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Full-Text Articles in Fashion Business
Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen
Psychological Scene Gist And The Perception Of Sustainable Business Models Via Digital Media Audit, Shelby Hansen
Marketing Undergraduate Honors Theses
The technology space is giving rise to new business models that impact how we interact with companies, the causes we are interested in, and even our perception of how we process information. Within those contexts, I will be using the psychological concept of scene gist to explore the sustainable business model of clean beauty and investigate the technological ways that these companies interact with Gen Z consumers via social media. Gen Z consumers want to interact with companies who are socially responsible and who contribute to causes they believe in. The clean beauty trend is spearheading efforts to eliminate harmful …
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
Honors Theses
This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …