Business Commons^™

A Critical Discourse Analysis To Explain The Failure Of Bop Strategies, Nancy E. Landrum

School of Environmental Sustainability: Faculty Publications and Other Works

Purpose – This paper aims to highlight differences between business and non-business literature regarding base of the pyramid (BoP) and subsistence contexts and reveal discourse’s powerful role in influencing goals, solutions and outcomes.

Design/methodology/approach – This paper uses critical discourse analysis to review a convenience sample of business versus non-business literature on the BoP and subsistence contexts.

Findings – Discourse used in business literature on the BoP is oriented toward hegemonic Western capitalist approaches that result in the depletion of resources, resource inequalities, poverty and increased consumption, dependence and environmental degradation and, therefore, cannot alleviate poverty.

Research limitations/implications – There …

2021-November-23-Etsu Offers Courses, Testing Leading To Adobe Certification Associate Credential, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) – East Tennessee State University’s Department of Media and Communication will offer a series of courses and testing leading to the Adobe Certified Associate (ACP) professional credential in Illustrator, Photoshop, InDesign, Premiere Pro and After Effects beginning Dec. 13.

 

Course participants will have access to online training materials for three weeks.  All courses are 100% online and asynchronous. Participants will have access to more than 10 hours of course content to review on their own time and at their own pace. At the conclusion of the course, participants will complete the certification exam(s) that are delivered in …

2021-November-23-Etsu Presenting We Need A Little Christmas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Need some motivation to get in the festive spirit this holiday season?

Make plans to attend East Tennessee State University’s Holiday Choral Concert, an annual tradition for more than 50 years.

Annual holiday concert is Dec. 4

Two performances are happening on Saturday, Dec. 4, in the ETSU Foundation Grand Hall of the ETSU Martin Center for the Arts. Times for the “We Need A Little Christmas” concert are 4 p.m. and 7:30 p.m.

“This is such a special concert with many familiar holiday favorites, as well as exciting new pieces,” said …

2021-November-23-Rural Health Professional Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Dr. Rick Wallace of East Tennessee State University was named the 2021 Rural Health Professional of the Year Award by the Rural Health Association of Tennessee (RHA of TN).

Wallace is a professor and associate director for evidence and outreach in the Quillen College of Medicine Library at ETSU.

 “The Rural Health Professional of the Year is our most prestigious award given to members who make outstanding contributions to rural health,” said Jacy Warrell, RHA of TN executive director. “Dr. Wallace is a steady leader of the association and we appreciate his many …

2021-November-23-Etsu Professional Development Offers Pharmacy Technician Certification Course, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) - A course to train pharmacy technicians is offered by East Tennessee State University’s Office of Professional Development from Feb. 1-April 26, 2022.

This class, limited to 35 students, will train assistants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician with the James H. Quillen Veterans Affairs Medical Center. She has over 15 years of experience in retail and hospital pharmacy. The course now offers more sessions to accommodate PTCB requirements. 

Students may …

Copycat Mass Killings: How Personality Might Moderate Identification With Antisocial Characters, Emily R. Mazzurco

Kean Quest

Research indicates that certain personality traits are prevalent within mass killers. Aggression, social rejection, narcissism, fame-seeking, low self-esteem, and depression are commonalities with mass killers, specifically mass shooters. Identification or idolizing antisocial fictional characters is also a common behavior within these types of offenders. These types of killers often draw inspiration for their own crimes from past criminals or from film and TV, thus committing what is known as a copycat crime. The purpose of the current study will be to examine the effects of social rejection and instigation on the likelihood of identifying with an antisocial character in young …

The Strategic Goals Of -Using Service Oriented Architecture Principles, Ashraf Saied Abdel Nabi

Future Computing and Informatics Journal

different platforms, different databases, and different language programs. These systems need to exchange information and reuse the same functionality to achieve integration between these systems.

