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Honors Theses

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Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko Jan 2023

Marketing Through Microcultures On Social Media: An Examination Of Booktok And Independent Bookstores, Wandzia Prytko

Honors Theses

This thesis explores the role of microcultures in social media marketing, by focusing on the BookTok microculture and its significant role in the marketing strategies of independent bookstores. The research includes an examination of microcultures and their impact on businesses, the effectiveness of the key social media marketing tactics used on TikTok, what BookTok is, how independent bookstores engage with BookTok, and an interview with an independent bookstore on their uses of BookTok.


How Presidential Disapproval Affects Bitcoin Returns: A Product Of The President, Joseph Libretti Jun 2022

How Presidential Disapproval Affects Bitcoin Returns: A Product Of The President, Joseph Libretti

Honors Theses

There has been a growing fascination for decentralized electronic assets, and Bitcoin has emerged as the face and leader of the movement. There have been three different presidents coinciding with the growth of Bitcoin. Since the creation of Bitcoin, each president has faced periods of net disapproval, and these periods have been the norm throughout Obama’s, Trump’s, and Biden’s presidencies. There is currently no existing literature on Presidential ratings as a predictor of Bitcoin, however, there has been research on the predictors of Bitcoin and Presidential ratings as a predictor of financial markets. I hypothesized that increases in net disapproval …


Comprehensive Investigation Of The Accounting Principles Through Case Studies, Mary Frances Williams May 2022

Comprehensive Investigation Of The Accounting Principles Through Case Studies, Mary Frances Williams

Honors Theses

The following thesis consist of thirteen accounting case studies that were presented as the curriculum followed in the Accounting 420 class. Each case covers a topic that relates to the basic accounting principles and the accounting industry. This thesis represents a deep analysis of accounting principles and demonstrates a well-rounded understanding of the topics covered. Each case study is completed under the direction of Victoria Dickinson in abides with all requirements for the Patterson School of Accountancy, Sally McDonnell Barksdale Honors College, and the University of Mississippi ACCY 420 course in the 2020-2021 academic year.


Lbo’S & Strategic M&A: Financial Analysis Of Yahoo!, Inc. In 2008, Brandon Gilliland May 2022

Lbo’S & Strategic M&A: Financial Analysis Of Yahoo!, Inc. In 2008, Brandon Gilliland

Honors Theses

As a Finance major at the University of Mississippi, I have had the opportunity to learn about a variety of different aspects of corporate finance. This ultimately led to me pursuing a career in the field of investment banking. I came into my senior year not knowing what to expect out of my senior thesis project, but I did know that I wanted to further develop my financial modeling and analysis skillset through the project. This eventually led to meeting with Professor Ganguly, who is an ex-investment banker himself, in which he proposed that I perform an analysis of Microsoft’s …


Accounting Case Studies, Virginia Sudduth May 2022

Accounting Case Studies, Virginia Sudduth

Honors Theses

This thesis is a collection of accounting case studies completed during the 2020-2021 academic school year. Each case was assigned and reviewed by Dr. Victoria Dickinson in her honors independent study class. There are twelve cases that comprise this thesis including A Tale of Two Cities, Asset Concepts, Presidential Debate, Excel Course, Taxodus – Playing The Global Tax Avoidance Game, Business Interview, Case Competition – Earnings, Stock Price, and Analysis, and Financial Crisis of 2008. These cases cover a wide variety of topics that allowed me to apply concepts learned in my studies in order to solve complex accounting issues …


A Collection Of Financial Accounting Case Studies, Evelyn Rowan May 2022

A Collection Of Financial Accounting Case Studies, Evelyn Rowan

Honors Theses

Throughout my two semesters in ACCY 420, taught by Dr. Victoria Dickinson, I wrote my thesis for the Sally McDonnell Barksdale Honors College. Throughout this class we analyzed different case studies, completed an excel certification, participated in a case competition, and listened to presentations from different accounting firms.

