Fashion Business Commons^™

The Fashion Regulation Fight, Eliot L. Force

Capstones

Fast fashion is a rising global phenomenon with terrible consequences for the environment and laborers across the world. In the US, fashion-specific environmental and labor regulation is practically non-existent at the federal level, but some individual states have begun proposing fashion regulation bills with the aim of curbing the industry’s harms. But in every state where these regulations have been proposed, powerful industry trade groups and companies have been fighting back against those proposed regulations, with much success, through lobbying. As climate change gets worse and the fashion industry’s practices remain unchanged, the need for regulation only becomes greater, but …

Lindenwood University Fall Fashion Show And Market (December 6, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Program for Lindenwood University Fall Fashion Show and Market (December 6, 2024).

Balancing The Scales In The Fashion Industry, Theresa J. Fennell

Theses

The standards of beauty, particularly in the fashion industry, have long been a source of societal debate and controversy. Although beauty can be seen as “subjective,” over the years, certain standards have become institutionalized, creating exclusionary ideals that have dominated the fashion industry. Historically, these standards have favored slim body types, marginalizing larger, plus-size bodies. This bias is deeply entrenched in the industry, influencing everything from design to representation in advertising. However, the body positivity movement has emerged as a transformative force, advocating for the acceptance of diverse body types and pushing for greater inclusivity in fashion. Despite these advances, …

Optimizing Small Business Success Through An Online Fashion Consulting Infographic Guide, Nicole Campbell

Theses

The project aims to challenge traditional thinking within the fashion industry, paving the way for the creation of a thriving consulting business. In addition, it will underscore the significance of developing a strong online profile for fashion consultants, symbolizing the birth of the Consult the Soul brand. Through this initiative, the project aspires to revolutionize the realm of fashion consulting by fusing unique tactics with ethical standards. By encouraging a fresh perspective and emphasizing the importance of embracing digital platforms, the project sets out to redefine the standards of success within the industry. Ultimately, this venture seeks to establish a …

An Examination Of Duplicates In The Fast Fashion Industry: Synthesizing Definitions And Comparing Original Designs To Duplicate Examples, Raquel Maranhao Braulino

University Honors Program Senior Projects

The business of fast fashion has expanded tremendously since the nineties (Ozdamar-Ertekin, 2016). This expansion is caused by the market’s demand for low-cost trendy items (Jin et al., 2012), the overproduction of merchandising (Joy et al., 2012), online shopping (Rosskamp, 2018), technology-facilitated designs (Peroni, & Vitali, 2017), and faster delivery processes (Moon et al., 2017). The effects caused by the expansion of the fast fashion industry can be detrimental to consumers' self-concept (Legere, & Kang, 2020), result in the amplification of mass production (Moretta et al., 2013) and can have negative consequences to the environment (Peters et al., 2021). In …

Writing A Course Guide “Fashion Design: A Guide To The Apparel Industry”, Rosemary P. Durfee

Theses

This project focuses on improving course materials for the author, among others, to use as a teaching resource for undergraduate apparel design students. The primary focus is to compile information from various resources and industry knowledge gained first-hand by the author. This project aims to create a course guide that can easily integrate with current Fashion Design and Merchandising courses taught at the college level.

Unraveling Grief: Historical Mourning Wear And Modern Reinterpretations, Sharon Caitlin Carpenter

Theses

Sharon Carpenter's thesis, "Unraveling Grief: Historical Mourning Wear and Modern Reinterpretations," explores the evolution of mourning fashion from ancient times to modern reinterpretations. Carpenter examines how mourning attire has historically reflected cultural attitudes toward death and grief, serving both personal and societal functions. The thesis traces mourning practices across civilizations, beginning with ancient Egypt and Mesopotamia, where clothing symbolized beliefs in purity and the afterlife. It moves through the Middle Ages and the Victorian era, where mourning wear became heavily ritualized, particularly influenced by Queen Victoria’s deep grief for Prince Albert. This formalization of mourning attire impacted social norms and …

Exploring Gen Z’S Identity Formation And Its Influence On Consumption Of Pop Culture And Entertainment Merchandise, Melisa Annette Spilinek

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Fandoms have grown in size and influence, becoming a complex and dynamic cultural phenomenon that richly impacts the consumption of media and consumer behavior. The capitalistic United States with its diverse and media-savvy population, is a prime destination to study fan studies, particularly among young adults who are a crucial component of fandom influence.

