Fashion Business Commons^™

Bemerge Pop Ups: Social Media Meets Sustainable Fashion, Owen Mehring, Kyla Echols, Avery Edelbrock

SPARK Symposium Presentations

Our research into the online clothing shopping industry has revealed an opportunity to mobilize the strengths of online shopping to build an in-person community. One company we researched, Poshmark, a social, peer-to-peer resale app, uses the strengths of social media to create an online community-based secondhand clothing market. However, one of the largest problems facing society today is the ease of replacing human connection with screen time in today’s world. Online shopping provides convenience, variety, and a larger reach than traditional stores do. However, the human element is often lost. Our company seeks to take the goal of Poshmark to …

Macroeconomic Resilience And Sentiment Dynamics In The Global Luxury Fashion Industry, Mehr Gupta

CMC Senior Theses

The global luxury fashion industry is often viewed as a sector where broad economic conditions intersect with individual spending behavior. Yet despite this common assumption, it remains unclear whether macroeconomic fluctuations meaningfully shape luxury firms’ financial performance. This thesis examines the relationship between four key macroeconomic indicators - consumer sentiment, disposable income, unemployment, and exchange rates - and firm-level quarterly revenue for twelve publicly listed luxury companies from the early 2000s through 2024. Firm financial data from S&P Capital IQ are matched with macroeconomic measures from the Federal Reserve (FRED), and the analysis employs a two-way fixed-effects framework with firm …

Sustainability: Buzz Word Or Future Of Fashion? Measuring The Feasibility Of Outright Sustainability Among Fast Fashion’S Biggest Agents, Ryan Miller

Apparel Merchandising and Product Development Undergraduate Honors Theses

Abstract

The fashion industry is currently experiencing unsustainable rates of pollution within its supply chains. The rapid increase in demand for short lead times perpetrated by large-scale retailers has led to hazardous practices negatively affecting both the environmental conditions and working conditions of producing countries. With this increased pressure, relationships between brands and suppliers have become untenable. Limited transparency and imbalanced power dynamics at the hand of the industry’s leading retailers require restructuring in order to build more sustainable and equitable supply-chain practices. Further, governmental regulation is currently limited in its capacity to enforce sustainable business practices on a global …

Sustainable Fashion In New Era: Exploring Consumer Resilience And Goals In The Post-Pandemic, Joohye Hwang, Xun Sun, Li Zhao, Song-Yi Youn

School of Business Faculty Papers

Abstract: This study examines the underlying mechanisms that lead to sustainable fashion consumption in the post-COVID-19 pandemic era. Particularly, this study explores the complex relations between resilient coping mechanisms, consumer life goals, and sustainable fashion consumption, combining Goal Content Theory and the Consumer Sustainability Orientation framework. The findings obtained from partial least squares structural equation modeling analysis using 503 responses confirm that resilient coping positively influenced both intrinsic and extrinsic life goals. While intrinsic goals reinforce all aspects of sustainability orientation (ecological, social, and economic), extrinsic goals show a contrasting effect—positively affecting economic orientation but negatively impacting ecological and social …

Evaluating Garment Fit Perception For Pregnant Women During 1st, 2nd, Or 3rd Trimesters, Nelima Zipporah Barasa

Graduate Theses and Dissertations

During pregnancy, women experience diverse physical body changes as the pregnancy progresses through different periods. It has been noted that anthropometric changes occur during pregnancy in a non-linear manner and can be measured using 3D body scanners at various stages of pregnancy. The changes are diverse, and impact pregnant women's garment fit differently as the pregnancy progresses through each trimester. Pregnant women have experience in dressing their pre-pregnant bodies in stylish garments and would similarly want to dress fashionably when pregnant. This has led to the need for garments that can accommodate body changes comfortably and fashionably without losing the …

The Role Of Worker-Driven Regulation In The Global Fashion Industry, Jessie Wills

Independent Study Project (ISP) Collection

The global fashion industry continues to exploit workers at the bottom of its supply chains. Multinational brands pressure manufacturers to churn out products at increasingly fast rates for increasingly cheaper costs. Severe problems persist in enforcing labor standards in these factories, and methods like voluntary corporate social responsibility are aspirational at best. A newer method of enforcement, worker-driven regulation (WDR), shows promise in its improved enforceability methods and focus on worker voices. The main research question of this paper is: What are the conditions that trigger and sustain worker-driven regulation at the factory level in the apparel industry?

