Open Access. Powered by Scholars. Published by Universities.®
- Discipline
- Keyword
-
- Acculturation (1)
- Assimilation (1)
- Authenticity (1)
- Beauty (1)
- Body image (1)
-
- Branding (1)
- Clothing (1)
- Consumer motivation (1)
- Cultural research (1)
- Documentary (1)
- Ethnic consumer behavior (1)
- Fashion consumption (1)
- Fashion designers (1)
- Hispanics (1)
- Impact (1)
- Luxury fashion (1)
- Maternity wear (1)
- Maternity wear fit (1)
- Media (1)
- Northwest Arkansas (1)
- Perceived value (1)
- Pregnancy physical changes (1)
- Second-hand (1)
- Second-hand luxury (1)
- Shopping orientations (1)
- Social Exchange Theory (1)
- Source Credibility Model (1)
Articles 1 - 5 of 5
Full-Text Articles in Fashion Business
Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa
Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa
Graduate Theses and Dissertations
During pregnancy, women experience diverse physical body changes as the pregnancy progresses through different periods. It has been noted that anthropometric changes occur during pregnancy in a non-linear manner and can be measured using 3D body scanners at various stages of pregnancy. The changes are diverse, and impact pregnant women's garment fit differently as the pregnancy progresses through each trimester. Pregnant women have experience in dressing their pre-pregnant bodies in stylish garments and would similarly want to dress fashionably when pregnant. This has led to the need for garments that can accommodate body changes comfortably and fashionably without losing the …
How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier
Graduate Theses and Dissertations
With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …
Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock
Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock
Graduate Theses and Dissertations
The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of …
Beautiful People: The Past, Present, And Future Of The Fashion Industry's Thin Ideal, Shane White
Beautiful People: The Past, Present, And Future Of The Fashion Industry's Thin Ideal, Shane White
Graduate Theses and Dissertations
Negative body image among women has become an extremely relevant topic in the last decade. The “ideal” female body image and what a person should look like according to marketing and advertising has become a highly controversial issue. This project seeks to show how the fashion industry has, over centuries, shaped how people think they need to look and in today’s time and show how it has been a root cause of issues like body image complexes leading to negative self-perception, eating disorders, mental illnesses like anxiety, depression and addiction, and even suicide. Over the last three to four decades, …
An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza
An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza
Graduate Theses and Dissertations
With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic …