Fashion Business Commons^™

Confidence In Personal Style: A Self-Empowered Path Toward Sustainable Clothing Consumption?, Catherine A. Roster

Association of Marketing Theory and Practice Proceedings 2024

This study examined the impact of clothing style confidence on sustainable clothing behaviors. An Internet survey was conducted with a valid sample of 560 U.S. residents equally split by gender between the ages of 25 to 65 purchased from Prolific. Five sub-dimensions of the Clothing Style Confidence scale (i.e., style longevity, aesthetic perceptive ability, creativity, appearance importance, and authenticity) were predicted to positively influence four dependent variables: clothing care and maintenance, purchase of environmentally friendly apparel, likelihood of clothing rental, and interest in upcycled clothing. PLS-SEM was used for data analysis. For both males and females, higher style confidence was …

Optimizing Customer Experience In The Luxury Industry Through Ai Technologies. A Firm Perspective, Pradeep Kumar Ponnamma Divakaran, Louise Ivars

Association of Marketing Theory and Practice Proceedings 2024

The aim of this study is to examine the possible impact of artificial intelligence (AI) on enhancing customer experience throughout the customer purchasing process, specifically within the luxury sector. To achieve this objective, we carried out a qualitative investigation consisting of semi-structured interviews with experts in artificial intelligence and managers specializing in customer experience. The findings show that customer experience plays a significant role in luxury brands' ability to win customer loyalty. AI has the ability to improve customer experience by offering highly personalized services through the use of purchase forecasting and automatic customization. This allows luxury brands to provide …

Swipe, Shop, Signal: Exploring The Dynamics Of Status-Seeking And Mobile Engagement In The Luxury Market, Aaron C. Lawry, Niland Mortimer

Association of Marketing Theory and Practice Proceedings 2024

This paper explores the dynamics of luxury mobile experiences and focuses on status-seeking as a key driver of engagement. By synthesizing the luxury research and mobile commerce literature, the authors argue that fashion opinion leaders and younger consumers shown to exhibit status-seeking propensities and demonstrate high involvement with fashion and smartphones, which likely increases their adoption of luxury mobile apps. Therefore, five hypotheses were drawn from Vigneron and Johnson's (1999) prestige-seeking consumer behavior framework to develop a theoretical model and empirically test these assumptions. This model enabled the researchers to conceptualize and investigate the relationships between fashion opinion leadership, age, …

Worker's Rights, Vijay Pereira, Daicy Vaz, Arup Varma

School of Business: Faculty Publications and Other Works

This chapter discusses the rights of workers. It focuses on Bangladesh, China, India, and Vietnam.

Ralph Lauren Strategic Analysis, Baylee Christoffersen

Honors Theses

Ralph Lauren is an apparel company with ownership of many other well-known companies such as Polo Ralph Lauren and Polo Jeans Company. The company specializes in luxury items. Their business model focuses on providing top quality products that are timeless, authentic and inspirational. An analysis of their business strategy will discuss the influential factors on the industry and the company itself using a SWOT analysis. This will identify how Ralph Lauren approaches their opportunities and threats to the company as well as how they address their strengths and weaknesses. Porter’s Five Forces will also be used to determine how Ralph …

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

New Gender Identity In The Fashion Global Workforce, Malik Lee

Publications and Research

In the new global workplace, there is an estimation of at least 40% of employees do not identify as either male or female but rather transgender meaning non-binary, not identify as either male or female (Inclusion, 2023). While there is some acceptance of non-binary employees in the workplace, there are still challenges these individuals face from other LGBTQ employees. It is important that inclusion and diversity are among the human resources practices for all genders. In the United States, the EEOC (Equal Employment Opportunity Commission) was created as part of the 1964 Civil Rights Act, which as an effort to …

Lindenwood University Spring Fashion Show And Market (April 29, 2023), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (April 29, 2023).

The Impact Of Diversity, Equity, And Inclusion In The Fashion Industry, Hannah Dreska

Honors Projects in Finance

This research study is an examination of diversity, equity, and inclusion in the marketing and infrastructure of companies within the commercial fashion industry. The aim of this paper is twofold. First, this paper examines the purchasing preferences and behaviors of young adults and whether their opinions on diversity and inclusivity impact it. Second, this paper examines the financial impact of companies that adopted an inclusive and diverse approach to their marketing strategies and company infrastructure. I hypothesize that inclusivity and diversity are qualities highly valued by consumers and would thus have a positive financial impact on companies that focus on …

The Role Of Worker-Driven Regulation In The Global Fashion Industry, Jessie Wills

Independent Study Project (ISP) Collection

The global fashion industry continues to exploit workers at the bottom of its supply chains. Multinational brands pressure manufacturers to churn out products at increasingly fast rates for increasingly cheaper costs. Severe problems persist in enforcing labor standards in these factories, and methods like voluntary corporate social responsibility are aspirational at best. A newer method of enforcement, worker-driven regulation (WDR), shows promise in its improved enforceability methods and focus on worker voices. The main research question of this paper is: What are the conditions that trigger and sustain worker-driven regulation at the factory level in the apparel industry?

Research methods …

Towards A Design Space For Storytelling On The Fashion Technology Runway, Sydney Pratte, Anthony Tang, Shannon Hoover, Maria Elena Hoover, Matt Laprarie, Catherine Larose, Lora Oehlberg

Research Collection School Of Computing and Information Systems

Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion-tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty-eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact-level, (2) the viewer-level, and (3) the context-level. …

Lindenwood Fall Fashion Show (December 2, 2022), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood Fall Fashion Show (December 2, 2022).

