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Articles 1 - 30 of 1722
Full-Text Articles in Business
C.S.A. Assessment - Tamp Family Health Center Portal, Delante Clark
C.S.A. Assessment - Tamp Family Health Center Portal, Delante Clark
Graduate Scholarship and Creative Works
This C.A.S. assessment evaluates how the Tampa Family Health Centers website influences userattention, cognitive processing, information accessibility, navigation efficiency, and digital user experience.The assessment examines whether the platform supports intentional engagement and informed decision-making while minimizing cognitive overload, distraction, confusion, and unnecessary attentional demands.
TFHC serves as a healthcare access portal providing appointment scheduling, patient resources, providerinformation, healthcare services, MyChart access, payment services, and community health resources.These functions make attention management and information clarity critical to successful user outcomes.
Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark
Graduate Scholarship and Creative Works
Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …
Check-In With A Chatbot: How Robots Are Redefining The Smart Hotel Experience, Jiaxin Sylvia Wang, Xiaoxiao Fu
Check-In With A Chatbot: How Robots Are Redefining The Smart Hotel Experience, Jiaxin Sylvia Wang, Xiaoxiao Fu
Rosen Research Review
The research by Wang and Fu explores how guests perceive and experience smart hotels, with a particular focus on human–robot interaction. Analyzing 546 online reviews from Chinese travelers, the study identifies five key dimensions of guest gratification: utilitarian, sensual, social, experiential, and overall satisfaction. Guests praised smart servicescapes, robot efficiency, and novelty, while also expressing emotional connections and expectations for personalized interaction. The findings offer hospitality leaders a roadmap for designing smart hotel experiences that are not only functional but emotionally engaging.
Co-Working With Machines: How Service Robots Shape Frontline Employee Experiences And Well-Being, Cynthia Mejia, Hannah A. Crandell, Emily Broker, Mindy Shoss
Co-Working With Machines: How Service Robots Shape Frontline Employee Experiences And Well-Being, Cynthia Mejia, Hannah A. Crandell, Emily Broker, Mindy Shoss
Rosen Research Review
The research by Mejia, Crandell, Broker, and Shoss reveals the complex realities faced by restaurant workers navigating the rise of service robots. Through in-depth interviews with 42 frontline employees, the study uncovers how robot adoption affects collaboration, productivity, emotional well-being, and perceptions of job security. While robots reduce physical strain and offer entertainment value, they also spark frustration, resentment, and fears of displacement. This research offers hospitality leaders a human-centered roadmap for integrating service robots in ways that support—not replace—the workforce.
When Robots Say Sorry: Emotions, Apologies, And The Future Of Service Recovery, Ruby Hong Ngoc Nguyen, Ngoc Tran Nguyen, Murat Hancer
When Robots Say Sorry: Emotions, Apologies, And The Future Of Service Recovery, Ruby Hong Ngoc Nguyen, Ngoc Tran Nguyen, Murat Hancer
Rosen Research Review
The research by Nguyen, Tran Nguyen, and Hancer reveals how human–robot collaboration and apology styles shape customer retention after service failures. Using experimental scenarios, the study shows that robots can effectively lead recovery efforts—especially when paired with economic apologies—while human involvement enhances the impact of social apologies. Comfort emotions and continued robot usage mediate the path to loyalty, offering hospitality leaders a blueprint for designing emotionally intelligent service recovery strategies.
Reviews That Reveal Return: When Guest Feedback Becomes A Predictor Of Future Visits, Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, Shinyong Jung
Reviews That Reveal Return: When Guest Feedback Becomes A Predictor Of Future Visits, Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, Shinyong Jung
Rosen Research Review
The research by Park, Heo, Lee, and Jung reveals how online hotel reviews do more than express opinions—they predict whether guests will return. By blending the Theory of Planned Behavior with machine learning, the study uncovers how attitudes, social influence, and perceived control embedded in review language shape actual revisit behavior. This innovative approach transforms unstructured text into actionable insights, offering hospitality professionals a powerful new lens on customer loyalty.
Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng
Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng
Rosen Research Review
The research by Wei, Zhang, Ying, and Zheng explores how pet influencers—specifically dog influencers on Instagram—impact hotel booking intentions. Through two experiments, the study reveals that message appeal (rational vs. emotional) interacts with audience characteristics like prior experience and perceived attractiveness of the pet influencer. Rational messages are more persuasive for less experienced travelers and when the pet influencer is perceived as less attractive. Emotional messages, while engaging, are less effective in these contexts. This research uncovers the nuanced power of pet influencer marketing and offers practical strategies for hospitality marketers seeking to tap into the booming “cute economy” of …
Intelligence Unleashed: How Generative Ai Is Rewriting The Rules Of Tourism Education And Research, Tarik Dogru, Nathana Line, Lydia Hanks, Fulya Acikgoz, Je'anna Abbott, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Ali Iskender, Murat Kizildag, Minwood Lee
Intelligence Unleashed: How Generative Ai Is Rewriting The Rules Of Tourism Education And Research, Tarik Dogru, Nathana Line, Lydia Hanks, Fulya Acikgoz, Je'anna Abbott, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Ali Iskender, Murat Kizildag, Minwood Lee
Rosen Research Review
The research by Dogru, Line, Hanks, Acikgoz, and colleagues explores how generative artificial intelligence (GAI) is transforming higher education and academic research in tourism and hospitality. From personalized learning to automated data analysis, GAI offers unprecedented opportunities— but also raises ethical and legal concerns. The study frames GAI as a disruptive innovation, challenging traditional models of teaching, authorship, and intellectual property. It calls for structural changes in curricula, transparent policies, and collaborative efforts to ensure responsible integration. With tools like ChatGPT already reshaping classrooms and research labs, this paper offers a timely roadmap for educators, researchers, and administrators navigating the …
Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty, Aili Wu, Juhee Kang, David J. Kwun, Wei Wei
Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty, Aili Wu, Juhee Kang, David J. Kwun, Wei Wei
Rosen Research Review
The research by Wu, Kang, Kwun, and Wei reveals how gamification—specifically achievement-based energy-saving games—can transform hotel guests’ attitudes and behaviors toward sustainability. By integrating achievement-goal theory and the theory of planned behavior, the study shows that when guests feel challenged and motivated, they are more likely to engage in green practices and return to the hotel. Interestingly, perceived control over the game sometimes reduces revisit intentions, suggesting that too much ease can lead to boredom. Guests with prior green hotel experiences respond even more positively to gamified sustainability. This research offers a fresh perspective on how hotels can use game …
When Customers Collide Online: The Hidden Power Of Approval In Digital Service Failures, Wei Wei, Lu Zhang, Bobbie Rathjens, Sean Mcginley
When Customers Collide Online: The Hidden Power Of Approval In Digital Service Failures, Wei Wei, Lu Zhang, Bobbie Rathjens, Sean Mcginley
Rosen Research Review
The research by Wei, Zhang, Rathjens, and McGinley reveals a surprising twist in how restaurant customers respond to online interactions after a service failure. When fellow customers chime in—either with support or mockery—their comments can dramatically shape how the original complainant feels, engages, and judges fairness. But the real game-changer? Whether the customer craves approval. Those with low need for approval react strongly to the tone of others’ comments, while high-approval seekers remain emotionally steady. This study uncovers the psychological undercurrents of electronic customerto- customer interaction (eCCI), offering fresh insights into empathy, justice, and digital engagement in hospitality.
Putting Humanity First In Service Robotics: For Me, Robotics Is About Giving Hospitality Teams The Breathing Room To Care More Deeply For People., Manuel Rivera, Cynthia Mejia
Putting Humanity First In Service Robotics: For Me, Robotics Is About Giving Hospitality Teams The Breathing Room To Care More Deeply For People., Manuel Rivera, Cynthia Mejia
Rosen Research Review
In an engaging conversation with Juan Higueros, Co-Founder and COO of Bear Robotics, we explore his vision for human-centered robotics and how technology can empower hospitality teams to deliver deeper, more meaningful guest experiences.
Sky-High Expectations: How Drones And Emotions Are Reshaping Food Delivery In Africa, Frank Badu-Baiden, Weisheng Chiu, Eudora Hagan, Victor Anderson Hodibert
Sky-High Expectations: How Drones And Emotions Are Reshaping Food Delivery In Africa, Frank Badu-Baiden, Weisheng Chiu, Eudora Hagan, Victor Anderson Hodibert
Rosen Research Review
The research by Badu-Baiden, Chiu, Hagan, and Hodibert unpacks the emotional, social, and psychological puzzle behind consumer acceptance of drone food delivery in Ghana. Using complexity theory and fsQCA, the study shows multiple adoption paths. Motivation, emotion, perceived risk, and social influence shape intention and willingness to pay. Positive emotions and usefulness drive interest, while privacy concerns and negative feelings hinder it. Trust and cultural context matter deeply.
Boarding By Biometrics: How Smart Technology Is Reshaping Passenger Experience, Xiaoting Chi, Frank Badu-Baiden, Seongseop (Sam) Kim, Junwei Cao, Elena-Nicoleta Untaru, Heekyoung Jung, Heesup Han
Boarding By Biometrics: How Smart Technology Is Reshaping Passenger Experience, Xiaoting Chi, Frank Badu-Baiden, Seongseop (Sam) Kim, Junwei Cao, Elena-Nicoleta Untaru, Heekyoung Jung, Heesup Han
Rosen Research Review
The research by Chi, Badu-Baiden, Kim, Cao, Untaru, Jung, and Han explores how biometric boarding transforms airline travel. Using technology acceptance, agenda setting, and behavioral reasoning theories, the study reveals how ease of use, usefulness, media exposure, and attitudes shape adoption. Findings stress convenience, engagement, and targeted communication, with age and gender influencing responses. For airport managers and designers, the research offers practical strategies for secure, efficient, and passenger-centered boarding systems.
The Pleasure Principle: Why Enjoyment May Be The Missing Link In Ai Adoption, Arthur Huang, Ahmet Bulent Ozturk, Tingting Zhang, Efren De La Mora Velasco, Adam Haney
The Pleasure Principle: Why Enjoyment May Be The Missing Link In Ai Adoption, Arthur Huang, Ahmet Bulent Ozturk, Tingting Zhang, Efren De La Mora Velasco, Adam Haney
Rosen Research Review
The research by Huang, Ozturk, Zhang, de la Mora Velasco, and Haney reveals a compelling insight: enjoyment—not just efficiency—is a key driver of whether guests will continue using AI in hospitality and tourism. By expanding the expectation-confirmation model, the study shows that perceived enjoyment, alongside performance and satisfaction, plays a pivotal role in shaping future use intentions. This shift toward hedonic value reframes how hoteliers and tourism professionals should design and promote AI services. The findings suggest that delight, fun, and emotional resonance are just as important as functionality when it comes to long-term engagement with AI-powered experiences.
How Does Economic Policy Uncertainty Affect Individual Contributions To Retirement Accounts?, David I. Becker
How Does Economic Policy Uncertainty Affect Individual Contributions To Retirement Accounts?, David I. Becker
Honors Undergraduate Theses
This study tests whether Economic Policy Uncertainty (EPU) is associated with U.S. retirement contributions and whether responses differ across account types. Using annual contribution data for defined contribution plans and Traditional and Roth IRAs with the Baker, Bloom, and Davis EPU index, I estimate multivariate regressions with standard macroeconomic controls and compare contemporaneous and lagged specifications. EPU is positively associated with 401(k) contributions, negatively associated with Traditional IRA contributions in the contemporaneous model, and not statistically significant for Roth IRAs. These results suggest uncertainty may shift how households save for retirement rather than uniformly reducing retirement saving.
