Business Commons^™

Micro And Small Entrepreneur Social Ads: The Influence Of Risk Perception As Measured By Self-Monitoring And Social Expectation On Poverty Reduction Social Ads In Indonesia, Adi Zakaria Afiff

ASEAN Marketing Journal

Regardless of the growing usage of social ads in Indonesia, the effectiveness of these social ads has not really been assessed. One theme of the social ads that is related to the poverty problem in this country is the micro and small entrepreneur social ads, namely a number of related social ads issued by the government that persuades its audience to release themselves from poverty by becoming micro and small entrepreneurs that is supported by low cost loans from the government.As becoming a micro or small entrepreneur has both an individual and a social risk perception, a 2x2x2 experiment was …

Analysis On Variables Affecting The Creation Of Tourist Destination Image: Case Study On Domestic Tourists Visiting Yogyakarta Between 2007 To 2009, Khairani Khairani, Hapsari Setyowardhani

ASEAN Marketing Journal

The purpose of this study is to examine the variables that affect the image creation of tourism destinations. This research is a case study on domestic tourists visiting Yogyakarta from 2007 to 2009. This research uses an exploratory and descriptive design, conducted once in one period (cross-sectional). A number of 105 domestic tourists were selected as samples by means of non-probability sampling method and snowball sampling technique. The data were analyzed using reliability and validity tests, frequency distributions, and regression analyses. Results showed that overall image was significantly constructed and affected by cognitive and affective evaluations. Cognitive evaluation was significantly …

Factors Affecting Customers’ Satisfaction And Perception: Case Study Of Islamic Banks’Service Quality, Yayah Cheriyah, Widya Sulistyowati, Ade Cornelia, Viverita Viverita

ASEAN Marketing Journal

This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfaction and purchase intention.

The Influence Of Attitude And Subjective Norms On Student’S (Future) Intention And Future Decision Of Higher Level Studies: A Case Study Of Five Universities With Bhmn Status In Indonesia, Gita Gayatri, Yeshika Alversia, Rifelly Dewi Astuti

ASEAN Marketing Journal

Since government regulation (PP) Nu 61/1999 came into effect, competitions were heating up among state-owned universities (PTN) in attracting high school graduates. This research aims to understand students’ attitudes toward tertiary education institutions, their promotion activities and other external factors such as family, and the impact of those attitudes in choosing tertiary education institution if they were to take further study and in recommending certain tertiary education institution to other people. The sample chosen was approximately 500 first-year tertiary students from UI, ITB, IPB, UGM dan Unair.The result of this study found that students are strongly influenced by their positive …

Between Management And Employees: Which One Is More Critical In Building Value And Loyalty?, Arief Wibisono Lubis, Rizal Edy Halim

ASEAN Marketing Journal

We conducted a research concerning the relationship between trust, value, and loyalty based on the model developed by Sirdeshmukh et al. (2002). Confirmatory factor analysis and structural equation modeling were used to test the model. According to the model, the authors made a distinction between trustworthiness and trust dimension in Sales Promotion People (SPP) context and Management Policies and Practices (MPP) context. By collecting primary data from 105 respondents, the result shows that in the MPP context, operational benevolence was proven to demostrate a statistically significant positive effect to trust in MPP. Both the trust in MPP and trust in …

Halal Literacy: A Concept Exploration And Measurement Validation, Imam Salehudin

ASEAN Marketing Journal

Muslim consumers have strict commandments which guides their consumption behavior. However, Muslim individuals may have different compliance regarding the commandments. This difference in compliance may be explained by difference in halal literacy. Halal literacy is the ability to differentiate permissible (halal) and forbidden (haram) goods and services which came from better understanding of Islamic laws (shariah).Thus, the purpose of this paper is to explore the concept of Halal Literacy as well as to develop and validate an instrument to measure Halal Literacy for Muslim consumers. Halal literacy was measured using two methods. One method using six items of five point …

Performance Evaluation Of Public Services: A Development Of Public Services Quality Measurement And Customer Satisfaction Model On Three Cities In Java, Gita Gayatri, Rifelly Dewi Astuti, Fanny Martdianty, Sri Daryanti