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Lava: Is Corporate Social Responsibility (Csr) Inevitability Or Fashion? The Role Of The Network For Encouraging Business To Truly Commit To Sustainability, Zivile Stankeviciute, Asta Savaneviciene Prof Dr

Case Studies

LAVA is a Sustainable Business Association of Lithuania, which brings together companies and organisations committed to implement and follow responsible and sustainable business practices. The Association was formed out of the ”National Network of Responsible Business Enterprises” (NNRBE), which had been active in Lithuania since 2005. From 30 August 2013 LAVA continues the work of NNRBE. Although LAVA operates more than 10 years, ir currently brings together only 34 business and non-business organizations. The core issues are as follows: how to spread the notion about corporate sustainability in Lithuania?; how to attract organizations truly to commit to sustainability? how to …

What Is Fast Fashion?, Morgan Laster

Sociology Summer Fellows

When most people think of fast fashion, they probably picture a company like Shein or Forever21. But what exactly is fast fashion? And when did it first emerge as a term? I tracked the evolution of what is called fast fashion by examining different sources in which the term has been mentioned. Many have accepted that the New York Times coined the term in 1989, but I discovered even earlier mentions, suggesting the importance of fact-checking widely accepted attributions. In total, I gathered 75 definitions of fast fashion and combined them into a composite definition: fast fashion is when designers …

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister

McNair Scholars Research

While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.

Assessment Of Factors Affecting Dropout Intentions During The First Year In A Modeling School, Mauro Echeverri

FIU Electronic Theses and Dissertations

To date, there has been little research done on student dropout rates in modeling schools. This quantitative study utilizes applied research methods to analyze 138 female students in STAGE, a modeling school, where most students are between the ages of 11 and 18 years old. This study aims to examine why students drop out during their first year of study. The model utilized in this research integrates variables derived from Vincent Tito’s theory of departure, in addition to other variables not included in this theory like the parental support impact on extracurricular activities. Correlations analyses were used to assess the …

Big Business, Small Plastic, Hannah Johnson

Senior Honors Projects

No abstract provided.

Lindenwood University Fashion Show & Market (April 30, 2022), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Fashion Show & Market (April 30, 2022).

Earning An Income Through A Jewelry Website, Jessica L. Walker

IPS/BAS 495 Undergraduate Capstone Projects

Providing a form of income to your household when you are a stay at home mom can be tricky. I have created a unique way for me to earn a small income to help provide for my family through a website where I will be selling jewelry. Design, marketing, and audience will be my toughest areas of creating a sustainable business. Through innovation and creativity a website will submerge.

Career Development In The Fashion Industry Tmd 290, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Attitudes Towards Wearing Masks Among Young Adults, Diana Saiki, Alyssa Dana Adomaitis, Jay Kandiah

Publications and Research

The purpose of this study was to investigate attitudes about mask characteristics among young adults. Research questions included the following: (1) How do attitudes about: Do practical characteristics of masks influence mask-wearing? and (2) Does mask style and extrinsic characteristics influence mask-wearing? A mixed-methods approach was used. In December 2020, a survey was distributed online to fashion classes in the Midwest(rural) and Northeast (urban). The questionnaire contained a demographics section, open-ended questions about participants’ attitudes about masks, questions on mask-wearing behaviour, and a list of garment characteristics. The open-ended questions were analyzed for themes. The Likert scale questions were analyzed …

The Effect Of Touch Simulation In Virtual Reality Shopping, Ha Kyung Lee, Namhee Yoon, Dooyoung Choi

STEMPS Faculty Publications

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also explored. Participants wear a head-mounted display VR device (Oculus Go) in a controlled laboratory environment, and their VR store experience is recorded as data. All participants’ responses (n = 58) are analyzed using SPSS 20.0 for descriptive statistics, reliability analysis, exploratory factor analysis, and the Process macro model analysis. The results show that touch simulation …

Green Advertising Using Sick-, Well-, And Healed-Appeals, Dooyoung Choi, Ha Kyung Lee

STEMPS Faculty Publications

The purpose of this study was to examine the effects of sick, well, and healed appeals while examining the interaction effect of the saliency of environmental issues in the fashion industry on consumer responses. A 3 x 2 experimental study was conducted with the appeals (sick vs. well vs. healed appeals) and the salience for environmental issues in fashion (low vs. high) as independents and positive and negative anticipated emotions as mediators, leading to purchase intentions. A total of 195 usable responses were collected through MTurk. While all appeals worked well with consumers with high saliency through anticipated positive emotions, …

Current Issues In Fashion Retailing Tmd 532, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Lindenwood University Fall 2021 Fashion Show And Market (December 3, 2021), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Fall 2021 Fashion Show and Market (December 3, 2021).

Luxury Back In Vogue, Erwan Rambourg

Asian Management Insights

Not just a rebound, it is set to flourish in the coming decade.

Inditex's Esg Performance In A Global Financial Market, Sara Habig

Honors Projects in Finance

Zara has become extremely popular as a global fashion enterprise and remains significantly profitable in the fashion industry. With a leading supply chain operation strategy, they have been a leading retailer for many decades. This empirical research study involves research and assessment of Inditex's ESG performance and evaluations based on ASSET4 data source's evaluations, using the Stata software. Results show that Inditex remains a strong competitor in the fast fashion industry when compared to its rivals within 4 different categorical markets: all sample firms in Spain, all global retailers, and all sample firms separated by continent. Inditex consistently outperformed their …

The Evolving Chinese Luxury Consumer, Rane Xue, Xiaolei Gu

Perspectives@SMU

Chinese who travel frequently or have lived abroad will shape the perception and understanding of luxury consumption going forward