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Articles 1 - 5 of 5
Full-Text Articles in Fashion Business
Crisis Response In The Global Supply Chain Of The Fashion Industry, Caitlyn Arce
Crisis Response In The Global Supply Chain Of The Fashion Industry, Caitlyn Arce
CMC Senior Theses
The fast fashion industry has developed a supply chain that optimizes profits by manufacturing garments from developing countries at extremely low costs. With consumer preferences pressuring brands to produce new cheap trends and products at rapid speed, the brunt of the costs is placed in countries where managers, suppliers, and governments turn a blind eye for the sake of economic stability and development. In moments of crisis, key players have chosen to respond in ways that reflect their priorities and incentives. Brands have reflected in their decision-making the influence of consumer demand and sensitivity to media through the risk of …
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
CMC Senior Theses
This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …
Diversifying Investment Portfolios With Collectible Sneakers: Expected Returns And Benefits Of Diversification, Samuel Soo
CMC Senior Theses
This thesis seeks to identify if collectible sneakers can provide diversification benefits to an investor’s portfolio. Using data from a global collectible sneaker marketplace, StockX, I constructed an index to compare it with other traditional assets, including the S&P 500 index and 5-year US Treasury Bills. By calculating key metrics including expected returns, volatility, and correlation, I analyzed the risk-return characteristics of the collectible sneaker asset class compared to other traditional asset classes. From the data analysis I performed, I found that collectible sneakers did not outperform returns significantly compared to traditional asset classes, but had low correlations, which provides …
The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii
The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii
CMC Senior Theses
This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regressions were …
The Value Of Luxury Brand Names In The Fashion Industry, Tricia Wang
The Value Of Luxury Brand Names In The Fashion Industry, Tricia Wang
CMC Senior Theses
Brand names in the Fashion industry are often times perceived as overpriced and unreasonable. Nevertheless, the success of well-known luxury brands in the industry has been growing domestically and internationally at a breakneck pace. Forbes publishes an annual list on the top 100 most valuable brands annually using a formula of their own making. 8 out of these 100 brands are luxury fashion brands. Why are luxury fashion brands so coveted? It can’t only be because of humans’ desires to own superior goods or even for the sake of their egos. In this paper I will delve into the hidden …