Many Software companies failed to achieve information follow and reuse the same functionality

This paper introduces guidelines introduces Service-Oriented Architecture Principles guidelines and rules to help Applications developers to achieve information integrations and reuse the same functionality, SOA principles providing rules and guidelines that specify exactly how solution logic should be decomposed and molded into technology solutions

Teeeeeeeest

Enhancing Academic Advising In Credit Hours System Using Dss, Alaa Salah Eldin Ghoneim

Future Computing and Informatics Journal

Academic advising plays a vital role in achieving higher educational institution’s purposes. Academic advising is a process where an academic advisor decides to select a certain number of courses for a student to register in each semester to fulfil the graduation requirements. This paper presents an Academic Advising Decision Support System (AADSS) to enhance advisors make better decisions regarding their students’ cases. AADSS framework divided into four layers, data preparation layer, data layer, processing layer and decision layer. The testing results from those participating academic advisors and students considered are that AADSS beneficial in enhancing their decision for selecting courses.

Coo2 Bhanga Munda Data, Asli Ascioglu, Padma Kadiyala

Finance Department Faculty Journal Articles

No abstract provided.

Using Modern Portfolio Theory To Create Efficient Portfolios From The S&P500, Dylan Rhoads

Honors College Theses

The Standard & Poor’s 500 Index (S&P 500) serves as a proxy for the U.S. equity market and is among the most widely cited financial instruments in the world. Its risk and return can be accepted as the market’s, leading it to be the benchmark for performance in many investment settings. Modern portfolio theory helps to quantify performance by explaining the relationship between risk and return. Every portfolio has its own return and risk level, with the optimal allocations falling on the “Efficient Frontier”, that is the line on a graph that connects the portfolios that have the maximum return …

Lindengiving Provides 100 Thanksgiving Meals, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2021-November-22-Care Women's Health Receives Nih Grant, University Marketing And Communication, East Tennessee State University

ETSU News

Examining Birth Outcomes

“We are studying the ways in which the policy environment can impact the trajectory of health for the  mother and child. The goal is to understand how policies related to criminal justice, housing, employment and education might change birth outcomes."

Dr. Michael Smith, Program and Policy Director

JOHNSON CITY, Tenn. (Nov. 22, 2021) —  Dr. Michael Smith, program and policy director at East Tennessee State University’s Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health), is examining how policies affect birth outcomes across generations thanks to a $1.86 million R-01 grant from the …

2021-November-22-Dr. Sharon Mcgee Tcgs President-Elect, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Dr. Sharon James McGee, dean of the East Tennessee State University College of Graduate and Continuing Studies, was recently elected to serve a two-year term as vice president of the Tennessee Conference of Graduate Schools (TCGS), which will be followed by a two-year term as president.

Founded in 1977, the TCGS considers matters of common interest related to graduate study and research, articulates the needs of graduate education, and works to influence public opinion and legislation for the improvement and advancement of graduate education throughout the state.

“I am honored that my graduate …

2021-November-22-Etsu Light Display Helps Ring In The Holiday Season At Bms, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.  (Nov. 22, 2021) – One of the region’s most dazzling holiday light shows is underway at Bristol Motor Speedway. The 25th season of Pinnacle Speedway in Lights allows visitors to witness the wonder of a 4-mile trek through 3 million lights at the world’s fastest half-mile.

East Tennessee State University is a proud sponsor of the event, and vehicles circling the concrete oval will see the stunning glimmer of blue and gold pride thanks to ETSU’s first-ever display. New holiday-themed apparel is also available for purchase at Alumni Hall stores located on W. State of Franklin …

2021-November-22-New Chair Leading Media And Communication At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Years before Dr. Andrew Dunn arrived on the campus of East Tennessee State University in fall 2010, the Florida-born and Alabama-raised transplant had already carved out a successful career.

Serving as a reporter at the Florida-based Tallahassee Democrat and The Ledger in Lakeland, Florida, Dunn wrote important stories about education and legislative politics. 

Dunn, who earned a Ph.D. in communication from the University of Alabama, is now the chair of the Department of Media and Communication at ETSU, an appointment he received earlier this year. 

