Fashion Business Commons^™

Baju Pelangi Bali, Deni Ardi Kuta

DENI KUTA

Grosir Baju Pelangi Terlengkap. Azzahra Collection selalu muncul dengan Dress Tie Dye/Rainbow model terupdate dan terbaru. Hal ini tidak lepas dari designer kami yang terus menciptakan Model Baju Pelangi Terbaru untuk para Baju Pelangi Lover's ....

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection, Deni Ardi Kuta

DENI KUTA

Baju Pelangi | Original Bali Tie Dye | Azzahra Collection Baju Pelangi Bali atau Baju Tie Dye .Kami adalah produsen atau Grosir yang paling Intens ditahun 2014 ini menciptakan Motif-motif busana pelangi terbaru. Azzahra Collection Fashion, adalah pemasok pakaian wanita Original terbaik dengan jaminan barang sekelas butik.

The Investigation Of Product Involvement In Shopping Behaviors Among Male College Students, Jung-Im Seo, Grace W. Namwamba

Atlantic Marketing Journal

We investigated the clothing shopping behaviors of male college students. This study is significant because there is limited published research on the shopping behavior of male college students in the area of two correlative product involvement and store type and yet, there is a large increase in market share of male apparel products. Male college students (n=285) were surveyed via questionnaire. MANOVA and ANOVA were used to analyze the data. This research revealed that male college students are highly concerned about their physical appearance and clothing. The findings of this study demonstrate that male college students have unique …

Fashion Start Up Business Plan, Ashlee Whelihan

Undergraduate Research Conference

No abstract provided.

The Role Of Social Media In The Fashion Industry: How Fashion Blogging Encourages Two-Way Symmetrical Communication, Leila Durmaz

Journalism

Over the past few years, social media and digital media have drastically changed how people consume content, especially in the fashion industry. People are no longer picking up magazines as often as they have in the past. Today, content is consumed online and people are not only reading content, but they are offering their feedback through comments and social media. Multiple types of fashion blogs managed by everyday people are giving consumers an inside look into what used to be an exclusive, fashion-experts-only industry. This study looks at fashion blogging and social media within the fashion industry and how it …

The Effects Of Social Media & Web Development On Product Promotion & The Effects Of Branding On Sales And Building A Startup, Scott Toshiro Burns, Galen Quan Tran

Graphic Communication

The purpose of this study was to identify the key components needed to make a startup. This included created making a landing page and also driving traffic to the page through Facebook. On the landing page section, there was a test to see what would provide the best user experience using Squarespace. This entailed looking into different layouts and using analytics to determine how effective the landing page was in converting customers. In terms of Facebook research, went into looking into creating a method into driving leads into the prospect pipeline. A campaign was run to gather all the data …

2014 U.S. Fashion Industry Bechmarking Study, Sheng Lu

Sheng Lu

In collaboration with the US Fashion Industry Association, the study is based on a comprehensive survey of 29 executives at leading US fashion brands, retailers, importers, and wholesalers. The study reveals the latest industry outlook, sourcing practices and viewpoints on trade policy of the US fashion industry.

The Relationship Between Import Penetration And Operation Of The U.S. Textile And Apparel Industries From 2002 To 2008, Sheng Lu, Kitty Dickerson

Sheng Lu

The U.S. textile and apparel (T&A) industries have respectively adopted various restructuring strategies in recent years which fundamentally changed the way the two industries operate and the shifting relationship of each sector with imports. This study empirically tests the relationship between import penetration and the operation of the U.S. T&A industries based on data at 4-digit North American Industrial Classification System (NAICS) code level from 2002-2008. Results from the panel data model show that overall the U.S. textile industry formed a weak cooperative relationship with import penetration level in the U.S. market and a neutral relationship was suggested for the …

The United States-Korea Free Trade Agreement (Korus) And Its Impact On China’S Textile And Apparel Exports To The United States, Sheng Lu, Kitty Dickerson

Sheng Lu

This study is an empirical evaluation of the impact of the U.S.-Korea Free Trade Agreement (KORUS) on China’s textile and apparel (T&A) exports to the United States, with special focus on potential trade diversion effects of the agreement. On the basis of estimated export similarity index and trade elasticity of substitution values for T&A products of China and South Korea, trade diversion caused by the KORUS is predicted to most strongly affect China’s apparel exports (in HS Chapters 60-63). The KORUS may also affect China’s exports in other T&A categories (in HS Chapters 51, 52, 56, 57 and 59), but …

China Takes All? An Empirical Study On The Impacts Of Quota Elimination On World Clothing Trade From 2000 To 2009, Sheng Lu

Sheng Lu

Purpose – This study aims to empirically investigate the impacts of quota elimination on world clothing trade. Design/methodology/approach - Multivariate analysis of variance (MANOVA) was undertaken based on trade statistics of 51 clothing exporters from 2000 to 2009 provided by the World Trade Organization (WTO). Findings – First, exporters’ performances in response to quota elimination overall were suggested unequal among countries located in different geographic regions of the world. Second, clothing exporters located in different geographic regions were suggested having unequal results of compound annual growth rate from 2005 to 2009 and market share changes from 2000 to 2009. Third, …

Lu Fashion Show 2014 (May 2-3, 2014), Lindenwood University

Fashion Show Event Programs & Related Items

Program for LU Fashion Show 2014.

Effects Of Brand Trust, Perceived Fit And Consumer Innovativeness On Fashion Brand Extension Evaluation, Hyunjong Chung, Soyoung Kim

Atlantic Marketing Journal

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overall evaluations of both vertical and horizontal extensions, whereas consumer innovativeness was a negative predictor of the overall evaluations of both extensions. Perceived fit exerted a negative impact on the evaluation for vertical extension but had a positive impact …

The Relationship Between Fashion Blogs And Intention To Purchase And Word Of Mouth Behavior, Cassidy L. Vineyard

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Blogs are an influential social media platform and a powerful marketing tool (Hsu & Tsou, 2011). A corporate fashion blog is an online product community. Online product communities established by retailers enable customers to interact with the company as well as amongst themselves (Nambisan & Watt, 2011). Online communities are a social space wherein relationships and ties are formed among the members and a common set of values and norms are established and shared (Nambisan & Watt, 2011).

The objective of this study was threefold. First it explored what factors shape readers’ intention to browse products on blogs. Based on …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy

Conference papers

This paper draws upon Foucauldian theory and considers Eric Anderson's (2009) more recent inclusive masculinity theory to explore how young Irish men construct their masculine identities and come to know themselves through their engagement with consumption and leisure practices. Locating the subject within influential discursive regimes allows for the consideration of identity construction as interconnected with one’s lived existence in the social world. This paper focuses on two practices: national sport and fashionable self-presentation. My findings show how new patterns of power relationships gradually develop, cultivating new constructions of masculinity. However, and challenging Anderson’s emancipatory tone of inclusive masculinities as …

Win Your Day: Mary Kay, Agency 345

College of Journalism and Mass Communications: Student Advertising Projects

EXECUTIVE SUMMARY The beauty market in which Mary Kay has succeeded for the past 50 years is changing. To ensure the continued growth of the Mary Kay brand, it is essential to create new relationships with the next generation of beauty product consumers and sellers. To do this, Mary Kay must connect to Generation-Y women and match their changing ideals of beauty. Above all else, findings show that Gen-Y women are passionate about what it means to be a woman today. As a group, they have diverse dreams and ambitions, but they share the same desire to be successful. They …