Fashion Business Commons^™

Worker's Rights, Vijay Pereira, Daicy Vaz, Arup Varma

School of Business: Faculty Publications and Other Works

This chapter discusses the rights of workers. It focuses on Bangladesh, China, India, and Vietnam.

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

Online Atmospherics In Second-Hand Retail, Hope Manuel

Undergraduate Honors Theses

Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed …

Small And Micro Business Resources In The Post-Pandemic Period: A Perspective From Local Bridal Boutique Businesses In West Virginia, Ishtehar Sharif Swazan

Graduate Theses, Dissertations, and Problem Reports

In widely dispersed small communities, local and regional businesses dominate West Virginia, an eastern state of the United States in the Appalachian Mountains where small and micro businesses constitute 98.9% of all businesses and contributes 49.1% of the state’s total employment. These businesses create jobs, help build a strong financial position for the state, and promote community-building and social activities. These businesses are unique as they sustain themselves while competing with national and regional retail chains and carving out a customer for themselves. However, the damage caused by the spread of Covid-19 is having a devastating effect on the small …

Mediating Role Of Perceived Value On The Relationship Among Perceived Risks, Perceived Quality, And Purchase Intention Of Private Label Brands, Meenu Mathur, Sanjeevni Gangwani

International Journal of Applied Management and Technology

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase …

Inditex: A Case Study In Transferring Fast Fashion To International Markets, Anna Stooksbury

Senior Theses

Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, …

The Challenges And Opportunities Created By A Global Pandemic's Effects On Consumer Shopping Behavior Within The Fashion Retail Industry, Kate O'Connor

Undergraduate Honors Theses

The fashion retail industry has already been undergoing an extensive transformation since the introduction of e-commerce in the late 1990s. However, changes in consumer shopping behavior caused by the COVID-19 pandemic have fundamentally altered the industry in a matter of months. Because the COVID-19 pandemic is relatively recent, there is a lack of literature regarding the challenges and opportunities for fashion retailers in light of these changes in consumer behavior. This project will illuminate the challenges and opportunities created by the COVID-19 pandemic for the different distribution modes in the fashion retail industry: brick and mortar stores, e-commerce, and omnichannel …

In The Midst Of The Apocalypse, Artificial Intelligence Can Save Brick And Mortar Retailers, Vrushank Nayak

Capstones

You might have heard that brick and mortar stores are closing by the thousands but I bet you didn't hear that brick and mortar stores are using artificial intelligence and customer data to help them counter closures and stay relevant in the transitioning retail industry.

https://coveringcompanies.journalism.cuny.edu/2020/01/07/in-the-midst-of-the-apocalypse-artificial-intelligence-can-save-brick-and-mortar-retailers/

Modeling The Consumer Acceptance Of Retail Service Robots, So Young Song

Doctoral Dissertations

This study uses the Computers Are Social Actors (CASA) and domestication theories as the underlying framework of an acceptance model of retail service robots (RSRs). The model illustrates the relationships among facilitators, attitudes toward Human-Robot Interaction (HRI), anxiety toward robots, anticipated service quality, and the acceptance of RSRs. Specifically, the researcher investigates the extent to which the facilitators of usefulness, social capability, the appearance of RSRs, and the attitudes toward HRI affect acceptance and increase the anticipation of service quality. The researcher also tests the inhibiting role of pre-existing anxiety toward robots on the relationship between these facilitators and attitudes …

Social Media Impact On Virtual Shopping, Tarah Soltis

Senior Honors Theses and Projects

The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …