Fashion Business Commons^™

The Role Of Worker-Driven Regulation In The Global Fashion Industry, Jessie Wills

Independent Study Project (ISP) Collection

The global fashion industry continues to exploit workers at the bottom of its supply chains. Multinational brands pressure manufacturers to churn out products at increasingly fast rates for increasingly cheaper costs. Severe problems persist in enforcing labor standards in these factories, and methods like voluntary corporate social responsibility are aspirational at best. A newer method of enforcement, worker-driven regulation (WDR), shows promise in its improved enforceability methods and focus on worker voices. The main research question of this paper is: What are the conditions that trigger and sustain worker-driven regulation at the factory level in the apparel industry?

Research methods …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Power Dressing And Its Importance In Modern Democracy, Mansiben R. Patel, Dr. Catherine Amoroso Leslie

Undergraduate Research Journal for the Human Sciences

This research aimed to study the significance of Power Dressing in a modern democracy, by exploring the dynamics of clothing concerning the power it portrays for women holding influential positions in public office in a variety of countries throughout the world. This research accomplished its motive by collecting, reviewing, and analyzing scholarly articles, academic journals, newspapers, and current events which formed the foundation for data collection using a survey developed by the researchers. The analysis provided a platform for procuring knowledge of the association between Fashion and Politics, the concept of Women’s Power Dressing, and its significance in a modern …

Consumer Shift: Examining Female Generation Y Consumers’ Activewear Consumption, Lauren Laporte

LSU Master's Theses

The onset of the Covid-19 pandemic resulted in a change to standard consumption patterns as consumers began prioritizing health and wellness, working remotely, and made a switch from material-based consumption practices to an experiential-value-based consumption mindset. Additionally, Covid-19 brought economic downturns, loss of jobs, and supply chain issues. Consequently, the activewear market demonstrated unclear results making it necessary to understand trends within the activewear market while also understanding consumer motivations to wear or not to wear activewear during these societal shifts. This research paper aims it’s focus on female members of Generation Y, a popular and growing market for activewear. …

Laguna Love: A Sustainable Bikini Collection, Aubrianna L. Davenport

Graphic Communication

Graphic Communication can be applied to various industries of design. As a Cal Poly student I had the opportunity to study abroad in Florence, Italy. During that time I studied fashion and product development, which sparked my desire to become a textile designer one day; I specifically hope to work in the surf apparel industry. Whilst taking textile design classes abroad, I learned that I could apply my love for graphic design to the fashion industry quite seamlessly; I am thankful that Graphic Communication has provided me with the skill sets in Adobe Creative Cloud, especially, when applying my knowledge …

Towards A Design Space For Storytelling On The Fashion Technology Runway, Sydney Pratte, Anthony Tang, Shannon Hoover, Maria Elena Hoover, Matt Laprarie, Catherine Larose, Lora Oehlberg

Research Collection School Of Computing and Information Systems

Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion-tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty-eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact-level, (2) the viewer-level, and (3) the context-level. …

Shaping Millennials’ Attitudes Towards Luxury Brands In International Cities: The Case Of Abu Dhabi, Zeina Mazloum

BAU Journal - Society, Culture and Human Behavior

This study aims to investigate the impact of two intrinsic motives (perceived self-identity and perceived self- status) and two other extrinsic motives (celebrities and social media presence) on millennials' attitudes towards luxury brands; ultimately reflecting on their buying intention. Illustrated through a conceptual framework model, results reveal that intrinsic motives strongly influence millennials' attitudes while extrinsic motives slightly influence their attitudes towards luxury brands; both resulting in molding millennials' buying intention correspondingly.

The Truth Behind Fast Fashion: A Solution To The Issue, Kevin Trung Le

Senior Projects Spring 2023

This paper acknowledges the dominance of large fast fashion retailers in the clothing market. Due to globalization, there have been significant changes over the years as a result of their implementation of the clothing industry. This paper reveals that retailers have held enormous amounts of wealth and power without any oversight. Permitting them to profit from the absence of rules and laws everywhere in the world. A market with perfect competition has been drastically changed to one where maximizing opportunities for profit is the only goal. The industry has suffered greatly as a result of their willingness to pursue such …

The Making Of The Vintage Boutique, Lisa Jones

Liberal Studies (MA) Final Essays

Reason

The Vintage Boutique was opened in the city of Danville, Virginia in 2012. This business is listed as a resale and green boutique. The boutique sells gently used vintage and vintaged inspired clothing and accessories. The boutique is unique in that we are using the boutique to teach the community about recycling and honoring our ancestors all in one step. This adventure has been well accepted by the community at large and we are proud to be going into our 10^th year in business.

