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Articles 1 - 4 of 4
Full-Text Articles in Fashion Business
Style Fusion Fashion Show (April 27, 2008), Lindenwood University
Style Fusion Fashion Show (April 27, 2008), Lindenwood University
Fashion Show Event Programs & Related Items
Program for the Style Fusion Fashion Show (April 27, 2008).
Attitudes Toward Counterfeit Fashion Products: A South Dakota State University Case Study, Amy Frerichs
Attitudes Toward Counterfeit Fashion Products: A South Dakota State University Case Study, Amy Frerichs
The Journal of Undergraduate Research
Ethically, morally, and legally people know it is wrong to produce and use counterfeit money, but why do we not think twice when it is a fashion product? The business of counterfeiting fashions is a growing problem with no end in sight. Over the past few decades, the problem has been increasing to an ultimate high. Purchasing a counterfeit product reflects on a person’s ethics and morals. There is a difference between a knock-off version of a designer’s product and a counterfeit product; the terms will be defined and evaluated. The ethical and legal dilemma that consumers are in will …
Victoria's Secret Gets Into Chinese Market Business Plan Proposal, Luyan Zhang
Victoria's Secret Gets Into Chinese Market Business Plan Proposal, Luyan Zhang
Theses Digitization Project
The purpose of this project is to develop a business plan for Victoria's Secret to enter the Chinese market. Currently, Victoria's Secret doesn't operate any stores in China. This project will discuss the following aspects of the Chinese lingerie textile market: the distinct backgrounds of Chinese and United States' lingerie markets, the potential advantages and risks for entering the Chinese market.
Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson
Advertisements: Interpreting Images Used To Sell To Young Adults, Alyssa Dana Adomaitis, Kim P. Johnson
Publications and Research
Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images.
Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines (Elle Girl, Seventeen, YM, and TeenVogue) resulted in eight categories. Participants (n ¼ 32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images.
Findings – Participants’ used the models as a point of …