by tour guides’ communication skills, regional knowledge, and storytelling abilities. Guide effectiveness depends on factors such as training, skill development, and professionalism in guest care. Given their pivotal role in shaping tour quality and experiences, the literature consistently highlights these effects. The present study aims to make a comprehensive contribution to the existing knowledge in the field by analyzing the academic literature on the performance of tour guides using bibliometric methods. Analysis reveals that the most cited publications on tour guide performance are found in tourism and management journals, such as Tourism Management. …

Less Is More! The Power Of Micro-Influencers: A Systematic Literature Review, Emine Kuzoren, Irem Kiris, Ismail Erkan

Journal of Global Business Insights

This paper aims to review micro-influencer marketing literature to identify gaps and provide directions for future research. The authors critically assessed 99 articles that appeared in the Scopus database. As a common outcome of the findings and emerging models from studies in the literature, a comprehensive conceptual model is proposed to guide future research. It has been concluded that micro-influencers differ significantly from others in terms of their interaction power and perceived high credibility in social media marketing. Additionally, the findings clarify the uncertainty regarding the classification of social media influencers. The paper not only identifies influencers but also highlights …

The Effects Of Covid-19 On Mice Tourism, Gülay Cakmak, Gurel Cetin, Cemil Kilic, Erol Sozen

Journal of Global Hospitality and Tourism

The sector of Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism play an integral role in the tourism industry not only because of its volume but also per capita spending. MICE tourism is predominantly characterized by its international reach and the significant number of participants it attracts. However, Covid-19 pandemic precipitated a marked, leading to far-reaching ramifications and transformations. This study is focused on evaluating the impact of the Covid-19 pandemic on the MICE tourism sector. It aims to explore both the anticipated and the actual shifts within the industry amidst the pandemic. Adopting a qualitative research methodology, this investigation utilized …

Bridging The Digital Skills Gap: A Comparative Study Of Employability Readiness Among Tourism Students And Professionals In Malaysia, Asif Khurshid Mian, Fraz Arshed Butt, Omar Sajid

Journal of Global Hospitality and Tourism

The increasing digitalisation of the tourism industry has introduced new expectations for workforce competencies, particularly in developing economies like Malaysia. The present study investigates how three core digital competencies, i.e. digital literacy, platform/tool awareness, and technology readiness, influence employability readiness among two key groups including final-year tourism students and in-service professionals. Drawing on Human Capital Theory and the Technology Readiness Index, the research applies Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine 350 responses collected through purposive sampling. Results confirm that all three competencies positively influence employability readiness, with platform/tool awareness exerting the strongest effect. Multi-group analysis reveals that …

Mentoring In The Age Of Uncertainty: Why Gen Z, Millennials, And Gen X Need Feedback More Than Ever, Abrar Ahmad Khan

Journal of Global Hospitality and Tourism

Uncertainty now defines professional and personal life, particularly for Gen Z, Millennials, and Gen X. Despite being highly educated and digitally connected, these generations face growing decision paralysis, burnout, and confidence gaps when navigating careers. HSBC’s Seizing Uncertainty (2024) reports that over half of younger professionals regret missed opportunities, while Gen X struggles to adapt to new realities and lead younger teams. Traditional feedback models—hierarchical, infrequent, and retrospective—no longer meet the demands of today’s fast-changing workplace. This article argues that mentoring, anchored in real-time and emotionally intelligent feedback, is not a “soft skill” but a leadership necessity. Especially in hospitality …

Applying The Synergy Of Experience Accounting And Service Dominant Logic To Rank Customer Experiences In The Mainstream Cruising, Ganna Demydyuk, Mats Carlbäck

Journal of Global Hospitality and Tourism

This study analyzes how service-related experiences influence customer satisfaction and perceived value for money in the cruise industry. By integrating Service-Dominant Logic (S-D-L) and Experience Accounting (EA), it aims to support the development of customer-centric performance systems for managerial decision making in the all-inclusive hospitality sector. This is the first empirical study to merge data from three perspectives in service-for-service exchanges: customer review ratings from online platforms, ship-level operational characteristics, and financial metrics from corporate reports. This integrated approach allows for a holistic evaluation of the service ecosystem and cocreation of value onboard cruise ships. A quantitative analysis was conducted …

The Double-Edged Role Of Cognitive Reappraisal: A Moderated Mediation Model Of Manager Support And Emotional Exhaustion Among Hotel Supervisors, Han Chen, Yvette Green

Journal of Global Hospitality and Tourism

Applying the Conservation of Resources Theory and the Affective Event Theory, this study explores the interplay between perceived manager support (PMS), negative emotions, and emotional exhaustion among hotel supervisors. The study also examines the moderating role of cognitive reappraisal strategy on the above relationships. Data were collected from a sample of U.S. hotel supervisors. Results showed that negative emotions play a mediating role in the relationship between PMS and supervisors’ emotional exhaustion. Cognitive reappraisal amplified the negative effect of PMS on negative emotions, the positive relationship between negative emotions and emotional exhaustion, and the indirect effect of PMS on emotional …

Customer Food Intake: An Empirical Analysis Of Gender, Restaurant Use And Attitude Toward Fast Food Among Adolescents And Young Adults, In Nairobi, Kenya, Gerishom G. Madivoli, Rosemarie Ayuma Khayiya, Beatrice Kamau

Journal of Global Hospitality and Tourism

Fast food is the fastest- growing food category worldwide, providing young people and adolescents with a quick, cost- effective, and easily accessible alternative to home- cooked meals. There has been considerably less research into how gender, restaurant usage, and attitudes influence patterns of fast- food consumption. Moreover, the growth of the fast- food industry in every nation creates a significant environmental impetus for increasing fast food consumption and promoting unhealthy eating behaviours. If this issue is not addressed, the prevalence of lifestyle diseases such as obesity, along with the costs of managing these conditions, will escalate, particularly in Kenya. This …