Fashion Business Commons^™

Modernizing Handmade Crochet Lace, An Antiquated Craft, Through The Development Of A Blog, Livier Olson

Theses

This project investigates the degree of difficulty involved in initiating a web-based blog and growing its content with the intention to create craft-based entrepreneurship. With the advancement in technology and the help of the internet and social media, this project also aims to express how a vintage craft can be modernized and continue to thrive as a cottage industry. The final deliverable is a blog that intends to educate the public about the history of crochet and its ties to the lace and fashion industry, tutorials for crocheted lacemaking, and the continued use of crocheted lace in modern fashion.

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

Dressing The Future, Christopher Halim, Raena Lim

Research Collection Institute of Service Excellence

Christopher Halim and Raena Lim of Style Theory review the importance of appropriate automation and necessary systems in growing a young company.

Creating Meaning In Work, Eunyce Yap, Joanna Lam

Research Collection Institute of Service Excellence

Eunyce Yap and Joanna Lam, Founders of fashion label, Love & Bravery, tell us why there should always be more to business than just the bottom line.

How To Design For Your Customers, Selma Bamadhaj, Nur Rulhuda

Research Collection Institute of Service Excellence

Selma Bamadhaj and Nur Rulhuda of Lully Selb school us in the importance of personalised service and turning customers into friends.

Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Keeping Nebraska in Fashion: The Success of Postwar Custom Dressmaker Ilona Dorenter Berk examines the life and work of previously undocumented Midwestern dressmaker Ilona Berk. Through the interdisciplinary study of three vital components in the entrepreneurial dressmaking business of Ilona; who worked out of her home in Lincoln, Nebraska from 1953 to approximately 2000; research establishes her as a significant contributor to the fashion system of the twentieth century, and an important figure in Midwestern costume history. Components chosen for the study are: Ilona’s unique personal characteristics, the global and regional fashion systems she worked within, and the garments she …