Each case study helped me gain knowledge in different accounting topics in the real world. We read articles, watched a movie, watched a presidential debate, and conducted an interview with an accounting professional to complete the case studies.

For the case competition our class was divided into teams of four to five …


Effective Green Marketing Strategies On Social Media: Selling Companies And Their Consumers On Investing In Carbon Offsetting And Solar Energy In 2021, Melvin Richard Springer Iv May 2022

Effective Green Marketing Strategies On Social Media: Selling Companies And Their Consumers On Investing In Carbon Offsetting And Solar Energy In 2021, Melvin Richard Springer Iv

Honors Theses

In a digital world where consumers and businesses alike care significantly about sustainability and corporate social responsibility (CSR), the success of startup companies hinges on constant, clear, and thoughtful communication. Through my research into successfully marketing such concerns on social media as well as my internship at Clearloop, I discovered some of the best ways to convince both companies and consumers that preserving the planet should be a primary concern for every environmentally conscious company. Companies that ignore their impacts on the environment are synonymous with companies doomed to fail in the 21st century. Clearloop’s model of partnering with …


Financial Accounting Case Studies, Amanda Arnold May 2022

Financial Accounting Case Studies, Amanda Arnold

Honors Theses

Accountancy 420 provided many opportunities to gain knowledge involving the application of financial accounting in real-world practice. The class involved a series of case studies, an opportunity to participate in a case study competition, as well as the opportunity to hear from various professionals throughout the realm of public accounting.

The case studies covered many areas involving the preparation of entering the field of accounting. Many case studies were geared towards career preparation such as determining location preferences, such as the Tale of Two Cities case study, and also gaining knowledge through first-hand accounts of an accountant in the Interview …


The Implementation Of An Authenticity Clause In Social Media Influencers' Contracts, Sarah Tonos May 2022

The Implementation Of An Authenticity Clause In Social Media Influencers' Contracts, Sarah Tonos

Honors Theses

In the age of social media influencers turning social media platforms into jobs– monetizing pictures of their cats, dancing for dollars, or even making a mockery of themselves for fame and money, the question of whom to trust or distrust has become increasingly important among consumers. As more brands are starting to collaborate with influencers, it is essential to acknowledge the current relationship among all parties involved, including the Federal Trade Commission. There is currently a blurred line among trust, distrust, authenticity, and reliability during sponsorships. The common question among consumers is whether social media influencers believe in the brand …


A Series Of Case Studies, Bailey Baudier May 2022

A Series Of Case Studies, Bailey Baudier

Honors Theses

Throughout the course of my junior year at the University of Mississippi, I was given the amazing opportunity to work with Dr. Victoria Dickinson and complete my thesis as an accounting major. Each week, we were given a case assignment to work on with a different topic to cover. From potential future living arrangements to researching a financial crisis, our range never settled for anything lower than the high expectations given as an honors student. All of this was used to prepare us for the dedication we needed to put in for our most important assignment. In the last semester …


Customized Sidearm Case: Leading A Cme Capstone Team From Concept To Production, Robert B. Sharp May 2022

Customized Sidearm Case: Leading A Cme Capstone Team From Concept To Production, Robert B. Sharp

Honors Theses

The goal behind this thesis is to document and analyze my performance as the project manager for the Customized Sidearm Case capstone team during the Center for Manufacturing Excellence’s senior capstone experience. The capstone experience begins the fall of students senior year where a select number of product ideas submitted by the students are chosen, and teams are built around these projects. The objective of the project is to walk a product from the concept phase through the entire design process resulting in a full-scale production run during the spring semester. My product pitch of a wooden sidearm case, customized …


