Business Commons^™

Cost-Effective Service Recovery: Knowing Which Customers To Keep, Aaron R. Brough, Dr. Kristie Seawright

Journal of Undergraduate Research

Service failures are inevitable. When firms fail to deliver a service as promised, customers will generally be dissatisfied. Such customers will not likely do business with the company in the future. Some companies may shrug their shoulders and look for new customers. However, research shows that in many cases it is considerably more profitable for a company to keep customers who have experienced failures than to try to find new customers. Service recovery is anything companies do to recover the satisfaction and loyalty of customers who have experienced a service failure.

Mining For Gold Inside Your Organization, J. Scott Dutcher, Dr. William H. Baker

Journal of Undergraduate Research

Making the most of the information that is available to you is what data mining is all about. Surprisingly, large numbers of organizations have yet to incorporate data mining techniques that drive many of their operations and decisions. Instead, upper management is trying to solve many puzzles without looking at the pieces. For those organizations that currently use data mining strategies, better mining methods can always be found. These missed mining opportunities have resulted in poorer service, lost revenue, security threats, and more. Data mining will be essential for the survival of businesses and organizations in the 21^st Century. …

2014-January-30-Family Mediation Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-30-Dr. Brad Deweese Preparing Athletes For Winter Olympics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Cointegration And Causality Between Financial Development And Economic Growth: Evidence From Morocco, Abdellatif Chatri, Abdelouahab Maaruf

The Indonesian Capital Market Review

The debate on the relationship between economic growth and financial development has been steadily growing in these recent years. However, the existing theoretical and empirical literature provides conflicting views in this respect. This Headline topic proposes an empirical investigation of the nature of this relationship in the Moroccan context. More precisely, it explores the cointegrating and the causality issue between economic growth and financial development. The later is measured by largely used indicators. In particular, we use capital market proxy, in addition to the traditional indicators of financial intermediation. The findings show that financial development explains significantly the growth, but …

Month Of The Year And Pre- Holiday Effects In Indonesia And Malaysia Shari’Ah Compliance, Helma Malini, Mohammad Jais

The Indonesian Capital Market Review

This paper investigates the existence of two anomalies in Indonesia and Malaysia Shari’ah compliance; the month of the year and pre-holiday effect, and their implication for stock market efficiency. Investing in Shari’ah compliant is different from investing in conventional stock. Conventional stock market followed the capital market set of rules and law, while Shari’ah follows not only followed the capital market set of laws but also the Islamic principles. Most of the previous studies investigated issues related to the conventional stock market, this study take one step further by investigating issue related to Shari’ah compliant instrument and make comparison between …

The Impact Of Pre-Closing Implementation To Price Efficiency In Indonesia Stock Exchange, Gilang Pradityo

The Indonesian Capital Market Review

Indonesia Stock Exchange has really concerned about improving stock market quality these days. One of the effort is pre-closing trading session implementation. It refers to Decision of the Board of Directors of The Indonesia Stock Exchange Number Kep-00399/BEI/11-2012, regarding Amendment to Rule Number II-A concerning Equity-Type Securities Trading. The rule is effective on 2nd Januar, 2013 and Indonesia Stock Exchange has implemented it since that date. The purposes of pre-closing implementation are to mitigate marking the close, which is the practice of buying security at the very end of the trading day at a significantly higher price than the current …

Fantastic Collaboration Of Financial Services And Telecommunication, Seon Min Lee, Seung Woo Chun, Young Hyuck Joo, Yoo

Asia Marketing Journal

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of ‘Club SK Card’ brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card …

2014-January-30-Etsu College Of Business And Technology To Hold Career Fair 2014, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Determinant Factors Of Real Estate Investment Trust (Reit)’S Performance: Evidence From Asian Reits, Nor Edi Azhar Binti Mohamad, Ilyas Ariefin Bin Zolkifli

The Indonesian Capital Market Review

This paper investigates the factors that can influence the Real Estate Investment Trust (REIT)’s performance, paying particular attention to the listed REIT’s in Asian. Samples of 45 Asian listed REITs are selected from five different countries namely Taiwan, Thailand, Malaysia, Hong Kong, Japan and Singapore for 5 years basis from 2007 to 2011 with 225 observations. Study used Net Asset value (NAV) and Return as the proxy for REITs performance while risk, dividend yield, net income and size to represent the determinants variable. Applying correlations and multiple regression analysis, the results provide evidence on the association between NAV and return …

Willingness To Pay For Eco-Friendly Products, Soon Hee Joung, Sun Wook Park, Yoon Jin Ko