The Attention Safeguard Models: Governing Digital Harm Without Restricting Lawful Speech, Delante Clark
The Attention Safeguard Models: Governing Digital Harm Without Restricting Lawful Speech, Delante Clark
Graduate Scholarship and Creative Works
Digital platforms increasingly govern contemporary social, civic, and psychological life through systems optimized for attention capture, amplification, and monetization. While lawful expression remains protected under the First Amendment, the infrastructural mechanisms that determine how speech circulates have produced a range of attention‑based harms, including cyberbullying, engagement farming, compulsive doom scrolling, emotional dysregulation, and civic polarization. This research paper introduces the Attentional Safeguards Model (ASM), coined and formalized by Delante Clark, as a novel governance framework that mitigates such harms by regulating systems of amplification rather than restricting expression itself. Building on attention economy theory, technological mediation, constitutional free‑speech doctrine, …
Two Essays On Geopolitical Risk And Investment Decisions, Jie Hu
Two Essays On Geopolitical Risk And Investment Decisions, Jie Hu
Graduate Studies Theses and Dissertations 2026
My first essay studies how global institutional investors adjust cross-country equity allocations in response to rising geopolitical risk. Using quarterly equity holdings of institutional investors over 1997–2023, combined with news-based global and country-specific geopolitical risk indices, I find that following increases in geopolitical risk within a country, foreign institutions actively reduce their allocations in that country and the nearby region. Elevated global geopolitical uncertainty triggers both a flight-to-home response toward domestic equities and a flight-to-safety effect toward U.S. equities. Investor responses are heterogeneous: Institutions with higher geopolitical risk sensitivity respond more aggressively, whereas larger or better-performing hedge funds often maintain …
Exploring The Temporal Context Of Abusive Supervision, Alexandra Kandah
Exploring The Temporal Context Of Abusive Supervision, Alexandra Kandah
Graduate Studies Theses and Dissertations 2026
This dissertation examined the temporal dynamics of abusive supervision and their implications for employee burnout and turnover intentions. Drawing from gestalt characteristics theory and uncertainty management theory, this research investigated whether the timing, frequency, variability, and change in abusive supervision influence employee outcomes beyond traditional cross-sectional conceptualizations. Study 1 used a qualitative design to explore how abusive supervision unfolds over time. Fourteen working adults reporting a past abusive supervisor participated in semi-structured interviews focused on the temporal dynamics of their experience with abusive supervision. Results indicated that abusive supervision often began early, recurred frequently, and was characterized by unpredictability and …
Gratitude As Social Information: How Leader And Follower Gratitude Expressions Influence First-Level Supervisors’ Work Experiences, Meghan E. Kane
Gratitude As Social Information: How Leader And Follower Gratitude Expressions Influence First-Level Supervisors’ Work Experiences, Meghan E. Kane
Graduate Studies Theses and Dissertations 2026
Gratitude is an important other-oriented, moral emotion known to promote individual well-being, strengthen social relationships, and foster positive workplace outcomes. Yet, organizational research has largely focused on gratitude as an individual trait or internal emotional state, with limited attention to its interpersonal signaling functions. Drawing on Emotion as Social Information (EASI) theory, this dissertation conceptualizes gratitude expressions as social cues that shape how others feel, think, and behave in the workplace. Focusing on first-level supervisors, an underexamined yet critical role in organizations, and integrating insights from leadership and followership research, this work examines how the source of gratitude expressions (leader …
The Investor Perspective Of Materiality, Sam Lessinger
The Investor Perspective Of Materiality, Sam Lessinger
Honors Undergraduate Theses
Often auditors are asked to adopt the reasonable investor perspective in their materiality evaluations however, there is no consensus regarding what investors deem to be material. This can lead to confusion in the markets. In fact, past studies have shown how taking an investor perspective can backfire and may result in more leniency and fewer misstatements being deemed material by auditors. This leniency can, potentially, result in financial statements that mislead investors. The aim of this paper is to address the reasonable investor perspective to achieve a more complete understanding of an investor’s viewpoint. This study also incorporates the effect …
Customer Perceptions Of Tipping In Minimal-Service Food Settings, Fabian R. Rodriguez Gomez
Customer Perceptions Of Tipping In Minimal-Service Food Settings, Fabian R. Rodriguez Gomez
Honors Undergraduate Theses
As digital payment systems and point-of-sale technologies become increasingly common, customers are encountering more frequent requests to tip in minimal-service food settings, such as coffee shops, pizza parlors, and quick-service restaurants. These changes have prompted discussions regarding the fairness of tipping, customer willingness to tip, and the growing phenomenon of tipping fatigue. The purpose of this study was to examine how employee effort, social pressure, and social obligation influence customer perceptions of tipping in minimal-service food settings.
A quantitative experimental research design was used with 328 participants recruited through the online platform Prolific. Participants were randomly assigned to scenarios manipulating …
Sensory And Emotional Impacts On Modern Consumer Experiences, Winter E. Bland
Sensory And Emotional Impacts On Modern Consumer Experiences, Winter E. Bland
Graduate Studies Theses and Dissertations 2026
This dissertation comprises two essays examining how environmental and psychological stimuli shape consumer experience, attitudes, and cognition. The first essay investigates the joint influence of scent temperature (warm versus cool) and scent arousal (stimulating versus relaxing) on experiential attitudes and cognitive performance in digitally mediated consumption environments. Across multiple lab experiments with biometric validation, findings reveal that these two scent dimensions interact to shape downstream outcomes. Warm, low-arousal scents (e.g., vanilla) enhance consumers' experiential evaluations of digital interactions but do not improve task performance, whereas cool, high-arousal scents (e.g., peppermint) boost cognitive efficiency and accuracy but do not elevate experiential …
Strategic Signaling Or Structural Friction?: How Ai Disclosure Moderates Resource-Performance Dynamics In Hotels And Restaurants, Jaewan Heo
Graduate Studies Theses and Dissertations 2026
Artificial intelligence (AI) has become an increasingly important strategic issue in the hospitality industry. While prior research has primarily examined AI as an operational technology that improves efficiency and service delivery, less attention has been paid to how AI-related disclosures influence investor evaluations of firm resources. This dissertation investigates whether AI-related disclosures moderate the relationship between organizational resources and financial performance in publicly traded hospitality firms.
Drawing on signaling theory and the resource-based view, this study conceptualizes AI disclosures as strategic signals that shape investor perceptions of firm capabilities and future value creation. Firm-level financial data were obtained from Compustat …
Well, If You Put It That Way Three Studies On Contract Framing In Incomplete Contract Environments, Garrison L. Nuttall
Well, If You Put It That Way Three Studies On Contract Framing In Incomplete Contract Environments, Garrison L. Nuttall
Graduate Studies Theses and Dissertations 2026
This dissertation contains three studies examining contract framing, with implications for how organizations structure and frame performance-based compensation systems. Across all studies, I compare penalty contracts to bonus contracts with gain framing and bonus contracts with loss framing. My first study examines how managers prefer to frame performance-based compensation systems on average and identifies how the traits trust propensity, empathy, personal norm of reciprocity, loss aversion, Machiavellianism, and critical thinking disposition are associated with certain preferences. I find that mangers prefer bonus contracts to penalty contracts on average and that empathy is positively associated with this preference. My second study …
Overcoming The Glass Wall: Self-Employment As A Career Strategy For Immigrant Professionals, Barbara Silva
Overcoming The Glass Wall: Self-Employment As A Career Strategy For Immigrant Professionals, Barbara Silva
Graduate Studies Theses and Dissertations 2026
Skilled immigrant professionals frequently experience barriers that limit their ability to secure employment opportunities aligned with their qualifications in host-country labor markets. Although prior research has documented some of the challenges these professionals face, such as credential devaluation and discrimination, less is known about why recruiters perceive immigrant candidates with similar qualifications differently and why some immigrants navigate the labor market more successfully than others. Drawing on Status Characteristics Theory, this dissertation examines how the location and type of immigrant professionals’ prior work experience shape hiring-related outcomes by influencing recruiters’ perceptions of competence and acculturation. First, I review the literature …
Two Essays On Out-Of-Town Home Buyers, Kamrul H. Talukdar
Two Essays On Out-Of-Town Home Buyers, Kamrul H. Talukdar
Graduate Studies Theses and Dissertations 2026
This dissertation analyzes the price premia paid by Out-of-Town (or non-local) home buyers. The first essay investigates the role of social connectedness in the price premia paid by non-local buyers in the residential housing market. Using over 74,000 residential transactions from Orange and Seminole counties, Florida between 2016 and 2019 and exploiting the Social Connectedness Index (SCI) constructed based on Facebook friendship links, I show that non-local buyers who come from regions which are more socially connected to the purchase location pay about 1.8% to 2.1% lower premia compared to those coming from less connected regions. This effect is attributed …
Switching Things Up: Investigating The Costs Of Switching Between Tasks Of Varying Interdependence And Factors That Influence These Transitions, Taylor A. Wilhelmy
Switching Things Up: Investigating The Costs Of Switching Between Tasks Of Varying Interdependence And Factors That Influence These Transitions, Taylor A. Wilhelmy
Graduate Studies Theses and Dissertations 2026
Though researchers have indicated that there is a high probability teams will transition between tasks of varying interdependence (Benishek & Lazzara, 2019; Mesmer-Magnus et al., 2016), there is a need to further examine this idea (Smith-Jentsch, 2015; Mesmer-Magnus et al., 2016) as few have actually studied it. Expanding upon Moon et al. (2004), this study examines the costs associated with transitioning between two tasks of varying levels of interdependence (i.e., pooled and team interdependence; Saavedra et al., 1993), how these costs vary depending on the order the tasks are engaged while examining how team cognition (i.e., transactive memory systems) and/or …
Human And Ai Support In Business Simulations: A Quasi-Experimental Mixed Methods Study Of Performance At Scale, Sara Willox
Human And Ai Support In Business Simulations: A Quasi-Experimental Mixed Methods Study Of Performance At Scale, Sara Willox
Graduate Studies Theses and Dissertations 2026
Large classes change what instruction looks like. In hybrid business courses with high enrollment, it becomes harder to respond to individual students, and performance can suffer as a result. This study looked at what happens when that gap is addressed in different ways during an eight-week business simulation at the University of Central Florida. Six course sections were divided into three study groups. One group worked without support, one received instructor guidance, and one used AI tools that included a course search system and generative responses. Student outcomes were based on weekly profit and loss recorded in Sim Companies. The …
The Role Of Cultural Intelligence In Hotel Employee Engagement, Self-Efficacy, Job Satisfaction, Performance, And Intent To Stay, Meaad Eid F Almotairi
The Role Of Cultural Intelligence In Hotel Employee Engagement, Self-Efficacy, Job Satisfaction, Performance, And Intent To Stay, Meaad Eid F Almotairi
Graduate Studies Theses and Dissertations 2026
This research examined how Cultural Intelligence enhanced hotel employees’ engagement, self-efficacy, job satisfaction, performance, and intent to stay. CQ was defined as an individual’s capability to understand, adapt to, and work effectively in culturally diverse situations. This thesis utilized a quantitative methodology based on the Job Demands–Resources (JDR) model and self-efficacy theory. The study focused on the hospitality industry in Saudi Arabia, where increasing diversity has created a need for stronger cross-cultural skills among employees. Data were collected from hotel employees and managers to examine the relationships between CQ and key employee outcomes. The findings indicated that Cultural Intelligence significantly …
Enhancing The Immersive Experience Through The Diversification Of Operational Costuming, Emma Nevitt
Enhancing The Immersive Experience Through The Diversification Of Operational Costuming, Emma Nevitt
Graduate Studies Theses and Dissertations 2026
This thesis will be a comparative creative project that analyzes current operational wardrobe options within immersive lands, utilizing case studies and applied research, a neutral proposed immersive land will be created with operational costuming options that provides variety to the operational wardrobe that will enhance the immersive guest experience by creating a more compelling environment through wardrobe diversity. This will be achieved through a kit-of-parts approach where staffing will have a small variety of tops, bottoms, headwear, outerwear, and accessories to create a unique look to their own wardrobe while providing narrative insight. Each piece will be designed specifically for …