Business Commons^™

Framework For Building A Social Media Marketing Strategy For Micro-Small Businesses, Joanna Byrne

Theses

Existing social media marketing literature consistently fails micro-small businesses with five or fewer staff. These sources default to models built for brands with dedicated marketing teams and large budgets. This project addresses that gap using a mixed-methods, practitioner-based action research design. It combines quantitative platform analytics with qualitative process documentation. The research covers four businesses at distinct stages of digital development: Torched Motorsport Supply, a new automotive parts retailer built from zero digital infrastructure; Byrne Diesel Performance, an established diesel shop with an unoptimized presence; Texas Best Compost, a startup developing its brand identity and digital launch disrupted by supply …

Gary Shaw Recognized As Lifetime Member Of Lindenwood Board Of Trustees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Missouri Girls State And Boys State Of Missouri Return To Lindenwood, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Jordyn Dearth ’26 Builds Career Path Through Weightlifting And Nutrition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Expands Its Role In The St. Louis Geospatial Ecosystem, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Celebrates The Careers Of Four Retirees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood To Host St. Charles County Executive Debate, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ruby Leigh To Perform At The J. Scheidegger Center, May 29, Lindenwood University

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No abstract provided.

Celebrating Academic Excellence The 2026 Lindenwood Showcase, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. Aaron Voyles Named Vice President Of Student Affairs, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

The Making Of An Extremist: How Do We Become Someone Else’S Nightmare?, María Paula Morales

The Confluence

This article explores how ordinary people can be pulled into extremist movements and what psychological forces drive that process. It looks at three perspectives: social identity theory, which explains how group belonging shapes behavior, identity development, which shows how people searching for meaning may find it in extremist causes; and social neuroscience, which connects radicalization to brain activity linked to fear, loyalty, and moral judgement. Together, these approaches show that radicalization is not simply about ideology but about identity, emotion, and belonging. By understanding these dynamics, we can find better ways to prevent extremism and promote healthier, more inclusive communities.

Service And Scholarship: Lindenwood Announces 2026 Faculty Awards, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Anthony Solari ’25 Launches Youplaysports App, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

May 2026 Commencement, Lindenwood University

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No abstract provided.

Abigail Sarai: A Neuroaesthetic Approach To Fashion Brand Development, Abby Martos

Theses

This thesis project presents a comprehensive direct-to-consumer business plan for an independent women’s fashion brand, Abigail Sarai, strategically positioned around the commercial value of aesthetic design. The project is grounded in an interdisciplinary theoretical framework integrating neuroaesthetics and consumer behavior research. Existing literature demonstrates that visual principles such as symmetry, harmony, and proportion activate neural reward systems associated with pleasure, while consumer research identifies happiness and emotional well-being as central drivers of purchasing behavior. Building upon these findings, this project proposes that aesthetic beauty can function as a deliberate and measurable value proposition within fashion entrepreneurship. By aligning brand design …

Giving Week 2026 Raises $209,844, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Unveiled Voices: An Ode To Black Brides A Digital Resource Guide For Black Brides And Inclusive Bridal Design, Jaslyn A. Banks

Theses

This project examines the lack of inclusivity within the bridal industry, with a specific focus on the absence of skin-tone appropriate illusion mesh and diverse representation for Black brides. Through a combination of scholarly research and visual analysis, this study identifies how Eurocentric design standards continue to influence fabric development, marketing practices, and overall bridal aesthetics.

In response to these findings, this project introduces a digital lookbook titled Unveiled Voices: An Ode to Black Brides A Digital Resource Guide for Black Brides and Inclusive Bridal Design, which serves as a curated resource highlighting Black bridal designers who prioritize inclusivity, cultural …

Artificial Intelligence In Video Production, Jonathan Ringor

Theses

This project examines the role of artificial intelligence in video advertisement production and explores whether AI can help bridge the gap between everyday users and professional advertising. The project combined both creative production and audience research. To do this, three original AI-generated advertisements were created in distinct commercial formats: a pharmaceutical advertisement, a petcentered narrative commercial, and a lifestyle montage advertisement. After the advertisements were completed, audience response was measured through a survey of U.S.-based participants. Participants evaluated each advertisement on realism, emotional engagement, trustworthiness, polish, and authenticity. The results showed that the advertisements were not perceived equally. The pet …

Elijah Northcutt Named 2026 Sibley Award Recipient, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Steve Coleman Recognized By Ohio Valley Conference, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Emily Worthmore Receives 2026 Easton Award, Lindenwood University

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No abstract provided.

A Comprehensive Analysis Of The World’S Largest Entertainment Conglomerate: The Walt Disney Company, Brendan Finnery, Judah Davis, Matt Mossinghoff, Rebecca Sims

2026 Student Academic Showcase

This project presents a comprehensive strategic and operational analysis of The Walt Disney Company to identify key gaps within its current business model. Using an integrated management policy approach, the study evaluates external and internal influences on Disney’s competitive position through the application of established analytical frameworks, including PESTEL, Porter’s Five Forces, the VRIO framework, and SWOT analysis. Peer-to-peer comparisons of the company’s financial health and capacity for growth were then assessed utilizing liquidity, leverage, efficiency, and profitability ratios. In compiling such strategic and financial insights, this analysis aims to inform the development of a purposeful SMART goal recommendation, addressing …

An Exploratory Analysis Of A Regional Nonprofit & Family Services Organization, Alison Schrumpf, Eleri Tye, Hailey Veninga

2026 Student Academic Showcase

Nonprofit organizations are essential in supporting youth's mental health in their communities, and the data they collect allows us to evaluate program effectiveness and how services can be improved to better support their communities. This project aims to evaluate program and provider outcomes, client demographics, and assessment scores for a regional nonprofit and family services organization to better understand client success, program effectiveness, and the impact of COVID-19. The dataset includes client demographic information, programs, zip codes, first and last session assessment dates and scores, discharge types, and provider IDs. To investigate score changes, we are analyzing the correlation between …

Lindenwood Earns Military Friendly® Gold Designation For 2026-2027, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Athletic Training Students Learn And Compete At Regional Level, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Joins Inaugural Educator Preparation Community Of Practice, Lindenwood University

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No abstract provided.

Historic, National Achievements For Missouri Pi Chapter Of Alpha Chi, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Signs Transfer Pathway Agreement With Swic, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Athletics And 4 Hands Brewing Company Launch Co-Branded Lindenwood Lager, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dr. Aggie Hanni Joins Lindenwood As Senior Vice President For Enrollment And Marketing, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.