Asia Marketing Journal

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers` willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers` WTP for eco-friendly cosmetics. Consumers` WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer`s WTP for …

Diversification Strategy Through Market Creation, Jae Seok Jeong, Nam Jung Kim, Hyun Joo Lim, Kang, Jung Hoon Moon

Asia Marketing Journal

The purpose of this paper is to investigate upon a diversification strategy through market creation of CJ Group, which has contributed in positioning of the firm as one of the leading conglomerates in South Korea. With such objective, the background of CJ Group, followed by its business diversification strategies were explored, with reference to several case studies. The history of CJ Group began with establishment of CheilJedang Industrial Corporation in 1953, as the first domestic sugar producer and exporter of South Korea. The corporation gradually expanded its business ever since at both national and global level, to include the fields …

The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim

Asia Marketing Journal

Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened? that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic …

Oriental Brewery, Co. Ltd. Vitalizing Cass Brand Through Brand Portfolio Strategy, Sung Tai Hong, Young Seok Son, Woon Bong Na

Asia Marketing Journal

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic …

Successful Marketing Strategies In Emerging Markets, Young Chan Kim, Jai Hak Chung, Hyung Sik Jung

Asia Marketing Journal

The global market is facing numerous changes nowadays, and also is the Southeast Asian market. Among those of some other regions, the Southeast Asian market is especially important to Korea for many reasons since it is one of the rapidly emerging markets, is geographically close to Korea, and has fair conditions for investigation. And in order to succeed in Southeast Asian markets, thorough examination about the countries is in need. This article catches a glimpse of the global market, the current status and changes of Southeast Asian markets, and Korean firms now doing business in these markets. Also, the article …

How Much Change Is Optimal When A Brand Is Newly Rebranded?, Kyoung Hee Chu, Doo Hee Lee, Min Sun Yeu, Park

Asia Marketing Journal

There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called “brand name incongruity”) on …

2014-January-30-Museum To Offer Lecture By Dr. Audrey Depelteau On Climate Change, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Searching For Determinants Of Pay Or Not To Pay Cash Dividend In Indonesia, Triasesiarta Nur, Kresnohadi Ariyoto Karnen

The Indonesian Capital Market Review

A dividend decision of a firm is an outcome of various considerations. These considerations differ across time and industry. Based on asymetric information – agency theory thougtht, this study re-examined various variables that have a bearing on the dividend decision of a firm. In addition to examining the impact of corporate fundamentals on dividend policy, the study also analyzed the effect of expropriation trigger variables (family ownership, cash funds, the level of diversification and Related Party Transaction/RPT) on a dividend policy. The results of panel logistic regression indicated that Cash Funds, RPT, Profitability, Size, Growth, Debt and Macroecomics variables are …

Ukrainian Financial Reporting: The Need For Change, Eldar Maksymov, Dr. Earl K. Stice

Journal of Undergraduate Research

Ukraine is an Eastern European country with a history of volatile economic climate. The future success and stability of the Ukrainian economy will largely depend on the government’s actions to make the economic climate more attractive to foreign investors through reforms. One area where change is needed the most is the area of financial reporting. The current accounting standards do not ensure that investors receive adequate financial information about the reporting company.

A Study Of The Effects Of Reduced Transaction Costs And Information Asymmetry In E-Commerce, Kendall C. Hulet, Dr. Scott Sampson

Journal of Undergraduate Research

Information asymmetry is usually defined as a market failure that increases transaction costs. Buyers and sellers in a typical market transaction have varying degrees of information on which to base their decisions, whether it be about the quality of the good or service, or about the optimal price of the good or service. If perfect market efficiency is the ideal, asymmetry of information usually results in too high a price being paid for a particular good or service.

The Relationship Between The Family Leisure Involvement Of Families With A History Of Divorce And Families Without A History Of Divorce, Jennifer M. Harris, Ramon Zabriskie, Dr. Brian Hill

Journal of Undergraduate Research

When President Hinckley introduced The Family: A Proclamation to the World, he explained why such emphasis on the importance of the family was needed: “The family is under attack. All across the world families are falling apart. The place to begin to improve society is in the home…We are trying to make the world better by making the family stronger” (Dew, 1997, p. 209). One researcher posed the question: “What is the state of the American family today and how well do these families function?” (Kugath, 1997, p. 1)). In the United States in 1998, 1,135,000 divorces were granted (World …

Exploring The Role Of Preference Heterogeneity And Causal Attribution In Online Ratings Dynamics, Wu Jin Chu, Min Jung Roh

