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Articles 1 - 30 of 9361
Full-Text Articles in Business
Hartville Potato Chips, Anna Kish, Daniel Brewer, Sarah Flaker, William Brashear, Parker Doerrer, Grace Nuhfer
Hartville Potato Chips, Anna Kish, Daniel Brewer, Sarah Flaker, William Brashear, Parker Doerrer, Grace Nuhfer
Williams Honors College, Honors Research Projects
N/A
Exploring Online Destination Brand Advocacy, Violetta Wilk, Saalem Sadeque, Geoffrey N. Soutar
Exploring Online Destination Brand Advocacy, Violetta Wilk, Saalem Sadeque, Geoffrey N. Soutar
Research outputs 2014 to 2021
This paper explores online brand advocacy (OBA) in a tourism destination context. Through a Social Influence Theory lens, it explores the ways in which residents and overseas tourists discuss Australia as a destination brand on social media. By analyzing a big dataset of social media user-generated content (UGC), this study sought to identify the key dimensions evident in positively valenced social media UGC, to see whether these dimensions varied between residents and overseas tourists, and to see whether the dimensions reflected OBA. The analyses found online destination brand advocacy (ODBA) had five dimensions: Destination Acknowledgement (hashtags), Destination Insights, Destination Positivity …
Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed
Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed
Journal of Marketing and Consumer Behaviour in Emerging Markets
Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …
Pity The Poor Reader, Charles H. Haddad
Pity The Poor Reader, Charles H. Haddad
School of Communication and Journalism Faculty Publications
I conceived my book “Pity the Poor Reader” as an un-textbook, an irreverent “Elements of style.” Like Elements, it’s designed to complement textbooks. Pity is concise, memorable and portable. Under 300 pages, Pity serves as an aspiring writer’s keepsake. Concision lies at the heart of Pity. The key concepts of writing well are distilled into irreverent, memorable lines and axioms. Many of them are organized as lists that are easily printed and taped to a wall or a computer. Indeed, in testing the book with my university students, I’ve found that many of them did print out its list of …
Optimizing Wine Tourism Advertising: The Impact Of Destination Reputation And Advertising Language, Jungyun Hur, Soocheong (Shawn) Jang
Optimizing Wine Tourism Advertising: The Impact Of Destination Reputation And Advertising Language, Jungyun Hur, Soocheong (Shawn) Jang
Journal of Tourism Insights
Recognizing the increasing importance of wine tourism for local economies and the industry's need for competitive marketing strategies, this study investigates factors influencing travelers' intentions to visit wineries based on advertising. The findings indicate that winery advertisements featuring well-known destinations exert a positive halo effect, significantly enhancing travelers' visit intentions compared to those featuring lesser-known destinations. Additionally, the study reveals a matching effect between advertising language and destination reputation. Specifically, for lesser-known destinations, cognitive advertising language proves more effective in generating visit intentions than affective advertising language.
