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Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Ellen C. McKinney
With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price. Researching content of online reviews is important as it allows understanding of the evaluative criteria consumers use and report in online reviews. However, there has been no study to date to investigate online reviews of formalwear rented …
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Ellen C. McKinney
With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price. Researching content of online reviews is important as it allows understanding of the evaluative criteria consumers use and report in online reviews. However, there has been no study to date to investigate online reviews of formalwear rented …
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Ellen C. McKinney
With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.