Research methods …

How Do Virtual Social Media Influencers Affect Millennial And Gen Z Female Consumers’ Purchase Intention? A Comparison Of Fast Fashion Versus Luxury Fashion Brands, Lauren Bouvier

Graduate Theses and Dissertations

With the emergence and increasing prevalence of social media, the effectiveness of social media influencers (SMIs) is apparent in today’s fast-paced life. Virtual social media influencers (VSMIs), computer-generated influencers with a real human appearance, have gained popularity. The purpose of this study is to examine important VSMI’s characteristics that affect brand image and trust which lead to purchase intention (fast fashion vs. luxury fashion brand). Social exchange theory and source credibility model were adopted to develop a theoretical framework for the present study. Two Instagram ads were developed that included the post’s image and corresponding caption: VSMI endorsing H&M and …

Consumer Motivations And Perceived Value In Online Second-Hand Luxury Fashion Shopping, Murphy Brianne Aycock

Graduate Theses and Dissertations

The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of …

Diversifying Investment Portfolios With Collectible Sneakers: Expected Returns And Benefits Of Diversification, Samuel Soo

CMC Senior Theses

This thesis seeks to identify if collectible sneakers can provide diversification benefits to an investor’s portfolio. Using data from a global collectible sneaker marketplace, StockX, I constructed an index to compare it with other traditional assets, including the S&P 500 index and 5-year US Treasury Bills. By calculating key metrics including expected returns, volatility, and correlation, I analyzed the risk-return characteristics of the collectible sneaker asset class compared to other traditional asset classes. From the data analysis I performed, I found that collectible sneakers did not outperform returns significantly compared to traditional asset classes, but had low correlations, which provides …

An Exploratory Study Of The Impact Of Acculturation On Fashion Consumption Among Hispanic Immigrants In The U.S., Laura Toloza

Graduate Theses and Dissertations

With a population of 58 million in 2016, the Hispanic immigrant population in the U.S. is expected to grow nearly 30% by 2060 (Hispanic influence, 2016). Immigrants are affected by acculturation and often have difficulty maintaining their culture of origin. Prior studies have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. The purpose of this study is to explore the general attitude related to shopping (i.e., shopping orientation) of Hispanic …

The Role Of Brand Love: Application Of The Hierarchy Of Effects Model, Dooyoung Choi, Tae-Im Han

STEMPS Faculty Publications

Understanding the attributes that build consumer loyalty is particularly critical to fashion companies due to the prevalence of alternatives in the market with low switching costs. The significance of this study is extending the knowledge on the role of brand love using the hierarchy of effects model in the context of fashion consumer behaviors. A questionnaire in which participants provided self-reported responses was created to measure the constructs. A two-step approach, a measurement and a structural model was used for the statistical analysis. The results indicated that consumers who know more about the fashion brands are more likely to have …

The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …

Sewing Garments, Sowing Lives: Two Generations Of Migrant Workers' Back And Forth To The Chinese Coast, Alice Tzou

Dissertations, Theses, and Capstone Projects

Migrant workers in China have been at the center of popular news media and scholarly attention for three decades, since they started to migrate to work in factories on the coast in the post-1978 Economic Reform era. As western and central China has developed and work opportunities have arisen in these migrant-sending regions, internal migrants have started to return home. Push and pull factors of internal migration have been reversed. Poverty and lack of job opportunities used to be the push factors; they are now replaced by new push factors—long hours of work and long-distance travel to and from the …

Conflicting Perspectives On Speed: Dynamics And Consequences Of The Fast Fashion System, Zeynep Ozdamar-Ertekin

Markets, Globalization & Development Review

The fashion industry today is trapped in a competitive cycle of shorter and faster sales and production periods, requiring continual changing of styles, frequent renewal of products, and speed of availability. This high speed of the current fashion system has both positive and negative outcomes on the environment, the workers and the society. The purpose of this study is to provide a more comprehensive and macro perspective on speed, by acknowledging the conflicting perspectives of different stakeholders, focusing mainly on institutional actors. Ethnography, with emphasis on participant observation and interviews, was used as a research method, supported by secondary data …

Firms' Decisions To Enter A Market Of Highly Differentiated Products: Apparel Industry And New York Fashion Week, Yoko Katagiri

Dissertations, Theses, and Capstone Projects

This dissertation deals with economic aspects of the fashion industry. It begins with a discussion of the complex industrial organization aspects of the industry. A wealth of information in this area has been assembled and is presented for the first time. The focus is on the high-end fashion market: how it started, how it works, New York Fashion Week, and its significance for the industry. Then a comprehensive review of the economics literature as it pertains to the industry is presented, also for the first time. The empirical sections of the dissertation contain estimates of demand functions for apparel and …

