Fashion Business Commons^™

Bemerge Pop Ups: Social Media Meets Sustainable Fashion, Owen Mehring, Kyla Echols, Avery Edelbrock

SPARK Symposium Presentations

Our research into the online clothing shopping industry has revealed an opportunity to mobilize the strengths of online shopping to build an in-person community. One company we researched, Poshmark, a social, peer-to-peer resale app, uses the strengths of social media to create an online community-based secondhand clothing market. However, one of the largest problems facing society today is the ease of replacing human connection with screen time in today’s world. Online shopping provides convenience, variety, and a larger reach than traditional stores do. However, the human element is often lost. Our company seeks to take the goal of Poshmark to …

Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Ai Agent-Powered Fashion Shopping Services: A Future-Oriented Consumer Adoption Perspective, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Fashion After The Interface: Artificial Intelligence, Synthetic Culture, And The Reorganization Of Human Expression, Jason Jamerson

LSU Fashion and AI x Policy Symposium

No abstract provided.

“What Is In Vogue?” A Critical Study Of Photography, Psychology, And Power In Vogue Magazine, Hannah Eve Osinoff

MA Theses

Capitalizing on our obsession with beauty and power, this thesis examines, through psychological and art-historical lenses, how Vogue’s use of photography increased the public’s fascination with elitist culture. Using archives and secondary sources, this thesis aims to prove that photography was so powerful that it compelled readers to covet what they did not have. Accordingly, Vogue serves as a key example of how photography informed cultural perceptions of beauty and class. Ultimately, photography has and continues to impact fashion and media, as exemplified by Vogue’s early dominance of this medium and the resulting change in culture.

Fall Fashion Show & Market (December 5, 2025), Lindenwood University

Fashion Show Event Programs & Related Items

Program for this Fall Fashion Show & Market (December 5, 2025), Lindenwood University.

Finnish Fashion Lessons For The Creation Of A Sustainable Textiles Industry, Susanna Monseau, Kaisa Sorsa, Heidi Salokangas

Pace International Law Review

The detrimental effects of textiles and the fashion industry on the planet are well-known.
In its 2022 Strategy for Sustainable and Circular Textiles (the EU Textile Strategy) the EU proposed aggressive actions to transform the textile industry to implement the commitments of Europe’s Green Deal and Circular Economy Action Plan. The Textile Strategy’s aim is simple but ambitious: to end fast fashion. Its proposals will regulate textile businesses along the whole supply chain, but the views of the smaller enterprises that make up the majority of the supply chain have been overlooked, even as larger players lobby for policy changes. …

Lindenwood University Spring Fashion Show And Market (May 3, 2025), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (May 3, 2025).

Sustainable Fashion Identified: An Exploration And Education Of Sustainable Apparel, Michaela M. Lentsch

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Consumers today are searching for and are loyal to companies who support their views and concerns about sustainability. The fashion industry is one of the biggest industries in the world, but one that has many environmental and sustainability concerns. Fortunately, there are many ways the fashion industry and consumers can take steps to make sustainable change and better the planet. Small fashion businesses and boutiques can make positive changes to operate and provide sustainable options and services for customers which can help the planet become more sustainable.

Through this manuscript, an assortment of sustainable methods and practices will be shared …

Knot Alone: A 24/7 Live Chat App For Sewing Enthusiasts, Erica Frankenhoff

Theses

Knot Alone innovates support in the sewing industry by providing a 24/7 chat experience driven by community engagement. Unlike other forums or workshops with time limits, this platform guarantees interactive, personalized, and immediate guidance. Regardless of whether it’s a new beginner sewer learning how to thread a sewing machine, or a sewing enthusiast who is more advanced and is just figuring out issues with fabric tension, Knot Alone users can, at any hour, seek out professional advice. Professional advice will be provided by sewing educators and instructors, post graduate fashion students, and established sewing bloggers and influencers. By joining together …

Students For Sustainable Fashion & The Impact Of Fast Fashion, Anne M. York

Honors Theses

This thesis report took a project-based approach, making a change on campus through Students for Sustainable Fashion (SFSF), a club I founded here at the University of Mississippi. My thesis intends to document the establishment process and record the growth of SFSF throughout its last three semesters. SFSF emerged due to a significant challenge identified through casual class conversations, observational thinking, and campus engagement. However, university students are provided with abundant information about fast fashion's detrimental effects, and many feel unable to act due to social pressures, financial constraints, and the influence of fast-paced consumer culture. While students often desire …