Problem

I embarked upon this project to bring awareness to the younger generation and …

Secondhand Shopping Is Now The Coolest Way To Get Your Clothes, Camryn Quick

Capstones

Shopping secondhand has experienced an uptick in popularity in the past few years. There are a few reasons for this, all of which are examined in the project. One reason for the increase in secondhand shoppers is the daunting news about the state of our environment. Another reason, perhaps even more powerful than the fear of environmental collapse, is that thrifting has become a fashion phenomenon showcased and distributed throughout social media apps like TikTok. Essentially, shopping secondhand has become cool. This project explores these driving forces behind the thrifting boom, as well as the possible impacts, including "thrift store …

The Bronx Solidifies Itself In The Fashion World With Borough-Based Nonprofit, Nicholas R. Hernandez, Demetria Osei-Tutu

Capstones

Bronx-born nonprofit organizer, Flora Montes, founded Bronx Fashion NYC in 2014. The organization aims to establish Bronx-centric fashion-event opportunities and better representation in an industry where access is often unattainable for people of color or of limited means—or who happen to come from the Bronx, a borough often perceived by some as un-chic despite boasting a culturally thriving history of innovation in both fashion and music.

With Bronx Fashion NYC, Montes is working on putting Bronx models and local designers on the map with multiple fashion shows and paving the way for the future with the addition of a start-up …

Lindenwood Fall Fashion Show (December 2, 2022), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood Fall Fashion Show (December 2, 2022).

Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

This paper explores the growing global bridal industry and the different trends, traditions, and aspects of specific countries' bridal industries. It outlines western and eastern traditions and how globalization contributes to their spread. A deeper focus is dedicated to the United States' bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry's emerging challenges. These propositions include trust issues in the retail environment, convenience, selection of bridal gowns in different retail formats, incorporating …

Ethically Minded Consumer Behavior Of Apparel: An Examination Of Antecedents And Consequences, Maja Hrlec Gorše, Mateja Kos Koklič, Anže Zalokar

Economic and Business Review

This research examines the ethically minded consumer behavior (EMCB) and its antecedents and consequences in the context of ethical clothes. Its objective is to test the relationships among the reasons for and against buying, subjective knowledge, EMCB and intention to purchase ethical clothes. The authors use survey data from 280 consumers to test the conceptual model. Support is provided for the majority of the hypothesized relationships: reasons for buying and subjective knowledge positively and reasons against buying negatively affect EMCB, and EMCB in turn positively influences the intention to purchase. Additionally, reasons against buying decrease the intention. The study also …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

An Evaluation Of Product Descriptions And Brand Trust As Influencers Of Purchase Intent In A Luxury Second Hand Ecommerce Shopping Environment, Nyiesha Jones

Research Psychology Theses

In a world where fashion is a one-and-done look for an Instagram photo, represents 4% of global waste, and is growing at a rate of 11 times faster than traditional retail, there is a growing interest to reduce the carbon footprint of fashion by offering outlets for consumers to circulate their wardrobe through consignment opposed to throwing it away (Bird, 2018). Research has been done to evaluate the importance of information on e-commerce websites, with little focus on secondhand e-commerce. Previous research on secondhand shopping focuses mostly on shopping motivations, but once a customer has decided to shop secondhand what …

Ellen Couture Designs Vintage Lingerie Fashion Line, Robyne Grier

Theses

Grier and Associates d/b/a Ellen Couture Designs (ECD) is a fashion subsidiary that creates garments comprised of vintage inspired lingerie and nightwear. This line is paying homage to the owner, Robyn Grier’s, grandmother, Ellen Sutton, who was a professional seamstress, patternmaker and designer. My final project will be an illustration of 10 garments created for Ellen Couture Designs Fashion line.

have sketched 10 designs that will be the initial collection for Ellen Couture Designs. A description of the garment and its historical significance will be provided. It is a common trend for the fashion designers and the industry to create …

Lava: Is Corporate Social Responsibility (Csr) Inevitability Or Fashion? The Role Of The Network For Encouraging Business To Truly Commit To Sustainability, Zivile Stankeviciute, Asta Savaneviciene Prof Dr

Case Studies

LAVA is a Sustainable Business Association of Lithuania, which brings together companies and organisations committed to implement and follow responsible and sustainable business practices. The Association was formed out of the ”National Network of Responsible Business Enterprises” (NNRBE), which had been active in Lithuania since 2005. From 30 August 2013 LAVA continues the work of NNRBE. Although LAVA operates more than 10 years, ir currently brings together only 34 business and non-business organizations. The core issues are as follows: how to spread the notion about corporate sustainability in Lithuania?; how to attract organizations truly to commit to sustainability? how to …

A Review Of The Literature On The Effects Of Social Media On Buying Fashion Apparel Intention And Decision, Win Min Thein

Mountain Plains Business Conference

The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research …

Alternative Modes Of Entry And Unexpected Events In Franchising, Alexander Rosado-Serrano, Antonio Navarro-García

Journal of Global Business Insights

Store-in-store franchising or corner franchising is the application of a franchise format within another business, such as big box retailers, supermarkets, and gas stations; and pop-up stores are temporary store formats opened in shopping malls or other venues for a short period. Despite the regular application of these strategies by franchisers, the academic literature on store-in-store franchising and pop-up stores is relatively limited. There is a particular need after the COVID-19 outbreak to construct new lenses through which to explore how these modes of entry adapt to the new environment of business interruptions and border closures. Motivated by this research …

Understanding Consumers' Use Experience On Electrically Heated Jacket: A Study On Online Review Using Topic Modeling, Md Nakib-Ul Hasan

LSU Doctoral Dissertations

The demand for heated jackets is anticipated to be fuelled by frequent temperature drops, severe winter weather, and increasing outdoor activities. Electrically heated jackets (EHJ) are primarily marketed through online distribution channels and expansion of online sales channels is expected to boost the global market. Consumers are increasingly relying on online reviews from other consumers to help them decide what to buy. Businesses also actively monitor and manage their online reviews to build trust in their brand and make it more likely that customers will buy. Traditional approaches for assessing customer behavior, such as market research surveys and focus groups, …

What Is Fast Fashion?, Morgan Laster

Sociology Summer Fellows

When most people think of fast fashion, they probably picture a company like Shein or Forever21. But what exactly is fast fashion? And when did it first emerge as a term? I tracked the evolution of what is called fast fashion by examining different sources in which the term has been mentioned. Many have accepted that the New York Times coined the term in 1989, but I discovered even earlier mentions, suggesting the importance of fact-checking widely accepted attributions. In total, I gathered 75 definitions of fast fashion and combined them into a composite definition: fast fashion is when designers …

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

Engaging The Customers Through Social Mobile Application Experience, Nida Zaheer, Muhammad Rizwan

Business Review

This paper aims to investigate the customer experience and post purchase behavior in the mobile application environment. This study is experimental with a quantitative approach. Two hypothetical mobile apps were developed; social-focused and information-focused. Data was collected by surveying 400 online shoppers and, analyzed by employing SEM and multi-group analysis techniques using Amos. Results suggest that a mobile app that is socially focused enhances the customer experience and customer engagement behavior respectively. Next, the need for touch provides boundary conditions between customer experience and customer engagement behavior. Behavioral experience can be enhanced by improving online customer experience with the help …

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.

Assessment Of Factors Affecting Dropout Intentions During The First Year In A Modeling School, Mauro Echeverri

FIU Electronic Theses and Dissertations

To date, there has been little research done on student dropout rates in modeling schools. This quantitative study utilizes applied research methods to analyze 138 female students in STAGE, a modeling school, where most students are between the ages of 11 and 18 years old. This study aims to examine why students drop out during their first year of study. The model utilized in this research integrates variables derived from Vincent Tito’s theory of departure, in addition to other variables not included in this theory like the parental support impact on extracurricular activities. Correlations analyses were used to assess the …

Advising 101 For The Growing Field Of Social Media Influencers, Stasia Skalbania

Washington Law Review

The Federal Trade Commission (FTC) protects consumers from unfair and deceptive business practices. In 2019, the FTC released the “Disclosures 101 for Social Media Influencers Guide” (herein referred to as the “2019 Influencer Guide”). The 2019 Influencer Guide outlines advertisers’ and endorsers’ specific responsibilities relating to the advertising and marketing of products on social media platforms. Despite the extensive information provided within the 2019 Influencer Guide, there is still great confusion regarding endorsement disclosure requirements, and many brands and influencers are not in compliance with FTC recommendations. This Comment provides guidance to brands and social media influencers on how to …

Mother Lou Studio: Branding For A Handcrafted Jewelry Business, Amanda K. Hall

Graphic Communication

In the height of the pandemic I gained interest in jewelry-making. Needing a new hobby, I researched the many methods of making jewelry and soon began practicing the craft. Sand casting became a form of meditation, and I hope to gain more experience in silver smithing in the near future. For my senior project, I wanted to combine my personal, creative abilities with the skills I have learned through my Graphic Communication courses. This project showcases my design and business skills, while building a unique brand that will be a part of my future career.

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of …