His professional achievements are helping guide the department …

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna Drenten Ph.D., Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital, Gillian Brooks, Jenna M. Drenten, Mikolaj Jan Piskorski

School of Business: Faculty Publications and Other Works

The digital age has given rise to new pathways for everyday individuals to accrue media attention, which can be translated into promotional endeavors. Such sociocultural currency is referred to as celebrity capital, which can be exchanged within the field of advertising through celebrity endorsements. Traditional celebrities acquire celebrity capital through institutional intermediaries such as sport, television, music, and movies. Research is needed to understand the unique process by which social media influencers (SMIs) acquire celebrity capital. We draw on interviews with 40 global advertising industry practitioners and influencers to better understand how influencers acquire celebrity capital in a saturated media …

Meaningful Careers In Social Enterprises In Remote Australia: Employment Decisions Among Australian Indigenous Art Centre Workers, Pi-Shen Seet, Janice Jones, Tim Acker, Uma Jogulu

Research outputs 2014 to 2021

This research investigates why Indigenous workers decide to enter, stay or leave their positions in art centres that serve as important social enterprises in remote Australia. We develop a framework that integrates identity theory and push–pull theory via institutional logics, thereby extending Wry and York (2017)’s typology configurations that is applicable to other actors in the entrepreneurial eco-system, including Indigenous art centre workers. Based on a qualitative study of 72 Indigenous art centre workers employed in remote Australia, the results indicate that although art centres have dual for-profit and social missions, it is mainly pull factors related to paid, local …

An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Other Resources

Presentation for the 7th SIM Doctoral & Research Colloquium organised by the Società Italiana Marketing (Italian Marketing Society) and University of Salento in Italy. Experts and research colleagues reviewed my presentation and proposal. I received feedback about many aspects of my research regarding research questions, clarity, focus, methodology and other elements. This is important to enhance the quality of my research and makes it relevant to the scientific field.

Forecasting The Prospects Of Female Judoists Of Youth Age Based On Indicators Of Their Functional State, Umid Abduhamidovich Alimov

Eurasian Journal of Sport Science

Purpose: To justify the prediction by long-term training in women's judo. The article presents a functional analysis of the problem of the prospects for the development of female judoists of 17-18 years of age. The content of the presented work is fundamentally different from most generalizing works. The material of general scientific and special nature is presented, providing an individual approach to forecasting, working capacity and restoration of physical fitness of athletes. The content of the article is based on the research of female judoka in the period of the formation of sportsmanship.

Methods: Harvard step test - to determine …

The Psychology Of Covid-19 Economic Impact Payment Use, Sarah D. Asebedo, Taufiq Hasan Quadria, Blake T. Gray, Yi Lui

Business Faculty/Staff Publications

This study investigates how American adults’ personality and financial self-efficacy (FSE) beliefs contributed to how they used their COVID-19 CARES Act Economic Impact Payment (EIP) for spending needs, spending wants, and financial transactions (save, invest, debt repayment). The results from a sample of 1172 Amazon MTurk users collected in July 2020 suggest that both personality traits and FSE beliefs were associated with EIP use. Specifically, this study finds that FSE and conscientiousness emerged as the most robust predictors of EIP use across all categories of financial behavior with a greater allocation of EIP funds to saving and less to spending …

Critical Pedagogy In The Time Of Covid-19: Lessons Learned, Carol Christine Hordatt Gentles

Journal of Multicultural Affairs

The abrupt closure of universities due to the coronavirus pandemic caused unprecedented challenges for educators. They struggled to transition to online teaching almost overnight. This has raised questions about the readiness of Higher Education for digitalisation and hybridization of learning environments and focused attention on the renewal of teaching and learning models. It is incumbent upon those who practise critical pedagogy to join this conversation; the mandatory transition has raised difficult questions around how to ensure continuity of an agenda to offer students humanistic and democratic learning experiences in the new virtual reality. In this paper I offer a critical …

Book Review: The Death Project: An Anthology For These Times, Ted D. Ayres

Journal of Multicultural Affairs

A book review of The Death Project: An Anthology for These Times.