The internet has grown to be a major component of the fan experience, an integral part of fandom culture. Online communities provide avenues for Generation Z to connect with others who share similar struggles, challenges, and interests, highlighting the importance of digital platofrms on the evolution …

Ai-Assisted Study In Post Pandemic Disruptions Of Operations And Supply Chain Management Practices, Raouf G. Ghattas, Andrew Burnstine

Faculty and Staff Publications & Presentations

The presentation explored the nature of the Fashion Industry group, the disruptions, the impact on the industry as a whole, in terms of Profitability, Consumer preference, Demand, Logistics and Inventory positions, then discuss the mitigations adopted by each industry group, and finally strategies for the way forward.

The presentation explored the nature of the Fashion Industry group, the disruptions, the impact on the industry as a whole, in terms of Profitability, Consumer preference, Demand, Logistics and Inventory positions, then discuss the mitigations adopted by each industry group, and finally strategies for the way forward.

Measuring Up

DePaul Magazine

DePaul alumnus Ge Wang trade trades law for a career as a men's clothier, specializing in custom suits for professional athletes, entertainment luminaries, businessmen, celebrities and grooms.

Zara, The Global Fast Fashion Pioneer From Spain, Hibah Ahmad

Journal of Global Awareness

Zara, a renowned fashion retailer, has gained a reputation for its innovative approach to global supply chain management. Zara is committed to providing affordable luxury clothing, home décor, accessories, and footwear. The company’s unique business model, characterizing them as “fast fashion,” allows them to continuously change their product lines to reflect the consumer market. Their incredibly fast turnaround time and affordable costs for modern and trendy pieces can create value for their customers while keeping inventory costs low. Overall, Zara’s supply chain practices reflect their success as a powerhouse in a highly competitive fashion industry.

Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart

Student Theses and Dissertations

Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …

Women's Evening Wear Clothing Line, Monique Greene

Theses

Unavailable.

Go Green Or Go Viral?, Kimberly Silva-Nash

Supply Chain Management Undergraduate Honors Theses

Our society has been altered by the proliferation of social media. Viral marketing and influencer marketing have increased the amount of products that dramatically increase in popularity, in other words - go viral. These trend cycles have led to the consumption of businesses that are not as moral as they seem. Has society replaced the priority of buying from good-willed businesses with buying from businesses that give them that new trendiest item? Has society lost its morality in purchasing concerning these trends?

Mechelle’S Bridal Palace Business Plan, Lakendra Montgomery

Theses

This project aims to develop a comprehensive business plan for a one-of-a-kind bridal store called Mechelle's Bridal Palace, which offers an innovative and unique bridal shopping experience. The plan goes beyond the traditional bridal store concept and includes a café, which will provide customers with additional relaxation and convenience. This business plan focuses on redefining the traditional bridal shopping experience and making it more enjoyable for customers. Moreover, this project aims to address the issue of diversity, representation, and inclusion in bridal fashion. The bridal industry has historically been exclusive, and it aims to address this by creating a more …

Business Plan For Seamless Custom Clothing Designs, Bella Steketee

Marketing Undergraduate Honors Theses

The following Honors Thesis demonstrates a business plan for Seamless Custom Clothing Designs, an Artificial Intelligence platform that offers customers the ability to design their own clothing items to their preferred level of customization. All components of a start-up business operation are included.

Fast Fashion: Ethical Dilemmas And Suggestions For Change, Rachel Walden

Marketing Undergraduate Honors Theses

The fast fashion industry has grown immensely over the last decade, quickly capturing a large segment of the fashion industry as a whole. This industry is defined by a highly responsive and extremely cost-focused supply chain, allowing the curation of trendy and low-cost garments. These garments, while appealing to consumers for the stylish and affordability, are of poor quality and have short lifetime. The fast fashion model gives rise to serious environmental and social consequences, often contributing to high levels of air and water pollution, increased landfill waste, and unethical labor practices. The aim of this paper is to describe …

Genocide Dressed In Jeans: Does Sharing A Narrative About The Uyghur Population Alter Opinions About Fast Fashion, Danya Radhi

Marketing Undergraduate Honors Theses

One of the most cherished traditions on our University of Arkansas campus is the etching of names onto Senior Walk each year. On any given day, thousands of students stroll across these beautiful sidewalks as they venture to and from class. Dressed in the latest fashions from iconic brands such as Zara, H&M, and Nike, these students are far removed from the tragedy that has befallen the Uyghur population living in the Xinjiang province, 6,914 miles away. Evidence has been mounting that the Uyghur population has been suffering through massive displacement, forced labor camps, and atrocities that we cannot even …

The Effects Of Social Media In The Fashion Industry, Kirsten Leigh Whitaker

Theses

This project focuses on how social media is impacting the fashion industry. The primary focus is on the inner workings of social media within the fashion industry, and how it has changed the industry. The project aims to study problems found within fashion marketing, which are causing negative effects in the industry. The negative effects can be defined as environmental and unethical working environments, which are common topics of discussion within the fashion industry as a whole, but never discussed in tandem with the influence of marketing and social media. Furthermore, the project studies how these can be solved by …

