Fashion Business Commons^™

Lindenwood University Fall Fashion Show 2015 (December 4, 2015), Lindenwood University

Fashion Show Event Programs & Related Items

Program for Lindenwood University Fall Fashion Show 2015.

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Association Proceedings

Previous research shows that the decisions retailers make about the retail environment influence the amount of time customers spend in retail stores and the total amount of money spent in the retail store (Turley & Milliman 2000). One recent example of a retailer’s efforts to influence customers through the retail environment is Walmart’s Project Impact. In 2009, Walmart embarked on a five year plan to remodel seventy percent of its stores (Gregory 2009). Based on feedback from customers, Walmart sought to change several aspects of the retail environment, including reducing clutter, reducing crowding, wider aisles, clearer sight lines, brighter stores, …

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …

The Changing Climate Of Black Hair Care: Marketing To Natural Consumers, Jasmin Joseph, Undergraduate Program

McDonough Research Journal

This study is a comprehensive analysis of the black hair care industry and the changes within it as a result of an increase in consumers with “natural hair,” that is, those embracing their natural hair texture as opposed to manipulating it permanently by chemical means. Rapid changes in technology have changed the way consumers engage with product offerings and lowered barriers to entry for new brands. As a result, the historical points of parity and overall branding methodology within black hair and beauty products have drastically changed and manifested in the form of declining sales for over 75% of the …

Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Keeping Nebraska in Fashion: The Success of Postwar Custom Dressmaker Ilona Dorenter Berk examines the life and work of previously undocumented Midwestern dressmaker Ilona Berk. Through the interdisciplinary study of three vital components in the entrepreneurial dressmaking business of Ilona; who worked out of her home in Lincoln, Nebraska from 1953 to approximately 2000; research establishes her as a significant contributor to the fashion system of the twentieth century, and an important figure in Midwestern costume history. Components chosen for the study are: Ilona’s unique personal characteristics, the global and regional fashion systems she worked within, and the garments she …

She’S Awakened: Release, Alissa Leach

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of the design is to show the desire of a woman through her sexuality while also following her belief of modesty. This is a woman with a lot of creativity and elegance. She wants to show every unique side to her. I wanted to challenge my design abilities by doing a garment I have not done before. Using a slippery fabric and a fitted top, it gave the garment the class, elegance, and sex appeal I desired. The colors show the creative side of her while the flow gives her elegance. Process: Before beginning the sketches for …

Vivido Déesse, Andrea Eklund

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to integrate various apparel construction techniques used throughout history in one creative garment.

Process: Inspiration for the design came from recent trips to Paris, London, and Milan. My imagination was sparked while I was engrossed in the stories and images of these historical cities were people have lived their lives and fashion evolved over hundreds of years. Drawing inspiration from a boat ride down the Seine River in Paris and the miles-long network of canals, the monuments and carvings at Westminster Abbey, the Wedding Dress 1775-2014 exhibit at the Victoria and Albert Museum, …

Lucid Dream, Malissa Clark

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to create a garment that is beautiful but also practical. The look is inspired by grunge but also by romanticism and the occult. I wanted to portray a completely simplistic garment in a way that makes it seem so much more profound and adaptable to any style the wearer chooses to portray. Process: I found my initial inspiration by looking at Dark Beauty magazine, a gothic fashion magazine. From there, I searched on various online databases and put inspirational images into a design Pinterest board. The images combined to create a tribal but …

Wanderlust, Kaylee Harris

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of my design is to create a look that is simple and easy to wear while still being superbly unique and daring. My ultimate goal was to create a garment to be worn in a festival setting where there are no rules or boundaries according to dress and personal style. I wanted to create something that would stand out in a crowd and still be wearable and flattering. Process: The process of designing this piece was really quite simple. I knew I wanted to have a basic and flattering silhouette, which I achieved with a slightly flared …