A Case-By-Case Study Of The Accounting Profession, Francena Sekul May 2022

A Case-By-Case Study Of The Accounting Profession, Francena Sekul

Honors Theses

This thesis is the composite result of a year of guided study covering various areas of financial reporting. There are a total of twelve case studies included in this thesis. Five of the case studies relate to a case competition that was created by Dr. Victoria Dickinson for her Honors Accy 402 class. For the case competition, I worked with a group of four other honors accounting students to put together a case for the Coca-Cola Company. We did a thorough analysis of the company and prepared audit, tax, and advisory strategies that would benefit Coca-Cola. To conclude our case …


A Compilation Of Financial Accounting Case Studies, Erin Krumwiede May 2022

A Compilation Of Financial Accounting Case Studies, Erin Krumwiede

Honors Theses

This thesis will cover varies accounting subjects. Subject matter was provided by the Patterson School of Accountancy. Topics discussed include proposed accounting changes, tax regulations, a case study of a public company, and an analysis of the 2008 financial crisis.


Accounting Case Studies, James Mclemore May 2022

Accounting Case Studies, James Mclemore

Honors Theses

This thesis is a study of financial accounting through a collection of case studies. This thesis took place over the course of two semesters in Accounting 420. Dr. Victoria Dickinson led the class and advised the students in this class for each case study. There are 11 case studies that comprise this thesis including: A Tale of Two Cities, Asset Concepts, Excel Course, Taxodus – Playing the Global Tax Avoidance Game, Business Interview – Melissa Meacham, Case Competition – Overview, Case Competition – Audit, Case Competition – Tax, Case Competition – Advisory, Case Competition – Earnings, Stock Price, and …


Case Studies: A Study Of Accounting Practices And Concepts, Anna Brock May 2022

Case Studies: A Study Of Accounting Practices And Concepts, Anna Brock

Honors Theses

This accounting thesis includes multiple case studies on the topics of accounting principles, uses, and concepts. Throughout two semesters, research and contemplation have been conducted on various topics relating to accountancy. Case studies were conducted using different methods. Some were completed within a group, and the others were completed on their own. The methods were to reflect and enhance group work and conversation, as the accounting profession is a very social career.

The topics range from ethical decisions to a multiple-week case study performed with peers. The case study took place in the second semester, and I worked on a …


A Study Of Public Accounting And Related Economic Concepts, Seth Gerus May 2022

A Study Of Public Accounting And Related Economic Concepts, Seth Gerus

Honors Theses

This thesis consists of several case studies relating to different topics within the world of accounting. These cases were completed as assignments within the thesis practicum class taught by Dr. Victoria Dickinson. Each case pertains to a different accounting-related topic, and topics include the fundamentals of accounting as well as recent events in the business world. The thesis also includes a five-week long case competition in which students were put into groups to present Audit, Tax, and Advisory strategies for companies headquartered in the United States. Each of these cases were completed during the course of the Fall 2020 and …


Practicum In The Study Of Financial Accounting, Laine Keel May 2022

Practicum In The Study Of Financial Accounting, Laine Keel

Honors Theses

This paper was intended to be a practicum in the study of financial accounting. The different sections encompass many distinct aspects of the field and was completed over two semesters. Each section had a goal to investigate a specific area related to accounting, and my mission was to focus on this area and express my thoughts on the section. To do this, I would explain how each topic was related to accounting and how that would affect me in my future positions – often alone but sometimes as a part of a group. Additionally, this deep dive into the various …


Case Study In Enterprise Risk Management: Lion Rock Summer Camps, Inc., Arthur Meaney May 2022

Case Study In Enterprise Risk Management: Lion Rock Summer Camps, Inc., Arthur Meaney

Honors Theses

Enterprise risk management is a crucial part of the modern business world. Being unprepared to handle risks that a company may face can lead to financial demise. Since the 1960s, the insurance industry has steadily moved away from the focus on insurance buying. Enterprise risk management strives to identify company-wide risks, evaluate their frequency and severity, come up with risk management and loss control methods, implement said methods, and monitor their effectiveness over time. In this case study, I identify risks for Lion Rock Summer Camps, Inc. and suggest various risk management and loss control methods. Lion Rock Summer Camps, …


