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Full-Text Articles in Fashion Business
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …
Proposed Typologies For The Dress Needs Of Nursing Mothers And Babies And Available Nursing Dress: An Evaluation Of The Relationship Between Concepts In These Typologies, Ellen Mckinney, Armine Ghalachyan
Proposed Typologies For The Dress Needs Of Nursing Mothers And Babies And Available Nursing Dress: An Evaluation Of The Relationship Between Concepts In These Typologies, Ellen Mckinney, Armine Ghalachyan
Ellen C. McKinney
In the U.S., the majority of babies are weaned from the breast by the time they are three months old (CDC, 2007) in contrast to the recommendation of “exclusive breastfeeding for about 6 months. . ., with continuation of breastfeeding for 1 year or longer” (Eidelman & Schanler, 2012). Women who feel comfortable feeding in public breastfeed longer than women who are not comfortable (Allen & Pelto, 1985). Practical advice on carrying out life roles while breastfeeding is important and requires consideration of clothing (Mulford 2008). The purposes of this study were to (1) identify and organize (a) dress needs …
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Ellen C. McKinney
With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.
Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson
Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson
Ellen C. McKinney
"Similar to the scaffolding used in construction to support workers as they work on a specific task, instructional scaffolds are temporary support structures faculty put in place to assist students accomplish new tasks and concepts they could not typically achieve on their own."
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price. Researching content of online reviews is important as it allows understanding of the evaluative criteria consumers use and report in online reviews. However, there has been no study to date to investigate online reviews of formalwear rented …
Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson
Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson
Ellen C. McKinney
"Similar to the scaffolding used in construction to support workers as they work on a specific task, instructional scaffolds are temporary support structures faculty put in place to assist students accomplish new tasks and concepts they could not typically achieve on their own."
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Ellen C. McKinney
With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.
Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen Mckinney, Young-A Lee, Sarah Bennett
Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen Mckinney, Young-A Lee, Sarah Bennett
Ellen C. McKinney
Higher education institutions are increasingly using media and Internet for teaching and learning. The 2011 Survey of Online Learning reported that the number of students taking at least one online class was 6.7 million (Allen & Seaman, 2013). Sixty-five percent of higher education organizations perceive online education as a necessary part of their long-term development strategy (Babson Survey Research Group). Moreover, online education not only applies to college students, but also expands to continuing education of industry employees. Increasing technical skill requirements in apparel companies cause employees to need continued training, to keep up with the ever-changing work environment.
Proposed Typologies For The Dress Needs Of Nursing Mothers And Babies And Available Nursing Dress: An Evaluation Of The Relationship Between Concepts In These Typologies, Ellen Mckinney, Armine Ghalachyan
Proposed Typologies For The Dress Needs Of Nursing Mothers And Babies And Available Nursing Dress: An Evaluation Of The Relationship Between Concepts In These Typologies, Ellen Mckinney, Armine Ghalachyan
Ellen C. McKinney
In the U.S., the majority of babies are weaned from the breast by the time they are three months old (CDC, 2007) in contrast to the recommendation of “exclusive breastfeeding for about 6 months. . ., with continuation of breastfeeding for 1 year or longer” (Eidelman & Schanler, 2012). Women who feel comfortable feeding in public breastfeed longer than women who are not comfortable (Allen & Pelto, 1985). Practical advice on carrying out life roles while breastfeeding is important and requires consideration of clothing (Mulford 2008). The purposes of this study were to (1) identify and organize (a) dress needs …
Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen Mckinney, Young-A Lee, Sarah Bennett
Insights From An Industry Advisory Board About Online Education For Practitioners, Eulanda A. Sanders, Pollyanna Zhang, Ellen Mckinney, Young-A Lee, Sarah Bennett
Ellen C. McKinney
Higher education institutions are increasingly using media and Internet for teaching and learning. The 2011 Survey of Online Learning reported that the number of students taking at least one online class was 6.7 million (Allen & Seaman, 2013). Sixty-five percent of higher education organizations perceive online education as a necessary part of their long-term development strategy (Babson Survey Research Group). Moreover, online education not only applies to college students, but also expands to continuing education of industry employees. Increasing technical skill requirements in apparel companies cause employees to need continued training, to keep up with the ever-changing work environment.
Proposed Typologies For The Dress Needs Of Nursing Mothers And Babies And Available Nursing Dress: An Evaluation Of The Relationship Between Concepts In These Typologies, Ellen Mckinney, Armine Ghalachyan
Proposed Typologies For The Dress Needs Of Nursing Mothers And Babies And Available Nursing Dress: An Evaluation Of The Relationship Between Concepts In These Typologies, Ellen Mckinney, Armine Ghalachyan
Ellen C. McKinney
In the U.S., the majority of babies are weaned from the breast by the time they are three months old (CDC, 2007) in contrast to the recommendation of “exclusive breastfeeding for about 6 months. . ., with continuation of breastfeeding for 1 year or longer” (Eidelman & Schanler, 2012). Women who feel comfortable feeding in public breastfeed longer than women who are not comfortable (Allen & Pelto, 1985). Practical advice on carrying out life roles while breastfeeding is important and requires consideration of clothing (Mulford 2008). The purposes of this study were to (1) identify and organize (a) dress needs …
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Female Consumer’S Fit Strategies And Fit Perception Of Formalwear Rented Online: Content Analysis, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
With the advent of Internet technologies, consumers today have extensive opportunities to evaluate products online. Because “consumer reviews, word-of-mouth on the products, could be the most powerful force in the market place” (Silverman, 1997, p. 34), investigating consumer reviews is crucial to understand potential aspects of clothing that consumers may use to evaluate clothing fit. Given that apparel is a highly body-related product, the body-absent online apparel shopping environments is problematic for consumers’ fit problems and sizing inconsistency. Indeed, 62% of women could not find clothing that fit well, and 57% of women did not fit into today’s standard sizes …
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
A Framework For Classifying The Content Of Online Reviews Of Formalwear Rented Online, Ellen Mckinney, Eonyou Shin
Ellen C. McKinney
While online reviews are regarded as a key ingredient in product success, little is known about the content of online reviews of apparel products. This study focuses on online reviews found on Rent the Runway (RTR), a very successful firm, which provides consumers who want to wear designer formalwear for special occasions the opportunity to rent at a fraction of the retail price. Researching content of online reviews is important as it allows understanding of the evaluative criteria consumers use and report in online reviews. However, there has been no study to date to investigate online reviews of formalwear rented …
Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson
Teaching Apparel Pattern Completion Through Instructional Scaffolding, Ellen C. Mckinney, Erin M. Monfort-Nelson
Ellen C. McKinney
"Similar to the scaffolding used in construction to support workers as they work on a specific task, instructional scaffolds are temporary support structures faculty put in place to assist students accomplish new tasks and concepts they could not typically achieve on their own."
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Investigating Online Reviews Of Formalwear Rented Online: Information Generated By Female Consumers In Rent The Runway Sites, Eonyou Shin, Ellen Mckinney
Ellen C. McKinney
With the explosive growth of e-commerce, consumer online reviews as a type of electronic word-of-mouth (eWOM) have become increasingly important. Because online reviews come from the consumer perspective, they are perceived to be more influential on consumers’ choices and more helpful in reducing consumers’ perceived uncertainty than seller-generated information. Despite this, no research to date has investigated consumer-generated information in online reviews of formalwear rented online. This study is the first attempt to understand consumer-generated information in online reviews of formalwear rented online.