Understanding The Influencers Of Second-Hand Apparel Shopping Behavior, Robyn Hobbs

Theses and Dissertations (Comprehensive)

Shopping for second-hand apparel is rapidly growing and has become a notable segment of the retail market. The purpose of this study is to determine what influences consumers when shopping second-hand for apparel products in-store and online. According to the existing literature, a number of key factors play significant roles for second-hand apparel shopping consumer decisions. They include: social, costs, trends and environmental influencers. Past research has not concentrated in-depth on the hedonistic and social influences of second-hand apparel shopping, financial factors, and time spent shopping for second-hand apparel. This study has observed the socio-demographic profile of second-hand shoppers, what …

Customer Satisfaction, Loyalty And Repurchase: Some Evidence From Apparel Consumers, Tamilla Curtis, Russell Abratt, Paul Dion, Dawna L. Rhoades

Management, Marketing and Operations - Daytona Beach

While customer satisfaction, loyalty and repurchase intent are some of the most researched areas in marketing and consumer behavior, there is little certainty on the direction and strength of these relationships. After completing a literature review, this study develops a model of loyalty dimensions, satisfaction and repurchase intent. A sample of 499 respondents who had purchased jeans was interviewed in the Southeastern United States. Results were analyzed using Structural Equation Modeling. The results of nine hypothesized relationships are discussed. A significant positive relationship exists between commitment and repurchase/repurchase intent. Some surprising findings also emerged as the model was modified. It …

Employment Creation And Opportunities In The Manufacturing Sub-Sector. The Millinery Industry In Nigeria., Mark Chito Mrs.

Bullion

This paper examines the establishment of millinery factory in Nigeria, the capital outlay, equipment, landscape, sources of materials, profitability and target market. The paper contends that anybody can learn hat making skills and procedure but sustainability in the millinery industry is a function of creativity, foresight and artistic venturesome-ness. The study argues that the foreign market for Nigerian hats may well exceed that of the local in leaps and bounds. Nigeria appears to have a traditional attitude of disdain against their own locally produced materials even when such is internationally recognised and accepted.

Enslaved To Fashion: Corporations, Consumers, And The Campaign For Worker Rights In The Global Economy, George Demartino

Human Rights & Human Welfare

A review of Levi’s Children: Coming to Terms with Human Rights in the Global Marketplace by Karl Schoenberger. New York: Atlantic Monthly Press, 2000. 288pp.

Levi’s Children presents a sobering account of the tribulations of a transnational corporation with a heart trying its best to navigate honorably the polluted moral waters of the global economy. San Francisco-based Levi Strauss and Company, maker of the iconic Levi’s jeans and other apparel, sought to maintain a commitment to social responsibility in the face of intensifying financial pressures to do otherwise. Author Karl Schoenberger puts this account to good effect, illuminating the extraordinary …

Energy-Efficient Clothing, Interior Architecture And Furnishing Designs: Consumer Attitudes, Acceptability Levels And Preferences, Barbara Parks

Home Economics and Family Living Theses

Energy-efficient designs in clothing, interior architecture and furnishings were evaluated (a) to assess consumers’ attitudes toward the designs, (b) to compare acceptability levels of participants who were knowledgeable in the home energy field with those who were less knowledgeable and (c) to determine if consumers had a preference for using housing, clothing or furnishings in meeting their thermal comfort needs. Four designs generated by the University of Tennessee-Energy Design competition were evaluated: a leisure outfit, a lounging dress, a water-storage collector (room divider and coffee tables) and a solar waterbed. Rogers and Shoemaker’s perceived attributes of innovations model (relative advantage, …

A Kentucky Dressmaker, Mrs. A.H. (Carrie) Taylor: An Examination Of Her Role In Fashion At The Turn Of The Century, Janice Centers

Masters Theses & Specialist Projects

One dressmaker, Mrs. A. H. Taylor of Bowling Green, Kentucky, was studied in order to draw attention to the role of the dressmaker in American fashion. A biography of Mrs. A. H. Taylor and the business history were compiled; available designs were analyzed in relation to current fashion; and an investigation of the business organization was made. It was found that the dressmaking establishment played an important role in the lives of women of that time period. Fashionable custom fit clothing was made available to local residents and to mail-order customers. The establishment was one of the few businesses which …