The Sustainability Rhetoric Among The Spanish Fashion Companies Involved In The Rana Plaza Collapse Of 2013, Keegan Lyle May 2022

The Sustainability Rhetoric Among The Spanish Fashion Companies Involved In The Rana Plaza Collapse Of 2013, Keegan Lyle

Honors Theses

Over the last century, fashion has evolved to become a commodity that is rapidly changing and easily available. The processes that have led to this accessibility of fashion, however, have proven to be harmful to the environment and, most recently, proven to be potentially fatal for the people making the clothing. In 2013, a garment factory in Bangladesh, housing production for major global fashion brands, like Zara and The Children’s Place, collapsed following a series of negligence. The event has sparked years of awareness-raising in the public dialogue of fast fashion. As a part of the newly-developing research in sustainable …


Case Studies For Accountancy, Davis Judd May 2022

Case Studies For Accountancy, Davis Judd

Honors Theses

This Thesis is a combination of 11 case studies written over the course of my junior year. Roughly half of these case studies were completed by myself. Case study two was completed as a group that included David Dykes, Noah Nix, and Sean Fitzhenry. Case studies six through ten were completed with Avery Andress, Josh Pearson, Olivia Meyer, and Shivani Chaudhary. These studies challenged us to research a public company and provide services for auditing, tax, and consulting. The remaining studies were a variety of research-based cases to better prepare us for the professional world. Some were more personalized to …


An Investigation Of Accounting Matters Through An Accumulation Of Case Studies, Sean Fitzhenry May 2022

An Investigation Of Accounting Matters Through An Accumulation Of Case Studies, Sean Fitzhenry

Honors Theses

The following thesis is a compilation of case studies concerning assorted accounting topics. The studies range in subject from an interview with an inspiring business professional to discerning potential financial and accounting solutions for the massive global company, Google, and many more.


A Comprehensive Analysis Of The Fundamentals Of Financial Accounting Principles, Lele Goldsmith May 2022

A Comprehensive Analysis Of The Fundamentals Of Financial Accounting Principles, Lele Goldsmith

Honors Theses

The purpose of this work depicts analysis into financial reporting and analyses of various topics related to the field of accounting, with an in depth analysis of a publicly traded company. All analyses were developed over the course of two semesters in a University of Mississippi Honors course of Accountancy Independent Study taught by Dr. Victoria Dickinson. This work is divided into 12 different case studies that each represent an evaluation of a different aspect related to the field of accounting. In order to do this, various resources were utilized to perform all necessary functions related to answering the questions …


Sustainability In Minor League Sports, Sara Nimmo May 2022

Sustainability In Minor League Sports, Sara Nimmo

Honors Theses

The COVID-19 Pandemic has greatly impacted the sports industry with the substantial changes that were prevalent during 2020. With those changes, many leagues had drastic budget decreases and were forced to compensate for the lost revenues. Many teams throughout Minor League Baseball, the AHL and the NBA G League were forced to come up with creative revenue streams as well as cost cutting strategies in order to maintain operations after the pandemic. Along with the effects of COVID-19 on the business of minor league sports, there is also heightened attention on what minor league teams are doing to sustain the …


A Series Of Accounting Case Studies, Grace Anne Jones May 2022

A Series Of Accounting Case Studies, Grace Anne Jones

Honors Theses

The following thesis consists of a variety of case studies surrounding accounting and related topics. Each case contains an introduction to the case and key takeaways from completing the case. Through completing these cases, I gained valuable knowledge regarding current accounting issues a developed a more robust understanding of the profession. The case studies were completed during the 2020-2021 academic year under the direction of Dr. Victoria Dickinson in fulfillment of the requirements for the Sally McDonnell Barksdale Honors College.