An Evaluation Of Female Tourists' Satisfaction In Agritourism Through Importance-Performance Analysis, Ruchika Singh, Nataraj B. Patted
An Evaluation Of Female Tourists' Satisfaction In Agritourism Through Importance-Performance Analysis, Ruchika Singh, Nataraj B. Patted
Journal of Tourism Insights
The research paper explores agri-tourism, focusing on the satisfaction levels of female tourists visiting agri-tourism centres in the Mumbai Metropolitan Region (MMR), India. Women constitute a substantial segment of the global tourism market and possess distinct preferences and expectations when engaging in travel experiences. However, despite their increasing prominence as key stakeholders in the tourism industry, their voices and perspectives often remain underrepresented in academic investigations. The study fills a critical gap in the existing literature by recognizing the significance of understanding and catering to the specific requirements of female tourists. The study uses Importance Performance (IP) Analysis to assess …
Refereed Research - Religiosity And Sociality As Sources Of Resilience For Women Subsistence Entrepreneurs During The Pandemic, Rozina Akther
Refereed Research - Religiosity And Sociality As Sources Of Resilience For Women Subsistence Entrepreneurs During The Pandemic, Rozina Akther
Subsistence Marketplaces
This study examines challenges faced by subsistence women entrepreneurs during COVID-19, the crisis of 2020, and their resilience in addressing the circumstances. The results of qualitative interviews with 13 subsistence marketplace women entrepreneurs in Bangladesh are presented in this article. In the current study, two themes are found to best capture the experiences and resilience of women business owners in the subsistence marketplaces. Furthermore, the study provides important insights from informant interviews, showing how women business owners navigate their operations during a pandemic. It highlights attributes such as relational strength and faith in a higher power that contribute to their …
Ensuring Packaging Accessibility For Those With Red-Green Colorblindness: A Case Study, Perian Reese, R. Andrew Hurley, George Cavender
Ensuring Packaging Accessibility For Those With Red-Green Colorblindness: A Case Study, Perian Reese, R. Andrew Hurley, George Cavender
Journal of Applied Packaging Research
Red-green colorblindness is widespread, affecting up to 8% of men and 0.5% of women, primarily among those of Northern European descent [1]. This color vision deficiency often results in profound difficulty distinguishing between red and green. Medically speaking, the condition is most commonly caused by one of two conditions- protanopia or deuteranopia. Protanopia is the lack of red photoreceptors in the retina, while deuteranopia is the lack of green photoreceptors [1]. For people suffering from this condition, there are certain graphics and images that they may have difficulty understanding or seeing as intended. Given the large number of people affected …
Review Of “Social Entrepreneurship In India: Quarter Idealism And A Pound Of Pragmatism” By Madhukar Shukla (2020), Meena Raghunathan
Review Of “Social Entrepreneurship In India: Quarter Idealism And A Pound Of Pragmatism” By Madhukar Shukla (2020), Meena Raghunathan
Markets, Globalization & Development Review
The article is a review of ‘Social Entrepreneurship in India: Quarter Idealism and a Pound of Pragmatism’ by Madhukar Shukla. It summarizes and offers clarification and elaboration of key concepts covered in the book. These include the definition of social entrepreneurship, the taxonomy of social entrepreneurs, what characterizes them, various forms that such organizations may take, and whether social entrepreneurs are fundamentally different from other entrepreneurs or similar in many ways.
The review points out the value of the book for those in social development, argues that the book is for India as well as of universal interest, and …
Digital Twinning For Resilient Global Supply Chains: Three Case Studies, Gawon Yun, Douglas N. Hales, Leo Hong
Digital Twinning For Resilient Global Supply Chains: Three Case Studies, Gawon Yun, Douglas N. Hales, Leo Hong
Markets, Globalization & Development Review
Global supply chains have vulnerabilities, and these escalate in crisis times like pandemics or wars. Digital twinning of supply chains can provide early alerts and timely interventions. We examined three companies in different industries using Digital Twin (DT) technology to improve their supply chain performance. We found that while DT successfully enhanced performance indicators, the dollar and time costs were significant, creating barriers to wider DT adoption. We conclude by outlining the positives and negatives of implementing Digital Twins in global supply chains.
Frugal Consumer Behavior, Rabia Bayer
Frugal Consumer Behavior, Rabia Bayer
Markets, Globalization & Development Review
The purpose of this paper is to bring renewed attention to frugality and advance the discussion of frugal consumer behavior. It makes an initial attempt to explore the dimensions of frugality and provides a contextual map of frugal consumer behavior that can be empirically tested and used for future predictions.
Diverse Global Palette: From South Asia To Middle East To Europe, Nikhilesh Dholakia, Deniz Atik, Delphine Godefroit-Winkel
Diverse Global Palette: From South Asia To Middle East To Europe, Nikhilesh Dholakia, Deniz Atik, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
No abstract provided.
Grand Valley Bank - Credit Card Profitability, Mike Petersen, Newell Wright
Grand Valley Bank - Credit Card Profitability, Mike Petersen, Newell Wright
Mountain Plains Business Conference
This is a case involving a bank with a current credit card that is proving to be unprofitable. Students will need to perform a basic customer profitability analysis. Then students will analyze the results of a survey on customer satisfaction with the current card benefits and potential benefits to add. Students finish by recommending a course of action to return the product to profitability.
Biodiesel Recycling From Used Cooking Oil And Grease, Hyeong-Gyu Choi
Biodiesel Recycling From Used Cooking Oil And Grease, Hyeong-Gyu Choi
Mountain Plains Business Conference
The proposed idea is to establish a biodiesel fuel operation by recycling used cooking oil, partnering with regional restaurants. Biodiesel can be produced by combining alcohol with vegetable oils, animal fats, or recycled cooking grease. Sourcing biodiesel from used vegetable oil and cooking grease promotes sustainability by minimizing waste and environmental risks, while potentially reducing health hazards. I have partnered with a firm that has achieved a highly efficient production state, but the company is struggling to recruit local restaurants willing to become supply chain partners. We seek ideas on how to recruit local restaurants interested in joining its sustainability …
The (Mis)Alignment Between Customer Evaluations Of Specific Service Dimensions And Their Overall Experience Ratings, Linlin Chai, Jin Li, Shan Awasthi, Somnath Banerjee
The (Mis)Alignment Between Customer Evaluations Of Specific Service Dimensions And Their Overall Experience Ratings, Linlin Chai, Jin Li, Shan Awasthi, Somnath Banerjee
Mountain Plains Business Conference
In the highly competitive airline industry, customer satisfaction and loyalty are significantly influenced by the nuances of flight experiences. A crucial issue, largely overlooked by the literature, is the alignment—or misalignment—between customer evaluations of specific service dimensions and their overall experience ratings. This misalignment is commonly observed in consumer reviews, where high ratings for individual aspects (e.g., seat comfort or in-flight entertainment) may not always translate into equally high overall satisfaction scores, and vice versa. Understanding this alignment or misalignment is critical because it offers insights into the complex nature of customer satisfaction, revealing that it cannot be fully captured …
Mastering Sales Excellence: Navigating The Balance Between Authentic Innovation And Routine Automation In The Ai Era, Victoria Hailey, Maria Kalyvaki
Mastering Sales Excellence: Navigating The Balance Between Authentic Innovation And Routine Automation In The Ai Era, Victoria Hailey, Maria Kalyvaki
Mountain Plains Business Conference
The advent of generative AI has significantly transformed the sales landscape, presenting both opportunities and challenges. AI can enhance efficiency in the sales process by providing insights into industry trends, organizational background research and assist in perfecting the sales pitch. However, the challenge remains for salespeople to maintain authenticity and personal engagement during interactions, ensuring that AI-generated content does not come across as formulaic or insincere. This paper will investigate best practices for leveraging AI while preserving the human touch that is crucial for successful sales outcomes.
Leveraging Machine Learning For Wellbeing Research In Marketing: Enhancing Federal Nutrition Programs And Food Decision-Making, Rohini Daraboina, Andrea Leschewski
Leveraging Machine Learning For Wellbeing Research In Marketing: Enhancing Federal Nutrition Programs And Food Decision-Making, Rohini Daraboina, Andrea Leschewski
Mountain Plains Business Conference
Machine learning offers innovative tools to enhance research on federal nutrition programs and food decision-making, moving beyond traditional methods. Algorithms extract key features to pinpoint potential program issues, allowing for more refined predictions about participation and behavior using large-scale data, unlike prior studies that typically rely on controlled lab settings. We propose a case study using machine learning to predict participation in a major nutrition education program, with implications for diet quality and food security. Validation of machine learning insights will involve qualitative research and surveys. This approach demonstrates the potential for connecting wellbeing research and marketing by offering deeper …