After Death, D'Ondre Johnson

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to compose a minimalist ready-to-wear garment. Process: The process of this design began with extensive design development. Design development began with inspiration of several Christian Dior and Saint Laurent designs along with other inspirational images. Techniques: Draping was used to design the garment. Fabric was draped on a dress form and manipulated into the design. Darts were placed on the front and back bodices for proper fitting. Once the final look via draping was achieved the muslin was removed and the design was translated to paper patterns. A sample was made from the …

It Girl, Lauren Abrams

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose for this garment was to create a piece of clothing that a woman can wear out to a formal or social event. I wanted to make the wearer feel confident and sexy, but at the same time show her fun side. The off-shoulder strap creates a sexy and confident look and the handmade roses show the fun and romantic side of the woman. Having a bold purple color shows a more fun and confident woman. Process: The process of this garment started with my interests. I love roses and I wanted to do something with them. I …

Lily Of The Valley, Rachael Wescott

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this garment is to bring wonderment, beauty, and imagination back into our lives. When we were young, princesses, fairies, and mermaids were an everyday occurrence and they brought daydreams and joy. This garment shows that even as an adult, a woman can put on a fairytalesque dress and be in her own world of beautiful scenery, singing songbirds and her own Prince Charming. This dress is for dreamers who go after their bliss and don’t let anything stop them. Every woman is beautiful in her own wonderful way, and this dress is suited for any woman …

The Common Star, Emma Mahr

Symposium Of University Research and Creative Expression (SOURCE)

The purpose of my design was to create the perfect garment that a woman on-the-go could wear, from running errands to a spring walk in the park. The touches of gold in the sleeves and pant cuffs represent stars peeking out of the night sky, which is also mirrored in the depths of the blue bodice and black pants. During the creation process, I started with a pair of capris pants. For the top, I wanted something that would have some flow as the model walked. I decided to have flowing sleeves. After I made the sleeves gold, I thought …

Lu Fashion Show 2015 (May 1-2, 2015), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the LU Fashion Show 2015.

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little …

Hoops 'N' Heels Fashion Show (March 26, 2015), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Hoops 'N' Heels Fashion Show (March 26, 2015).

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …

The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany

Communication Studies

No abstract provided.

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Dr. Tamilla Curtis

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Creative Copyright: Tailoring Intellectual Property Policies And Business Strategies For Creative Content Industries In The Digital Age, Bhamati Viswanathan

SJD Dissertations

My dissertation explores intellectual property rights in three fields: fashion, music and education. I examine the varying degrees of IP rights in those fields, and ask whether the differing levels of rights are appropriate to keep these industries creative, innovative and robust. I further examine the salient characteristics of those rights and ask whether such an understanding might help to determine optimal levels of IP protection in other creative industries.

A Comparative Life Cycle Assessment Of Denim Jeans And A Cotton T-Shirt: The Production Of Fast Fashion Essential Items From Cradle To Gate, Tara Hackett

Theses and Dissertations--Retailing and Tourism Management

As a result of harmful textile production, sustainability has become the movement by which the apparel industry explores solutions to improve procedures in fashion design to maintain a healthy environment. However, the issue is consumers trust the sustainability claims and marketing materials of apparel products at face value without knowing its environmental impact. The overall purpose of this research was to compare the environmental implications of widely produced and owned apparel products through a life cycle assessment approach. This life cycle assessment study examines key environmental impact categories of the materials and production phase (cradle to gate) of a pair …

The Value Of Luxury Brand Names In The Fashion Industry, Tricia Wang

CMC Senior Theses

Brand names in the Fashion industry are often times perceived as overpriced and unreasonable. Nevertheless, the success of well-known luxury brands in the industry has been growing domestically and internationally at a breakneck pace. Forbes publishes an annual list on the top 100 most valuable brands annually using a formula of their own making. 8 out of these 100 brands are luxury fashion brands. Why are luxury fashion brands so coveted? It can’t only be because of humans’ desires to own superior goods or even for the sake of their egos. In this paper I will delve into the hidden …

Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives

WKU Archives Collection Inventories

Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.