Corsets Of Empowerment, Dorsa Farzi

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

This project explores the intersection of fashion and activism, using contemporary design to reflect on significant women’s rights movements from around the world. This exhibition presents four uniquely crafted corsets, each representing a pivotal movement, from the Suffragette era to the ongoing fight for gender equality in Iran. Through modern aesthetics, innovative construction, and symbolic details, this project transforms clothing into a medium for dialogue and advocacy. Fashion becomes more than just design—it becomes a powerful tool for storytelling, sparking awareness, and encouraging new perspectives on gender equality and activism.

This project was exhibited at the Robert Hillestad Gallery, University …

“There Is No Fashion On A Dead Planet:”1 How A Mandatory Reporting Directive Shared By The Us And The Eu And Centered On Transparency Could Be The First Step To Increased Sustainability In The Fashion Industry, Adrienne Redman

Northwestern Journal of International Law & Business

The fashion industry hangs on self-expression and individualism, yet our methods of consumption and their resulting environmental impacts are far from an individualistic concern. This paper examines the global fashion industry’s substantial contribution to pollution, resource-depletion, and waste as evidence that the self-regulation model is insufficient to curb the environmental footprint of the industry. Self-regulation presumes that consumer awareness and the desire to purchase sustainably will be enough to limit the industry’s environmental impact. However, this presumption is undermined by a lack of standardized and enforceable regulations necessary for consumer-decision making. Instead, greenwashing and deceptive environmental claims have pervaded the …

Unraveling The Impacts Of Online Secondhand Resellers On Brick-And-Mortar Thrift Stores, Neely Connor

Honors Theses - Providence Campus

The purpose of this study is to provide insight into the current online controversy debating the effects of online secondhand resellers on brick-and-mortar thrift stores. While this debate has been featured in consumer media sources (e.g., Heydari, 2022), there is a lack of scholarly research on this topic. This study seeks to fill that gap by examining the effects of online secondhand resellers on brick-and-mortar thrift stores, particularly concerning price increases, product availability, and quality of items. Online qualitative surveys and interviews were conducted to develop an understanding of the perceptions on this topic held by both online resellers and …

Lindenwood University Fall Fashion Show And Market (December 6, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Program for Lindenwood University Fall Fashion Show and Market (December 6, 2024).

Optimizing Small Business Success Through An Online Fashion Consulting Infographic Guide, Nicole Campbell

Theses

The project aims to challenge traditional thinking within the fashion industry, paving the way for the creation of a thriving consulting business. In addition, it will underscore the significance of developing a strong online profile for fashion consultants, symbolizing the birth of the Consult the Soul brand. Through this initiative, the project aspires to revolutionize the realm of fashion consulting by fusing unique tactics with ethical standards. By encouraging a fresh perspective and emphasizing the importance of embracing digital platforms, the project sets out to redefine the standards of success within the industry. Ultimately, this venture seeks to establish a …

Exploring Gen Z’S Identity Formation And Its Influence On Consumption Of Pop Culture And Entertainment Merchandise, Melisa Annette Spilinek

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Fandoms have grown in size and influence, becoming a complex and dynamic cultural phenomenon that richly impacts the consumption of media and consumer behavior. The capitalistic United States with its diverse and media-savvy population, is a prime destination to study fan studies, particularly among young adults who are a crucial component of fandom influence.

The internet has grown to be a major component of the fan experience, an integral part of fandom culture. Online communities provide avenues for Generation Z to connect with others who share similar struggles, challenges, and interests, highlighting the importance of digital platofrms on the evolution …

Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart

Student Theses and Dissertations

Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …

The Effect Of Contemporary Art On Fashion In Generation Z, Hayden Dewey, Hayden Claire Dewey

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project takes a closer look at the dynamic relationship between Contemporary Art and fashion within the context of Generation Z. There is a noticeable influence Contemporary Art has on the fashion choices Generation Z makes, but a gap exists in scholarly exploration of this topic. This study aims to bridge this gap and investigate further the multifaceted influences of Contemporary Art on the fashion preferences and trends among Generation Z, mainly their preference for maximalism within their clothing choices.

Throughout this project, an analysis of Generation Z’s distinct attitudes towards fashion and art takes place, emphasizing their draw …

Lindenwood University Spring Fashion Show And Market (April 28, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (April 28, 2024).