Asia Marketing Journal

This study investigates when and how disagreements in online customer ratings prompt more favorable product evaluations. Among the three metrics of volume, valence, and variance that feature in the research on online customer ratings, volume and valence have exhibited consistently positive patterns in their effects on product sales or evaluations (e.g., Dellarocas, Zhang, and Awad 2007; Liu 2006). Ratings variance, or the degree of disagreement among reviewers, however, has shown rather mixed results, with some studies reporting positive effects on product sales (e.g., Clement, Proppe, and Rott 2007) while others finding negative effects on product evaluations (e.g., Zhu and Zhang …

Effects Of Storytelling In Advertising On Consumers` Empathy, Myung Jin Park, Doo Hee Lee

Asia Marketing Journal

Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers` narrative processing. The purpose of storytelling is to elicit …

Is Corporate Rebranding A Double-Edged Sword? Consumers` Ambivalence Towards Corporate Rebranding Of Familiar Brands, Grace Ing Phang

Asia Marketing Journal

Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers. Corporate rebranding for the established and familiar corporate brands leads to more ambivalent attitudes as these companies represent larger targets for disparaging information. Consumers are found to hold both positive and negative reactions toward companies and brands that they are familiar with. Nevertheless, the imposed change assumption and ambivalent attitude, in particular corporate rebranding, have never been widely explored in the quantitative corporate rebranding studies. This paper aims to provide a comprehensive empirical examination of …

Mpc, Yong June Kim, Hak Kyun Kim

Asia Marketing Journal

MPC is a specialized CRM company providing one-stop service through contact centers and has built a No. 1 “MPC Brand" in the industry. Founded in 1991, MPC has expanded into CRM solutions and services by launching businesses with database marketing. On Dec. 12, 2005, MPC became listed as the first company in the CRM industry on KOSDAQ. Now, MPC reserves 2,932 seats nationwide. MPC provides inbound/outbound services through various channels, such as phone and e-mail, and analyzes operating results in various aspects to improve services and make suggestions. MPC offers specialized training based on analyses of customers` requirements. Also, MPC …

Brochure: Aragon Hotel, Jacksonville, Florida - A Good Hotel In A Good Town

Tourism

A pamphlet describing the rates and amenities offered by the Aragon Hotel including garage service and completely renovated large, well-furnished bed rooms. The pamphlet includes a street map of downtown Jacksonville. Manager: John Lee Sheehy. The hotel was located on Forsyth Street and Julia Street. Lists Jacksonville’ population as 147,897.

Mansard Hotel - Bowling Green, Kentucky - Register (Sc 1236), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1236. Register kept from 16 August 1907 to 7 October 1907, signed by guests staying in the Mansard Hotel, Main and Center streets, Bowling Green, Kentucky. WKU president Henry Hardin Cherry’s signature is on page 30.

Family Cohesion And Adaptability In Relation To Family Life Cycle Stage, Alicia P. Dansie, Dr. Brian Hill

Journal of Undergraduate Research

Cohesion and adaptability varies amongst individual families as a result of many known factors including family leisure patterns, work ethic and commitments, and marital and family satisfaction (Orthner & Mancini, 1990) (Steinburg & Silverberg, 1987). Little is known however about the effect family life cycle stage may have on familial cohesion and adaptability. This research was completed to determine if families experience various levels of cohesion and adaptability as a direct result of family life cycle stage. Through this research information is discovered to add to the knowledge base involving family recreation and to answer the question: at what stage …

Lds Homemakers, Leisure, And Life-Satisfaction, Eliza E. Hertzler, Dr. Brian Hill

Journal of Undergraduate Research

Mother, a word that brings a surge of affection to every human heart and mind. Certainly everyone is grateful for their mother and all she did to raise them. This study was designed to determine if mothers are truly satisfied with what they are doing-being homemakers-and what factors affect that satisfaction. Does each mother consider staying home and raising her children an accomplishment, or a burden? Does free time play a role in these findings? Studies have shown that homemakers are more likely to suffer from depression than their husbands or other mothers in the workforce. 1 The researcher’s goal …

[Shane] Farritor, Student Group Help Propel Maker Space Concept, Troy Fedderson

Nebraska Innovation Studio

Shane Farritor, student group help propel Maker Space concept.

A quiet staging area for ongoing NIC construction, the space is reservedfor a proposed Maker Space and the private/public research campus’ new business accelerator. NIC planners and UNL administrators hope the mix bubbles forth into a cauldron of hands-on creativity and innovation.

“That is an area of Nebraska Innovation Campus that is generating a lot of excitement,” said Dan Duncan, NIC’s executive director. “The general idea is to create the Maker Space where individuals can come to work on projects and interact with others, including people who are in a business …