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Articles 1 - 7 of 7
Full-Text Articles in Fashion Business
The Acceleration Of The Fashion Trend Cycle Through Social Media, Katelin M. Callery
The Acceleration Of The Fashion Trend Cycle Through Social Media, Katelin M. Callery
Selected Honors Theses
Fashion is known for its cyclical nature, but this cycle has been careening out of control in recent years. To deduce the cause of this acceleration of the fashion trend cycle, research was conducted to determine social media’s role in the trend cycle. Since coming into prominence in the last 20 years, social media has monumentally impacted countless different areas of modern culture, this paper analyzes its impact on the diffusion of fashion objects into societal relevance. This analysis is conducted through Roger’s Diffusion of Innovation curve and an in depth look into both short and long term fashion trends …
Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers
Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers
Honors Theses
Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.
Advising 101 For The Growing Field Of Social Media Influencers, Stasia Skalbania
Advising 101 For The Growing Field Of Social Media Influencers, Stasia Skalbania
Washington Law Review
The Federal Trade Commission (FTC) protects consumers from unfair and deceptive business practices. In 2019, the FTC released the “Disclosures 101 for Social Media Influencers Guide” (herein referred to as the “2019 Influencer Guide”). The 2019 Influencer Guide outlines advertisers’ and endorsers’ specific responsibilities relating to the advertising and marketing of products on social media platforms. Despite the extensive information provided within the 2019 Influencer Guide, there is still great confusion regarding endorsement disclosure requirements, and many brands and influencers are not in compliance with FTC recommendations. This Comment provides guidance to brands and social media influencers on how to …
The Evolution Of Women's Opportunities In The Workplace: A Look At The Past To Interpret The Present, Emily Milich
The Evolution Of Women's Opportunities In The Workplace: A Look At The Past To Interpret The Present, Emily Milich
Senior Honors Projects
No abstract provided.
Beyond A Tube Of Red Lipstick: An Economic Valuation Of Estee Lauder And The Beauty Industry, Aisea Odencrantz, David Offenberg
Beyond A Tube Of Red Lipstick: An Economic Valuation Of Estee Lauder And The Beauty Industry, Aisea Odencrantz, David Offenberg
Honors Thesis
The current valuation of the beauty industry is approximately $532 billion, yet this industry is not commonly suggested by investment professionals as a way to add diversification into their investors’ portfolios. The current craze of the market is technology and fossil fuels, but the beauty industry has remained a major player in consumer spending patterns throughout time. Through examining the historical financial statements of the publicly-traded cosmetic conglomerate Estēe Lauder, as well as several of its competitors, I modeled the future valuation of Estēe Lauder using the Discounted Free Cash Flow and Comparable Firm Multiples models. This analysis demonstrated how …
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
Atlantic Marketing Journal
The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …
The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz
The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz
Journalism
Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it …