2024 October, Morehead State University. Office Of Communications & Marketing.
2024 October, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2024.
Symmetrical And Asymmetrical Approaches To Brand Loyalty– The Case Of Intelligent Voice Assistants, Wei He, Catherine Prentice, Xuequn Wang
Symmetrical And Asymmetrical Approaches To Brand Loyalty– The Case Of Intelligent Voice Assistants, Wei He, Catherine Prentice, Xuequn Wang
Research outputs 2022 to 2026
This study investigates symmetrical and asymmetrical relationships among intrinsic needs, consumer engagement, attachment, and brand loyalty in the case of intelligent voice assistants (IVAs). Conducted with IVA users in the United States, the research employs structural equation modelling (SEM) to examine direct, linear relationships and fuzzy-set qualitative comparative analysis (fsQCA) for exploring complex, non-linear relationships. The findings indicate that psychological needs, consumer interactions with IVAs, and emotional bonds significantly influence brand loyalty. Furthermore, the fsQCA method reveals that various combinations of these factors contribute to brand loyalty in distinct ways. This study advances the literature on consumer behaviour and branding …
Commercial Friendships In Pubs: Defining The Quality, Levels, And Process, Sake Jan Velthuis, Ondrej Mitas, Erwin Losekoot, Marcel Bastiaansen
Commercial Friendships In Pubs: Defining The Quality, Levels, And Process, Sake Jan Velthuis, Ondrej Mitas, Erwin Losekoot, Marcel Bastiaansen
Research outputs 2022 to 2026
This research explores commercial friendship within Dutch pubs, focusing on the transition from transactional to personal interactions between bartenders and guests. The study uses semi-structured interviews and thematic analysis to reveal that commercial friendship shares many similarities with non-commercial friendship but differs in important aspects. We found six levels of commercial friendship that range from minimal interactions, categorized as 'guest,' to deep, personal connections identified as 'best friend.' We identified three dimensions of commercial friendship quality: activities, self-disclosure, and social support. A critical finding is the 'tipping point'—a stage in the relationship development where interactions shift from professional to personal, …
Digital Marketing And Consumer Consumption Of Breast-Pumps On Social Media, Leanne Clark
Digital Marketing And Consumer Consumption Of Breast-Pumps On Social Media, Leanne Clark
Theses
A breast pump brassiere, designed to provide hands free experience for the mother when collecting mother's milk, and which integrates various operative components in the category of a micro pump, at least one suction cup, and a milk reservoir, preferably within each cup, to provide for hands free collection of expressed milk, as desired and required by the mother for use in the feeding of her infant.
The Impact Of Online Behavioral Advertising On Consumer Attitude And Impulse Buying: The Moderating Role Of Privacy Concerns, Elisa Legros, Yoonju Han, Jeong Eun Park
The Impact Of Online Behavioral Advertising On Consumer Attitude And Impulse Buying: The Moderating Role Of Privacy Concerns, Elisa Legros, Yoonju Han, Jeong Eun Park
Asia Marketing Journal
Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' …
Do People Really Care If It's Phygital Retail? Exploring The Relationship Between Customer Experiences And Customer Behaviors, Limei Liu, Seong Ho Lee
Do People Really Care If It's Phygital Retail? Exploring The Relationship Between Customer Experiences And Customer Behaviors, Limei Liu, Seong Ho Lee
Asia Marketing Journal
Phygital is an approach that integrates digital technology into physical retail spaces to provide innovative and interactive customer experiences. As this approach becomes more widespread, understanding its effects on consumer behavior is crucial. This study aims to bridge this gap by investigating the factors that influence cognitive, emotional, technological, sensory, and social experiences in phygital retail. It also seeks to understand how these factors influence customer engagement, ultimately impacting customers' patronage intentions and recommendation intentions. The study surveyed 380 customers in China who had experienced phygital retail. The results show that various dimensions of customer experience influence customer engagement, with …
Reuse Intentions For Carsharing Services: A Hierarchical Model Of Perceived Benefits, Risks, And Individual Differences, Bo Liu, Sang-Eun Byun, Sookeun Byun
Reuse Intentions For Carsharing Services: A Hierarchical Model Of Perceived Benefits, Risks, And Individual Differences, Bo Liu, Sang-Eun Byun, Sookeun Byun
Asia Marketing Journal
This study employs a hierarchical component model to examine reuse intentions among experienced carsharing service users in South Korea, focusing on how various perceptions of benefits and risks impact their decisions. It also explores the influences of self-efficacy, gender, and service usage experience on these perceptions and reuse intentions. Findings highlight that male users are primarily driven by functional benefits such as accessibility and convenience, whereas female users are more responsive to hedonic benefits. Users with high self-efficacy prioritize economic benefits, whereas those with more usage experience prioritize functional benefits. Additionally, social risks significantly deter reuse intentions predominantly among male …
From Limited Control To Green Empowerment: The Motivational Synergy Of Fresh Starts In Predicting Environmental Action, Seon Min Lee, Seungwoo Chun
From Limited Control To Green Empowerment: The Motivational Synergy Of Fresh Starts In Predicting Environmental Action, Seon Min Lee, Seungwoo Chun
Asia Marketing Journal
This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished …
The Impact Of Model Pose On Consumer Perceptions Of Price: A Perceived-Power Perspective, Jeonggyu Lee, Dong Hoo Kim
The Impact Of Model Pose On Consumer Perceptions Of Price: A Perceived-Power Perspective, Jeonggyu Lee, Dong Hoo Kim
Asia Marketing Journal
This study examines how a model's pose that signals power influences consumers' recall ability of price information in advertisements. To extend prior findings on social judgments, we suggest that the direction of consumers' gaze and willingness to pay attention to the model vary depending on the model's pose. Study 1 explores how consumers' perception of the power of the model affects their price recall ability. In particular, consumers demonstrate better price recall for items displayed at the bottom of the ad when the model adopts a powerful pose and items displayed at the top when the model in the ad …
Influencer Authenticity: To Grow Or To Monetize, Cristina Nistor, Matthew Selove, J. Miguel Villas-Boas
Influencer Authenticity: To Grow Or To Monetize, Cristina Nistor, Matthew Selove, J. Miguel Villas-Boas
Business Faculty Articles and Research
Social media influencers can grow their number of followers by endorsing products that are authentic for their social media persona or, alternatively, monetize their followers by endorsing a wider variety of products. We develop a dynamic model in which an influencer continuously decides whether to be authentic as she balances increasing awareness with generating revenues from sponsored posts. We derive conditions in which the influencer is authentic during an early growth phase, but she becomes inauthentic once a large enough fraction of potential followers are aware of her. Celebrities become inauthentic at a lower awareness level than pure social media …
Climate Smart Agriculture, J. David Aiken
Climate Smart Agriculture, J. David Aiken
Cornhusker Economics
There are several programs encouraging producers to reduce their carbon intensity, including United States Department of Agriculture climate-smart agriculture programs, the 2024 Nebraska Climate Action Plan, and the 2024 Nitrogen Reduction Incentive Act. The hope is that producers with lower carbon intensity (CI) scores will receive a premium for their products. Producers would be well advised to learn more about these programs, as reducing carbon intensity in agriculture seems to be an emerging agricultural policy trend that will be with us for some time to come.
Gop's Future: Adapting Professional Writing To Engage And Attract Gen Z Voters, Kerry Mckim
Gop's Future: Adapting Professional Writing To Engage And Attract Gen Z Voters, Kerry Mckim
Masters Theses
In an evolving political landscape dominated by digital media, the Republican Party faces significant challenges in connecting with Generation Z (Gen Z) voters. This thesis explores the critical role of professional writing in bridging this communication gap between generations. With the rise of social media platforms such as TikTok and YouTube, traditional communication strategies are becoming increasingly obsolete. Gen Z's unique consumption habits, values, and communication preferences necessitate reevaluating how political messages are crafted and disseminated.
This research highlights the importance of professional writing in political communication, focusing on its impact within the GOP. By examining Gen Z's demographics and …
Fitness Beverage Market Segmentation Ai Project, Brady Mccrae
Fitness Beverage Market Segmentation Ai Project, Brady Mccrae
AI Assignment Library
As the marketing manager for a company launching a new line of fitness beverages, your goal is to segment the fitness beverage market using AI to reach the right audience with targeted marketing campaigns. This assignment will challenge you to critically evaluate AI tools and their outputs in the context of market segmentation.