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Lululemon Strategic Audit, Tessa Mozingo, Olivia Eno, Molly Mitchell, Connor Morrissey, James Eshleman

Honors Program: Senior Projects (Public)

This case study focuses on lululemon, a prominent athleisure apparel company. Our team conducted an audit of the company revolving around strategic business management principles. Our research used publicly available information that included the company’s website, SEC filings, news articles, lululemon’s annual reports, financial statements, IBIS industry reports, and online sources. The goal of this strategic audit is to develop an understanding of lululemon’s business activities and strategies, collect and analyze both internal and external data, and evaluate lululemon based on strategic management concepts.

In this strategic audit, we conduct internal, external, performance, and competitive analyses and an examination of …

Lindenwood University Spring Fashion Show And Market (April 28, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (April 28, 2024).

From Field To Fashion: A Journey In Sustainable Design And Regional Understanding, Lily Turner

Individually Designed Interdepartmental Major Honors Project

As the fashion industry became globalized over the past century, it has become a major environment polluter and exposed laborers to hazardous conditions. This honors project considers sustainability in the textile industry at large and at the regional scale of the Upper Midwest. Its scholarly component offers an overview of the current textile production, details how the industry may become sustainable, and suggests practices of environmentally-conscious and ethical design. The creative component is a soil-to-soil seasonless capsule collection titled From Field View that incorporates biomimicry and interrogates the concept of place by referencing the Midwest’s flora, wool, and linen fibers.

A Style For Every Story (April 19, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Event program for A Style for Every Story (April 19, 2024), Lindenwood University.

Sustainable Fashion In New Era: Exploring Consumer Resilience And Goals In The Post-Pandemic, Joohye Hwang, Xun Sun, Li Zhao, Song-Yi Youn

School of Business Faculty Papers

Abstract: This study examines the underlying mechanisms that lead to sustainable fashion consumption in the post-COVID-19 pandemic era. Particularly, this study explores the complex relations between resilient coping mechanisms, consumer life goals, and sustainable fashion consumption, combining Goal Content Theory and the Consumer Sustainability Orientation framework. The findings obtained from partial least squares structural equation modeling analysis using 503 responses confirm that resilient coping positively influenced both intrinsic and extrinsic life goals. While intrinsic goals reinforce all aspects of sustainability orientation (ecological, social, and economic), extrinsic goals show a contrasting effect—positively affecting economic orientation but negatively impacting ecological and social …

The Impact Of Individual Culture On Purchase Decisions Of Fast Fashion In Brazil, Lucie S. Speck

Senior Theses

Fast fashion is an emerging method of production in the apparel industry that is characterized by lower-quality materials and faster production timelines than the traditional methods of producing clothing. It is becoming a trending topic in modern business due to its negative social and environmental impact, as brands that use fast fashion production processes are constantly being criticized for inhumane labor practices and large amounts of textile waste.

This research proposes two models using a survey as its main research method. The first model determines how financial situation, collectivism as a cultural value, and education level impact whether social media …

Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, Catherine A. Roster

AMTP Proceedings 2024

This study examined the impact of clothing style confidence on sustainable clothing behaviors. An Internet survey was conducted with a valid sample of 560 U.S. residents equally split by gender between the ages of 25 to 65 purchased from Prolific. Five sub-dimensions of the Clothing Style Confidence scale (i.e., style longevity, aesthetic perceptive ability, creativity, appearance importance, and authenticity) were predicted to positively influence four dependent variables: clothing care and maintenance, purchase of environmentally friendly apparel, likelihood of clothing rental, and interest in upcycled clothing. PLS-SEM was used for data analysis. For both males and females, higher style confidence was …

Aesthetic Exclusion Within American Capitalist Culture: Lgbtq Students At Gettysburg College And The Creative Reappropriation Of Clothing To Forge Personal And Communal Identity, James M. Mikulski

Student Publications

For LGBTQ individuals whose identity expression transgresses heteronormative aesthetic values, mass production and its prioritization of a heteronormative consumer base for profit create feelings of otherness and ostracism. Previous anthropological theory on mass production and advertising recognizes the transference of meaning onto material culture through marketing and identifies the generic symbolic meaning that carbon-copy, mass-produced products hold. Theory and research surrounding colonial encounters attest to power imbalances wherein material culture is imposed on a powerless group, and marginalized individuals react through rejection or creative reappropriation of the material culture, which provides a basis for examining the power imbalance between corporations …