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Full-Text Articles in Fashion Business
Reshaping U.S. Imports: An Analysis Of How Shifting Indicators Impact International Manufacturing Location Decisions & The Apparel Industry, Emilia Wojciechowska
Reshaping U.S. Imports: An Analysis Of How Shifting Indicators Impact International Manufacturing Location Decisions & The Apparel Industry, Emilia Wojciechowska
Honors Projects in Global Supply Chain Management
United States imports have grown in recent years due to various geographic sourcing strategies. Each company that chooses to participate in manufacturing whether in-house, offshore, or nearshore has contributed to the economic growth of the US. In recent years, internal and external factors have affected the results of international trade. Indicators have been identified, but they are historically indicators that have not adapted due to the frequent changes in supply chains. The measurement of indicators allows for identification of the most influential indicators that impact the trends within U.S. imports. Significant indicators are dependent on the country and its available …
The Impact Of Diversity, Equity, And Inclusion In The Fashion Industry, Hannah Dreska
The Impact Of Diversity, Equity, And Inclusion In The Fashion Industry, Hannah Dreska
Honors Projects in Finance
This research study is an examination of diversity, equity, and inclusion in the marketing and infrastructure of companies within the commercial fashion industry. The aim of this paper is twofold. First, this paper examines the purchasing preferences and behaviors of young adults and whether their opinions on diversity and inclusivity impact it. Second, this paper examines the financial impact of companies that adopted an inclusive and diverse approach to their marketing strategies and company infrastructure. I hypothesize that inclusivity and diversity are qualities highly valued by consumers and would thus have a positive financial impact on companies that focus on …
Inditex's Esg Performance In A Global Financial Market, Sara Habig
Inditex's Esg Performance In A Global Financial Market, Sara Habig
Honors Projects in Finance
Zara has become extremely popular as a global fashion enterprise and remains significantly profitable in the fashion industry. With a leading supply chain operation strategy, they have been a leading retailer for many decades. This empirical research study involves research and assessment of Inditex's ESG performance and evaluations based on ASSET4 data source's evaluations, using the Stata software. Results show that Inditex remains a strong competitor in the fast fashion industry when compared to its rivals within 4 different categorical markets: all sample firms in Spain, all global retailers, and all sample firms separated by continent. Inditex consistently outperformed their …
Impact Of Fashion Advertisements On Consumers, Kathryn Sweeney, Kacy Kim, Sharmin Attaran
Impact Of Fashion Advertisements On Consumers, Kathryn Sweeney, Kacy Kim, Sharmin Attaran
Honors Projects in Marketing
This paper sets out to investigate the expectations, satisfaction, and retention of fashion advertising. The purpose of this paper is to determine if ad type (traditional models vs. plus-size models) and brand type (luxury vs. non-luxury) have impacts on consumers’ perceptions, attitudes, purchase intention, and overall expectations of the advertisements and brands. Two-hundred fifty-six participants (62.5% males, 37.5% females) (mean age = 19.9) were recruited from Bryant University and received extra credit in their MKT201 course for completing the survey. Each participant was randomly assigned one stimulus advertisement and was then asked to answer a questionnaire that featured measures of …