Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 5 of 5
Full-Text Articles in Fashion Business
The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu
The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu
Perspectives@SMU
Chinese who travel frequently or have lived abroad will shape the perception and understanding of luxury consumption going forward
Luxury Branding For Asia, Singapore Management University
Luxury Branding For Asia, Singapore Management University
Perspectives@SMU
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial
The Sole Man, Singapore Management University
The Sole Man, Singapore Management University
Perspectives@SMU
Killick Datta worked for Nike when Adidas and Puma were the biggest brands. After over three decades in the shoes business, he still visits malls every weekend because it is crucial to “know your marketplace
Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University
Bling And Brand Recognition: What Your Conspicuous Consumption Says About You, Singapore Management University
Perspectives@SMU
Makers of luxury goods can charge even more if they play down their famous labels
The Art Of Online Shopping, Singapore Management University
The Art Of Online Shopping, Singapore Management University
Perspectives@SMU
Creating an online shopping store with high sales turnover requires the right mix and number of products, as well as communication and navigation tools