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Full-Text Articles in Business

Hospitality Highway Career Fair: An Exploratory Study, Lilly Miller May 2024

Hospitality Highway Career Fair: An Exploratory Study, Lilly Miller

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The goal of this creative project is to conduct research on career fairs and hospitality events to successfully host the first ever Hospitality Career Fair at the University of Arkansas. The lack of career advancement opportunities on the campus for hospitality management students continued to increase despite the rapidly growing industry across the community, so the creation of the career fair would allow improvement for the students and the companies. With a creative project, it allows more creativity and research to develop the overall plan for the event.

The project studies hospitality career events hosted at other universities to gain …


The Future Of The Organization Of The Petroleum Exporting Countries, Mikayla Gross May 2024

The Future Of The Organization Of The Petroleum Exporting Countries, Mikayla Gross

Honors Theses

The Organization of the Petroleum Exporting Countries (OPEC) is a multinational and intergovernmental organization that dictates the petroleum exportation policies of 13 countries: Algeria, Angola, Equatorial Guinea, Gabon, Iran, Iraq, Kuwait, Libya, Nigeria, the Republic of the Congo, Saudi Arabia, the United Arab Emirates and Venezuela (About Us, 2023). The mission of OPEC is to ensure a stable supply of petroleum through its shared policies for its Member Countries and consumers (Our Mission, 2023). Iran, Iraq, Kuwait, Saudi Arabia, and Venezuela founded OPEC in 1960 under the foundations and principles that dictated the international world order. Those foundations and principles …


Delta Air Lines Strategic Audit, Victoria Diersen, Rebecca Koppelman, Nicholas Lauver, Aaryan Naik, Drake Vorderstrasse May 2024

Delta Air Lines Strategic Audit, Victoria Diersen, Rebecca Koppelman, Nicholas Lauver, Aaryan Naik, Drake Vorderstrasse

Honors Theses

This case study focuses on Delta Air Lines, a prominent company in the airline industry. We conducted a strategic audit utilizing theories and principles central to strategic management to complete the case study. Our research used publicly available information that included the company’s website, SEC filings, news articles, and industry analysis. The goal of this case study is to collect and analyze data, apply strategic management concepts to a contemporary organization, and evaluate the firm’s potential for competitive advantage.

We looked at many factors for Delta Air Lines, including firm analysis, industry analysis, external analysis, internal analysis, performance analysis, competitive …


Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar May 2024

Lockheed Martin Strategic Audit, Trevor Deboer, Gunnar Lombard, Sam Nelson, Tj Taylor, Paul Wynegar

Honors Theses

Abstract

This case study explores Lockheed Martin, a global leader in defense contracting. Our team performed a strategic audit using the theories of strategic management. Our research was pulled from various sources, including Lockheed Martin’s website, SEC filings, related news articles, and relevant industry analysis. The goals of this case study revolved around collecting data and performing analysis to evaluate Lockheed Martin’s potential for competitive advantage in the airplane and parts manufacturing industry.

Some of the various analyses performed on Lockheed Martin include firm analysis, industry analysis, internal analysis, external analysis, competitive dynamics, business-level strategy, corporate-level strategy, and exploring their …


2024-04-18 Registration Advisory Committee Mission Revised, Morehead State University. Faculty Senate. Apr 2024

2024-04-18 Registration Advisory Committee Mission Revised, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposed revisal to the Registration Advisory Committee mission submitted to the Faculty Senate on April 18, 2024.


2024-04-18 General Education Council Mission Revised, Morehead State University. Faculty Senate. Apr 2024

2024-04-18 General Education Council Mission Revised, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposed revisal of the General Education Council mission submitted to the Faculty Senate on April 18, 2024.


2024-04-16 Review Of Pg-55 Update Draft, Morehead State University. Faculty Senate. Apr 2024

2024-04-16 Review Of Pg-55 Update Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

A draft of the Review of PG-55 Update submitted to the Faculty Senate on April 16, 2024.


Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting Apr 2024

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …


2024-04-15 Faculty Senate Constitution Revised, Morehead State University. Faculty Senate. Apr 2024

2024-04-15 Faculty Senate Constitution Revised, Morehead State University. Faculty Senate.

Faculty Senate Records

A revised proposal for the Faculty Senate Constitution submitted to the Faculty Senate on April 15, 2024.


2024-04-12 Compensation Guidelines, Morehead State University. Staff Congress. Apr 2024

2024-04-12 Compensation Guidelines, Morehead State University. Staff Congress.

Staff Congress Records

A message from the University's administration on new compensation guidelines submitted to the Staff Congress on April 12, 2024.