How Brands Go Viral: An Analysis Of Successful Brand Marketing On Tik Tok With Gen Z, Alyssa Rezek May 2022

How Brands Go Viral: An Analysis Of Successful Brand Marketing On Tik Tok With Gen Z, Alyssa Rezek

Honors Theses

This thesis seeks to examine the unique relationship between Generation Z and the social media platform TikTok, especially in regard to its marketing function. A literature review, survey, and interviews were conducted to examine the social media habits of Generation Z and the attitudes they have towards these platforms. The data suggests that highly visual platforms, such as Instagram and TikTok, are more widely used and trusted by members of the generation in question. These trends indicate that brands wishing to market toward this generation should become proficient in the use of these platforms. This research seeks to examine the …


A Study Of Accounting And Economic Concepts With Reflection On Various Speakers, Kaitlin Seiberlich May 2022

A Study Of Accounting And Economic Concepts With Reflection On Various Speakers, Kaitlin Seiberlich

Honors Theses

This thesis contains a series of twelve cases covering various accounting and economic concepts, including five cases providing a deeper analysis of Alphabet Inc. in relation to audit, tax, and advisory strategies formed based on public information and the company’s annual financial statements. The case topics were directed by Victoria Dickinson in accordance with the standards set by the Sally McDonnell Barksdale Honors College at the University of Mississippi. A few of the more technical issues covered in this thesis include a discussion on asset measurement practice, the completion of an excel certification course, and the effects of the Financial …


A Comprehensive Study Of Accounting Methodologies Through Case Studies, Sahara Karki May 2022

A Comprehensive Study Of Accounting Methodologies Through Case Studies, Sahara Karki

Honors Theses

This honors case study aims to study the different areas in accounting and dig deeper into some of the accounting scenarios used in the real world. This research is based on different case studies done in the classroom done by analyzing the financials of different companies. These case studies provide students a great opportunity to understand the different accounting concepts by researching and analyzing real-life topics and situations faced by some of the top companies in the nation. This also allowed students to meet professionals from the particular industry to discuss and understand the accounting methodologies and apply that to …


Comprehensive Review Of Accounting: A Case-By-Case Study, Cristina Trefry May 2022

Comprehensive Review Of Accounting: A Case-By-Case Study, Cristina Trefry

Honors Theses

This thesis was prepared to investigate a variety of accounting scenarios to further learn and challenge student’s notion of accounting. These accounting scenarios were in the form of 11 case studies done over the course of September 2020 to April 2021. These case studies highlighted a wide variety of accounting concepts, and even challenged students to a case competition highlighted in cases 6 through 10. These case studies not only challenged students to think about accounting concepts in a different light, but also to learn more about the field they are going into through personalized cases. These personalized cases allowed …


Accounting Case Studies, Jack Mcinnis May 2022

Accounting Case Studies, Jack Mcinnis

Honors Theses

Accounting Case Studies is a compilation of independent case studies performed during the Honors Accounting 420 class. The case studies consisted of multiple performed individually, and a case competition with an assigned group. The case studies I performed individually consist of an assessment between the two cities I was interested in beginning my career in, a case study about the presidential debate in 2020, an evaluation of the optimal corporate tax, a mentorship interview, and an analysis of the 2008 housing crisis in the United States. My group for the case study included my fellow classmates; Francena Sekul, Caitlyn Henry, …


How Integrated Marketing Communications Can Be Used To Better Engage Generation Z In Bridge Building, Gracie Bynum May 2022

How Integrated Marketing Communications Can Be Used To Better Engage Generation Z In Bridge Building, Gracie Bynum

Honors Theses

The use of Integrated Marketing Communications holds strong promise for engaging Generation Z in the work of bridge building. The work of bridging is dedicated to healing America by decreasing political polarization and bridging divides between people who think differently. The bridging space has grown drastically in the last few years because of a variety of factors including, but not limited to: increasing polarized political elections, rising racial tensions, and the COVID-19 pandemic. It is important that Generation Z, the most educated and diverse generation, is engaged in this space in order to create a less divided America. I conducted …