A Style For Every Story (April 19, 2024), Lindenwood University

Fashion Show Event Programs & Related Items

Event program for A Style for Every Story (April 19, 2024), Lindenwood University.

Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, Catherine A. Roster

AMTP Proceedings 2024

This study examined the impact of clothing style confidence on sustainable clothing behaviors. An Internet survey was conducted with a valid sample of 560 U.S. residents equally split by gender between the ages of 25 to 65 purchased from Prolific. Five sub-dimensions of the Clothing Style Confidence scale (i.e., style longevity, aesthetic perceptive ability, creativity, appearance importance, and authenticity) were predicted to positively influence four dependent variables: clothing care and maintenance, purchase of environmentally friendly apparel, likelihood of clothing rental, and interest in upcycled clothing. PLS-SEM was used for data analysis. For both males and females, higher style confidence was …

Aesthetic Exclusion Within American Capitalist Culture: Lgbtq Students At Gettysburg College And The Creative Reappropriation Of Clothing To Forge Personal And Communal Identity, James M. Mikulski

Student Publications

For LGBTQ individuals whose identity expression transgresses heteronormative aesthetic values, mass production and its prioritization of a heteronormative consumer base for profit create feelings of otherness and ostracism. Previous anthropological theory on mass production and advertising recognizes the transference of meaning onto material culture through marketing and identifies the generic symbolic meaning that carbon-copy, mass-produced products hold. Theory and research surrounding colonial encounters attest to power imbalances wherein material culture is imposed on a powerless group, and marginalized individuals react through rejection or creative reappropriation of the material culture, which provides a basis for examining the power imbalance between corporations …

Worker's Rights, Vijay Pereira, Daicy Vaz, Arup Varma

School of Business: Faculty Publications and Other Works

This chapter discusses the rights of workers. It focuses on Bangladesh, China, India, and Vietnam.

Exploring Hedonic And Utilitarian Aspects Through Perceived Warmth In Human-Designed Vs. Ai-Generated Fashion, Dooyoung Choi, Ha Kyung Lee

Educational Leadership & Workforce Development Faculty Publications

Among various ways in which artificial intelligence (AI) is used in the fashion industry, its utilization in design has sparked public discussion about the potential replacement of human designers by AI. Along with this critical question, it is imminent to examine how consumers would respond to designs by AI. The purpose of this study is to explore consumers’ perceptions toward a fashion product labeled as generated by an AI system, comparing it to the same product labeled as designed by a human designer. Specifically, drawing from existing literature, we examine if the design source affects consumers’ perceptions of a product …

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

Lindenwood University Spring Fashion Show And Market (April 29, 2023), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (April 29, 2023).

Towards A Design Space For Storytelling On The Fashion Technology Runway, Sydney Pratte, Anthony Tang, Shannon Hoover, Maria Elena Hoover, Matt Laprarie, Catherine Larose, Lora Oehlberg

Research Collection School Of Computing and Information Systems

Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion-tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty-eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact-level, (2) the viewer-level, and (3) the context-level. …

Secondhand Shopping Is Now The Coolest Way To Get Your Clothes, Camryn Quick

Capstones

Shopping secondhand has experienced an uptick in popularity in the past few years. There are a few reasons for this, all of which are examined in the project. One reason for the increase in secondhand shoppers is the daunting news about the state of our environment. Another reason, perhaps even more powerful than the fear of environmental collapse, is that thrifting has become a fashion phenomenon showcased and distributed throughout social media apps like TikTok. Essentially, shopping secondhand has become cool. This project explores these driving forces behind the thrifting boom, as well as the possible impacts, including "thrift store …

The Bronx Solidifies Itself In The Fashion World With Borough-Based Nonprofit, Nicholas R. Hernandez, Demetria Osei-Tutu

Capstones

Bronx-born nonprofit organizer, Flora Montes, founded Bronx Fashion NYC in 2014. The organization aims to establish Bronx-centric fashion-event opportunities and better representation in an industry where access is often unattainable for people of color or of limited means—or who happen to come from the Bronx, a borough often perceived by some as un-chic despite boasting a culturally thriving history of innovation in both fashion and music.

With Bronx Fashion NYC, Montes is working on putting Bronx models and local designers on the map with multiple fashion shows and paving the way for the future with the addition of a start-up …