Breaking Barriers: Enhancing Accessibility For Latin American Students In U.S. Higher Education, Maria Caceres Apr 2024

Breaking Barriers: Enhancing Accessibility For Latin American Students In U.S. Higher Education, Maria Caceres

Whittier Scholars Program

In the dynamic realm of higher education, the pursuit of inclusivity and accessibility stands as a central endeavor. This research project delves into the hurdles faced by Latin American students aspiring to pursue opportunities in the United States, aiming to unravel the complexities of admission requirements and immigration processes. Against the backdrop of the evolving educational landscape post-COVID-19, the study seeks to redefine the higher education sector's approach, fostering an environment that transcends barriers and embraces a more inclusive ethos.

The research holds significance in its mission to illuminate the academic achievements of international students, particularly those from Latin America, …


2024-04-09 Message From The President, Morehead State University. Office Of The President. Apr 2024

2024-04-09 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

Message sent by the President to the campus community regarding upcoming dates, congratulatory recognitions, issues with FAFSA, proposed new academic buildings and campus renovations on April 9, 2024.


2024-04-04 Registration Advisory Committee Revision, Morehead State University. Faculty Senate. Apr 2024

2024-04-04 Registration Advisory Committee Revision, Morehead State University. Faculty Senate.

Faculty Senate Records

Revision of Registration Advisory Committee description as submitted to the Faculty Senate on April 4, 2024.


2024-04-04 Resolution Regarding Faculty Instructors, Morehead State University. Faculty Senate. Apr 2024

2024-04-04 Resolution Regarding Faculty Instructors, Morehead State University. Faculty Senate.

Faculty Senate Records

A resolution submitted to the Faculty Senate regarding faculty advisors on April 4, 2024.


2024-04-04 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate. Apr 2024

2024-04-04 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from April 4, 2024.


Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin Apr 2024

Business School Marketing Strategies For Enrollment Challenges In The Current Environment, Selcuk Ertekin

Association of Marketing Theory and Practice Proceedings 2024

This article aims to understand the implications and remedies for the recent turmoil in business school enrollment and retention. By reviewing the academic business literature on enrollment decline and by incorporating a traditional marketing strategy framework, we categorized the existing studies to come up with a list for success. We found that business schools must revise their curriculum with sustainability and technological change in mind. They must invest in hedonic aspects of business education, consider adding creative internship opportunities and incorporate innovative online learning initiatives. They must also identify faculty super influencers and use social media in their promotions. Finally, …


2024-04-00 Newsletter, Morehead State University. Staff Congress. Apr 2024

2024-04-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from March of 2024.


2024-03-24 Forum With Instructors Presentation Powerpoint, Morehead State University. Office Of The President., Morehead State University. Office Of The Provost. Mar 2024

2024-03-24 Forum With Instructors Presentation Powerpoint, Morehead State University. Office Of The President., Morehead State University. Office Of The Provost.

Faculty Senate Records

A PowerPoint presentation given by the President and Provost of Morehead State University to faculty instructors on March 27, 2024.


2024-03-21 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate. Mar 2024

2024-03-21 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from March 21, 2024.


2024-03-21 Report From The Provost, Morehead State University. Office Of The Provost. Mar 2024

2024-03-21 Report From The Provost, Morehead State University. Office Of The Provost.

Faculty Senate Records

A report from the Office of the Provost submitted to the Faculty Senate on March 21, 2024.


2024-03-21 Faculty Senate Newsletter, Morehead State University. Faculty Senate. Mar 2024

2024-03-21 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter from March 21, 2024.


Money Path: A Tool For College, Financial, And Career Planning, Carl Gahala Mar 2024

Money Path: A Tool For College, Financial, And Career Planning, Carl Gahala

Journal of the North American Management Society

Numerous websites and applications are available to help college students select a major and future career. Some of these tools ask students about their interests and then make recommendations about occupations that might be aligned with their aptitudes and interests. However, most tools do not inform students about the amount of money they will need to borrow to obtain their college degree, nor do they help students understand the impact that student loan debt will have on their future budgets. This paper discusses another unique financial literacy tool called Money Path, which allows students to develop a personal budget that …


Don't Panic! Chatgpt Doesn't Have All The Answers., Elizabeth Tate, Will Phillips, Shawn Keough Mar 2024

Don't Panic! Chatgpt Doesn't Have All The Answers., Elizabeth Tate, Will Phillips, Shawn Keough

Journal of the North American Management Society

This theoretical paper aims to examine the potential benefits and harms of using ChatGPT, a large language model, in post-pandemic higher education institutions. Specifically, we explore how ChatGPT can assist educators in creating more interactive and personalized learning experiences for students. Additionally, we consider the potential negative effects of relying too heavily on ChatGPT. Furthermore, we address the ethical concerns raised by using ChatGPT in the classroom, such as issues of privacy and bias. Overall, this theoretical paper provides an analysis of the use of ChatGPT for promoting quality education in a post-COVID world.


Learning To Be Reflexive In Qualitative Research: Improving Training For Doctoral Students In Business Schools, Eun Su Lee Mar 2024

Learning To Be Reflexive In Qualitative Research: Improving Training For Doctoral Students In Business Schools, Eun Su Lee

The Qualitative Report

Doctoral education in business schools is focused on a functional approach to research training. While this approach is necessary, it rarely encompasses reflexivity in qualitative research, despite its importance. This paper provides the groundwork for educators in business schools to reconsider the conventional approach to teaching qualitative methods. It draws on my personal and professional experience as a key resource to shape its examination of doctoral education in conducting qualitative research. The paper offers points of reflection on the struggle students may face in conducting rigorous qualitative research without appropriately understanding the influence of self with previous experience, preconceived ideas, …


Collegiate Female Athlete Experiences With Name, Image, And Likeness, Hailey A. Harris, Natasha T. Brison Mar 2024

Collegiate Female Athlete Experiences With Name, Image, And Likeness, Hailey A. Harris, Natasha T. Brison

Journal of Athlete Development and Experience

The purpose of this study is to examine experiences female collegiate athletes encountered with Name, Image, and Likeness (NIL) legislation. Ten collegiate female athletes across multiple divisions and geographic regions were interviewed for this study. Participants discussed various facets of their experiences with NIL, such as team dynamics and personal branding. The results of this study suggest differences in 1) their institutional educational processes for NIL, 2) their attitudes towards NIL, 3) shifts (or lack thereof) in their team’s group cohesion and leadership, and 4) their experience with forming and managing their personal brand. This study adds to the current …


“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit Mar 2024

“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit

Journal of Athlete Development and Experience

Every college athlete will transition out of competition and this transition is often tumultuous for athletes who have dedicated years to the sports they love. Despite these challenges, athletes are rarely given a platform to discuss their transition with peers experiencing a similar situation who can offer support. However, through social media, former college athletes are creating platforms to center their transition successes and struggles. Through the lens of Schlossberg’s Transition Theory (1981), this study used thematic analysis to examine transition experiences of former college athletes responding to a viral TikTok video. Comments (n = 869) demonstrated former athletes …


Some Thoughts Of Faculty Strikes, Margaret E. Winters, William Connellan Mar 2024

Some Thoughts Of Faculty Strikes, Margaret E. Winters, William Connellan

Journal of Collective Bargaining in the Academy

William Connellan is a long-time administrative-side academic labor specialist who spent much of his career at Oakland University (Michigan). What follows here is the result of an interview with him carried out by the author. After a general introduction to Bill, the institution, and to Michigan labor relations, the article focuses on Bill’s involvement in the many strikes called by the faculty union at Oakland during his tenure there. The article closes with Bill’s broader comments, that is, advice on negotiations and the handling of strikes from the administrative point of view.


Taup's 50-Year Collective Bargaining Story, Arthur Hochner Mar 2024

Taup's 50-Year Collective Bargaining Story, Arthur Hochner

Journal of Collective Bargaining in the Academy

In the half-century history of faculty collective bargaining at Temple University, the Temple Association of University Professionals has faced numerous challenges. As a union leader for 31 of those years, I took part in many contract negotiations with tough-minded management representatives, including two long strikes. As universities have shifted away from tenure-track faculty toward more contingent ones, both full- and part-time, TAUP has made key adjustments and has grown. While I am now retired from Temple and the union, my successors continue to maintain faculty voice.


Analyzing The Upward Trend In Academic Unionization: Drivers And Influences, Andrea Clemons Mar 2024

Analyzing The Upward Trend In Academic Unionization: Drivers And Influences, Andrea Clemons

Journal of Collective Bargaining in the Academy

Over the last decade, the discourse on collective bargaining has evolved, shaped by the multifaceted challenges confronting contemporary higher education, including shifts in public perception and financial constraints. This article delves into the dynamic landscape of academic labor, highlighting its impact on tenured faculty, contingent faculty, and graduate students. The analysis encompasses the historical context of unionization, the transformation of academic labor structures, and present-day factors such as dissatisfaction with higher education, legislative mandates, and threats to academic freedom. The examination of recent legislative efforts in Florida, the article illustrates an ongoing trend and emphasizes the need for meaningful dialogues …


The 50 Year History Of Collective Bargaining At Hofstra University, Herman A. Berliner, Peter C. Daniel, Bernard J. Firestone, Estelle S. Gellman, Elizabeth J. Ploran, Liora P. Schmelkin Mar 2024

The 50 Year History Of Collective Bargaining At Hofstra University, Herman A. Berliner, Peter C. Daniel, Bernard J. Firestone, Estelle S. Gellman, Elizabeth J. Ploran, Liora P. Schmelkin

Journal of Collective Bargaining in the Academy

The timeline of collective bargaining at Hofstra mirrors the timeline of the 50 National Center annual conferences. And the details of the Hofstra timeline, from organizing, to bargaining, from global issues to procedural details, from a bitter strike to collegiality, in an environment that respects both collective bargaining and shared governance, in a world without and then with COVID, provide a microcosm of the collective bargaining world over the decades. This article will start at the beginning of collective bargaining at Hofstra, reflect on social and economic changes during these 50 years, view the changing University aspirations, assess the impact …