Ted Ayres, Social Justice And Education Advocate: "Making It Count" With Book Reviews, Kristen P. Erdem

Journal of Multicultural Affairs

This is an interview article with a prolific reviewer of books seen on public television and in print. Ted Ayres had an inspired legal career, and his advocacy continues to this day. The year 2020, like no other year in our recent U.S. history, was a raucous reckoning for an array of social justice issues. As this theme continues in 2021, it is heartwarming getting to know a quiet advocate in our midst. Meet Ted Ayres. Ayres will be a contributor to the journal with book reviews. This is an introduction to the person, Ted Ayres as social justice and …

How The Common School Has Failed Hispanic Children—Witnessing The Severe Regression Of Language English Proficient Learners During A Pandemic: Teaching During Covid-19, Yvonne S. Herrera

Journal of Multicultural Affairs

Personal reflection on the impacts of the common school on Hispanic children during the COVID-19 pandemic, when Hispanic children experienced less opportunities in becoming educated due to lack of accessible technology.

Overview: From The Desk Of The Guest Editor, Tonya Huber

Journal of Multicultural Affairs

Overview from the Guest Editor on this special issue on the impacts of Covid-19 in educational settings. One theme explored in the contents of this issue is the powerlessness many educators felt as the editors set out to hear, comprehend, represent, and amplify their experiences. Other themes include: appreciation and empathy, focusing on what matters, and new ways of teaching with technology.

Means Of Training And Monitoring And Methods Of Endurance Development Of Female Handball Players, Shoislom Kallibaevich Pavlov

Eurasian Journal of Sport Science

Purpose: Development and control of endurance of handball players by studying modern innovative tools and methods of endurance development, as well as improving the effectiveness of endurance training.

Methods: The following techniques are used to train endurance: The technique of evenly performed exercises is used in the training of general endurance. This method is used during training to prepare for maximum continuous training, which is performed regularly with a pulse of no more than 130 beats per minute. In most cases, recovery performed in an evenly executed exercise style can be considered insufficient. Alternating exercise styles are used to improve …

The Practice Of Conducting A High-Intensity Weekly Micro Cycle At The Stage Of Pre-Competitive Training Of Young Gymnasts, Djamshid Khasanovich Umarov

Eurasian Journal of Sport Science

Purpose: In this article, the issues of searching for the rational construction of the educational and training process of young gymnasts and the effective ratio of loads of different directions at the stage of in-depth specialization in the pre-competitive micro cycle are considered. To study the expediency of using high-intensity training loads in the process of training young gymnasts aged 12-16 years.

Methods: Study and analysis of literary sources on the research topic, pedagogical observation, pedagogical testing, pedagogical experiment, static methods of processing results.

Results: The number of combinations for gymnasts of all ages varies within the planned range (see …

Planning The Annual Training Cycle Of Football Students Of Sports Improvement Groups, Timur Shamshetovich Seitmuratov

Eurasian Journal of Sport Science

Purpose: The aim of the study is the substantiation and testing of the methodology of planning the training of football students of sports improvement groups in the one-year cycle.

Methods: The study used the analysis of scientific and methodological literature, questionnaires, testing, pedagogical experiment, methods of mathematical statistics.

Results: The content of general and special physical training of football players of sports improvement groups has been studied, as a result of which the most significant components of physical preparedness have been identified. The planning method of physical training process of football players of sports improvement groups in the annual cycle, …

Exploring The Influence Of Industry 4.0 Technology On Buyer-Supplier Relationships (Supplier Transparency) And Supply Chain Agility, Honey Zimmerman

Dissertations

Constantly evolving technologies enable supply chains around the world to thrive and become progressively more sophisticated and responsive. Industry 4.0 (I4.0) technologies connect supply chain networks like never before. Still, anecdotal evidence suggests that few firms have implemented such technologies enterprise-wide. Therefore, to investigate the value created from the implementation of such technology, the focus of this study was on buyer-supplier relationships (BSR) and firm supply chain agility (FSCA) in the context of I4.0 technologies. Using mixed methodologies within a single-case study, we set out to answer the research question: Does I4.0 technology influence buyer-supplier relationships and firm supply chain …