ASEAN Marketing Journal

Decentralization in Indonesia was meant to aid in the shifting of power from the central government to local governments, with the main aim to increase public services towards a more expeditious, efficient, flexible, and high quality of services, changing the paradigm from a ‘served bureaucracy’ towards a ‘bureaucracy that serves’. This research will evaluate: first, the perception of public service consumers towards the quality of public/government services, second, the perceived value received from public services, as well as third, the measurement of their satisfaction level resulting from the quality of services delivered by local governments at city level in the …

Determinants Of Female Labor Force Participation, Adiqa Qausar Kiani

ASEAN Marketing Journal

There are many factors related to female entering the labor market. For example, household income, household expenditure, education and status of the head of the household (male/ female). The degree of correlation between each variable and female labor force participation rate varies throughout the country. This study focused on the factors due to which women enter in labor market. Tobit model is used for this analysis. It is concluded that education and household expenditures have positive but insignificant impact on the female LF, whereas household income and head of the household has negative impact on FLF. It is suggested that …

Employee Participation In The Private Sector In Malaysia: The Applicability Of Favourable Conjunctures Model, Balakrishnan Parasuraman, Di Kelly, Balan Rathakrishnan

ASEAN Marketing Journal

EP is one crucial aspect of the employment relationship in both private and public organisations in many countries. In 2001, Poole, Lansbury and Wiles developed a model for comparative EP, which they named the Favourable Conjunctures Model. So far, this model has only been applied in developed countries such as the United States of America, United Kingdom, Australia and Europe. There it was applied in order to examine worker participation from the national perspective. No extensive study has been conducted using this model to explain worker participation practices at the company level. In parallel with this aspect, this model also …

‘Initiative-Decision’ Typology Of New Product Launching (Npl) Into Local Market: Toward Interaction Mechanism, Firmanzah Firmanzah

ASEAN Marketing Journal

New product launching (NPL) process in subsidiaries is very complex, expensive and risky. This process is marked by the problem of role partition between headquarter and subsidiaries. This research emphasizes the quality of relation between subsidiaries and headquarter which determines the qualities of NPL process into local market. Typology of initiative-decision during NPL process has been documented. Using cluster analysis, three clusters of ‘initiative-decision’ during NPL are found in this research: ‘headquarters domination’, ‘mix-initiative’ and ‘interaction’. Using ANOVA analysis, this research found that interaction between subsidiary and headquarter managers positively increases the effectiveness of marketing-strategy during NPL process. This finding …

Value Added Service And Service Quality From The Customer’S Perspective: An Empirical Investigation In Thai Telecommunication Industry, Saowanee Srikanjanarak, Azizah Omar, T Ramayah

ASEAN Marketing Journal

Increasing global competition has led to an intensively competitive market among service providers. Several organizations have created and developed a variety of products or services; in particular the telecommunications industry has developed mobile phone services. Various value-added services linked to mobile phone services, such as communication, entertainment, information services and money transfer services have been intensively incorporated to sustain and serve the customer’s need, which in turn demands performance maximization. In service marketing literature, SERVQUAL and SERVPERF have been reported as failing to measure service quality in new industries such as the retail industry’s B2B service. Therefore, service quality models …

Selecting Better Attributes In Third-Party Hotel Reservation Web Sites: A Comparative Analysis, Ruben Huertas, Agusti Casas, Esther Subira

ASEAN Marketing Journal

Internet has been viewed by many travel organizations as an innovative and competitive marketing tool in offering travel-related information and online transaction opportunities (Doolin et al., 2002). But, Internet also has proportionate opportunities to appear new intermediaries in the new hotel value chain (Connolly et al., 1998). A substantial portion of online room reservations continues to be accounted by the third-party Web sites (Law and Cheung, 2006). Hotels have been actively involved in multi-channel distribution in order to sell products and services more efficiently using a combination of traditional and electronic channels. It is important for organizations to rely on …

Religiosity As An Antecedent Of Attitude Towards Green Products: An Exploratory Research On Young Malaysian Consumers, Lau Teck Chai, Tan Booi Chen

ASEAN Marketing Journal

Religion has long been acknowledged as an important social force that influences human behavior but yet in the secular society its influence on consumer behavior appears to be underestimated. Of the sporadic research conducted, findings indicated that religion can be a significant factor in relation to consumption patterns, innovativeness, media usage, family decision-making, purchase risk aversion and selected store patronage behavior. The current research is exploratory in nature and attempts to investigate the influence of religiosity on attitudes towards green products especially among young Malaysian consumers. Religiosity, the independent variable, was measured by the intrinsic/ extrinsic religious orientation scale adopted …

