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Articles 1 - 8 of 8
Full-Text Articles in Fashion Business
The Acquisition, Consumption, And Disposal Of Clothing: A Qualitative Analysis, Omar H. Alqudsi, Trang Phuc Tran
The Acquisition, Consumption, And Disposal Of Clothing: A Qualitative Analysis, Omar H. Alqudsi, Trang Phuc Tran
AMTP Proceedings 2026
Using 22 semi-structured interviews on apparel acquisition, use, and disposal, we find that practical value dominates choice while identity cues matter at the margin. Price and comfort consistently outrank brand and trend. Disposal is purposeful: donation is favored when garments retain utility, with resale and recycling rising alongside sustainability awareness. Consumers often justify purchases as extensions of self yet report lower satisfaction when items lack durability or clear ethical provenance. These patterns align with utilitarian value frameworks and signal clear levers for marketers: durable basics, transparent sourcing, and simple channels for responsible end of life. Overall, everyday clothing decisions follow …
Students For Sustainable Fashion & The Impact Of Fast Fashion, Anne M. York
Students For Sustainable Fashion & The Impact Of Fast Fashion, Anne M. York
Honors Theses
This thesis report took a project-based approach, making a change on campus through Students for Sustainable Fashion (SFSF), a club I founded here at the University of Mississippi. My thesis intends to document the establishment process and record the growth of SFSF throughout its last three semesters. SFSF emerged due to a significant challenge identified through casual class conversations, observational thinking, and campus engagement. However, university students are provided with abundant information about fast fashion's detrimental effects, and many feel unable to act due to social pressures, financial constraints, and the influence of fast-paced consumer culture. While students often desire …
Consumer Shift: Examining Female Generation Y Consumers’ Activewear Consumption, Lauren Laporte
Consumer Shift: Examining Female Generation Y Consumers’ Activewear Consumption, Lauren Laporte
LSU Master's Theses
The onset of the Covid-19 pandemic resulted in a change to standard consumption patterns as consumers began prioritizing health and wellness, working remotely, and made a switch from material-based consumption practices to an experiential-value-based consumption mindset. Additionally, Covid-19 brought economic downturns, loss of jobs, and supply chain issues. Consequently, the activewear market demonstrated unclear results making it necessary to understand trends within the activewear market while also understanding consumer motivations to wear or not to wear activewear during these societal shifts. This research paper aims it’s focus on female members of Generation Y, a popular and growing market for activewear. …
Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu
Fashion And Sustainability: Consumption And Shared Responsibility, Jie Gao Fowler, Timothy Reisenwitz, Rongwei Chu
Atlantic Marketing Journal
Indulgence in fashion has been indispensable in modern societies, as it is a crucial device for self-image and identity construction. With the advanced technology and globalization of production, the fashion industry has skewed towards fast fashion, making the latest trends available to mass consumers at affordable prices. This research aims to examine how Chinese consumers perceive sustainable consumption in the context of fashion. We endeavor to explore the factors that influence the engagement of sustainable consumption. This study aims not to argue whether sustainable fashion should mobilize or replace the current fashion system but to provide evidence on consumers' perception …
An Evaluation Of Sustainability In Consumption: The Behaviors Behind Purchase, Care, And Disposal Of Apparel, Ana La Rosa
An Evaluation Of Sustainability In Consumption: The Behaviors Behind Purchase, Care, And Disposal Of Apparel, Ana La Rosa
Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research
Fashion trend cycles have become increasingly fast-paced and unsustainable due to competition and consumer demand in the apparel sector. Despite having sustainable apparel choices available, consumers seem reluctant to adopt sustainable changes in their consumption habits due in part to the market allure of rapid turnover of goods, better known as ‘Fast Fashion’. Paired with aggressive marketing campaigns that encourage increased consumption beyond need, the apparel industry keeps expanding at alarming rates around the world. Although it has been identified that consumers increasingly care about the unethical behaviors in the industry that negatively impact the environment, this feeling does not …
Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci
Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci
Dissertations, Theses, and Capstone Projects
We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …
The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju
The Role Of Consumer Susceptibility To Interpersonal Influence In Predicting Green Apparel Consumption Behavior Of American Youth, Amrut Sadachar, Arpita Khare, Srikant Manchiraju
Atlantic Marketing Journal
In recent years, considering that consumers are giving more importance to their role and consequence with regards to social and environmental implication of their consumption decisions, there has been increase in ethical consumption research. However, to date, the role of individual susceptibility to interpersonal influence and other relevant factors (e.g., environmental apparel knowledge) have not been studied. Therefore, the present study explored several critical constructs related to green apparel consumption including consumer susceptibility to interpersonal influence (CSII). The present study focused on American youth (n = 1,049). Based on extant literature review, a hypothesized model was proposed. To test …
Developing An Attitudinal Model Of Collaborative Consumption: Moderating Effects Of Consumer Traits And Situational Factors, Alyssa Dana Adomaitis, Caroline Kobia, Diana Saiki
Developing An Attitudinal Model Of Collaborative Consumption: Moderating Effects Of Consumer Traits And Situational Factors, Alyssa Dana Adomaitis, Caroline Kobia, Diana Saiki
Publications and Research
No abstract provided.