The Effects Of Localisation Decisions On New Product Superiority And Performance: Empirical Research On Consumer-Goods Subsidiaries, Firmanzah Jusmaliani

ASEAN Marketing Journal

New products, while essential, are risky and expensive for subsidiaries. The main objective of this research is to determine success factors for new product launch (NPL) by subsidiaries operating in developing countries. It is argued that localisation of NPL decisions contributes positively to new product superiority and commercial performance, with partial least squares used to test the hypothesis. The results show that localisation of innovation decisions increases localisation of branding and commercialisation decisions in the local market. However, localisation of commercialisation decisions positively influences new product superiority, while localisation of innovation decisions reduces this superiority. Finally, hypothesis testing reveals that …

The Addition Of Spiritual Dimension On Customer Value To Investigate The Relationship Of Customer Value, Customer Satisfaction And Behavior Intention On Islamic Banks Saving Products In Indonesia, Adi Zakaria Afiff, Rifelly Dewi Astuti

ASEAN Marketing Journal

This study propose the addition of a spiritual dimension in the formation of customer value, in addition to the functional, social and emotional dimension of customer value that has already been empirically tested in previous studies, among customers who own saving products at Islamic banks in Indonesia. The study also investigate the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer behavioral intentions among these Islamic banks customers. The results show that spiritual dimension is significantly related to the customer value together with all three other dimensions (functional, social and emotional) of customer value. …

Religiosity Aspect In Consumer Behaviour: Determinants Of Halal Meat Consumption, Jusmaliani Jusmaliani, Hanny Nasution

ASEAN Marketing Journal

Previous studies indicate that religion may influence consumer attitude and behavior in general, especially in food purchasing decisions and eating habits. There are limited studies that examined the role of religiosity in consumer behaviour; especially in relations to halal meat consumption. Due to gaps found in the literature, this study investigates the determinants of intention to eat halal meat. It also examines the levels of determinants of halal meat consumption between Indonesian Muslim living in Jakarta and Melbourne. Respondents were personally and electronically contacted. In total, 160 questionnaires were completed for this initial study. The results indicate that behavioural control …

2021-November-25-Physical Therapy Program Is Celebrating 25th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.— East Tennessee State University’s Physical Therapy Program is celebrating its 25th anniversary this year. 

To mark this milestone, two program alumni, Dr. Chuck Thigpen (’97) and Beth Reuchel (’07) are returning for a continuing education presentation open to alumni and other physical therapists on Saturday, Nov. 6. The PT program will also host a tailgating event for alumni, current students and faculty before ETSU’s Homecoming football game on Nov. 6. 

In addition, two inaugural members of ETSU’s PT Program, Bob Barnhart and Peter Panus, and a longtime PT program supporter, Alan Meade, will be inducted into ETSU’s …

Real-Time Bidding Campaigns Optimization Using User Profile Settings, Luis Miralles-Pechuán, Muhammad Atif Qureshi, Brian Mac Namee

Articles

Real-time bidding is nowadays one of the most promising systems in the online advertising ecosystem. In this study, the performance of RTB campaigns is improved by optimising the parameters of the users' profiles and the publishers' websites. Most studies concerning optimising RTB campaigns are focused on the bidding strategy, i.e., estimating the best value for each bid. However, this research focuses on optimising RTB campaigns by finding out configurations that maximise both the number of impressions and the average profitability of the visits. An online campaign configuration generally consists of a set of parameters along with their values such as …

Dark Side Of Black Friday: The Major Drawbacks With This Shopping Bonanza, Sarah Schiffling, Nikolaos Valantasis Kanellos

Articles

Black Friday is upon us again. It’s one of the biggest shopping events of the year, although there are mixed signals about how successful it is likely to be in 2021. One recent study found that only a third of consumers plan to take part. The financial strain of COVID-19 is still evident, and inflation running at its highest level in a decade.

All the same, consumer confidence has been rising. According to GlobalData, shoppers are set to spend nearly £9.2 billion in the four days from Black Friday to Cyber Monday. This would still be a big increase …

Nebraska Monthly Economic Indicators: November 24, 2021, Eric Thompson

Leading Economic Indicator Reports

The LEI-N rose by 0.61% during October 2021. The increase in the leading indicator, which is designed to predict economic activity six months in the future, signals moderate economic growth in Nebraska during the spring of 2022. There was an increase in building permits for single-family homes in October and positive business expectations. There also was a decline in initial claims for unemployment insurance. However, several indicator components worsened during October. Airline passenger counts and manufacturing hours worked both declined slightly. There also was a modest uptick in the value of the U.S. dollar. A higher dollar is challenging for …

Behavior Modeling Training, Megan Paul

Umbrella Summaries

What is behavior modeling training?

Behavior modeling training (BMT) involves the following five steps: “(a) describing to trainees a set of well-defined behaviors (skills) to be learned, (b) providing a model or models displaying the effective use of those behaviors, (c) providing opportunities for trainees to practice using those behaviors, (d) providing feedback and social reinforcement to trainees following practice, and (e) taking steps to maximize the transfer of those behaviors to the job” (Taylor et al., 2005, p. 692). BMT can be used to train a variety of skills, from interpersonal skills like conflict management, interviewing, assertive communication, and …

Food Science, Tech Program Offers Huskers Valuable Real-World Experience, Annie Albin

Nebraska Innovation Campus Materials

A program launched by a student experience is helping Huskers in food science and technology majors gain hands-on experience while making positive real-world impacts.

Offered through the University of Nebraska–Lincoln’s Department of Food Science and Technology, the Food Processing Center’s Student Rotation program allows undergraduates to participate in four lab experiences. Those labs — dairy plant, pilot plant, product development lab and sensory lab — were first completed by a student who just happened to take them through the four years of her collegiate career

Enabling Sustainable Organizational Change: A Case Of Cognitive Diversity In The Automotive Industry, Tonja Blom, Yvonne Du Plessis, Hamid H. Kazeroony

International Journal of Applied Management and Technology

In diverse societies such as South Africa, organizations continue to face inclusion challenges when implementing change. This study proposes a different method and new dimension of diversity management within the cognitive diversity construct, namely human niche theory, to tackle the diversity dilemma of exclusivity. The research question asked whether human niche theory, as a defined concept within cognitive diversity, could be utilized by managers to enable inclusion and promote sustainable organizational change implementation. Conceptually, this paper relates human niche theory to seven themes in the change process, namely, communication, training, motivation, resources, control, monitoring, and feedback. An exploratory single case …

Climate Change And Cop26: Are Digital Technologies And Information Management Part Of The Problem Or The Solution? An Editorial Reflection And Call To Action, Yogesh K. Dwivedi, Laurie Hughes, Arpan Kumar Kar, Abdullah M. Baabdullah, Purva Grover, Roba Abbas, Daniela Andreini, Iyad Abumoghli, Yves Barlette, Deborah Bunker, Leona Chandra Kruse, Ioanna Constantiou, Robert M. Davison, Rahul De’, Rameshwar Dubey, Henry Fenby-Taylor, Babita Gupta, Wu He, Mitsuru Kodama, Matti Mäntymäki, Bhimaraya Metri, Katina Michael, Johan Olaisen, Niki Panteli, Samuli Pekkola, Rohit Nishant, Ramakrishnan Raman, Nripendra P. Rana, Frantz Rowe, Suprateek Sarker, Brenda Scholtz, Maung Sein, Jeel Dharmeshkumar Shah, Thompson S.H. Teo, Manoj Kumar Tiwari, Morten Thanning Vendelø, Michael Wade

College of Business Faculty Publications and Presentations

The UN COP26 2021 conference on climate change offers the chance for world leaders to take action and make urgent and meaningful commitments to reducing emissions and limit global temperatures to 1.5 °C above pre-industrial levels by 2050. Whilst the political aspects and subsequent ramifications of these fundamental and critical decisions cannot be underestimated, there exists a technical perspective where digital and IS technology has a role to play in the monitoring of potential solutions, but also an integral element of climate change solutions. We explore these aspects in this editorial article, offering a comprehensive opinion based insight to a …

Capabilities Information Technology And Knowledge Sharing : A Bibliometric Perspective, Ilham I. M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study was conducted with the aim of determining various bibliometric characteristics of documents published in the Scopus database. The information starts from the type of access, year, author, subject area, document type, publication stage, source title, keyword, affiliation, funding sponsor, country, source type, and language. Capabilities Information Technology and Knowledge Sharing are defined as the use of information technology capabilities and information technology management processes between business units by using the capabilities of resources together. Research on Information Technology Capabilities and Knowledge Sharing by providing a big picture that is visualized from year to year. This study aims to …

Deshkan Ziibi Conservation Impact Bond Project: On Conservation Finance, Decolonization, And Community- Based Participatory Research,, Diane-Laure Arjaliès

Deshkan Ziibi Conservation Impact Bond Project: On Conservation Finance, Decolonization, and Community-Based Participatory Research

Deshkan Ziibi Conservation Impact Bond Leadership Team (2021), The Deshkan Ziibi Conservation Impact Bond Project: On Conservation Finance, Decolonization, and Community- Based Participatory Research, Western University, London, Canada, DOI: https://doi.org/10.5206/101121ipib, 114 pages.

About: This report includes elements of Indigenous and Western forms of knowledge to share a holistic story of the Deshkan Ziibi Conservation Impact Bond (DZCIB). The authors sought to write this report being guided by a “Two-Eyed Seeing” perspective1, bringing together Indigenous and Western ways of knowing, seeing, and being. As a reader, you are implored to reflect on the colonial legacy which continues to disempower Indigenous value …

Validation Of The Athletic Identity Measurement Scale In Youth Academy Soccer Players, Tom Mitchell Dr., Fieke Rongen, John Perry, Martin Littlewood, Kevin Till

Journal of Athlete Development and Experience

The Athletic Identity Measurement Scale (AIMS) is a popular measure of Athletic Identity (AI). The purpose of the present study was to investigate the factor structure (7-item single factor and 3 factor model; Social Identity, Exclusivity and Negative Affectivity) of the AIMS within youth academy soccer players. A total of 259 male youth academy soccer players aged 12-18 years completed the AIMS. A series of confirmatory factor analyses, independent cluster modelling indicated support for the 7-item single-factor (AI) and the three-factor models but not within the same analysis. The results support the use of AIMS for the measurement of AI …

Exploring English Youth Academy Footballers’ Experiences Through Role Strain Theory, Rick Hayman, Remco Polman, Erika Borkoles

Journal of Athlete Development and Experience

Throughout adolescence and early adulthood, talented athletes must dedicate increasing personal resources to their sport. Recent empirical research found that applying Role Strain Theory (RST) was useful to contextualise international junior golfers’, acrobats’, gymnasts’ and Australian Rules footballers’ experiences of how they combined and coped with the competing role demands of sport and education. Findings demonstrated how role strain (RS) severity and regularity fluctuated during their youth careers but subsided during the latter teenage years. Surprisingly, limited research exploring how youth academy footballers simultaneously combine sport, education and social demands exists. This study determined the extent to which RS was …

Division I College Athletes’ Self-Perception: Investigating The Impact Of Race And Discrimination, Sean Strehlow, Sayvon Jl Foster, Rhema Fuller, B. David Ridpath, Alison Fridley, Sarah Stokowski

Journal of Athlete Development and Experience

Self-perception is the level of competency at which individuals evaluate themselves in certain areas or domains (Marsh & Shavelson, 1985). An individual’s self-perceptions contribute to their global self-worth and even predicts performance (Cuellar, 2014; Harter & Neemann, 2012). This study measures self-perception scores, as well as experiences with racial discrimination, of 306 NCAA Division I college athletes using the Self-Perception Profile for College Students (Harter & Neemann, 2012). Scores are compared across race. Findings suggest that White college athletes have significantly higher self-perception scores than college athletes of color - with recent discrimination (within the last year) as a significant …

Indicators Of The Physique Of Handball Players, Taking Into Account Their Role In Game, Shuhrat Furkatjanovich Tulaganov

Eurasian Journal of Sport Science

Purpose: improvement of the training system for young handball players, taking into account their role in game.

Methods: analysis of educational and methodological literature, pedagogical testing, pedagogical observation, pedagogical experiment, morphological, physiological research methods, methods of mathematical statistics.

Results: the methodology of a comprehensive assessment of the effectiveness of the activities of handball players of various game functions has been developed, which made it possible to assess the level of preparedness of players, and coaches to carry out purposeful organization and differentiated planning of the training process of handball players of various roles in game.

Conclusion: in a comparative aspect, …